Donastar Enterprises
Donastar Enterprises is a privately held national beverage equipment service and water filtration provider serving multi-location food service and commercial beverage operators across all 50 U.S. states, delivered through a 500+ partner DBEST service network.
- Company typePrivate
- Founded2018
- HeadquartersWashougal, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Donastar Enterprises does
Donastar Enterprises LLC is a privately held, Wyoming-domiciled national beverage equipment service and water filtration provider operating across all 50 U.S. states. The company sells commercial water filtration systems (35, 41, 36, 14, and 15 Series filters, plus a Triple Stage Fountain Beverage & Ice System) compatible with 3M and Everpure manifolds, and delivers a service portfolio covering reactive dispatch, scheduled preventive maintenance, multi-store equipment rollouts, proactive filtration monitoring with alerts, and live phone tech support. Service delivery is executed through the DBEST network — 500+ independent service partners and thousands of trained technicians — rather than a fully employed W-2 field force, which is the structural backbone of the company's nationwide coverage. The Bold Guaranty, a zero-risk promise covering parts, labor, and replacement, is a prominent risk-transfer mechanism used in customer acquisition.
The company's revenue mix spans hardware sales (replacement filter cartridges and new system installations), professional services (reactive service, scheduled PM, phone tech support), and subscription/recurring streams (proactive filtration monitoring). Go-to-market is enterprise field sales through quote requests via phone and web forms, supported by content marketing (over 100 educational videos), LinkedIn advertising, and named customer testimonials including Taco Bell franchise operations, Garbanzo, ExtraMile, and ERS. Customer segments center on multi-location food service operators and commercial beverage equipment operators (QSR, c-store, restaurant, institutional beverage equipment), with a secondary channel-oriented segment of independent technicians and installers who join the DBEST network. Pricing is opaque and quote-based, with a $100 first-customer voucher as an acquisition incentive. The company is founder/independently owned with no disclosed venture or private equity backing.
Donastar Enterprises firmographics
Firmographics- Name
- Donastar Enterprises
- Legal name
- Donastar Enterprises LLC
- Website
- https://donastar.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Donastar Enterprises is a privately held national beverage equipment service and water filtration provider serving multi-location food service and commercial beverage operators across all 50 U.S. states, delivered through a 500+ partner DBEST service network.
- Ownership category
- akta.pro rank
Donastar Enterprises industry classification
Industry- Product category
- Commercial Beverage Equipment Services
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Services-Help Supply Services (7363)
- akta.pro primary industry
- Field Operations & Repair Services (Emergency Response, Leak Repair, Crew Dispatch) (EUANAKAL)
- akta.pro secondary industry
- Sump Pump & Sewage Ejector Pump Service (HSAOABAM)
Keywords
Where Donastar Enterprises is headquartered
LocationHeadquarters
- HQ city
- Washougal
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Donastar Enterprises business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Beverage Equipment Service: Reactive service calls for ice machines, soda fountains, and beverage equipment nationwide. Includes scheduled preventive maintenance and multi-store equipment upgrades.
- Water Filtration Products: Sale of commercial water filters compatible with 3M and Everpure manifolds. Filters are sold directly as replacement cartridges and new system installations.
- Phone Tech Support: Live beverage expert troubleshooting support included as part of service offerings.
- Filtration Monitoring: Proactive monitoring and alerts for filter changes across customer locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Service-based pricing - quote required |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Donastar Enterprises product offering
Product offeringCore offering
Donastar Enterprises provides nationwide beverage equipment service and water filtration solutions for commercial operators. The company dispatches trained technicians for reactive service calls and scheduled preventive maintenance on ice machines, soda fountains, espresso machines, and other beverage equipment, while also selling its own line of multi-stage water filters compatible with 3M and Everpure manifolds. Service delivery is executed through the DBEST partner network of 500+ service providers and thousands of trained technicians across all 50 U.S. states.
