Precision Automotive Equipment

What Precision Automotive Equipment does

Precision Automotive Equipment is an Australian distributor and service provider of premium automotive workshop equipment, founded in 1996 and headquartered in Brisbane with six regional offices across Sydney, Melbourne, Perth, Adelaide, and Hobart. The company holds exclusive Australian distribution rights for Hunter Engineering (USA) and Rotary (part of Vehicle Service Group), and distributes an additional 15+ complementary equipment brands including Autel, Launch, Jaltest, Summit, ASNU, Michelin/FIAC, Gartec, Pro-Cut, Tektino, and Ecotechnics. Its product portfolio spans vehicle hoists (two-post, four-post, scissor, alignment, mobile column lifts), wheel service equipment (balancers, aligners, tyre changers), brake service machines, diagnostic scan tools, air conditioning service equipment, air compressors, lubrication systems, and sundry workshop equipment such as floor jacks and hydraulic presses.

The business operates as a third-party hardware distributor with no proprietary technology platform. Revenue is generated through three streams: one-time equipment sales (hardware), installation services for hoists and larger equipment (professional services), and recurring servicing and maintenance of the installed base. Pricing is quote-based, net of GST, with 30-day validity and a 25% deposit requirement for special orders. Go-to-market is direct enterprise field sales supported by phone (1300 366 252) and online quote requests, combined with content marketing via the company website, downloadable product catalogue, and presence on Instagram, Facebook, LinkedIn, and X/Twitter. The company serves automotive workshops of all sizes, from small independent mechanical shops to large commercial vehicle service centers and tire service specialists across Australia.

Precision Automotive Equipment is a wholly-owned subsidiary of Bapcor Ltd (ACN 153 199 912), a publicly tracked Australian automotive aftermarket group. The company has no venture capital, private equity, or independent ownership signals; it functions as a core operating business unit within the Bapcor portfolio. The founder, Rod Wilkinson, serves as General Manager. There is no publicly disclosed revenue, no independent funding history, and no reported M&A activity specific to this entity.

Name

Precision Automotive Equipment

Legal name

Precision Automotive Equipment

Website

https://precisionautomotive.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Precision Automotive Equipment is an Australian distributor and service provider of premium automotive workshop equipment, holding exclusive Australian distribution rights for Hunter Engineering and Rotary brands across a nationwide six-office footprint serving workshops of all sizes.

Ownership category

akta.pro rank

Product category

Automotive Workshop Equipment Distribution

NAICS

Motor Vehicle Parts Manufacturing (3363), Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Wholesale-Industrial Machinery & Equipment (5084), General Industrial Machinery & Equipment, Nec (3569)

akta.pro industry

PRIMARYIMACANAM

Aftermarket Tools, Equipment & Garage Accessories Manufacturing (Jacks/Lifts/Diagnostic Tools/Compressors)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Aftermarket Parts & Accessories Manufacturing

Keywords

• Automotive workshop equipment
• Vehicle hoist distribution
• Wheel alignment systems
• Brake service machinery
• Tyre changer equipment

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of automotive workshop equipment including vehicle hoists, wheel service equipment, brake service machines, diagnostic tools, air compressors, and lubrication equipment. One-time product sales with potential for repeat business through service relationships.
2. Installation Services: Installation services for hoists and equipment, including site scanning and preparation. Pricing varies based on scope and site conditions.
3. Servicing: Ongoing service and maintenance support for equipment sold, providing recurring service revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Precision Automotive Equipment distributes and services premium automotive workshop equipment in Australia, acting as the exclusive local distributor for global brands such as Hunter, Rotary, Coates, Space, Airtac, Robinair, BVA, ABI, Eagle, and Sun. The company supplies vehicle hoists, wheel alignment and balancing equipment, brake lathes, tyre changers, air-conditioning service units, air compressors, diagnostic tools, and lubrication equipment to commercial and passenger vehicle workshops, mining service centres, and transport fleet operators. In-house installation, calibration, training, and after-sales service are bundled with equipment supply.

