Coca-Cola HBC Italia

What Coca-Cola HBC Italia does

Coca-Cola HBC Italia S.r.l. is the Italian operating subsidiary of Coca-Cola HBC AG (LSE: CCH) and the principal bottler and distributor of The Coca-Cola Company's brands in Italy. The company produces, markets, and distributes a portfolio of 200+ beverage SKUs spanning carbonated soft drinks (Coca-Cola, Fanta, Sprite), zero-sugar variants, sports drinks (Powerade), energy drinks (Monster), teas (FUZETEA), tonics (Kinley), juices (Amita), premium waters (Lurisia, Lilia, Sveva), premium mixers (Three Cents), and an over-70-references premium spirits portfolio distributed since 2018. Operations are anchored by six production facilities spread across Italy: Nogara (the largest Coca-Cola HBC plant in Europe by capacity), Oricola, Marcianise, Rionero in Vulture, Roccaforte Mondovì, and the Gaglianico rPET preform plant.

The company's technology footprint is industrial rather than digital: cogeneration (CHP) systems powering production sites with self-generated electricity and food-grade CO2, aseptic production lines at Nogara, in-house 100% recycled-PET preform production at Gaglianico (30,000 tonnes/year), KeelClip paper-based multipack packaging, and tethered caps across the portfolio. Revenue is generated through physical product sales to three primary channels: modern trade (large retail chains such as Esselunga), a dedicated Ho.Re.Ca. field-sales force supplying hotels, restaurants, and cafés with free-loan refrigerated equipment and POS materials, and traditional wholesale distribution. Direct consumer engagement is supported through a national info line (800 836000) and a B2B customer service center (800 534934).

Coca-Cola HBC Italia generated €1.1 billion in total economic contribution to Italy in 2024 (per SDA Bocconi), supporting 2,688 direct jobs and 29,849 in the broader value chain, with €626 million in local supplier purchases from 1,508 partners (approximately half of which are small or micro enterprises). The company is a subsidiary of Coca-Cola HBC AG, listed on the London Stock Exchange, which serves 28 countries, providing the Italian entity with shared logistics, procurement, and brand-licensing leverage. Strategic priorities center on sustainability (100% rPET, tethered caps, ESG leadership including Dow Jones Sustainability Index membership), spirits/RTD category expansion, and continued capex in production capacity.

Name

Coca-Cola HBC Italia

Legal name

Coca-Cola HBC Italia S.r.l.

Website

https://it.coca-colahellenic.com

Company type

Private

Founded year

1927

Operating status

Operating

Short description

Coca-Cola HBC Italia is the Italian subsidiary of Coca-Cola HBC AG and the principal bottler and distributor of Coca-Cola Company brands in Italy, serving modern retail, Ho.Re.Ca., and wholesale channels through six production sites and a 200+ SKU portfolio.

Ownership category

akta.pro rank

Product category

Beverage Manufacturing & Bottling

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Bottled Water Manufacturing (312112), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Soft Drink & Carbonated Beverage Syrups (AFAFAGAA)

akta.pro secondary industries

Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing (AFAFABAM), Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea) (AFAIAGAB), Bottled Water & Sparkling Water Wholesale (AFAIAGAC), Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF), Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB), Beverage Wholesale Distribution (Non-Alcoholic) (CRAOAAAH)

Keywords

• Beverage bottling
• Carbonated soft drinks
• Premium spirits distribution
• Mineral water bottling
• Aseptic packaging

Headquarters

HQ city

Sesto San Giovanni

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Beverage Production and Distribution: Manufacturing and distribution of Coca-Cola brand products and owned brands (Lurisia water, Three Cents mixers) through retail and Ho.Re.Ca channels
2. Third-Party Brand Distribution: Distribution of Monster Energy drinks, Burn energy drinks, and over 70 spirits references including rum, tequila, gin, whisky, vodka, mezcal, vermouth, amari, and liqueurs
3. Water and Beverage Products: Production and sale of mineral waters (Lilia, Sveva from Fonti del Vulture, Lurisia) and juice drinks (Amita)

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Coca-Cola HBC Italia is the principal bottler and distributor of The Coca-Cola Company's branded beverages in Italy. It manufactures, bottles, and distributes carbonated soft drinks (Coca-Cola, Fanta, Sprite), waters (Lurisia, Lilia, Sveva), juices (Amita), energy drinks (Monster), sports drinks (Powerade), teas (FUZETEA), premium mixers (Three Cents), and over 70 third-party premium spirits references. The company sells to retail chains, Ho.Re.Ca. outlets, and wholesale channels across Italy, operating 6 production facilities and a dedicated customer service infrastructure.