Product overview
Donastar Enterprises is a national beverage equipment service and water filtration company offering a portfolio of products and services for commercial beverage operations. Their core product line consists of five water filter series (35, 41, 36, 14, and 15 Series) plus the Triple Stage Fountain Beverage & Ice System, all designed as drop-in replacements compatible with 3M and Everpure manifolds. These filtration products are complemented by a suite of service offerings including reactive service dispatch, scheduled preventive maintenance, multi-store equipment upgrades, proactive filtration monitoring, and live phone tech support. The company also operates DBEST, a service partner network connecting technicians, distributors, and installers nationwide, and provides an educational video library for technician training and equipment troubleshooting.
Differentiator
Problem solved
Functional benefit
Brands
- Donastar Filters: Water filtration product line for commercial beverage equipment including soda fountains and ice machines. Includes filter series: 35 Series (scale control), 41 Series (chloramine reduction), 36 Series (sediment), 14 Series (bacteria-static), and 15 Series (scale and chlorine).
- DBEST
- A-Team
Products and services
- Donastar 35 Series Scale Control Filter Scale control water filter designed for hard water applications, ideal for ice machines, soda fountains, and food applications with large gallon capacities.
- Donastar 41 Series Chloramine Reduction Filter Chloramine reduction filter for beverages, reducing scale, chlorine, taste, and odor to create finely polished water for high-quality beverage applications.
- Donastar 36 Series Sediment Filter Sediment filter for reducing rust, sand, and particulate matter using meltblown polypropylene fiber construction.
- Donastar 14 Series Bacteria-Static Filter Bacteria-static filter reducing chlorine, taste, odor, cyst, and particulates while inhibiting bacteria growth through bacteria-static technology.
- Donastar 15 Series Scale and Bacteria-Static Filter Combined scale and bacteria-static filter reducing scale, chlorine, taste, odor, cyst, and particulates while inhibiting bacteria growth for finely polished beverage water.
- Donastar Triple Stage Fountain Beverage & Ice System Three-stage water filtration system for soda fountains and ice machines, removing chlorine, taste, odor, scale, cysts, sediment, and particulates. Compatible with 3M and Everpure manifolds.
- Reactive Beverage Equipment Service Fast dispatch service with trained technicians available nationwide when equipment fails, covering ice machines, soda fountains, and beverage equipment.
- Scheduled Preventive Maintenance Preventive maintenance services across all locations to reduce downtime and costs for beverage equipment.
- Multi-Store Equipment Upgrades Coordination of equipment rollouts and upgrades across entire retail portfolios for multi-location businesses.
- Filtration Monitoring Service Proactive monitoring and alerts for water filtration systems to stay ahead of filter changes and prevent equipment issues.
- Phone Tech Support Live beverage expert support for fast troubleshooting via phone, providing quick solutions without wait times.
- DBEST Service Partner Network Beverage Equipment Service Team network providing resources, exclusive projects, and connection with experienced technicians, distributors, and installers nationwide.
Quantifiable outcome
- Reduced ice machine service calls
- +1 more outcomes
Companies that use Donastar Enterprises
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Donastar Enterprises technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Donastar Enterprises partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DBEST Network MemberscoreDBEST (Donastar Beverage Equipment Service Team) is the company's service partner network consisting of independent technicians, distributors, installers, and service partners. Members gain access to exclusive tools, guides, Cliq Channel communication, and exclusive projects. The network enables Donastar's nationwide coverage.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Donastar Enterprises competitors and assessment
Company assessmentBroad incumbents
- ABM Industries: ABM is the largest US facility services contractor serving commercial accounts including multi-location foodservice operators. Comparable in addressing the same facility manager pain points (single national vendor, preventive maintenance) Donastar targets, though at a broader scope.
- Culligan: Culligan (PE-owned) operates a national commercial water treatment franchise network offering filtration, softening, and service. Comparable model with route-based service technicians serving multi-location commercial accounts alongside Donastar's foodservice focus.
