What VSBLTY does

VSBLTY Groupe Technologies Corp. is a publicly traded AI-driven computer vision company that operates across two primary verticals: retail marketing/analytics and physical security. The company combines edge and cloud-based software with digital display hardware to deliver audience measurement, demographic targeting, content management, and threat detection capabilities. Its core software products are DataCaptor™ (real-time audience analytics leveraging machine learning and computer vision against IP/USB cameras and sensors), VisionCaptor™ (a content management system providing proximity-aware and demographically triggered messaging on digital screens), VSBLTY Vector™ (facial recognition, object recognition, and weapon detection operating against a local biometric database without cloud dependency), and VSBLTY Metrics (deterministic measurement of in-store media impressions). The technology stack is built on Microsoft Azure infrastructure with Intel OpenVINO and Intel Data Center GPU Flex 170 hardware acceleration, supporting edge, cloud, and hybrid deployment modes.

VSBLTY monetizes through a hybrid revenue model that combines SaaS subscriptions (DataCaptor, VisionCaptor, Vector, Metrics), hardware sales of proprietary cooler doors and digital signage, OEM/white-label licensing (Imbera, Onyx Glass, Peerless-AV, EOS Linx), retail media network advertising revenue (Shelf Nine's 4,500 screens in the US and Winkel Media's 5,300+ stores across LATAM), turnkey deployment services, and a growing line of defense and security contracts. Distribution is channel-heavy: Intel, Microsoft, and Sensormatic/Johnson Controls provide enterprise and reseller reach; Tech Mahindra, AustinGIS, and CRS Inc. handle large-scale implementation; and a network of regional partners (Al Jabr Group, Burkhan World, Retailigent Media, H-Ventures, Onyx-Cognivas, Atlas International) provides local market access across approximately 35 countries. Customer segments span enterprise retail and CPG brands (Modelorama/AB InBev, LuLu Group, Imbera, one of the world's largest brewers), venue and QSR operators (NBA arena, Mountain Express Oil, up to 750 QSRs, Gun Lake Casino), and government and defense customers (Mexico City municipalities, Philippines Government, U.S. defense customer via CRS Inc., U.S. Department of Veterans Affairs).

The company was founded in 2018, IPO'd on the Canadian Securities Exchange in 2019 under ticker VSBY, and also trades on OTCQB (VSBGF) and Frankfurt (5VS). It is headquartered in Philadelphia with a global headquarters in Vancouver, an R&D center in Carlsbad, and reports 11–50 employees. The strategic emphasis has shifted in 2025–2026 toward defense and national security applications, including a V.Next counter-drone platform for GCC ministries and a $2.5M initial deployment of the Sovereign Intelligence Core multi-sensor defense platform. As of May 2026, the company is subject to a cease trade order from the British Columbia Securities Commission due to delayed financial filings.

Name

VSBLTY

Legal name

VSBLTY Inc.

Website

https://vsblty.net

Company type

Public

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

VSBLTY is a publicly traded AI computer vision company providing edge and cloud software for retail audience measurement, in-store media, and physical security (facial recognition, weapon detection, counter-drone) to retailers, brands, venues, and defense customers across approximately 35 countries.

Ownership category

akta.pro rank

Product category

Computer Vision Analytics Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cloud Video Surveillance (VSaaS) Setup & Management (HSAHACAE)

akta.pro secondary industries

Security Operations Center (SOC) & Remote Video Guarding (VSOC) (BPABAMAF), Video Alarm Verification & Remote Video Monitoring (VSaaS Monitoring) (BPAKAFAE)

Keywords

• Computer vision analytics
• Audience measurement software
• Retail media network
• Facial recognition platform
• AI security surveillance