Product overview

Coca-Cola HBC Italia is a 24/7 Total Beverage Partner and the leading manufacturer and bottler of Coca-Cola brand products in Italy. Its product portfolio covers all consumption occasions from breakfast to after-dinner, comprising carbonated soft drinks (Coca-Cola Original Taste, Coca-Cola Zero Zuccheri, Coca-Cola Zero Zuccheri Zero Caffeina, Coca-Cola Gusto Limone Zero Zuccheri, Coca-Cola senza caffeina, Coca-Cola Lime), flavored sodas (Fanta Original, Fanta Limonata, Fanta Aranciata Rossa, Fanta Zero), lemon-lime soda (Sprite, Sprite Zero), tonic water (Kinley), ready-to-drink tea (FUZETEA), premium mixers (Three Cents), fruit juices (Amita), sports drinks (Powerade), energy drinks (Monster), and water brands (Acque Lurisia, Lilia, Sveva). Since 2018, the company also distributes over 70 Premium Spirits references including Amari, Gin, Vodka, Whiskey, Rum, Tequila, Mezcal, Vermouth, and Ready-to-Drink products including Jack Daniel's & Coca-Cola.

Differentiator

Problem solved

Functional benefit

Brands

• Lurisia: Premium mineral water brand founded in 1940, sourced from springs in the Alps, exported to over 40 countries.
• Lilia
• Sveva
• Three Cents
• Fonti del Vulture

Products and services

• Coca-Cola Original Taste Original Coca-Cola carbonated soft drink, the flagship product of the Coca-Cola Company brands produced and bottled in Italy.
• Coca-Cola Zero Zuccheri Zero-sugar Coca-Cola variant offering the original taste without added sugars.
• Coca-Cola Zero Zuccheri Zero Caffeina Coca-Cola variant with zero sugar and zero caffeine, offering the iconic taste with no added sugar and no caffeine.
• Coca-Cola Lime Coca-Cola with lime flavor, combining the iconic Coca-Cola taste with citrus lime.
• Fanta Original Carbonated orange soda produced in Italy since 1955 with 100% Italian orange juice.
• Sprite Clear lemon and lime carbonated beverage sold in 190 countries, known as the 'antidote against the heat'.
• FUZETEA Tea and fruit fusion beverage with herbal or floral notes, designed for personal consumption moments.
• Kinley Tonic water crafted for mixing but also enjoyable on its own, with unique taste nuances.
• Three Cents Premium mixer brand offering the synthesis between persistent fizz and balanced aromaticity to enhance cocktails.
• Lurisia Bibite Beverages inspired by authentic Italian recipes with raw materials from Italian rural areas, produced at the Lurisia facility.
• Acque Lurisia Premium oligomineral water brand founded in 1940 in the Alps, producing natural and sparkling premium waters exported to over 40 countries.
• Lilia Natural oligomineral lightly mineralized water launched in 2006 with a light taste, part of Fonti del Vulture.
• Sveva Natural sparkling water that stimulates digestion due to its mineral composition, with over 700 quality checks per day.
• Amita Fruit juice brand originating from Greece in the early 1980s, the leader in the Greek fruit juice market, distributed in Italy.
• Powerade Sports drink launched in 1988 designed to sustain athletes during physical exercise.
• Monster Energy Energy drink distributed in Italy by Coca-Cola HBC Italia as part of its third-party brand portfolio.
• Premium Spirits Portfolio Over 70 premium spirits references including Amaro Lucano, Sambuca, Limoncello, Grappa, Gins (Glendalough, Grifu, Pigskin, Broker's, Giass), Vermouth (Mancino), Vodka (Finlandia, Milosc), Whiskey (Glendalough Irish, Yukisato Japanese), Rum (Ron Barcelò), Tequila (Corralejo), Mezcal (Perro De San Juan), Bitter, and Ready-to-Drink products.
• Jack Daniel's & Coca-Cola Ready to Drink Ready-to-drink canned cocktail combining Jack Daniel's Tennessee Whiskey with Coca-Cola, available in 0.33L cans.

