Mercedes-Benz of Brooklyn

What Mercedes-Benz of Brooklyn does

Mercedes-Benz of Brooklyn is a single-location luxury automobile dealership operating at 1800 Shore Parkway in Brooklyn, New York. Founded in 2019, the company is an authorized Mercedes-Benz franchise dealer serving two primary customer segments: affluent individual consumers in the New York City metropolitan area seeking new, certified pre-owned, or pre-owned Mercedes-Benz vehicles (including rare and distinctive models), and commercial customers purchasing Mercedes-Benz Sprinter vans for fleet and business use. The company self-describes as a destination retailer that attracts clients nationally for inventory not commonly stocked elsewhere, and claims a service department supported by over 100 loaner vehicles to minimize customer disruption during service.

The dealership runs a traditional retail model with three revenue streams: vehicle sales (new, CPO, pre-owned, and commercial vans), service and maintenance, and parts and accessories. Go-to-market is primarily direct-to-consumer through the physical showroom, supplemented by a RideMotive-powered digital showroom and website (mbofbrooklyn.com and mbofbrooklyn.roadster.com) that supports online inventory browsing and service scheduling. Marketing channels are limited to the company website, direct phone outreach across dedicated sales, service, and parts lines, and lease/service promotional specials. The technology stack is conventional dealer SaaS tooling with no proprietary platforms or AI/ML capabilities disclosed.

The business model is asset-heavy retail: revenue depends on franchise allocations, floor financing, and service throughput rather than software or recurring contracts. Pricing follows manufacturer MSRP and standard lease structures. Ownership, parent group affiliation, funding history, revenue figures, and management team identities are not disclosed in available source material, representing material data gaps for any investor diligence process.

Name

Mercedes-Benz of Brooklyn

Legal name

Mercedes-Benz of Brooklyn

Website

https://mbofbrooklyn.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Mercedes-Benz of Brooklyn is a single-location authorized Mercedes-Benz franchise dealership in Brooklyn, New York, selling new, certified pre-owned, pre-owned, and Sprinter commercial vehicles, along with service and parts, to affluent consumers and commercial buyers in the NYC metro area.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Automobile Sales: Revenue from selling new, certified pre-owned, and pre-owned Mercedes-Benz vehicles including cars and Sprinter commercial vans
2. Service and Maintenance: Revenue from vehicle service, maintenance, and repair services with a service department featuring over 100 loaner vehicles
3. Parts Sales: Revenue from selling Mercedes-Benz parts and accessories

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mercedes-Benz of Brooklyn is a single-location luxury automotive dealership in Brooklyn, New York City, that sells new Mercedes-Benz passenger vehicles, certified pre-owned (CPO) Mercedes-Benz vehicles, general pre-owned vehicles, and Mercedes-Benz Sprinter commercial vans. The dealership complements sales with a full service and maintenance department supported by a fleet of over 100 loaner vehicles, a genuine parts department, and a tire center.

Product overview

Mercedes-Benz of Brooklyn is a luxury automotive dealership serving New York City. The company operates as a single-location dealership offering a portfolio of vehicle sales products including new Mercedes-Benz passenger vehicles, Certified Pre-Owned (CPO) Mercedes-Benz vehicles, general pre-owned vehicles (including non-Mercedes brands), and Mercedes-Benz Sprinter Commercial Vans. The dealership complements its vehicle sales with service and parts operations, including a service department with over 100 loaner vehicles, a parts department, lease specials, service and parts discount specials, and a tire center. The product offering is structured as a traditional dealership model where vehicle sales serve as the core revenue drivers, with service and parts as supporting revenue streams.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mercedes-Benz Vehicles Brand-new Mercedes-Benz passenger cars and SUVs sold to individual consumers seeking premium luxury vehicles for purchase or lease.
• Certified Pre-Owned Mercedes-Benz Vehicles Mercedes-Benz certified pre-owned vehicles that have passed rigorous manufacturer inspection standards, offered to buyers seeking luxury vehicles with manufacturer-backed assurance.
• Pre-Owned Vehicles Pre-owned vehicles including non-Mercedes brands, sold to consumers looking for used vehicles at varied price points.
• Mercedes-Benz Sprinter Commercial Vans Mercedes-Benz Sprinter commercial van lineup for businesses and fleet operators requiring cargo capacity, delivery vehicles, or commercial transportation.
• Vehicle Service and Maintenance Comprehensive vehicle maintenance, diagnostics, and repair services for Mercedes-Benz vehicles, supported by a fleet of over 100 loaner vehicles to minimize customer downtime.
• Tire Center Tire sales and installation services for Mercedes-Benz vehicles through the affiliated Mercedes-Benz USA Tire Center.
• Parts Department Sales of genuine Mercedes-Benz parts and accessories for vehicle maintenance, repairs, and customization.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Regional players

• Rallye Motors: Long-standing authorized Mercedes-Benz dealership on Long Island. Comparable franchise operations (new, CPO, Sprinter, service, parts) in the greater NYC metro, though located outside the five boroughs.
• Mercedes-Benz of Brooklyn (Rallye / Premier / Open Road affiliated group): Mercedes-Benz of Brooklyn may be part of a larger dealer group; publicly listed peers such as Premier Automotive Group or Open Road Auto Group operate multi-rooftop Mercedes-Benz franchises in the NY/NJ metro and represent the most likely strategic comparison for group-level economics.
• Mercedes-Benz of Rockville Centre: Authorized Mercedes-Benz dealer on Long Island, serving the greater NYC metro. Comparable franchise operations with new, CPO, service, and parts, but operating in a different sub-geography with limited direct overlap.

Direct peers

• Mercedes-Benz of Manhattan: Another authorized Mercedes-Benz franchised dealership serving the New York City market. Directly comparable product mix (new, CPO, pre-owned, Sprinter, service, parts) in the same metropolitan area, competing for the same affluent buyer pool.
• Audi Manhattan: Authorized Audi franchise dealer in Manhattan offering a parallel suite of new, certified pre-owned, service, and parts. Comparable luxury German-brand franchise operations targeting the same high-end NYC buyer demographic.
• Park Place Motor Cars: A major Mercedes-Benz dealer group with multiple rooftops across New Jersey and New York. Directly comparable authorized Mercedes-Benz franchise operations including new, pre-owned, and Sprinter commercial vehicles.
• BMW of Manhattan: Authorized BMW franchise dealer in Manhattan with new, CPO, pre-owned, service, and parts operations. Directly comparable luxury OEM franchise model targeting the same NYC affluent consumer with a competitive German luxury brand.
• Manhattan Motorcars: A premier luxury auto retailer in Manhattan representing Porsche, Bentley, Rolls-Royce, Lamborghini, and Bugatti. Closely comparable NYC luxury-dealership operating model, customer base, and curated-inventory positioning.

Broad incumbents

• Penske Automotive Group: A leading international automotive retailer with a strong premium/luxury franchise portfolio including Mercedes-Benz. Comparable franchise economics, but operates a global, multi-brand, multi-rooftop platform versus a single-location operator.
• AutoNation: Largest U.S. automotive retailer with hundreds of rooftops across many brands and used-vehicle stand-alone stores. Comparable new- and used-vehicle retail model, but at vastly greater scale and with a much broader brand and channel mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mbofbrooklyn

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercedes-Benz of Brooklyn