Headquarters

HQ city

Voorhees

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Software Subscriptions: Monthly SaaS licensing of software modules (DataCaptor, VisionCaptor, Vector, Metrics) delivered via cloud, edge, or hybrid deployment. Customers pay recurring subscription fees for access to analytics and content management capabilities.
2. Retail Media Network Advertising: Digital in-store advertising network generating revenue from brands targeting consumers at point of sale. VSBLTY operates or co-owns retail media networks including Shelf Nine (4,500 screens in the US) and Winkel Media (5,300+ stores in LATAM). Revenue derived from programmatic and direct media sales.
3. Hardware Sales (Digital Displays, Cooler Panels): Sale of proprietary and integrated hardware including digital cooler doors with video capability, kiosks, digital shelf banners, end-cap displays, and shelf talkers. VSBLTY projects $15M+ in cooler panel sales over 30 months.
4. Software Licensing and OEM: OEM agreements embedding VSBLTY software into third-party hardware (commercial refrigeration, digital signage kiosks, vending machines). Licensing revenue from embedding technology into partners' products including Imbera coolers, Onyx Glass cooler doors, Peerless-AV kiosks, and EOS Linx EV charging stations.
5. Defense and Security Technology Contracts: Revenue from multi-sensor intelligence platforms sold to defense customers for counter-drone, early-warning, and critical infrastructure protection. Initial deployment valued at approximately $2.5M with potential for larger production deployments across multiple operational theaters.
6. Professional Services: Turnkey deployment services including hardware procurement, installation, field support, and content development bundled with software solutions. Tech Mahindra manages installation rollout services for LATAM deployments.
7. Data Monetization: Anonymized, aggregated audience measurement data sold to brands and retailers. VSBLTY collects demographic, sentiment, dwell time, and footfall data that is packaged and sold to CPG brands and retailers seeking point-of-purchase insights.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

VSBLTY is a SaaS-based technology company providing AI-driven computer vision and machine learning software that delivers real-time audience measurement, demographic analytics, and security applications (including facial recognition and weapon detection) through edge and cloud-enabled digital display solutions. The company also operates retail media networks (Shelf Nine in the US, Winkel Media in LATAM), sells proprietary hardware form factors, and embeds its software via OEM agreements into third-party hardware including commercial coolers and digital signage.

Product overview

VSBLTY is a SaaS-based technology company offering a unified platform of computer vision and digital display solutions combining marketing and security applications. The core product portfolio consists of DataCaptor (real-time audience analytics), VisionCaptor (content management system), and VSBLTY Vector (facial recognition and weapon detection security module), all powered by AI and machine learning. These products are offered both individually and as an integrated turnkey solution with various hardware form factors including kiosks, digital shelf displays, and interactive coolers. The company has expanded through acquisitions (Shelf Nine retail media network) and joint ventures (Winkel Retail Media Network in Latin America), and has recently launched defense-focused products including V.Next counter-drone platform and Sovereign Intelligence Core for defense early-warning applications.

Differentiator

Problem solved

Functional benefit

Brands

• DataCaptor™: Real-time analytics and audience measurement software leveraging camera and sensor technology with AI (machine learning and computer vision).
• VisionCaptor™
• VSBLTY Vector™
• VSBLTY Metrics
• Store as a Medium

Products and services

• DataCaptor™ AI-powered analytics module leveraging camera and sensor technology with machine learning and computer vision to provide real-time audience measurement, demographic analytics (age, gender, sentiment), dwell time, and content interaction tracking at point of purchase for retailers and brands.
• VisionCaptor™ Content Management System providing proximity-aware, interactive digital messaging on any digital screen, supporting HD and 4K animated content with real-time demographic and identity-triggered content delivery for retailers and venues.
• VSBLTY Vector™ Security-focused software module providing facial recognition, object recognition, and weapon detection capabilities using computer vision and machine learning, with local database processing for biometric identification without cloud dependency, for venues, schools, transit hubs, and government security customers.
• VSBLTY Metrics Measurement and validation platform for programmatic and direct digital display advertising, providing computer vision-based validation of media impressions at point of sale with deterministic real-time information capture for brands, retailers, and CPG companies.
• Retail Hardware Solutions Hardware form factors for digital display deployment including kiosks, digital shelf banners, digital headers, shelf strips, shelf talkers, and interactive cooler units with transparent touchscreen technology, sold as turnkey solutions to retailers and venues.
• V.Next Multi-Sensor Drone Detection Platform Multi-sensor drone detection and intelligence platform combining radar, acoustic, camera, and radio-frequency sensors for counter-drone defense applications, processing threat assessments in under five milliseconds, targeting defense ministries and critical infrastructure operators.
• Sovereign Intelligence Core Platform Multi-sensor governed intelligence platform for defense early-warning, counter-drone, and critical infrastructure protection, integrating data from airborne, ground-based, radar, acoustic, and satellite systems processed through edge AI, for defense and government customers.

