Great State Insurance

What Great State Insurance does

Great State Insurance is an independent insurance agency headquartered in Lumberton, North Carolina, operating from a single office at 2304 West 5th St. Founded by Jarette Sampson over 25 years ago, the firm operates as a private, independently owned agency with no disclosed institutional investors or parent company. The agency represents multiple insurance carriers, enabling licensed agents to quote and bind coverage across a broad portfolio of personal and commercial lines. Great State Insurance does not operate proprietary technology platforms; its infrastructure is a WordPress-based marketing website supporting online quote requests, supplemented by phone and in-person agent interactions.

The agency generates revenue through commissions paid by partner insurance carriers on policies sold and renewed. Its product portfolio spans personal lines (auto, homeowners, motorcycle, renters, and interstate insurance), commercial lines (commercial auto, general liability, trucking, and workers compensation), and a wide range of specialty and add-on coverages (umbrella, flood, wedding/event, identity fraud, valuable items, technology E&O, condo, contractors, real estate agents, boat and yacht, health, and life). The agency also offers non-insurance financial services including tax preparation, extended service contracts, and prepaid debit cards, positioning itself as a one-stop financial services shop.

The customer base is split between individual/personal insurance buyers (primary segment) and business/commercial policyholders. The agency explicitly insures drivers regardless of driving history or credit, serving non-standard risks often rejected elsewhere. Marketing is conducted through content marketing, organic SEO, and customer referrals, with distribution executed via licensed agent sales, a website quote form, and in-person consultations. No customer logos, headcount figures, revenue figures, or funding history are disclosed.

Name

Great State Insurance

Legal name

Great State Insurance

Website

https://gogreatstate.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Great State Insurance is a private independent insurance agency in Lumberton, NC, founded by Jarette Sampson over 25 years ago. It sells personal, commercial, and specialty insurance products through licensed agents via multiple carrier partnerships, serving individuals and small businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Lumberton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Commissions: Great State Insurance operates as an independent insurance agency earning revenue through commissions paid by insurance carriers for policies sold and renewed. As an independent agency, they represent multiple insurance companies and earn commission-based compensation when customers purchase or renew policies through them.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Great State Insurance is an independent insurance agency that sells and services personal and commercial insurance policies on behalf of multiple insurance carriers. The agency offers personal lines (auto, homeowners, motorcycle, renters, interstate) and business lines (commercial auto, general liability, trucking, workers compensation), along with add-on coverages (umbrella, flood, life, health, wedding/event, identity fraud, valuable items, technology E&O, condo, contractors, real estate agents, boat & yacht) and ancillary financial services (tax preparation, extended service contracts, prepaid debit cards). Revenue is generated via commissions paid by the carriers whose policies the agency places and renews.

Product overview

Great State Insurance is an independent insurance agency that operates as a single unified service offering rather than a platform architecture. The company provides a comprehensive portfolio of insurance products organized into two main categories: Personal Insurance (including Auto, Homeowner's, Motorcycle, Renter's, and Interstate coverage) and Business Insurance (including Commercial Auto, General Liability, Trucking, and Worker's Compensation coverage). Beyond core insurance products, they offer additional coverage options such as Umbrella, Flood, Life, Health, Wedding/Event, Identity Fraud Protection, Valuable Items, Technology E&O, Condo, Contractors, Real Estate Agents, and Boat & Yacht insurance. The company also provides non-insurance financial services including tax preparation, extended service contracts, and prepaid debit cards. As an independent agency, they represent multiple insurance carriers to provide competitive pricing options for customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Auto Insurance

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Multiple Insurance CarrierscoreOthersGreat State Insurance operates as an independent agency representing multiple insurance companies. They work with dozens of carriers to provide customers with options across different price ranges and coverage needs. The company states they can find the optimal policy for each customer's needs at the most competitive price possible.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brown & Riding Insurance Services: Independent wholesale and retail insurance brokerage distributing commercial and personal lines through carrier relationships, comparable in independent agency model.
• World Insurance Associates: Acquisitive independent insurance agency placing personal and commercial lines through multiple carrier relationships, offering a publicly traded analog for agency roll-up economics in the same product mix.
• Goosehead Insurance: Public independent personal-lines insurance agency with a multi-carrier distribution model, offering home, auto, and other personal coverage through licensed agents — the closest publicly observable model to Great State's independent agency approach.
• RPS Insurance Brokerage: Independent insurance brokerage distributing personal and commercial coverages through agent partners across multiple carriers, directly comparable in distribution model and product breadth to Great State.
• Heffernan Insurance Brokers: Independent insurance brokerage delivering personal and commercial lines via multi-carrier arrangements; comparable to Great State in agency model and cross-sell emphasis.
• Higginbotham Insurance: Independent insurance brokerage offering personal, commercial, and employee benefits lines through agent offices, structurally analogous to a scaled-up Great State.

Broad incumbents

• Lockton Companies: Major global insurance brokerage distributing commercial and personal coverage via multiple carrier partners; relevant incumbent benchmark for Great State's commercial lines ambitions.
• Acrisure: Large tech-enabled insurance brokerage consolidating independent agencies like Great State; relevant both as a competitor and as a likely roll-up acquirer at scale.
• HUB International: Large North American insurance brokerage placing personal, commercial, and specialty lines across many carriers — a scaled incumbent that competes with Great State for the same commercial accounts.
• National General (Allstate): Non-standard auto carrier directly competing with Great State's specialty of insuring all drivers regardless of history or credit — overlap in target customer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/great-state-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great State Insurance