Kangrim

What Kangrim does

Kangrim (칸그림) is a Seoul-based, privately held company that operates Brandzip AI (브랜드집AI), an AI-powered fashion retail 'operating system' targeted at Korean fashion brands selling across multiple online channels. The platform's core technical asset is an AI MD (Merchandising Director) Agent that autonomously handles the repetitive operating tasks fashion brands typically assign to in-house online MD staff: product registration, order and shipping management, integrated customer service, sales and settlement reporting, and promotional planning, with channel-specific recommendations drawn from sales and return-rate analytics.

The platform is differentiated less by underlying model technology (which is not disclosed) than by its distribution breadth: Brandzip AI integrates with approximately 71 major Korean fashion marketplaces and department-store online channels, including Musinsa (무신사), 29CM, WConcept (W컨셉), SSF Shop, Hmall, and The Hyundai (더현대). It also offers a same-day advance settlement service that pays brands immediately on sale rather than waiting the typical 60+ day industry settlement window - a function that requires meaningful working capital and creates a structural barrier for smaller competitors.

Kangrim monetizes through two service tiers: an Online MD Subscription priced at ₩990,000/month (VAT included) for brands that want to replace in-house MD hiring, and an Online Settlement/MD Service priced at a 33% commission on specialty fashion malls and 28% on department-store malls. Per the source material, the company had onboarded roughly 500 cumulative fashion brands as of late 2025, operates with 11-50 employees from Gasan Digital Complex in Seoul, and is led by Representative Director Lee Min-ho (이민호). The founding year is 2015, though the Brandzip AI product was formally launched only in September 2025 and the AI MD Agent entered full-scale operation in March 2026.

Name

Kangrim

Legal name

주식회사 칸그림

Website

https://kaangrim.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Kangrim operates Brandzip AI, an AI-powered fashion retail operating system that automates online merchandising, same-day settlement, and multi-channel operations for 500+ SMB and mid-market Korean fashion brands across approximately 71 connected shopping channels.

Ownership category

akta.pro rank

Product category

Fashion Retail Operations Software

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

akta.pro secondary industry

Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)

Keywords

• Fashion retail automation
• AI merchandising platform
• E-commerce channel integration
• Advance settlement services
• Online distribution management

Headquarters

HQ city

Namsandong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Online MD Subscription Service (구독형): Monthly subscription model priced from ₩99,000/month (VAT included). Provides complete operational automation including product registration, order/shipping management, CS integration, channel sales and settlement reports. Targets brands seeking to replace in-house MD hiring.
2. Advance Settlement / MD Service (선정산대행형): Commission-based model with no separate interest costs. Specialty malls charged at 33% commission, general department store malls at 28%. Combines settlement acceleration with MD operational services for brands needing operational automation plus immediate cash flow.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Kangrim operates Brandzip AI, an AI-powered fashion retail operating system that automates online merchandising (MD) for fashion brands. The platform handles product registration, order/shipping management, customer service, and sales reporting across 71 Korean fashion shopping channels, and additionally offers same-day advance settlement that pays brands immediately upon sale instead of waiting the typical 60+ day settlement cycle. The platform is sold either as a monthly subscription (from ₩99,000/month) or as a commission-based service (33% for specialty malls, 28% for department store malls).

Product overview

Kangrim operates a single unified product platform called 브랜드집AI (Brandzip AI), which serves as an AI-powered fashion retail OS (Operating System). The platform combines two service tiers: an Online MD Subscription Service (월 99만원~ starting price) for automated retail operations management, and a Same-Day Advance Settlement/MD Service (전문몰 33%, 종합몰 28% rates) for accelerated cash flow with operational automation. Both tiers leverage the same AI MD Agent technology to handle product registration, channel integration, order management, CS response, sales analytics, and channel recommendations across approximately 71 connected marketplaces including 무신사, 29CM, W컨셉, and SSF샵.