Quantifiable outcome

• 25% sales lift for brands advertising through VSBLTY digital display network
• +8 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature10 records

Partnerships

24 partnerships are on record, tiered major, core and minor.

• Brightside Group S.A.majorStrategic or Co-development Partner · 23 April 2026Binding Letter of Intent to collaborate on deploying integrated AI and sovereign satellite infrastructure across the Philippines for defense, public safety, critical infrastructure, and commercial opportunities. VSBLTY's edge AI platform is combined with Brightside's satellite capabilities to create an end-to-end sensor-to-satellite-to-command architecture for bandwidth-constrained environments. Philippine government has committed over $2.26B in defense and infrastructure funds, while Brightside advances a €415M sovereign satellite program.
• Burkhan World InvestmentsmajorStrategic or Co-development Partner · 17 March 2026Strategic partnership to focus on deploying AI security and smart infrastructure solutions in key regions including the US, GCC, Pakistan, and India. Combines VSBLTY's AI technology with Burkhan World's investment networks to expand smart city security, border monitoring, and data-fusion systems.
• BlaizemajorTechnology or Integration · 15 January 2025Joint development partnership to create new AI-enabled hybrid technology for large-scale global safety and security solutions. Joint development will provide AI-based computer vision solutions designed for the high demands of challenging defense and national security environments.
• Shelf Nine LLCcoreStrategic or Co-development Partner · 23 August 2023Acquired Shelf Nine, a retail media network provider with a 4,500-screen digital media network in the USA. Acquisition involved issuing shares valued at approximately $500,000. Expected to generate up to $38M in revenue over three years. Shelf Nine provides targeted digital advertising in the United States, part of VSBLTY's North American expansion strategy.
• Al Jabr Group / Business Platform Investment Holdings (BPIH)majorStrategic or Co-development Partner · 6 December 2022Joint venture agreement establishing VSBLTY-Middle East to launch computer vision and AI security solutions in the Middle East region. Al Jabr Group investment through BPIH division. Ajmal Muhammad appointed to VSBLTY Board in May 2025 to represent Al Jabr Group and VSBLTY's interests in the Middle East.
• Winkel Media (Joint Venture)coreStrategic or Co-development PartnerJoint venture with Retailigent Media and Grupo Modelo (AB InBev) creating an international in-store media network. Winkel Media operates across Modelorama stores and independent neighborhood bodegas in Mexico, expanded to 5,300+ stores in LATAM. Provides real-time customer analytics, sensor integration, and security while offering brands an in-store advertising network. Record Q4 2023 programmatic media sales with 85% increase. AustinGIS and Tech Mahindra support the 50,000-store rollout.
• Intel CorporationcoreTechnology or IntegrationVSBLTY is an Intel Channel Partner of the Year (Intel Vision 2022). Uses Intel OpenVINO SDK for edge computer vision, Intel Data Center GPU Flex 170 for weapons detection acceleration, and Intel Smart Edge software for vertical advertising solutions. Intel collaboration also includes metaverse retail experience project.
• MicrosoftcoreTechnology or IntegrationVSBLTY is a Microsoft One Commercial Partner and uses Microsoft Azure cloud infrastructure and BI reporting tools (Power BI). Microsoft algorithms were selected for facial recognition based on NIST Face Recognition Vendor Test results as the most accurate algorithms available. VSBLTY's architecture and implementation are fully GDPR compliant.
• Sensormatic Solutions (Johnson Controls)coreChannel Partner/ Reseller/ DistributorExclusive Global Reseller Agreement with Sensormatic, the leading global retail solutions portfolio of Johnson Controls. Partnership combines Sensormatic's retail analytics with VSBLTY's shopper demographics and content management analytics on the Sensormatic IQ platform to boost in-store sales and connect engagement to buying habits.
• Tech MahindracoreImplementation/ SI/ Consulting PartnerFour-year agreement with Tech Mahindra to manage installation and rollout services for the first digital in-store media network throughout Latin America. Tech Mahindra is one of five founding partners of AustinGIS, a new company focused on large IaaS projects leveraging computer vision, machine learning, and AI. Also partnered with UST for digital transformation and integration services.
