Pizza GoGo
Pizza GoGo Limited is a privately held UK pizza delivery and takeaway franchisor founded in 1987, operating over 100 branches mainly in South East England and serving individual consumers, families, corporate customers, and event organizers via web, app, phone, and Special Orders.
- Company typePrivate
- Founded1987
- HeadquartersRainham, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Pizza GoGo does
Pizza GoGo Limited is a privately held UK pizza delivery and takeaway company founded in 1987, headquartered in Rainham, Essex, and operating as a franchisor of over 100 branches predominantly across South East England. The company serves individual consumers and families (primary segment), corporate and office customers, and party/event organizers via its website, iOS and Android apps, phone ordering, and a Special Orders service run from head office. It publicly claims to have pioneered the concept of free delivery in the UK in the 1980s and operates as an independent, UK-owned business (Companies House registration No. 3104628, registered office in Walthamstow).
Pizza GoGo firmographics
Firmographics- Name
- Pizza GoGo
- Legal name
- Pizza GoGo Limited
- Website
- https://pizzagogo.co.uk
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pizza GoGo Limited is a privately held UK pizza delivery and takeaway franchisor founded in 1987, operating over 100 branches mainly in South East England and serving individual consumers, families, corporate customers, and event organizers via web, app, phone, and Special Orders.
- Ownership category
- akta.pro rank
Pizza GoGo industry classification
Industry- Product category
- Pizza Delivery and Takeaway
- NAICS
- Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Pizza QSR (THAFAAAB)
- akta.pro secondary industries
- Pizza Fast Casual (THAFABAB), Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE), Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ)
Keywords
Where Pizza GoGo is headquartered
LocationHeadquarters
- HQ city
- Rainham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Pizza GoGo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Pizza and Food Product Sales: Direct one-time transaction sales of pizzas, sides, drinks, desserts, and pasta items through franchise stores. Customers order via website, app, or phone. Revenue is generated per order with typical minimum order value of £11.99.
- Franchise Licensing: Pizza GoGo operates as a franchise business model with franchisees paying for the right to operate Pizza GoGo stores. The company provides training, support, supply chain, and brand licensing.
- Delivery Surcharges: While historically offering free delivery, some postcodes now incur delivery surcharges due to rising costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Create Your Own Pizza starting from £13.99 |
| Unit Pricing | Pay-as-you-go | Cheese & Tomato Pizza from £9.99 |
| Unit Pricing | Pay-as-you-go | Chocolate Fudge Cake from £2.99 |
| Unit Pricing | Pay-as-you-go | Haagen Dazs Salted Caramel from £5.99 |
| Unit Pricing | Pay-as-you-go | BBQ Wings from £4.49 |
| Unit Pricing | Pay-as-you-go | 2's Special - Any Two Pizzas with discount |
| Unit Pricing | Pay-as-you-go | Still Water from £0.99 |
| Unit Pricing | Pay-as-you-go | BIG Dipping Pots from £0.40 |
| Unit Pricing | Pay-as-you-go | Gold Pizza - £500 exclusive pizza |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Pizza GoGo product offering
Product offeringCore offering
Pizza GoGo is a UK pizza delivery and takeaway company that manufactures and sells fresh pizzas (along with sides, pastas, desserts, drinks, and dips) through more than 100 franchise branches, primarily across South East England. Customers place orders via the company's own website, iOS/Android mobile app, or by phone, and orders are fulfilled for local delivery (typically within a ~3 mile radius in 30-45 minutes) or store collection. The company also licenses its brand to prospective franchisees and runs gamified promotional campaigns (GoGo Dash, GoGo Kicks, 13 Weeks of Wins) to drive repeat orders.
Product overview
Pizza GoGo is a UK-based pizza delivery company founded in 1987, operating over 100 franchise branches predominantly in South East England. The core product is the online ordering platform (web and mobile app) enabling pizza delivery to customers. The product portfolio centers on fresh pizzas made with daily-made dough, complemented by sides, pastas, desserts, and beverages. A notable innovation is the GoGo Dash mobile game, which gamifies the ordering experience with in-game prizes redeemable for food vouchers. The company also offers a premium Gold Pizza product (£500) featuring luxury ingredients. The franchise program enables third-party operators to open Pizza GoGo locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Pizza GoGo Online Ordering Platform Web-based ordering platform at pizzagogo.co.uk that lets UK consumers browse the menu, customize pizzas (base, size, crust, toppings), check delivery eligibility by postcode, apply vouchers, and pay online for delivery or collection from a local franchise store.
