Prostor
Prostor is a Belgian family-owned manufacturer, founded in 2003, of premium outdoor parasols, pergolas, and shelter systems sold exclusively through an authorized dealer network serving HORECA, residential, and municipal customers across 25+ countries.
- Company typePrivate
- Founded2003
- HeadquartersGeluwe, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Prostor firmographics
Firmographics- Name
- Prostor
- Legal name
- PROSTOR BVBA
- Website
- https://prostor.be
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prostor is a Belgian family-owned manufacturer, founded in 2003, of premium outdoor parasols, pergolas, and shelter systems sold exclusively through an authorized dealer network serving HORECA, residential, and municipal customers across 25+ countries.
- Ownership category
- akta.pro rank
Where Prostor is headquartered
LocationHeadquarters
- HQ city
- Geluwe
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Prostor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Parasol Hardware Sales: Direct sales of outdoor parasols (cantilever, center-pole, and wall-mounted models) through authorized dealer network. Revenue generated from both residential and commercial customers.
- Accessories: Sales of complementary products including LED lighting, heating elements, rain gutters, protective covers, cleaning products, and repair kits.
- Customization Services: Custom printing of logos and corporate branding on commercial parasols. Color customization and finish options for both fabric and aluminum components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing through dealer network |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Prostor product offering
Product offeringCore offering
Prostor manufactures and supplies premium outdoor parasol systems — including cantilever (P6, P7), center-pole (P2, P8), and wall-mounted (P3, P4) umbrellas — built on aluminum structures with acrylic or Olefin fabric canopies. Products are complemented by accessories such as integrated LED lighting, infrared heating, rain gutters, and protective covers, and are sold exclusively through an authorized dealer network serving hospitality and residential customers.
Product overview
Prostor is a Belgian manufacturer of high-quality outdoor umbrellas since 2003, offering a portfolio of three main umbrella types: Cantilever/Side Pole umbrellas (P6 and P7), Center Pole umbrellas (P8 and P2), and Wall-Mounted umbrellas (P3 and P4). The P6 is the most modular model supporting up to 4 umbrellas on one mast covering up to 38m², while the P7 offers 300° rotation for flexible shading. The P8 is an award-winning center pole design with integrated LED lighting, and the P2 provides a lightweight round option. All products can be customized with accessories including LED lighting, electric heating, rain gutters, and protection covers. Prostor serves both hospitality professionals and private residential customers through a network of authorized dealers.
Differentiator
Problem solved
Functional benefit
Products and services
- Prostor P6 Cantilever/Side Pole Umbrella Modular cantilever umbrella with central mast supporting up to four canopies covering up to 38 m². Available in square, rectangular, and round configurations. Features patented One Move System for easy operation and can be equipped with LED lighting and heating accessories. Sold through authorized dealers for both hospitality and residential buyers.
- Prostor P7 Cantilever/Side Pole Umbrella Single-pole cantilever umbrella that rotates 300° for continuous sun tracking. Features the patented One Move System with stainless steel gas spring for effortless operation. Can be wall-mounted with a rotating wall bracket.
- Prostor P8 Center Pole Umbrella Award-winning 4x4m square center pole umbrella with contemporary refined design. Features fully integrated dimmable LED lighting with remote control and optional heating elements. Winner of the EquipHotel 2021 Innovation Award.
- Prostor P2 Center Pole Umbrella Lightweight 2.7m round center pole umbrella with elegant contemporary design. Easy to operate and move, featuring aluminum structure. Designed as a companion to P3 and P4 wall-mounted umbrellas.
- Prostor P3 Wall-Mounted Umbrella Round 2.70m wall-mounted umbrella with telescopic arm (1.40m to 1.80m) that pivots horizontally and tilts 10°. Removable from wall bracket for security. Targeted at the hospitality sector.
- Prostor P4 Wall-Mounted Umbrella Round wall-mounted umbrella similar to P3 with an additional 45° locking position for enhanced comfort. Telescopic arm pivots horizontally and tilts up to 10°. Targeted at private residential use.
- Hospitality Parasol Solutions Professional parasol solution offering for the hospitality sector (restaurants, hotels, cafés) covering 6 m² to 38 m², configurable for any establishment. Features patented One Move System for rapid deployment and modular configurations.
- LED Lighting for Parasol Fully integrated LED lighting options including dimmable white LED strips, RGB-LED color-changing lights, and Glow LED fixtures. Compatible with P6, P7, and P8 umbrella systems for evening ambiance.
- Parasol Heating Electric infrared heating element (1500W) that can remain in place when the umbrella closes. IP X5 rated for full protection against rain and water jets. Compatible with P6, P7, and P8 models.
