Buggati
Casa Bugatti (ILCAR di Bugatti Srl) is an Italian designer and manufacturer of premium cutlery, small kitchen appliances, and home accessories, serving premium consumers and the hospitality industry via e-commerce, retail, distributors, and a Marriott partnership across Europe and MEA.
- Company typePrivate
- Founded1906
- HeadquartersBrescia, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Buggati does
Casa Bugatti (operating as ILCAR di Bugatti Srl) is an Italian designer and manufacturer of premium cutlery, small kitchen appliances, and home accessories, headquartered in Lumezzane (BS), Italy. The company is a separate entity from the historic Bugatti automobile brand founded by Ettore Bugatti in 1906; Casa Bugatti was established in 2012 by the Bugatti family (with Ottorino Bugatti acting as legal representative) and operates as a privately held Italian SRL. The product portfolio spans five core lines: cutlery across more than 50 themed collections (Glamour, Natura, Allegra, Amalfi, and others), small kitchen appliances (electric kettles, toasters, coffee machines, juicers, blenders, kitchen scales, and the Noun smart cooking system), the B Bottles thermal bottle line, home accessories (kitchen tools, barware, gift items), and a handcrafted Individual luxury sub-line.
The business model is hardware sales across consumer and professional/hospitality channels. Direct-to-consumer revenue is generated through the owned e-commerce platform (casabugatti.com) with international shipping, supplemented by physical retail stores, a distributor network, and shop-in-shop locations. A dedicated hospitality platform (bugattihospitality.com) and B2B reserved area serve the professional and business segments, anchored by a hospitality partnership with Marriott International covering Europe and the MEA region. Pricing is unit-based with free shipping thresholds (€399 international, €99 Italy); no subscription or recurring revenue model is in use. Marketing is multi-channel: e-commerce, social sharing, email newsletter (10% first-order discount incentive), and trade shows (Host 2025 at Fiera Milano). The company holds no disclosed AI/ML capabilities, no external funding, and no public listing, with headcount of 11-50 employees.
Buggati firmographics
Firmographics- Name
- Buggati
- Legal name
- ILCAR DI BUGATTI SRL
- Website
- https://casabugatti.com
- Company type
- Private
- Founded year
- 1906
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Casa Bugatti (ILCAR di Bugatti Srl) is an Italian designer and manufacturer of premium cutlery, small kitchen appliances, and home accessories, serving premium consumers and the hospitality industry via e-commerce, retail, distributors, and a Marriott partnership across Europe and MEA.
- Ownership category
- akta.pro rank
Buggati industry classification
Industry- Product category
- Designer Kitchenware and Home Accessories
- NAICS
- Small Electrical Appliance Manufacturing (335210), Metal Kitchen Cookware, Utensil, Cutlery, and Flatware (except Precious) Manufacturing (332215), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Electric Housewares & Fans (3634), Cutlery, Handtools & General Hardware (3420), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)
- akta.pro secondary industries
- Kitchen Gadgets & Tools Retail (CRACADAB), Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI), Tabletop & Front-of-House Supplies Wholesale (AFAIALAF)
Keywords
Where Buggati is headquartered
LocationHeadquarters
- HQ city
- Brescia
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Buggati business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Cutlery: Sale of designer cutlery including stainless steel flatware, decorated cutlery, colour cutlery, and kids cutlery across numerous collections (Aladdin, Allegoria, Natura, etc.)
- Product Sales - Small Kitchen Appliances: Sale of electric kettles, toasters, coffee machines, juicers, blenders, power blenders, kitchen scales, and smart cooking systems
- Product Sales - B Bottles: Sale of thermal bottles, food jars, and bottle accessories in various collections and finishes
- Product Sales - Home Accessories: Sale of homeware, kitchenware, furnishing items, and accessories for the table and kitchen
- Professional/Hospitality Sector: Sale to hospitality industry through bugattihospitality.com platform, including Marriott partnership
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
Buggati product offering
Product offeringCore offering
Casa Bugatti designs, manufactures, and sells premium Italian cutlery (stainless steel and colour flatware across 50+ themed collections), small kitchen appliances (electric kettles, toasters, coffee machines, blenders, juicers, scales, and the Noun smart cooking system), thermal bottles and food jars under the B Bottles line, and home accessories including kitchen tools, barware, and furnishing items. Products are sold under the Casa Bugatti, Bugatti Home, B Bottles, and Bugatti Professional sub-brands through owned e-commerce, physical retail, distributors, shop-in-shop, and dedicated hospitality/B2B channels.
