De Haardstee

What De Haardstee does

De Haardstee is a Dutch non-profit foundation (Stichting De Haardstee, KvK 41165834) founded in 1962 and headquartered in Leiden, Netherlands, that provides care and support services for people with intellectual disabilities, autism spectrum disorders, psychiatric conditions, or combinations thereof. The organization operates a full continuum of care — ambulatory guidance (ambulante begeleiding), 24-hour residential care (wonen) across multiple locations in Leiden, Leiderdorp, and Roelofarendsveen, and day programs (dagbesteding en werk) — funded primarily through Dutch healthcare insurance (Wlz/Zorgverzekeringswet) and municipal budgets, with referrals from municipalities, GPs, and healthcare professionals. A distinctive element is the social enterprise arm under the Hand, Hout & Hart brand, which operates a webshop (Craft Commerce platform) plus six physical locations (Zoet & Zout bakery, Bos en Tuingroep workshop, Theehuis De Trotse Pauw tearoom, Giftshop De Pauwenveer, Smaakwerk catering, Pop-in De Kopermolen café) where clients gain vocational experience while producing handmade crafts, baked goods, garden furniture, and flower bouquets for sale.

The organization's technology footprint is intentionally limited: a Caren client portal provides digital access to care information, while the webshop is powered by Craft Commerce with delivery handled via PostNL, DHL, and a local Leiden delivery service. Distribution is hybrid — direct care services delivered through funded care pathways to clients in the Leiden region, complemented by direct-to-consumer e-commerce reaching Amsterdam, The Hague, Rotterdam, and the Bollenstreek via parcel carriers. Strategic partnerships are central to the operating model: GGZ Rivierduinen and De Binnenvest co-deliver the 'beschermd thuis' psychiatric care program; Cardea and Van der Vorm Vastgoed co-operate Pop-in De Kopermolen; Happy Flower supplies bouquets for the webshop; and mboRijnland provides vocational education pathways.

Commercial revenue mixes funded-care income (subscription/recurring via Dutch public healthcare) with transactional webshop and catering revenue. Pricing on the consumer side is unit-based: brownies from €1.25 each, garden benches from €130–€220, bouquets from €12.50–€25, tearoom meeting rooms from €30/hour. The organization markets through Facebook, Instagram, LinkedIn, YouTube, a quarterly email newsletter, and a dedicated recruitment portal at werkenbij.dehaardstee.nl. With a headcount in the 101–250 range, De Haardstee positions itself as a 'relatively small organization' offering personalized, tailored care — explicitly contrasting its model with larger Dutch care conglomerates.

Name

De Haardstee

Legal name

Stichting De Haardstee

Website

https://dehaardstee.nl

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

101–250 employees

Short description

De Haardstee is a Dutch non-profit foundation (est. 1962, Leiden) providing ambulatory, residential, and day-program care for people with intellectual disabilities, autism, and psychiatric conditions, supplemented by a Hand, Hout & Hart social enterprise webshop and hospitality venues offering vocational day activities.

Ownership category

akta.pro rank

Product category

Disability and Social Care Services

NAICS

Residential Intellectual and Developmental Disability Facilities (62321), Services for the Elderly and Persons with Disabilities (624120), Individual and Family Services (6241), Residential Intellectual and Developmental Disability Facilities (623210), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Specialized Assisted Living for Developmental/Intellectual Disabilities (Adult) (HLADABAJ)

akta.pro secondary industry

Respite Care for Adults with Disabilities / Special Needs (HSABAGAI)

Keywords

• Disability support services
• Residential care
• Ambulatory guidance
• Day activity programs
• Social enterprise retail