• Imbera (World's #1 Commercial Refrigeration)coreOEM/ Whitelabel/ Licensing PartnerOEM agreement integrating VSBLTY software technology into Imbera's single-serve coolers and freezers. Imbera is the world's number one commercial refrigeration manufacturer and industry leader in customized design solutions. This partnership extends VSBLTY's reach into commercial refrigeration deployments globally.
• Onyx GlasscoreOEM/ Whitelabel/ Licensing PartnerJoint creation of first patented opaque to 100% transparent glass cooler doors featuring full-color video. Onyx Glass is a major international manufacturer of sophisticated glass with digital signage. Imbera and VSBLTY are already taking the Cooler as a Service (CaaS) cooler solutions to market together.
• RADARAppmajorTechnology or IntegrationPartnership for smart city solutions deploying VSBLTY AI technology in Mexico City and expanding to Colombia. RADARApp is a Smart City Solutions provider. Together they deployed the world's first WiFi6-based surveillance network using intelligent cameras in Benito Juarez, Mexico City, making it #1 in Mexico City and #2 in all of Mexico for safety.
• Phoenix VisionmajorChannel Partner/ Reseller/ DistributorPartnership with Shelf Nine and Phoenix Vision to build and manage a national in-store media network in convenience stores. LOI signed November 2021 with definitive teaming agreement to create major retail media network combining audience measurement, content management, and sales lift.
• AustinGISmajorImplementation/ SI/ Consulting PartnerAgreement with AustinGIS to finance, supply, install, and maintain rollout of up to 50,000-store media network in Latin America across five countries. AustinGIS is co-founded by VSBLTY, HCL Technologies, Tech Mahindra, and others, focused on large IaaS projects leveraging computer vision, ML, and AI.
• EnergetikamajorStrategic or Co-development PartnerThree-year $10M USD agreement to provide real-time crowd analytics and audience measurement for Latin American communities, specifically Mexico City municipalities. VSBLTY software combined with Energetika's smart lighting creates integrated security solutions. Successfully made Cuajimalpa the safest county in Mexico City.
• Peerless-AVminorOEM/ Whitelabel/ Licensing PartnerOEM agreement incorporating VSBLTY software into integrated digital signage kiosks. Audience measurement, content management, and security software included in new bundled Smart City Kiosk offering demonstrated at Digital Signage Expo and Digital Signature Expo.
• WestRockminorStrategic or Co-development PartnerPartnership bringing VSBLTY's digitally-integrated displays and advanced analytics to leading CPGs and retailers. WestRock is a leading provider of differentiated paper, packaging, display, and facility solutions.
• Retailigent MediacoreChannel Partner/ Reseller/ DistributorMexico-based partner for retail media network deployment and customer engagement technology in Mexican retail chains including pet stores. Key partner in Winkel Media joint venture alongside Grupo Modelo. Also engaged Marketmedios to sell advertising on Winkel Media network in Colombia.
• H-VenturesmajorChannel Partner/ Reseller/ DistributorEuropean partner (headquartered in Milan, Italy) for retail technology deployment. Spearheaded retail technology roundtable at MIND (Milan Innovation District). Cooperative project targeting up to 9,000 pharmacies in Europe utilizing digital tablets. One of the founding partners of AustinGIS.
• CRS Inc.majorImplementation/ SI/ Consulting PartnerPartner for deployment of VSBLTY's multi-sensor Sovereign Intelligence Core platform for defense early-warning, counter-drone, and critical infrastructure protection. CRS Inc. serves as the implementation partner for the approximately $2.5M initial deployment for a U.S. defense customer operating outside North America.
• News America MarketingminorGTM or Marketing PartnerPartnership to jointly deliver advanced digital in-store media analytics to retailers and brand marketers. Combines VSBLTY's technology with News America Marketing's premier marketing services capabilities in the U.S. and Canada.
• Perpetual MediaminorGTM or Marketing PartnerPartnership to provide programmatic advertising to Winkel Media in Latin America. Perpetual Media brings programmatic ad capabilities to the retail media network.
• EOS LinxminorOEM/ Whitelabel/ Licensing PartnerFive-year contract to install DataCaptor analytics solution in solar-supported EV charging stations at U.S. retail locations and hotels. VSBLTY's Vector AI-driven security software deployed at EOS Charge stations.