Product overview
Casa Bugatti (ILCAR di Bugatti Srl) is an Italian designer and manufacturer of premium cutlery, small kitchen appliances, and home accessories. The product portfolio spans five core lines: (1) Cutlery — stainless steel and colour flatware in dozens of themed collections (e.g., Glamour, Natura, Allegra) for dining, cooking, and serving; (2) Small Kitchen Appliances — kettles (Vera, Giulietta, Jackie), toasters (Romeo, Volo), coffee machines (Diva), blenders (Vela, Vento), juicers (Vita), and scales (Uma), plus the Noun smart cooking system; (3) B Bottles — thermal water bottles and food jars in materials-focused collections (Denim, Leather, Crystals); (4) Home & Accessories — kitchen tools (Kiss, Gym, Trattoria lines), furnishing, barware, and gift items; and (5) Individual — a handcrafted luxury sub-line with exclusive material variants. Products feature distinctive Italian design with decorative collections targeting both consumer and hospitality markets.
Differentiator
Problem solved
Functional benefit
Brands
- B Bottles: Thermal bottles and water bottles product line featuring various collections including B Bottles Twin, B Bottles Light, B Loop, and Kids Bottles.
- Bugatti Professional
Products and services
- Cutlery Designer cutlery and flatware including stainless steel cutlery, decorated stainless steel, colour cutlery, decorated colour cutlery, and kids cutlery, offered in numerous themed collections and covering cutlery sets, Asian food utensils, bar and wine tools, knives and blocks, steak knives, kitchen knives, cheese knives, table knives, table spoons, dessert and fruit items, table forks, fish cutlery, and serving cutlery. Intended for affluent consumers for home dining and entertaining, as well as for hospitality operators requiring premium tableware.
- Small Kitchen Appliances Comprehensive range of innovative and technically advanced small domestic appliances with modern, contemporary design. Includes electric kettles (Vera, Giulietta, Jackie, Jacqueline, Vera Easy), toasters (Romeo, Volo), coffee machines (Diva and Individual variants), juicers (Vita), blenders (Vela, Vela Evolution), power blenders (Vento, Vento Professional), and kitchen scales (Uma). Available in traditional and smart appliance variants. Targeted at premium home consumers and the hospitality sector.
- B Bottles Thermal water bottles and hydration products including B Bottles Twin, B Bottles Light, B Loop, Kids Bottles, food jars, termo bottles, cups, lunch boxes, and related accessories. Uses B Bottles thermal insulation technology for durability and temperature retention. Targeted at premium consumers seeking design-led reusable drinkware.
- Home & Accessories Home accessories including homeware and kitchenware, coffee makers, kettles, furnishing items, and kitchenware such as salad tongs, ice tongs, pizza cutters, peelers, bottle openers, nutcrackers, kitchen tools sets, wall clocks, and kitchen knives. Also includes bar and wine accessories, gift items, and party favours. Targeted at consumers for home use and at gift buyers.
- Noun Smart Cooking System The Noun smart cooking system is Bugatti's smart-cooking appliance offering advanced cooking functionality and connected cooking capability, representing the company's entry into the smart kitchen appliances category.
- Individual Handmade luxury products featuring individual items across cutlery, small kitchen appliances, thermal bottles, and home accessories in collections such as Crystals, Denim, Leather, Vintage, and Sublime Braid, including exclusive variants of products like Diva espresso machines, Vera kettles, and Vela blenders. Targeted at top-of-range premium consumers seeking exclusive, handcrafted Italian pieces.
- Bugatti Hospitality (Bugatti Professional) Professional/hospitality-focused range of premium tableware and small kitchen appliances supplied to hotels, restaurants, and hospitality businesses through the dedicated bugattihospitality.com platform. Anchored by a Marriott International Hospitality Partner agreement covering Europe and the Middle East/Africa region.
Companies that use Buggati
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Buggati technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Buggati partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Marriott InternationalcoreBugatti is a new Marriott Hospitality Partner for Europe and MEA (Middle East and Africa) regions, supplying premium cutlery and kitchen equipment to Marriott properties.