Headquarters

HQ city

Leiden

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Healthcare & Social Services: De Haardstee provides funded care services (begeleiding, wonen, dagbesteding) to clients with intellectual disabilities, autism, and psychiatric conditions, financed through Dutch healthcare insurance (Wlz/Zorgverzekeringswet) and municipal funding streams. Services range from ambulatory support to 24-hour residential care.
2. Webshop (Hand, Hout & Hart): E-commerce revenue from handcrafted products, baked goods, garden furniture, and flowers. The webshop is managed jointly with clients as a purposeful and educational day activity. Products include brownies, birdhouses, garden benches, fairy gardens, and flower bouquets sold directly to consumers.
3. Hospitality & Catering (Smaakwerk, Zoet & Zout, Theehuis De Trotse Pauw): Catering services provide daily lunches to businesses in Leiden center. The tearoom serves visitors of the petting zoo. Revenue generated from food service and venue rental (meetings, children's parties).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

De Haardstee delivers ambulatory guidance, 24-hour residential care, and day activity programs for people with intellectual disabilities, autism spectrum disorders, and psychiatric conditions in the Leiden region of the Netherlands. Care is funded through Dutch healthcare insurance (Wlz/Zorgverzekeringswet) and municipal budgets. The organization also operates the Hand, Hout & Hart social enterprise webshop and several physical workshop and hospitality venues (bakery, garden workshop, tearoom, giftshop, catering, pop-up café) that simultaneously provide vocational day activities for clients and generate revenue.

Product overview

De Haardstee is a care organization for people with intellectual disabilities, autism spectrum disorders, psychiatric conditions, or combinations thereof. The organization offers a unified portfolio combining core care services (ambulatory guidance, residential living with 24-hour care, and day activities) with an e-commerce platform called Hand, Hout & Hart. The webshop, managed collaboratively with clients, includes multiple product categories (handmade crafts, baked goods, garden furniture, flowers) and several physical locations (Zoet & Zout bakery, Bos en Tuingroep workshop, Theehuis De Trotse Pauw café, Giftshop De Pauwenveer, Smaakwerk catering, Pop-in De Kopermolen café). Additionally, a client portal called Caren provides digital access to services.

Differentiator

Problem solved

Functional benefit

Brands

• Hand, Hout & Hart: Webshop selling handmade products, baked goods, garden furniture, and flowers - a commercial venture providing day activities for clients
• Theehuis De Trotse Pauw
• Giftshop De Pauwenveer
• Bos en Tuingroep
• Zoet & Zout
• Smaakwerk
• Pop-in De Kopermolen
• VV Samen

Products and services

• Ambulante begeleiding (Ambulatory Guidance) Support services for clients living independently, helping them with daily life challenges, planning, structure, social integration, and increasing self-reliance.
• Wonen (Residential Living) 24-hour residential care at multiple locations in Leiden, Leiderdorp, Roelofarendsveen, and surrounding sites, including specialized 'beschermd thuis' psychiatric care, focused on increasing clients' self-reliance through tailored guidance.
• Dagbesteding en werk (Day Activities and Work) Day programs delivered across multiple workshop and hospitality venues, including Zoet & Zout (bakery), Bos en Tuingroep (garden workshop), Theehuis De Trotse Pauw (tearoom), Giftshop De Pauwenveer, Smaakwerk (catering), and Pop-in De Kopermolen (pop-up café), giving clients meaningful work experience and vocational skills development.
• Hand, Hout & Hart Webshop E-commerce platform at webshop.dehaardstee.nl selling handmade crafts (bird houses, hedgehog houses, bat boxes, candle holders, dollhouses), baked goods (brownies, blondies, apple pie, muffins), scaffold-wood garden furniture and planters, and flower bouquets from Happy Flower. Managed jointly with clients as a vocational day activity and a revenue-generating social enterprise.

