Ikone Group

What Ikone Group does

Ikone Group S.A.S. is a Colombian retail technology company headquartered in Bogotá (Usaquén) that operates a dual model as a proprietary hardware manufacturer and the exclusive Colombian distributor for several international retail technology brands — SmartCircle (SensorMedia) for digital signage and retail display management, ShopGuard for European EAS security hardware, Inwave for EAS systems and the Darwin operational audit platform, and Ariadne for AI-powered visitor analytics. The company serves electronics retailers, telecom operator stores, hypermarkets, and adjacent retail verticals with a combined stack of physical merchandise security stands (its own IKONE-branded A-series line plus ShopGuard and Inwave pedestals and alarms), electronic shelf labels integrated with SmartCircle, and software platforms covering digital signage, demonstration-mode device management, planogram compliance monitoring, and GDPR-compliant people counting.

The business model blends one-time hardware sales (security stands, EAS systems, ESLs) with annual SaaS subscriptions for SmartCircle and Darwin, supplemented by installation, consulting, and maintenance professional services. Pricing is quote-based and not publicly disclosed, with the company offering free 30-day SmartCircle trials as part of an enterprise field-sales motion targeting large retail chains such as Alkosto and K-Tronix. Distribution is direct to enterprise buyers in Colombia through field sales, supplemented by the exclusive-channel role that brings international brands into the local market. As of 2025 the company remains privately held with no disclosed external funding.

Name

Ikone Group

Legal name

Ikone Group S.A.S.

Website

https://ikonegroup.co

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Ikone Group is a Colombian retail technology company that designs and distributes proprietary merchandise security hardware and serves as the exclusive Colombian channel for SmartCircle, ShopGuard, Inwave, and Ariadne retail technology platforms, serving electronics retailers, telecom operators, and large retail chains.

Ownership category

akta.pro rank

Headquarters

HQ city

Usaquén

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Security Systems Sales: Sale of physical security systems including pedestals, alarm systems, sensor cables, and display security stands for smartphones, tablets, watches, headphones, and other electronics. Products include IKONE branded systems and ShopGuard systems.
2. Software as a Service (SmartCircle): SaaS subscription model for digital signage management, demonstration mode control, and retail display management. Includes cloud-based content management, compliance monitoring, and analytics features.
3. Electronic Shelf Labels (ESL): Digital price tags integrated with SmartCircle ecosystem enabling real-time price updates, promotions management, and centralized pricing control.
4. Professional Services: Technical consulting, installation, support, and maintenance services for security systems and software implementations.
5. Darwin Platform (Inwave): Adaptive and evolutionary platform for operational efficiency optimization in retail, enabling real-time audit and supervision from point of sale to specific areas like weighing and merchandise reception.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Ikone Group is a Colombian retail technology integrator and exclusive distributor that sells anti-theft display security hardware (IKONE-branded stands, ShopGuard pedestals, Inwave EAS systems, electronic shelf labels) and software platforms (SmartCircle digital signage and retail display management, Darwin operational platform, Ariadne AI-powered visitor analytics) to enterprise retail chains in Colombia. It also provides professional consulting, installation, and support services for these solutions.

Product overview

Ikone Group offers a unified portfolio of software platforms and hardware systems for retail loss prevention, smart display management, and visitor analytics. Its software stack comprises SmartCircle (digital signage, electronic shelf labels, and retail display management), the Darwin platform (operational efficiency and audit management), and Ariadne (AI-powered visitor analytics and people counting). Its hardware portfolio includes ShopGuard security systems (European technology including pedestal alarms CR-20 and SB-20, central units, and IKONE-branded stands A100-R, A100-C, A100 4P, A112-C, A101-C, A114, A105H, A106H, A107H, A305H, A605H, A705H-C), Inwave EAS systems, and electronic shelf labels. The company operates as exclusive representative for SmartCircle and ShopGuard in Colombia.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartCircle An intelligent digital signage and smart display ecosystem for telecommunications and electronics retailers that integrates electronic shelf labels, interactive product demonstrations, and centralized content management with real-time pricing updates and customer interaction analytics. Sold as a cloud-based SaaS subscription.
• SmartCircle RDM (Retail Display Management) Retail Display Management software within the SmartCircle ecosystem, designed for smartphone and tablet manufacturers to manage demonstration mode in retail stores, protecting marketing investments and gathering consumer interaction data.
• Darwin Platform An adaptable and evolving platform from Inwave that centralizes audit and real-time supervision of retail operations from point-of-sale to receiving areas, reducing costs and minimizing losses.
• Ariadne A German AI-powered visitor analytics and people-counting platform that respects individual privacy and is GDPR-compliant, providing real-time visitor behavior analysis for both online and physical environments.
• ShopGuard Security Systems European-technology Electronic Article Surveillance (EAS) systems including standalone pedestal alarms (CR-20, SB-20) and central control units (Centrales supporting 1-10 simultaneous secured devices) for securing smartphones, tablets, and other electronic devices in retail environments.
• IKONE Display Security Stands A family of IKONE-branded anti-theft display security stands for retail, including models A100-R, A100-C, A100 4 Puntos, A112-C, A101-C, A114, A105H, A106H, and A107H for mobile phones and tablets; A305H for smartwatches; A605H for headphones; and A705H-C for depilators, shavers, and electric brushes. Features include sensor alarms, rechargeable batteries, charging alarms, lockable connectors, and steel cable protection.
• Electronic Shelf Labels (ESL) Electronic shelf labels integrated with the SmartCircle ecosystem, enabling efficient and precise real-time price and promotion updates with synchronized dynamic content across all store locations.
• Inwave EAS Systems Electronic Article Surveillance (EAS) systems by Inwave designed for loss prevention and security in retail environments, combining advanced technology with elegant and discreet design for harmonious store integration.
• Professional Consulting and Installation Services Technical consulting, installation, support, and maintenance services for the deployment of security systems and software implementations across enterprise retail customers.