Product overview

Precision Automotive Equipment is a distributor and service provider of premium automotive workshop equipment operating since 1996. The product portfolio consists of multiple branded equipment lines organized into product categories rather than a unified platform architecture. The core offerings include vehicle hoists (Rotary and Summit branded two-post, four-post, scissor, alignment, and heavy-duty mobile column lifts), wheel service equipment (wheel balancers and tyre changers under Rotary and Summit brands, plus wheel aligners like the R1065 Mobile Tablet Aligner), brake service equipment (off-car and on-car brake lathes with accessories from Shark and West brands), diagnostic equipment (Autel, Launch, Jaltest, and ASNU branded scan tools, battery testers, TPMS tools, and injector testing machines), air conditioning service equipment (Tektino, Ecotechnics brands), air compressors (Michelin branded reciprocating, low noise, and rotary screw models), lubrication equipment (Gartec branded oil dispensing, hose reels, and drip trays), and sundry workshop equipment (floor jacks, jack stands, hydraulic presses, and pneumatic wheel lifts from Summit). Precision Automotive is Australia's exclusive distributor of both Hunter and Rotary brands. The company distributes products across Australia with locations in Brisbane, Sydney, Melbourne, Perth, Adelaide, and Hobart, providing sales, installation, and service support.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Hoists (2 Post, 4 Post, Scissor and Alignment Lifts) Capital workshop lifting equipment including two-post hoists, four-post hoists, scissor lifts, and alignment lifts rated for passenger and heavy commercial vehicles. Sold to automotive workshops, mining service centres, and transport fleet operators.
• Wheel Alignment Systems Wheel alignment machines and alignment lift systems supplied under the Hunter brand as exclusive Australian distributor for passenger and commercial vehicle workshops.
• Wheel Balancers Computerised wheel balancing machines for passenger and commercial vehicle tyre service operations.
• Tyre Changers Tyre changing machinery for passenger, light commercial, and heavy commercial wheels handled in workshop and fleet service environments.
• Brake Service Equipment (Brake Lathes and Accessories) Off-car brake lathes, on-car brake lathes, and supporting accessories for machining and servicing disc and drum brake assemblies on passenger and commercial vehicles.
• Air Conditioning Service Equipment (Robinair) Automotive air conditioning service machines, recovery, recycling, and recharge units supplied under the Robinair brand.
• Air Compressors (Airtac) Workshop air compressors and compressed-air equipment sourced from Airtac to support pneumatic tool operation in mechanical workshops.
• Vehicle Diagnostic Tools Diagnostic scan tools and electronic fault-finding equipment for passenger and commercial vehicles, used by mechanical workshops and fleet service centres.
• Lubrication Equipment Oil drainage, fluid handling, and lubrication equipment for automotive and commercial vehicle workshop service operations.
• Workshop Equipment Installation and Servicing On-site installation, commissioning, calibration, operator training, and ongoing servicing and after-sales support for distributed workshop equipment, delivered by Precision Automotive Equipment's field engineering teams.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Hunter EngineeringcoreChannel Partner/ Reseller/ DistributorExclusive Australian distributor of Hunter products. Hunter Engineering, designed and built in the USA, has built a reputation for innovation and quality car service equipment. Precision Automotive is Australia's exclusive distributor of both Hunter and Rotary.
• RotarycoreChannel Partner/ Reseller/ DistributorExclusive Australian distributor of Rotary products. Rotary, the world's most trusted vehicle hoist company and member of the Vehicle Service Group (VSG), sets the benchmark for vehicle hoists. Manufactures Two Post, Four Post, Scissor, Alignment, Inground and Mobile Column lifts.
• AutelcoreChannel Partner/ Reseller/ DistributorAutel is one of the world's leading manufacturers and suppliers of professional diagnostic tools, equipment and accessories in the automotive aftermarket. Products include scan tools, diagnostic tablets, battery testers, and TPMS tools.
• Launch TechcoreChannel Partner/ Reseller/ DistributorLaunch Tech Co. Ltd., founded in 1992, is one of China's earliest high-tech enterprises engaged in research and production of automotive diagnostic, testing, maintenance, and tyre equipment. Products cover more than 200 countries and regions worldwide.
• JaltestcoreChannel Partner/ Reseller/ DistributorJaltest is a global leader in the heavy vehicle repair industry. They are both a manufacturer of premium aftermarket truck & trailer parts and offer a range of diagnostic service tools for the commercial vehicle sector. Multi-brand multi-system tools allow for analysis and repair of vehicle faults.
• SummitcoreChannel Partner/ Reseller/ DistributorSummit Equipment range of vehicle hoists, wheel service and sundry workshop equipment is designed for trades small to medium workshops. After nine successful years in the Australian market, Summit has proven itself to be a leader across the country.
• ASNUminorChannel Partner/ Reseller/ DistributorBased in the UK, ASNU are world leaders in Injector Diagnostics. Originally developed in Australia, ASNU has over 20 years of experience understanding injectors from all various manufacturers. Represented in 38 different countries with thousands of injectors being tested and serviced on their machines.
• Michelin Air Compressors (FIAC)minorChannel Partner/ Reseller/ DistributorMichelin range of air compressors including reciprocating, low noise reciprocating and low noise rotary screw are designed and manufactured in Italy by FIAC. This range is the only approved range to carry the prestigious Michelin brand name.
• Autoland ScientechminorChannel Partner/ Reseller/ DistributorAfter fourteen years of commitment to excellence, Autoland Scientech has evolved into one of the world's leading producers of automotive diagnostic tools. Products can be found on every continent and are rapidly permeating new markets.
• GartecminorChannel Partner/ Reseller/ DistributorGartec, founded in 1997 in Italy, is well regarded globally for development and production of high quality lubrication equipment and fluid distribution systems. Provides innovative lubrication solutions in over 50 countries.
• TektinominorChannel Partner/ Reseller/ DistributorTektino, established in 2002, is a leading Asian manufacturer of air conditioning service machines and diagnostic equipment. Products are sold in over 50 countries globally including Australasia, Europe and the Americas.
• RJ WestminorChannel Partner/ Reseller/ DistributorRJ West, a family owned business founded in 1966, is a respected manufacturer of off-car brake lathes. Located in Toronto, Canada, the West Brake Lathe is designed for resurfacing of passenger car and light truck rotors, drums and flywheels.
• Shark IndustriesminorChannel Partner/ Reseller/ DistributorShark Industries has been a manufacturer and supplier to the automotive aftermarket since 1983. Based in Minnesota USA, their products are designed for professional mechanics, technicians, welders, or fabricators. Quality adaptors and consumable items for brake lathes.
• Badger MeterminorChannel Partner/ Reseller/ DistributorBadger Meter offers products for quick and accurate measurement of various fluids used in the automotive industry including engine oil, engine coolant, automatic transmission fluid and screen wash. Leader in positive displacement meters.
• EcotechnicsminorChannel Partner/ Reseller/ DistributorEcotechnics provides air conditioning service equipment for automotive workshops.
• Pro-CutminorChannel Partner/ Reseller/ DistributorPro-Cut provides brake service equipment for automotive workshops.
• JacktechminorChannel Partner/ Reseller/ DistributorJacktech provides automotive workshop equipment through the Precision Automotive distribution network.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Vehicle Service Group (Rotary / Forward): US-based Dover subsidiary and parent of Rotary vehicle hoists, for which PAE is the exclusive Australian distributor. Comparable as the second anchor principal relationship underpinning PAE's hoist and lift category leadership.
• Hunter Engineering Company: US-based manufacturer of wheel alignment systems, tyre changers, wheel balancers and ADAS calibration equipment, for whom PAE is the exclusive Australian distributor. Comparable as the principal supplier relationship that defines PAE's premium positioning in the wheel-service category.