Quantifiable outcome

• VV Samen football club formed in March 2025 and became a highly successful weekly activity for De Haardstee clients, including matches against opposing teams and staff.
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• VV MeerburgminorOthers · 1 March 2025VV Meerburg provides the football field in Zoeterwoude-Rijndijk where the VV Samen (De Haardstee's client football club) holds its weekly training sessions. The club was established in March 2025 for De Haardstee clients.
• De BinnenvestcoreStrategic or Co-development PartnerDe Haardstee collaborates with De Binnenvest and GGZ Rivierduinen to deliver the 'Een beschermd thuis' (a protected home) care program. This program serves people with psychiatric conditions who need flexible, 24/7 accessible care, aiming to reduce waiting lists for sheltered housing and increase social participation. The three organizations jointly provide this care.
• GGZ RivierduinencoreStrategic or Co-development PartnerDe Haardstee collaborates with GGZ Rivierduinen and De Binnenvest to deliver the 'Een beschermd thuis' care program for people with psychiatric conditions requiring flexible, 24/7 accessible support. The three organizations jointly operate this care model.
• CardeacoreStrategic or Co-development PartnerCardea collaborates with De Haardstee and Van der Vorm Vastgoed to operate Pop-in De Kopermolen, a pop-up café in the Merenwijk shopping center. Cardea provides vocational learning paths (leerwerktrajecten) for youth in partnership with mboRijnland. De Haardstee provides work placements for people with a distance to the labor market.
• Van der Vorm VastgoedminorOthersVan der Vorm Vastgoed is the real estate partner providing the physical space for Pop-in De Kopermolen, the pop-up café operated jointly by De Haardstee and Cardea in the Merenwijk shopping center.
• mboRijnlandminorChannel Partner/ Reseller/ DistributormboRijnland is the vocational education provider partnered with Cardea to offer learning pathways (leerwerktrajecten) for youth at Pop-in De Kopermolen.
• Happy FlowerminorChannel Partner/ Reseller/ DistributorHappy Flower supplies flower bouquets sold through the Hand, Hout & Hart webshop. Happy Flower is a social enterprise employing 'Happy Flower-Specials' (people with a distance to the labor market). The collaboration brings their flowers to a wider customer base through De Haardstee's webshop.
• PostNLminorOthersPostNL handles parcel delivery for the Hand, Hout & Hart webshop. De Haardstee shares customer name, address, and city data with PostNL for order fulfillment.
• DHLminorOthersDHL handles logistics and delivery services for the Hand, Hout & Hart webshop. Customer name, address, and city data are shared with DHL for order fulfillment.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cordaan: Large Amsterdam-based Dutch care provider offering a broad portfolio across elderly, IDD, and psychiatric care with ambulatory, residential and day programming. Overlaps with De Haardstee on supported living and ambulatory disability services, but operates at much broader and larger scale.

Direct peers

• ASVZ: Dutch disability-care provider delivering 24-hour residential care, ambulatory support and day activities across multiple regions. Direct competitor in the same IDD care category.
• Cello: Dutch care provider supporting people with intellectual disabilities through residential, ambulatory and day programs, primarily in the Brabant region. Comparable operating model and target population.
• Prisma: Dutch care organisation focused on supporting people with intellectual disabilities and autism, including residential, ambulatory and day services in the Netherlands. Same vertical and care continuum as De Haardstee.
• 's Heeren Loo: One of the largest Dutch care providers for people with intellectual disabilities, offering ambulatory, residential and day-activity services nationally. Directly comparable to De Haardstee's mission and service mix, but at materially larger scale.
• Lunet zorg: Dutch IDD and psychiatric care provider offering residential, ambulatory and day-activity services. Overlaps with De Haardstee on Wohnen-style residential care and ambulatory support.
• S&L Zorg: Smaller regional Dutch IDD and psychiatric care provider in the Eindhoven region offering ambulatory, residential and day services. Comparable scale and care mix to De Haardstee.
• Dichterbij: Dutch care provider offering residential, ambulatory and day-activity support for people with intellectual disabilities. Comparable scope and target group, though primarily active in Limburg.
• Philadelphia Zorg: Dutch care organisation supporting people with intellectual disabilities and autism through supported living, day programs and ambulatory guidance. Closely aligned service portfolio to De Haardstee's three core offerings.
• Koraal: Dutch parent organisation (incl. MFC De Brukswal) operating residential, ambulatory and day services for people with intellectual disabilities. Similar full-continuum IDD model to De Haardstee.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@redactiedehaardstee
• Facebookfacebook.com/dehaardstee
• LinkedInlinkedin.com/company/de-haardstee
• Instagraminstagram.com/de_haardstee
• Xx.com/dehaardstee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Haardstee