Bankhead & Firth Orthodontics
- Company typePrivate
- Founded1973
- HeadquartersSaint Louis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Bankhead & Firth Orthodontics firmographics
Firmographics- Name
- Bankhead & Firth Orthodontics
- Legal name
- Bankhead & Firth Orthodontics
- Website
- https://bankheadandfirthortho.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Bankhead & Firth Orthodontics industry classification
Industry- Product category
- Orthodontic Services
- NAICS
- Offices of Dentists (621210)
- akta.pro primary industry
- Comprehensive Orthodontic Clinics (HLABABAA)
- akta.pro secondary industries
- Orthodontic Group Practices (HLABAKAC), Pediatric Orthodontics (HLABABAB), Adult Orthodontics (HLABABAC), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE)
Keywords
Where Bankhead & Firth Orthodontics is headquartered
LocationHeadquarters
- HQ city
- Saint Louis
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Bankhead & Firth Orthodontics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Orthodontic Treatment Services: Fee-for-service orthodontic treatment including braces (metal, ceramic/LightForce) and clear aligners (Invisalign). Treatment fees vary by case complexity and duration. All treatment modalities are priced identically at the practice (braces and Invisalign same cost for equivalent cases). Payment options include upfront payment, interest-free in-office financing, and insurance reimbursement.
- Aesthetic Treatments (Botox & Lip Fillers): Cosmetic aesthetic services including Botox and lip filler treatments. Pricing varies based on area treated and product used, with personalized quotes provided during consultation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Traditional Metal Braces |
| One time/ perpetual license | Multi-year contract | LightForce 3D-Printed Braces |
| One time/ perpetual license | Multi-year contract | Invisalign Clear Aligners |
| Hybrid | Multi-year contract | Two-Phase Treatment for Children |
| Unit Pricing | Pay-as-you-go | Botox Treatment |
| Unit Pricing | Pay-as-you-go | Lip Filler Treatment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Bankhead & Firth Orthodontics product offering
Product offeringCore offering
Bankhead & Firth Orthodontics is a family-owned orthodontic practice that delivers in-person teeth straightening and smile transformation services through four brick-and-mortar offices in the St. Louis metro and Southern Illinois. The practice sells orthodontic treatment plans including traditional metal braces, LightForce 3D-printed custom braces, and Invisalign clear aligners, plus Two-Phase Treatment for children, Dental Monitoring remote check-ins, and adjunctive Botox and lip filler aesthetic services.
Product overview
Bankhead & Firth Orthodontics is a family-owned orthodontic practice offering a comprehensive suite of smile transformation services across four St. Louis-area locations. The core treatment portfolio centers on three main orthodontic modalities: traditional Metal Braces (including WildSmiles designer options for kids), LightForce Braces (a premium 3D-printed, fully customized ceramic brace system), and Invisalign Clear Aligners. These are complemented by Two-Phase Treatment for children (early intervention followed by comprehensive correction), Dental Monitoring (a remote tracking app for virtual appointments), and aesthetic services including Botox and Lip Fillers. All treatments are delivered by three board-certified orthodontic specialists, with services available at Sunset Hills, Oakville, Eureka, and Columbia locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Invisalign Clear Aligners Metal-free orthodontic treatment using a series of custom-made, nearly invisible clear plastic aligners that gradually guide teeth into proper alignment. Delivered and monitored by board-certified orthodontists at all four office locations.
- LightForce 3D-Printed Braces
- Two-Phase Orthodontic Treatment
- Dental Monitoring Remote Care
- Metal Braces
- Botox and Lip Filler Treatments
Quantifiable outcome
- Treatment typically completes in 12-24 months for most cases
- +3 more outcomes
Companies that use Bankhead & Firth Orthodontics
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles1 record
Bankhead & Firth Orthodontics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bankhead & Firth Orthodontics partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Bankhead & Firth Orthodontics competitors and assessment
Company assessmentBroad incumbents
- Smile Brands: Multi-brand DSO supporting affiliated dental practices including orthodontic offerings. Comparable as a large, geographically diversified dental services operator targeting similar patient demographics.
