Perfect Pizza

What Perfect Pizza does

The Perfect Pizza Company is a UK-based pizza delivery and take-away operator, headquartered in Wolverhampton and founded in 1982. The business runs an estate of more than 50 stores across the United Kingdom, organized as a multi-unit retail and delivery network serving local consumer demand for hot pizza. Its functional role is comparable to other high-street pizza delivery chains: in-store preparation, carry-out service, and home delivery within store-level catchment areas, with a likely franchise or licensed-store structure given the 50+ unit count and 251–500 employee range.

The product set is centered on traditional pizza (whole and by-the-slice), with side items and beverages typical of the UK takeaway segment; the underlying operating model relies on localized kitchen production rather than a centralized commissary, and ordering has historically been via in-store, telephone, and (where available) online channels. There is no evidence of proprietary technology, a distinct digital ordering platform, or branded mobile applications in the available record, and the corporate website at perfectpizza.co.uk is no longer operational, so current technology stack, menu engineering, and digital ordering mechanics cannot be verified.

The revenue model is unit-level retail: cash and card sales from walk-in customers and delivery orders at each store, with the multi-store network providing shared brand marketing and (likely) shared procurement. No pricing, average ticket, or per-store revenue data is disclosed, and no public revenue, ARR, or GMV figure is available. The only documented capital event is a 2006 Octopus Ventures investment (undisclosed amount), and the sole named executive is CEO Jat Wasu. Operating status is not definitively confirmable from the available sources, and the disappearance of the corporate website is a material data gap for any investor diligence.

Name

Perfect Pizza

Legal name

Perfect Pizza

Website

https://perfectpizza.co.uk

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

251–500 employees

Short description

Perfect Pizza is a UK-based pizza delivery and takeaway chain founded in 1982, operating more than 50 stores across the United Kingdom and serving local consumer demand via in-store, carry-out, and home-delivery channels.

Ownership category

akta.pro rank

Product category

Pizza Delivery & Takeaway

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industry

Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

• Pizza delivery
• Takeaway food
• Pizza restaurant
• Quick service restaurant
• Food service

Headquarters

HQ city

Wolverhampton

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Core offering

Perfect Pizza is a UK-based pizza delivery and take-away business operating more than 50 stores across the United Kingdom, headquartered in Wolverhampton. Founded in 1982, the company prepares and sells pizzas to individual customers through in-store collection and delivery channels. The business operates as a multi-site food service retailer serving the British consumer market.

Product overview

No product information available. The website at https://www.perfectpizza.co.uk/ no longer exists.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza Delivery & Takeaway

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Broad incumbents

• Pizza Express: Pizza Express is a larger UK pizza-focused restaurant chain with dine-in emphasis and takeaway operations, overlapping with Perfect Pizza's pizza category.
• Franco Manca: Franco Manca is a UK sourdough pizza restaurant chain with dine-in and takeaway services, comparable in product category though leaning more fast-casual dine-in.
• Zizzi: Zizzi is a UK Italian restaurant chain offering pizza alongside pasta, overlapping with Perfect Pizza's pizza offering and UK footprint.

Direct peers

• Pizza Hut UK: Pizza Hut operates dine-in, takeaway, and delivery stores across the UK, making it a direct competitor in the pizza delivery and take-away category.
• Domino's Pizza UK: Domino's is the dominant UK pizza delivery and takeaway chain with over 1,000 stores, directly comparable to Perfect Pizza's 50+ UK storefront pizza delivery model.
• Papa John's UK: Papa John's operates a UK franchise network of pizza delivery stores, directly competing with Perfect Pizza in the takeaway and delivered pizza segment.
• Pizza GoGo: Pizza GoGo is a smaller UK pizza delivery and takeaway chain with a regional store network, directly comparable to Perfect Pizza's delivery-led UK model.

Emerging players

• Firezza: Firezza is a UK artisan pizza delivery brand focused on stone-baked pizza, representing a more premium direct competitor in the delivered pizza segment.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/PERFECTPIZZA
• LinkedInlinkedin.com/company/the-perfect-pizza-company-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perfect Pizza