Recent moves6 records
Expansion highlights5 records
Buggati competitors and assessment
Company assessmentDirect peers
- Smeg: Italian premium small kitchen appliance manufacturer with strong design heritage (e.g., 50's Style range). Direct competitor in the premium small-appliance segment, often sold in the same design and department-store retail channels as Casa Bugatti.
- Sambonet: Italian manufacturer of flatware, cutlery, and tableware, also part of the broader Italian houseware industrial cluster near Novara. Highly comparable in product mix, customer base (hospitality + consumer), and Italian design heritage.
- Mepra: Italian cutlery and cookware manufacturer with strong presence in both consumer and professional/hospitality channels. Directly comparable to Bugatti's cutlery and tabletop business, especially in the hotel and restaurant segment.
- Alessi: Italian design houseware and small appliance maker. Closely comparable to Casa Bugatti: premium Italian design-led positioning, tableware, kitchen tools, and a growing small appliance portfolio sold through similar design and department-store channels.
Broad incumbents
- WMF: German premium houseware and small appliance brand (cutlery, cookware, coffee machines). Comparable premium positioning and overlapping product categories, with established presence in European hospitality and consumer retail.
- Zwilling J.A. Henckels: German premium cutlery, kitchen knives, and small appliance brand (includes Zwilling and Staub). Comparable across cutlery, kitchen tools, and premium small appliances, but at a much larger international scale than Casa Bugatti.
- De'Longhi: Much larger Italian household small appliance incumbent (kettles, coffee machines, toasters). Directly comparable product categories to Casa Bugatti's appliance line, but at significantly larger scale and broader mass-market positioning.
- KitchenAid: Premium small kitchen appliance brand (owned by Whirlpool). Competes directly with Bugatti's appliance line-up in blenders, kettles, toasters, and coffee machines at the premium consumer tier.
Regional players
- Ballarini: Italian cookware and kitchenware manufacturer (part of the Zwilling group). Comparable in Italian design heritage and cookware/kitchenware categories, though stronger in cookware than cutlery or small appliances.
Emerging players
- Villeroy & Boch: European premium tableware, cutlery, and kitchenware brand with strong hospitality presence. Comparable to Bugatti in the tabletop and hospitality-procurement segments, though much larger and more diversified across bathroom and dining categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Buggati social profiles
Digital presenceBuggati financial estimates
Financial estimateRevenue estimate
Valuation estimate
Buggati leadership team
Management profileNumber of profiles
Profiles1 record
Buggati funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Buggati M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Buggati
What does Buggati do?
Casa Bugatti designs, manufactures, and sells premium Italian cutlery (stainless steel and colour flatware across 50+ themed collections), small kitchen appliances (electric kettles, toasters, coffee machines, blenders, juicers, scales, and the Noun smart cooking system), thermal bottles and food jars under the B Bottles line, and home accessories including kitchen tools, barware, and furnishing items. Products are sold under the Casa Bugatti, Bugatti Home, B Bottles, and Bugatti Professional sub-brands through owned e-commerce, physical retail, distributors, shop-in-shop, and dedicated hospitality/B2B channels.
Is Buggati a public or private company?
Buggati is a private company. It is classified as family owned and is currently operating.
When was Buggati founded?
Buggati was founded in 1906. It employs 11 to 50 people.
Where is Buggati based?
Buggati is headquartered in Brescia, Italy, in the Europe region.
How does Buggati make money?
Five revenue lines are on record. Product Sales - Cutlery is the primary driver. The others are product Sales - Small Kitchen Appliances, product Sales - B Bottles, product Sales - Home Accessories and professional/Hospitality Sector.
Who are Buggati's main competitors?
Direct peers on record are Smeg, Sambonet, Mepra and Alessi. Broad incumbents are WMF, Zwilling J.A. Henckels, De'Longhi and KitchenAid. Ballarini is listed as a regional player. Villeroy & Boch is listed as an emerging player.
Does Buggati have an API?
No public API is recorded for Buggati.
What industry is Buggati in?
Buggati's product category is Designer Kitchenware and Home Accessories. Its primary akta.pro industry code is CRACADAF, Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream), with a secondary code of CRACADAB, Kitchen Gadgets & Tools Retail. Its NAICS code is 335210 and its SIC code is 3634.