- Pentair: Pentair is the diversified parent of Everpure and a global leader in commercial and residential water treatment. Represents the largest incumbent Donastar competes against on commercial filtration specs, pricing, and OEM relationships.
Others
- Manitowoc Ice (Middleby): Manitowoc is a major ice machine brand owned by Middleby and supported through Donastar's service network. Comparable in being a strategically important adjacent equipment brand rather than direct head-to-head competitor.
- Lancer Worldwide: Lancer is a leading manufacturer of beverage dispensing equipment (valves, ice/beverage dispensers) frequently co-installed with Donastar filtration systems. Relevant as a partner/OEM rather than direct filter competitor.
- Hoshizaki America: Hoshizaki is a leading commercial ice machine manufacturer whose products are serviced by Donastar's DBEST network. Functions as an OEM partner/customer relationship rather than competitor—provides both filter pull-through and parts-revenue opportunities.
- Cornelius (Middleby): Cornelius, a Middleby brand, manufactures soda fountains, frozen beverage dispensers, and ice systems—equipment Donastar services and filters across multi-location accounts. OEM/supplier relationship similar to Hoshizaki.
Direct peers
- Everpure (Pentair): Everpure, a Pentair-owned brand, is the dominant manufacturer of commercial water filtration cartridges for foodservice ice machines, soda fountains, and coffee—the exact category Donastar targets with its drop-in compatible filter series. Most directly comparable competitor on filtration products.
- Heritage Food Service Group: Heritage is a multi-brand commercial kitchen and foodservice equipment service provider with national coverage and parts distribution—analogous to Donastar in serving multi-location restaurant and convenience store operators with field service and replacement parts.
- 3M Foodservice (now Solventum filtration): 3M's foodservice filtration line (transferred to Solventum) produces manifolds and replacement cartridges for the same ice, soda, and coffee applications as Donastar's 35/41/14/15/36 Series. Donastar's filters are explicitly built as compatible drop-in replacements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Donastar Enterprises social profiles
Digital presenceDonastar Enterprises financial estimates
Financial estimateRevenue estimate
Valuation estimate
Donastar Enterprises leadership team
Management profileNumber of profiles
Donastar Enterprises funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Donastar Enterprises M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Donastar Enterprises
What does Donastar Enterprises do?
Donastar Enterprises provides nationwide beverage equipment service and water filtration solutions for commercial operators. The company dispatches trained technicians for reactive service calls and scheduled preventive maintenance on ice machines, soda fountains, espresso machines, and other beverage equipment, while also selling its own line of multi-stage water filters compatible with 3M and Everpure manifolds. Service delivery is executed through the DBEST partner network of 500+ service providers and thousands of trained technicians across all 50 U.S. states.
Is Donastar Enterprises a public or private company?
Donastar Enterprises is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Donastar Enterprises founded?
Donastar Enterprises was founded in 2018. It employs 11 to 50 people.
Where is Donastar Enterprises based?
Donastar Enterprises is headquartered in Washougal, United States, in the North America region.
How does Donastar Enterprises make money?
Four revenue lines are on record. Beverage Equipment Service is the primary driver. The others are water Filtration Products, phone Tech Support and filtration Monitoring.
Who are Donastar Enterprises's main competitors?
Broad incumbents on record are ABM Industries, Culligan and Pentair. Others are Manitowoc Ice (Middleby), Lancer Worldwide, Hoshizaki America and Cornelius (Middleby). Direct peers are Everpure (Pentair), Heritage Food Service Group and 3M Foodservice (now Solventum filtration).
Does Donastar Enterprises have an API?
No public API is recorded for Donastar Enterprises.
What industry is Donastar Enterprises in?
Donastar Enterprises's product category is Commercial Beverage Equipment Services. Its primary akta.pro industry code is EUANAKAL, Field Operations & Repair Services (Emergency Response, Leak Repair, Crew Dispatch), with a secondary code of HSAOABAM, Sump Pump & Sewage Ejector Pump Service. Its NAICS code is 423720 and its SIC code is 5070.