Quantifiable outcome

• 71% of portfolio is reduced, low or zero calorie content
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• The Coca-Cola CompanycoreStrategic or Co-development PartnerCoca-Cola HBC Italia is the principal bottler and distributor of The Coca-Cola Company products in Italy. This includes production under license of Coca-Cola, Fanta, Sprite, and other Coca-Cola brands. Also jointly acquired Fonti del Vulture in 2008 for water brand expansion.
• Junior AchievementflagshipStrategic or Co-development PartnerCollaboration for #YouthEmpowered program supporting youth (16-30 years) from school to work with life skills and business skills training. Girls in STEM award sponsored by Fondazione Coca-Cola HBC Italia.
• CivicaMenteminorStrategic or Co-development PartnerPartner in #YouthEmpowered program for youth empowerment and career development initiatives.
• Star Judo ClubminorGTM or Marketing PartnerSports association receiving support from Fondazione Coca-Cola HBC Italia for youth in disadvantaged areas promoting sport values.
• Special OlympicsflagshipStrategic or Co-development PartnerGlobal sponsor since 1968 and Italian supporter for 20+ years. Supports persons with intellectual disabilities through unified sports. Employee volunteers participate in national games; collaborated with Mercatò supermarkets for event visibility.
• MercatòminorGTM or Marketing PartnerSupermarket chain (~100 stores in Piedmont and Lombardy) partnered with Coca-Cola HBC Italia to promote Special Olympics events and raise consumer awareness about inclusion.
• Banco AlimentareflagshipGTM or Marketing PartnerFood bank receiving over 3 million liters of product donations over years. Joint co-marketing activities to support food bank operations. 2025 December collection events at all facilities raised funds for Banco Alimentare.
• EsselungaflagshipGTM or Marketing PartnerMajor retail partner for promotional campaigns including free delivery promotions and themed activities (2026 summer campaign).
• AutogrillflagshipGTM or Marketing PartnerTravel retail and food service partner for promotional campaigns including 2026 soccer-themed activities.
• AssobibeminorOthersTrade association (Associazione Nazionale degli Industriali delle Bevande Analcoliche) representing companies producing and selling soft drinks. Coca-Cola HBC Italia is a member.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Sibeg: Sibeg is the other Coca-Cola system bottler in Italy (covering Sicily), producing and distributing the same Coca-Cola Company portfolio under a parallel franchise. It is the closest direct competitor inside Italy and directly comparable in business model, channels, and product mix.
• Sanpellegrino (Nestlé Waters Italy): Sanpellegrino is Nestlé's Italian mineral water and ready-to-drink beverage business, producing S.Pellegrino, Acqua Panna and a range of Italian sodas and iced teas. It competes head-to-head with CCH Italia in premium waters, mixers and Italian-flavored soft drinks across the same Ho.Re.Ca. and modern-trade channels.
• Red Bull Italy: Red Bull Italy distributes Red Bull energy drinks in the same Italian modern-trade, Ho.Re.Ca. and convenience channels as CCH Italia's Monster and Burn franchises. It is a direct competitor in the energy-drink segment that CCH Italia carries through third-party distribution agreements.
• Ferrarelle: Ferrarelle is a major Italian mineral water producer (Ferrarelle, Levissima, Sant'Anna brands) competing directly with CCH Italia's owned water portfolio and using similar national retail and Ho.Re.Ca. distribution channels.
• Acqua Minerale San Benedetto: San Benedetto is one of Italy's largest independently owned bottled water and non-alcoholic beverage producers with national distribution into Ho.Re.Ca. and retail. It directly competes with CCH Italia's Lurisia, Lilia and Sveva mineral waters and across carbonated soft drinks and iced tea.
• PepsiCo Italia: PepsiCo Italia distributes Pepsi, Lay's and a portfolio of snacks and non-alcoholic beverages through Italian bottlers (historically including Sibeg and others). It is the principal CSD competitor to CCH Italia in Italy and uses a parallel franchise bottling model.

Broad incumbents

• Coca-Cola Europacific Partners: Coca-Cola Europacific Partners is the largest independent Coca-Cola bottler, operating across Western Europe (including Iberia and parts of Northern Europe) and the Asia-Pacific. It runs the same franchise bottling model at larger scale and serves as the most relevant publicly-traded benchmark for CCH Italia's economics.
• Coca-Cola HBC AG: Coca-Cola HBC AG is CCH Italia's publicly-listed parent (LSE: CCH), serving 28 countries across Europe, Africa and Asia. As parent it controls CCH Italia's strategy, capex and treasury, and is itself the most direct listed proxy for valuing the Italian operation.
• The Coca-Cola Company: The Coca-Cola Company owns the brands, concentrates and franchise rights that CCH Italia bottles and distributes in Italy. While not a direct competitor, it sets pricing, marketing terms and territorial boundaries that determine CCH Italia's revenue and margin structure.

Regional players

• Campari Group: Campari Group is a major Italian-headquartered global beverage company specializing in spirits (Aperol, Campari, Cynar) and select non-alcoholic drinks. It is a comparable Italian-listed beverage business with overlapping distribution into Italian Ho.Re.Ca. and competes indirectly for on-premise shelf space with CCH Italia's premium spirits portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/cocacolaitalia
• YouTubeyoutube.com/user/cocacolaitalia
• LinkedInlinkedin.com/company/coca-cola-hbc
• Instagraminstagram.com/cocacolaitalia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coca-Cola HBC Italia