Quantifiable outcome

• Remote price updates eliminate manual price tag changes and ensure consistent pricing across all store locations
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• SmartCircle (SensorMedia)coreTechnology or IntegrationIkone Group holds exclusive representation rights for SmartCircle in Colombia. SmartCircle provides an intelligent display ecosystem for telecom and electronics retailers featuring digital signage, interactive demonstrations, electronic shelf labels (ESL), and customer interaction analytics. The partnership enables Ikone to offer comprehensive digital merchandising solutions to the Colombian retail market.
• ShopGuardcoreTechnology or IntegrationExclusive Colombian representation for ShopGuard security systems featuring European technology. ShopGuard provides intelligent display security solutions including pedestals, alarm systems, and sensor technologies designed for smartphones, tablets, and other electronic devices. Products prioritize product visibility while maintaining full functionality and customer interaction capability.
• InwavecoreTechnology or IntegrationStrategic partnership with Inwave providing Electronic Article Surveillance (EAS) systems for loss prevention and security. Inwave offers advanced EAS technology with elegant design enabling harmonious integration in various store environments without compromising aesthetics. Inwave Darwin platform provides intelligent display management with usage statistics.
• AriadnecoreTechnology or IntegrationPartnership with Ariadne, a German software company specializing in AI-powered visitor analysis and people counting solutions. Ariadne's platform is GDPR compliant and provides privacy-respecting visitor behavior analytics, real-time customer flow analysis, and conversion optimization capabilities for both online and physical environments.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Checkpoint Systems: Established EAS, RFID, and merchandise visibility solutions provider for retail; a broad incumbent whose hardware portfolio directly overlaps Ikone's anti-theft pedestal and sensor-cable offerings.
• Sensormatic Solutions (Johnson Controls): Global leader in retail loss prevention (EAS), RFID, and traffic analytics; a broad incumbent that competes with Ikone's ShopGuard and Inwave lines across multiple geographies and offers an overlapping retail-security stack.

Direct peers

• SoluM: Electronic shelf label and digital signage provider serving global retailers; directly comparable to Ikone's SmartCircle ESL and digital-signage proposition.
• RetailNext: Retail IoT and in-store analytics platform providing traffic, dwell-time, and conversion analytics; directly comparable to Ikone's Ariadne-based visitor analytics and customer-behavior data layer.
• VusionGroup (SES-imagotag): Global leader in electronic shelf labels and digital shelf infrastructure; competes directly with Ikone's SmartCircle ESL line and adjacent digital-signage/category-management capabilities.
• VSBLTY: Digital signage, retail computer vision, and audience analytics provider; comparable to Ikone's combined SmartCircle signage and Ariadne analytics positioning.
• Vue.ai: Retail AI platform covering computer-vision analytics, customer behavior, and merchandising intelligence; competes in the same AI-for-retail category as Ikone's Ariadne offering.
• Pricer: Swedish ESL and in-store digital solutions provider with strong European retail footprint; comparable to Ikone's ESL and digital merchandising offerings within retail.

Others

• Ariadne (HKS Retail): German AI visitor-analytics vendor behind Ikone's analytics offering; a technology partner whose GDPR-compliant people-counting platform Ikone distributes in Colombia rather than competes against.
• Smartcircle (SensorMedia): Technology principal behind Ikone's flagship SmartCircle line; an ecosystem supplier rather than direct competitor, since Ikone is the exclusive Colombian channel for the same products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/ikonegroupsas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ikone Group