- Pizza GoGo Mobile App Official Pizza GoGo mobile app for iOS and Android that enables consumers to order pizza from any location, manage their account, and receive push notifications about promotions.
- Pizzas Fresh-made pizzas for delivery and collection, available in Small (10"), Medium (12"), and Large (15") sizes with Thin, Deep Pan, or Stuffed base options. The lineup includes Create Your Own (cheese & tomato base with up to four toppings, from £13.99), signature recipes such as GoGo Special, Double Pepperoni, Meaty-One, Alligator, and BBQ variants, plus vegetarian and Hawaiian options.
- Sides & Starters Appetizers and sides including Garlic Bread (with or without cheese), Cheesy Garlic Pizza Bread, Chicken Bites, Flaming/Dragon/BBQ Wings, Breaded Mozzarella Sticks, Potato Twisters, Potato Wedges, Chicken Strips, and Jalapeno Pepper Cream Cheese, available for individual order or as part of bundle deals.
- Wings Bone-in chicken wings sold in 6-piece portions across multiple flavors including BBQ (from £4.49), Flaming, and Dragon variants, available as sides or part of bundle offers.
- Pastas Hot pasta dishes including Meat Lasagne, Spaghetti Bolognese, Chicken and Mushroom Pasta, and Vegetable Lasagne for delivery or collection alongside pizza orders.
- Desserts Sweet menu items including Warm Gooey Cookies, Chocolate Pudding, Chockie Churros, Chocolate Fudge Cake (from £2.99), and ice cream pints from Ben & Jerry's and Häagen-Dazs (e.g., Häagen-Dazs Salted Caramel from £5.99).
- Drinks Beverages including Coca-Cola, Diet Coke, Coke Zero, 7UP, and Fanta, available in 330ml cans and 1.25L+ bottles, plus 500ml Still Water (from £0.99).
- Dips Individual Big Dipping Pots in flavors including Garlic & Herb (from £0.40), Honey Mustard, BBQ, Hot Shot, and Sour Cream & Chive, available singly or as a 3-BIG Dipping Pots combo.
- Special Offers and Meal Deals Bundle deals including Care Package (2 Pizzas + 2 Sides), 2's Special (any two pizzas with a discount), 3's Special, The Single Deal, The Twin Deal, and The Triple Deal.
- Gold Pizza Ultra-premium £500 pizza topped with 23-carat gold flakes, beluga caviar, white truffle oil, lobster, and fantail prawns, delivered via red-carpet service with a butler; available only via 3-day pre-order through Pizza GoGo Head Office.
- Special Orders (Events and Corporate Catering) Bespoke catering service for birthdays, office lunches, corporate events, and private celebrations, providing fresh pizzas, salads, pastas, and desserts based on a custom quotation requested during office hours (10.00am to 5.30pm).
- Pizza GoGo Franchise Opportunities Turnkey franchise package for entrepreneurs and investors to open a Pizza GoGo pizza delivery / takeaway branch in the UK, with full back-up service and support, training and special courses, promotion support, a colour menu, grand shop opening, and approved supply chain. Available for warm and cold start units; current target locations include Cambridge, Derby, and Oxford.
Quantifiable outcome
- 30-45 minute typical delivery time for customers within 3 mile radius
- +1 more outcomes
Companies that use Pizza GoGo
Customer profileSegments3 records
Ideal customer profiles4 records
Pizza GoGo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Pizza GoGo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Noneofzero.comminorNoneofzero.com customizes Nike Air Force 1 trainers with Pizza GoGo branding for the GoGo Kicks promotional competition. They are responsible for design and customization of the footwear prizes awarded to competition winners.
- GlobalpaycoreGlobalpay provides payment processing services for Pizza GoGo's online ordering platform. They handle secure payment tokenization, storing card details without exposing actual card numbers, allowing for easy future ordering while maintaining PCI compliance.
- Scratchmark Limited T/A Scratchmark GamescoreScratchmark Games developed the GoGo Dash mobile game for Pizza GoGo. Pizza GoGo publishes the game while Scratchmark handles development. The partnership represents a unique gamified marketing initiative that awards real food vouchers to players.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Pizza GoGo competitors and assessment
Company assessmentBroad incumbents
- Zizzi: Zizzi is a UK casual dining chain offering Italian pizzas, pastas and sides, with both dine-in and delivery. It competes with Pizza GoGo for Italian-pizza occasions among families and casual diners, though its core format is sit-down.