- Rain Gutter Zippered rain gutter system connecting multiple umbrellas for protection against rain and sun. Made from acrylic fabric matching the umbrella color with a user-friendly attachment system.
- Protection Cover Deluxe All-weather waterproof protection cover made from solution-dyed fabric. Extends fabric life significantly. Available in gray or black.
- Prostor CLEAN Powerful stain remover that cleans deep into fabric, removing stains and odors from umbrella canopy.
- Prostor GUARD Protective treatment against stains and contamination with water-repellent effect on umbrella fabric. Colorless application.
- COVID-19 Protection Screen Translucent protective screen providing COVID-19 protection while maximizing terrace space utilization. Easy to install and can be purchased separately.
- Repair Kit Transparent repair product that seals small tears and holes in fabric. Extremely strong, elastic, water and air tight. Does not discolour or dry out.
Quantifiable outcome
- UV protection >97.5% with acrylic fabrics
- +2 more outcomes
Companies that use Prostor
Customer profileNamed customers23 records
Segments3 records
Ideal customer profiles3 records
Prostor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Prostor partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Prostor competitors and assessment
Company assessmentBroad incumbents
- Markilux: German awning and sun-protection incumbent with a much broader product portfolio (retractable awnings, pergolas, vertical screens) than Prostor. Relevant benchmark for the broader premium outdoor shade category rather than direct parasol competition.
- Weinor: Established German manufacturer of awnings, conservatory shading, and outdoor living products. Larger, more diversified incumbent in the European premium shade market, useful for sizing and channel benchmarks.
- Renson: Belgian outdoor living and ventilation specialist offering terrace covers, louvered roofs, and outdoor structures. Adjacent category competitor for premium HORECA and residential terrace projects, with a larger scale and broader product portfolio.
Direct peers
- TUUCI: US-based designer and manufacturer of premium commercial shade structures, including parasols, cabanas, and sail shades. Comparable premium positioning, international hospitality client base, and product engineering depth.
- Caravita: German manufacturer of premium commercial-grade parasols and sun protection systems. Comparable on engineering quality, modular configurations, and HORECA specification sales across the DACH and wider European market.
- Umbrosa: Belgian designer and manufacturer of premium outdoor parasols and shade structures (e.g. Spectra, Ingenia lines). Direct competitor in the high-end HORECA and residential parasol segment with overlapping European dealer channels.
- Brustor: Sister brand of Prostor under the Brutsaert family, also manufacturing premium outdoor sun protection (awnings, screens, verandas) in Belgium. Closest possible comparable — same ownership, overlapping HORECA and residential channel, and shared 50+ years of sun-protection heritage.
- May Parasols / May Schirm: Spanish/European parasol manufacturer serving HORECA and residential with cantilever, center-pole, and wall-mounted umbrellas. Direct competitor in Mediterranean and broader European HORECA projects.
- Solero Parasols: European parasol specialist offering cantilever and center-pole umbrellas for hospitality and residential use. Overlapping product formats and dealer-led go-to-market across Europe.
Emerging players
- Shadowspec: New Zealand-based premium outdoor shade company expanding internationally with cantilever and center-pole umbrellas. Comparable on premium positioning and modular product configuration, but smaller scale and APAC-centric footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Prostor social profiles
Digital presenceProstor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prostor leadership team
Management profileNumber of profiles
Prostor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prostor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prostor
What does Prostor do?
Prostor manufactures and supplies premium outdoor parasol systems — including cantilever (P6, P7), center-pole (P2, P8), and wall-mounted (P3, P4) umbrellas — built on aluminum structures with acrylic or Olefin fabric canopies. Products are complemented by accessories such as integrated LED lighting, infrared heating, rain gutters, and protective covers, and are sold exclusively through an authorized dealer network serving hospitality and residential customers.
Is Prostor a public or private company?
Prostor is a private company. It is classified as family owned and is currently operating.
When was Prostor founded?
Prostor was founded in 2003. It employs 11 to 50 people.
Where is Prostor based?
Prostor is headquartered in Geluwe, Belgium, in the Europe region.
How does Prostor make money?
Three revenue lines are on record. Parasol Hardware Sales are the primary driver. The others are accessories and customization Services.
Who are Prostor's main competitors?
Broad incumbents on record are Markilux, Weinor and Renson. Direct peers are TUUCI, Caravita, Umbrosa, Brustor, May Parasols / May Schirm and Solero Parasols. Shadowspec is listed as an emerging player.
Does Prostor have an API?
No public API is recorded for Prostor.