- Aspen Dental: National DSO with hundreds of supported offices, many offering in-house orthodontic services. Comparable as a multi-site, branded dental care operator competing for similar patient demographics.
- Great Expressions Dental Centers: Multi-state dental group offering general, specialty, and orthodontic services. Comparable as a multi-location dental services operator competing for similar patient demographics in overlapping Midwestern markets.
- Pacific Dental Services: Dental support organization supporting hundreds of practices including specialty and orthodontic service lines. Comparable as a multi-location dental services platform competing in the same regional markets.
- Heartland Dental: Largest dental support organization (DSO) in the U.S., supporting thousands of practices including orthodontic services. Comparable as a multi-location provider of orthodontic care within a broader general dentistry portfolio.
- MB2 Dental Solutions: Dental partnership network supporting hundreds of practices across multiple states including specialty and orthodontic services. Comparable as a multi-office dental group operator with similar practice economics.
Direct peers
- Candid: Direct-to-consumer clear aligner brand competing for mild-to-moderate orthodontic cases outside the traditional in-office channel. Targets the same adult patient segment with remote-monitoring-driven, lower-priced aligner therapy.
Others
- Align Technology: Manufacturer of the Invisalign clear aligner system used by this practice. Comparable as the underlying technology vendor whose product economics, brand, and roadmap materially shape this practice's clear-aligner offering.
- LightForce Orthodontics: Maker of the first 3D-printed, fully customized ceramic bracket braces system used by this practice. Comparable as a critical technology partner whose product differentiator (customization) is core to the practice's premium positioning.
- Dental Monitoring: Remote orthodontic monitoring platform whose ScanBox Pro and smartphone app this practice uses for virtual check-ins. Comparable as a technology enabler whose product roadmap directly impacts this practice's telehealth-enabled workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bankhead & Firth Orthodontics social profiles
Digital presenceBankhead & Firth Orthodontics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bankhead & Firth Orthodontics leadership team
Management profileNumber of profiles
Profiles3 records
Bankhead & Firth Orthodontics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bankhead & Firth Orthodontics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bankhead & Firth Orthodontics
What does Bankhead & Firth Orthodontics do?
Bankhead & Firth Orthodontics is a family-owned orthodontic practice that delivers in-person teeth straightening and smile transformation services through four brick-and-mortar offices in the St. Louis metro and Southern Illinois. The practice sells orthodontic treatment plans including traditional metal braces, LightForce 3D-printed custom braces, and Invisalign clear aligners, plus Two-Phase Treatment for children, Dental Monitoring remote check-ins, and adjunctive Botox and lip filler aesthetic services.
Is Bankhead & Firth Orthodontics a public or private company?
Bankhead & Firth Orthodontics is a private company. It is classified as family owned and is currently operating.
When was Bankhead & Firth Orthodontics founded?
Bankhead & Firth Orthodontics was founded in 1973. It employs 11 to 50 people.
Where is Bankhead & Firth Orthodontics based?
Bankhead & Firth Orthodontics is headquartered in Saint Louis, United States, in the North America region.
How does Bankhead & Firth Orthodontics make money?
Two revenue lines are on record. Orthodontic Treatment Services are the primary driver. The others are aesthetic Treatments (Botox & Lip Fillers).
Who are Bankhead & Firth Orthodontics's main competitors?
Broad incumbents on record are Smile Brands, Aspen Dental, Great Expressions Dental Centers, Pacific Dental Services, Heartland Dental and MB2 Dental Solutions. Candid is listed as a direct peer. Others are Align Technology, LightForce Orthodontics and Dental Monitoring.
Does Bankhead & Firth Orthodontics have an API?
No public API is recorded for Bankhead & Firth Orthodontics.
What industry is Bankhead & Firth Orthodontics in?
Bankhead & Firth Orthodontics's product category is Orthodontic Services. Its primary akta.pro industry code is HLABABAA, Comprehensive Orthodontic Clinics, with a secondary code of HLABAKAC, Orthodontic Group Practices. Its NAICS code is 621210.