Broad incumbents

• Bosch Automotive Aftermarket: Division of Robert Bosch GmbH supplying diagnostic tools, workshop equipment and aftermarket parts globally. Comparable to PAE as both supply professional workshops with diagnostic scan tools and equipment, though Bosch is a manufacturer-principal while PAE is a distributor.
• Matco Tools: North American distributor of professional-grade automotive hand tools, diagnostics and shop equipment via mobile franchise vans. Comparable to PAE in serving professional workshop technicians with premium diagnostic and service equipment through a direct distribution model.
• Snap-on Incorporated: Global manufacturer and distributor of tools, diagnostics, and workshop equipment to automotive service professionals. Directly comparable to PAE because both sell premium workshop equipment and diagnostic tools through franchise and direct distribution to professional mechanics and workshops, though Snap-on operates globally while PAE is Australia-only.

Emerging players

• Autel Intelligent Technology: Manufacturer of professional automotive diagnostic tools, TPMS systems, ADAS calibration and battery analysers. Comparable to PAE because Autel is a principal whose products PAE distributes, while Autel is also building direct distribution and online channels that compete with traditional distributors like PAE.
• Launch Tech: Chinese manufacturer of automotive diagnostic, testing, maintenance and tyre equipment distributed in 200+ countries. Comparable to PAE because Launch is a principal whose products PAE distributes in Australia; both compete for the same workshop customer wallet, with Launch also building its own direct distribution in some markets.

Direct peers

• SCA (Southern Cross Automotive): Australian supplier and distributor of automotive workshop consumables, equipment and aftermarket parts. Comparable to PAE as both are Australian distributors focused on equipping professional mechanical workshops, with overlapping product categories in consumables, fluids handling and workshop tools.
• Repco (Bapcor): Australian automotive aftermarket parts and accessories retailer, also part of the Bapcor group. Comparable to PAE as both sit within Bapcor and serve Australian automotive workshops with parts, accessories and equipment, though Repco is parts-focused retail and PAE is equipment-focused distribution.

Regional players

• Total Tools (Metcash): Australian specialty retailer of trade tools, workshop equipment and consumables. Comparable to PAE in selling workshop equipment to professional mechanics and trade customers in Australia, though Total Tools is retail-focused and brand-agnostic whereas PAE holds exclusive premium-brand distribution rights.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/precisionautomotiveequipment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precision Automotive Equipment