Differentiator

Problem solved

Functional benefit

Products and services

• Brandzip AI (브랜드집AI) AI-powered fashion retail operations platform that automates online merchandising (MD) functions including product registration, order and delivery management, customer service integration, sales reporting, promotional planning, channel recommendation, and same-day advance settlement across 71 Korean fashion shopping channels and department store online channels. Target users are fashion brands needing multi-channel online retail automation and accelerated cash flow.
• Online MD Subscription Service (온라인 MD 구독 서비스) Monthly subscription service tier of Brandzip AI priced from ₩99,000/month (VAT included) that provides complete operational automation including product registration, order and shipping management, CS integration, channel sales reports, and settlement reports. Designed for brands seeking to replace in-house online MD hiring.
• Online Advance Settlement / MD Service (온라인 선정산 / MD 서비스) Commission-based service tier of Brandzip AI charging 33% for specialty fashion malls (전문몰) and 28% for general department store malls (종합몰), combining operational automation with same-day advance settlement. No separate interest costs are charged for the settlement component. Designed for small-to-mid brands seeking revenue maximization and brands lacking internal distribution management personnel or systems.

Quantifiable outcome

• Same-day settlement eliminates 60+ day payment delay
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Musinsa (무신사)coreChannel Partner/ Reseller/ DistributorMajor Korean fashion specialty e-commerce platform integrated into Brandzip AI's channel network. Brandzip AI automates product listing, order management, and promotional participation for brands on Musinsa, one of approximately 71 connected channels.
• WConcept (W컨셉)coreChannel Partner/ Reseller/ DistributorLeading Korean fashion lifestyle e-commerce platform connected to Brandzip AI's channel integration network. Enables automated brand operations on WConcept through the Brandzip AI platform.
• 29CMcoreChannel Partner/ Reseller/ DistributorKorean fashion and lifestyle e-commerce platform integrated into Brandzip AI's 71-channel network for automated brand retail operations.
• SSF ShopcoreChannel Partner/ Reseller/ DistributorSamsung Fashion subsidiary e-commerce platform connected via Brandzip AI for fashion brand distribution automation.
• Hmall (H몰)coreChannel Partner/ Reseller/ DistributorShinsegae Group department store online platform integrated with Brandzip AI for automated fashion brand operations and promotional participation.
• The Hyundai Online (더현대)coreChannel Partner/ Reseller/ DistributorHyundai Department Store online channel connected to Brandzip AI's distribution network, enabling fashion brands to access premium department store online sales channels.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ChannelEngine: Multi-channel e-commerce integration platform that connects brands to dozens of marketplaces with product listing, order, and inventory automation. Closely comparable to Brandzip AI's 71-channel integration model, though ChannelEngine is global rather than Korea-focused.
• Linnworks: Multi-channel inventory and order management platform for SMB and mid-market merchants selling across marketplaces. Overlaps with Brandzip AI's order/shipping management and channel integration features for fashion brand customers.
• Bold Commerce: E-commerce platform specializing in checkout, subscriptions, and pricing/promotion automation for brands. Comparable because it offers branded commerce automation layers similar to Brandzip AI's AI MD agent capabilities (promotional planning, merchandising automation).
• Cafe24: Korea's leading e-commerce SaaS platform serving SMB and mid-market fashion and lifestyle brands with storefront, channel, and operations tooling. Directly comparable because both target Korean fashion brands with multi-channel online operations software.
• Lengow: Feed management and marketplace integration platform for fashion and apparel brands selling across multiple online channels. Comparable product surface area (catalog syndication, channel operations) and overlapping target customer base.

Broad incumbents

• Shopify: Global commerce platform powering SMB and mid-market brand storefronts, with multi-channel integrations and app ecosystem for merchandising automation. Comparable business model but far broader portfolio and not Korea-specialized.
• BigCommerce: Enterprise and mid-market e-commerce platform with headless commerce and multi-channel marketplace integrations. Overlaps with Brandzip AI's omnichannel and channel operations value proposition, but operates as a broader storefront platform rather than a Korea-focused fashion OS.
• CommerceHub (formerly ChannelAdvisor): Multi-channel commerce platform enabling brands and retailers to list, sell, and fulfill across hundreds of marketplaces. Comparable in multi-channel integration and marketplace automation, though focused on larger enterprise retailers rather than Korean fashion SMBs.

Emerging players

• Selro: Multi-channel e-commerce management tool for SMB sellers listing across marketplaces like Amazon, eBay, and Shopify. Smaller and more generalist than Kangrim, but shares the multi-channel listing/order automation model targeted at smaller merchants.

Others

• ReturnGO: AI-driven returns management and exchange automation platform for e-commerce brands. Adjacent rather than directly competitive, but relevant because Brandzip AI's AI MD agent also handles return/exchange rate prediction and CS automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kangrim