- Ask Italian: Ask Italian is a UK-wide casual Italian restaurant chain serving pizzas, pastas and desserts in a sit-down format. It overlaps with Pizza GoGo on menu category and customer base, but operates a fundamentally different dine-in model.
Direct peers
- Pizza Express: Pizza Express is a long-established UK pizza restaurant chain offering dine-in, takeaway and delivery. It overlaps with Pizza GoGo on pizza menu, customer base (families, casual occasions) and UK brand recognition, though its primary model is sit-down.
- Pizza Hut Delivery UK: Pizza Hut Delivery is the UK delivery arm of global pizza brand Pizza Hut, competing head-to-head with Pizza GoGo on pizza delivery, sides and family meals. It has national store coverage and benefits from the global Pizza Hut brand and digital infrastructure.
- Fireaway Pizza: Fireaway Pizza is a UK-based pizza delivery and takeaway chain founded in 2015 that has scaled through franchising. It is comparable to Pizza GoGo as a younger, similarly franchised UK pizza delivery competitor targeting value-conscious customers.
- Franco Manca: Franco Manca is a UK sourdough pizza chain with dine-in and delivery operations. While its model is more fast-casual dine-in focused, it competes with Pizza GoGo for pizza occasions and same urban customers in London and the South East.
- Papa John's UK: Papa John's is a major international pizza delivery chain with a UK franchise network focused on takeaway and delivery. It is directly comparable to Pizza GoGo in product category, delivery-only operating model and customer base.
- Domino's Pizza UK: Domino's Pizza UK is the market-leading pizza delivery and takeaway operator in the UK with 1,000+ stores. It is the most direct comparable to Pizza GoGo in terms of product, delivery model and target customer, but operates at materially greater national scale and brand reach.
- Perfect Pizza: Perfect Pizza is one of the UK's oldest pizza delivery brands, with a heritage comparable to Pizza GoGo's 1987 founding. It operates takeaway and delivery stores nationwide and competes in the same everyday family pizza occasion.
Others
- Just Eat (DoorDash UK): Just Eat (now part of DoorDash) is the UK's largest online food delivery aggregator and is an enabling/ecosystem partner for Pizza GoGo rather than a direct competitor. Its commission economics and consumer-facing brand influence Pizza GoGo's channel strategy and unit economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Pizza GoGo social profiles
Digital presencePizza GoGo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pizza GoGo leadership team
Management profileNumber of profiles
Profiles1 record
Pizza GoGo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pizza GoGo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pizza GoGo
What does Pizza GoGo do?
Pizza GoGo is a UK pizza delivery and takeaway company that manufactures and sells fresh pizzas (along with sides, pastas, desserts, drinks, and dips) through more than 100 franchise branches, primarily across South East England. Customers place orders via the company's own website, iOS/Android mobile app, or by phone, and orders are fulfilled for local delivery (typically within a ~3 mile radius in 30-45 minutes) or store collection. The company also licenses its brand to prospective franchisees and runs gamified promotional campaigns (GoGo Dash, GoGo Kicks, 13 Weeks of Wins) to drive repeat orders.
Is Pizza GoGo a public or private company?
Pizza GoGo is a private company. It is classified as unknown and is currently operating.
When was Pizza GoGo founded?
Pizza GoGo was founded in 1987. It employs 101 to 250 people.
Where is Pizza GoGo based?
Pizza GoGo is headquartered in Rainham, United Kingdom, in the Europe region.
How does Pizza GoGo make money?
Three revenue lines are on record. Pizza and Food Product Sales are the primary driver. The others are franchise Licensing and delivery Surcharges.
Who are Pizza GoGo's main competitors?
Broad incumbents on record are Zizzi and Ask Italian. Direct peers are Pizza Express, Pizza Hut Delivery UK, Fireaway Pizza, Franco Manca, Papa John's UK, Domino's Pizza UK and Perfect Pizza. Just Eat (DoorDash UK) is listed as an others.
Does Pizza GoGo have an API?
No public API is recorded for Pizza GoGo.
What industry is Pizza GoGo in?
Pizza GoGo's product category is Pizza Delivery and Takeaway. Its primary akta.pro industry code is THAFAAAB, Pizza QSR, with a secondary code of THAFABAB, Pizza Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.