Scale indicators16 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• BriefCam: BriefCam offers video content analytics for security, safety, and operational intelligence from existing camera infrastructure. It is a direct competitor to VSBLTY Vector for facial recognition, object detection, and rapid video search across enterprise security deployments.
• RetailNext: RetailNext provides in-store retail analytics using computer vision, sensors, and Wi-Fi to deliver traffic, dwell time, and conversion insights. It competes with VSBLTY for retail chain analytics budgets and overlaps with DataCapacitor's shopper intelligence use cases.
• Cooler Screens: Cooler Screens retrofits grocery cooler doors with digital displays and computer vision to deliver targeted advertising and shopper analytics. It directly competes with VSBLTY's Cooler as a Medium offering and Onyx Glass / Imbera OEM relationships.
• Oosto (formerly AnyVision): Oosto provides facial recognition, weapon detection, and person-of-interest identification for venues, retail, and critical infrastructure. Its OnAccess and SafeWatch products compete directly with VSBLTY Vector for security buyers in retail and public venue segments.
• YCD Multimedia: YCD Multimedia provides digital signage software, content management, and in-store analytics for retail and QSR chains. Its platform competes with VisionCaptor for in-store digital display content management workflows.
• Quividi: Quividi provides computer-vision-based audience analytics for digital signage and DOOH networks, measuring demographics, attention, and engagement. It is the closest direct competitor to VSBLTY's DataCaptor for in-store audience measurement and programmatic validation.

Broad incumbents

• Broadsign: Broadsign is a leading digital-out-of-home (DOOH) CMS and supply-side platform with broader scale than VSBLTY. While it does not specialize in computer-vision analytics, it competes for the same retail media network budgets and content management workflows.
• Genetec: Genetec is a large-scale unified security and video management platform used by enterprises, governments, and transit agencies. Its Security Center and ClearID products overlap with VSBLTY Vector and the Sovereign Intelligence Core for security operations deployments.

Others

• Placer.ai: Placer.ai provides location and foot-traffic analytics using anonymized mobile location data, complementing or competing with VSBLTY's deterministic computer-vision approach. It is adjacent rather than directly competitive given the different measurement methodology.

Emerging players

• Iterate.ai: Iterate.ai builds AI-driven retail and IoT software including computer vision for in-store analytics. As an emerging AI-in-retail player, it competes with VSBLTY for retail chain innovation budgets, though with a narrower deployment footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/vsbltyco
• YouTubeyoutube.com/channel/UC
• Facebookfacebook.com/vsblty
• LinkedInlinkedin.com/company/vsblty
• Instagraminstagram.com/vsblty

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VSBLTY