Ericson Insurance Advisors

What Ericson Insurance Advisors does

Ericson Insurance Advisors is an independent insurance agency headquartered in Washington Depot, Connecticut, operating with a stated headcount of 11 to 50 employees. The firm provides personal lines and business insurance, positioning itself as a local advisory shop rather than a direct carrier or insurtech. Its public web presence is anchored at ericsoninsurance.com. Leadership includes a multi-generational Houldin family contingent (Spencer M. Houldin as Co-President, Peter R. Houldin as Principal) alongside Dayla M. Aita as COO and Kurt Thoennessen as VP, indicating a producer-and-advisor model typical of established boutique agencies serving households and local businesses in northwest Connecticut.

The aggregated data block associated with the firm heavily references Gallagher Private Client, a high-net-worth personal lines division of Arthur J. Gallagher & Co., including a hosted risk assessment calculator (uspersonallinescalculator.ajg.com). This indicates an affiliation or partnership through which Ericson Insurance Advisors accesses Gallagher's high-net-worth personal lines platform, service workflows, and risk evaluation tooling, rather than building equivalent capability in-house. The bundled offering of personal and business insurance, combined with access to the Gallagher platform, suggests Ericson is leveraging a partner's institutional underwriting and risk-management infrastructure to serve clients that may not be addressable by a standalone 11-50 employee shop.

The business model is a traditional independent agency commission and fee structure: producers place coverage with carrier partners on behalf of clients, earning commissions on premiums and fees for advisory and risk placement services. There are no indications of venture funding, programmatic M&A, or technology product revenue; the unit economics are driven by client retention, premium volume, and carrier mix. Go-to-market is local and relationship-driven, with platform leverage supplied by the Gallagher affiliation rather than proprietary distribution or digital acquisition channels.

Name

Ericson Insurance Advisors

Website

https://ericsoninsurance.com

Company type

Private

Headcount range

10,001+ employees

Short description

Ericson Insurance Advisors is an independent insurance agency in Washington Depot, Connecticut (11-50 employees) offering personal and business insurance, leveraging the Gallagher Private Client platform for high-net-worth risk assessment and advisory services.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Advisory Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEADAK

Insurance Program Administration & MGA/MGU Services

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

Keywords

• Personal insurance brokerage
• Business insurance advisory
• Independent insurance agency
• Commercial insurance coverage
• Risk assessment services

Headquarters

HQ city

Rolling Meadows

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Advisory and Risk Management Services: Gallagher Private Client generates revenue through advisory fees and commissions derived from placing insurance coverage for high-net-worth clients. As part of Arthur J. Gallagher & Co. (a Fortune 500 broker), the firm earns commissions and fees on insurance policies placed across multiple complex coverage lines including property, casualty, liability, and specialty lines. Revenue is recurring in nature as clients maintain ongoing coverage policies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ericson Insurance Advisors is a privately held independent insurance agency that advises clients on and places personal and business insurance coverage. The firm offers tailored solutions across multiple lines including home, estate, automobile, aviation, yacht, watercraft, travel, collections, excess liability, and cyber/personal security for individuals, and commercial coverage for businesses. Services are delivered through a relationship-driven advisory model supported by an online personal risk assessment tool.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Arthur J. Gallagher & Co. (Parent Company)coreOthersGallagher Private Client operates as a specialized division within Arthur J. Gallagher & Co. (AJG), a Fortune 500 global insurance brokerage and risk management firm. The parent company's scale, global carrier relationships, and financial stability underpin the Private Client division's ability to deliver customized coverage for high-net-worth clients. The AJG parent enables Gallagher Private Client to access specialty insurers and coverage options across multiple asset classes worldwide.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Lockton Companies: Largest independent insurance brokerage in the US, placing commercial and personal coverage through a relationship-driven model; closely comparable agency/brokerage business model, though Lockton focuses on larger accounts.
• AssuredPartners: National insurance brokerage formed through roll-ups of independent agencies offering commercial, personal, and benefits lines; comparable intermediary business model and active acquirer of agencies in markets similar to Ericson's.
• Higginbotham: Independent insurance and financial services firm serving commercial and personal clients across multiple states; structurally similar to Ericson as a multi-line retail agency, though at larger scale and broader footprint.
• RPS (Risk Placement Services): Specialty insurance placement and brokerage firm focused on commercial and personal lines for retail agents; comparable intermediary role of placing coverage, particularly in harder-to-place and specialty risks.
• Brown & Brown, Inc. Large publicly traded insurance brokerage and agency with deep retail and commercial lines books; directly comparable to Ericson as an insurance intermediary placing personal and business coverage, though at vastly greater scale.
• USI Insurance Services: Large US insurance brokerage and consulting firm serving middle-market and personal clients; comparable as an agency placing property, casualty, and personal lines coverage for individuals and businesses.
• Acrisure: Rapidly growing global insurance brokerage built largely through roll-ups of independent agencies and brokerages; competes directly for personal and commercial lines clients and is a likely consolidator of agencies like Ericson.

Broad incumbents

• Hub International: Large global insurance brokerage with significant personal and commercial lines practices; comparable business model as an intermediary placing coverage for individuals and businesses, operating at a much larger scale than Ericson.
• Arthur J. Gallagher & Co. Fortune 500 global insurance brokerage and risk management firm with both retail and commercial placement capabilities; operates the same intermediary model as Ericson but with national and international scale.

Emerging players

• NEXT Insurance: Digital-first insurtech providing small business and personal lines coverage online; competing for the same commercial and personal clients Ericson serves, but through a fully digital distribution model that threatens traditional agency economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ericson Insurance Advisors