The Warming Store
The Warming Store is a family-owned US e-commerce retailer founded in 2009 that sells battery-heated clothing, motorcycle heated gear, heated bedding, ice cleats, and cooling products through its TheWarmingStore.com storefront, shipping to the US and Canada.
- Company typePrivate
- Founded2009
- HeadquartersPhiladelphia, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Warming Store does
The Warming Store, operating under the legal entity JustBrand Limited, is a US-based direct-to-consumer e-commerce retailer founded in 2009 and headquartered in the Manayunk neighborhood of Philadelphia. The company specializes in temperature-management products, with core categories spanning battery-heated apparel (jackets, vests, gloves, socks, base layers), 12V hard-wired motorcycle heated gear, heated bedding (electric blankets and mattress pads), heating pads and herbal hot/cold packs, ice cleats and traction footwear, and personal cooling products (cooling vests, towels, neck coolers). It carries 11+ third-party brands including Gerbing/Gyde, ActionHeat, Mobile Warming, Volt Resistance, Venture Heat, California Heat, Warm & Safe, Lenz, Gobi Heat, AlphaCool, and Mission Enduracool, alongside its own house-branded items that are designed in the USA.
The commerce platform is a Yahoo! Store-hosted storefront with integrated shopping cart, customer accounts, and order management, accepting credit card, PayPal, and Amazon Payments. The site integrates Norton Shopping Guarantee for trust signals and runs a PepperJam-powered affiliate program for publisher traffic. Marketing is multi-channel: email newsletters, organic social across Facebook, Twitter, Instagram, and YouTube, content marketing through buyer's guides and a dedicated reviews blog (heatedclothingreviews.com), and an affiliate program. Customer support is delivered via phone (888-406-1984), email, and a help center.
The revenue model is one-time product sales at price points ranging from $4.95 (cooling towels) to $329 (wearable air conditioners), with free standard shipping on orders over $49, gift certificates in $50-$500 denominations, and a bulk/volume order program targeting sports teams, military, government, and business buyers. Shipping is limited to the US and Canada, with Canadian orders at $30 flat or $65 expedited. The company is family-owned and operates with 1-10 employees, with co-founder Brandon Singer listed as owner; no external institutional investment, parent company, or subsidiaries are disclosed. There is no AI capability, API, or proprietary technology stack beyond standard e-commerce tooling.
The Warming Store firmographics
Firmographics- Name
- The Warming Store
- Legal name
- JustBrand Limited
- Website
- https://thewarmingstore.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Warming Store is a family-owned US e-commerce retailer founded in 2009 that sells battery-heated clothing, motorcycle heated gear, heated bedding, ice cleats, and cooling products through its TheWarmingStore.com storefront, shipping to the US and Canada.
- Ownership category
- akta.pro rank
The Warming Store industry classification
Industry- Product category
- Heated Apparel Retail
- akta.pro primary industry
- Winter Accessories & On-Mountain Essentials Retail (Hand/Foot Warmers, Packs, Hydration, Sunglasses) (CRAMAJAJ)
- akta.pro secondary industries
- Thermal Underwear & Base Layers (CRAAAIAG), High-Visibility, Rain & Thermal Riding Gear Retail (CRAMANAK)
Keywords
Where The Warming Store is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Warming Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: Direct e-commerce sales of heated clothing, warming gear, and cooling products through TheWarmingStore.com website. Revenue generated from one-time product transactions at varying price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard shipping tier |
| One time/ perpetual license | Pay-as-you-go | Gift certificates |
| Other | Pay-as-you-go | Price match guarantee |
| Unit Pricing | Pay-as-you-go | Return labels |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
The Warming Store product offering
Product offeringCore offering
The Warming Store is an online retailer that sells battery-powered heated clothing (jackets, vests, gloves, socks, base layers), 12V hard-wired heated motorcycle gear, electric blankets and heated bedding, heating pads and warmers, ice cleats for winter traction, and personal cooling products (vests, towels, neck coolers) across multiple brands. The company serves individual consumers (and select bulk-order buyers) in the United States and Canada primarily through its TheWarmingStore.com e-commerce website, with phone support, free shipping over $49, a price-match guarantee, and a 30-day return policy.
Product overview
The Warming Store is a specialized e-commerce retailer offering a comprehensive portfolio of temperature management products. The core offering centers on heated clothing (battery-powered jackets, vests, gloves, socks, base layers) and heated motorcycle gear (12V hard-wired systems). Complementary product lines include heated bedding (electric blankets, mattress pads), heating pads, ice cleats for winter traction, and cooling products (vests, towels, neck coolers). The company carries multiple branded product lines including ActionHeat, Gerbing/Gyde, Mobile Warming, Volt Resistance, Venture Heat, California Heat, Warm & Safe, AlphaCool, Mission Enduracool, Gobi Heat, and Lenz. Services include gift certificates and New Leaf extended warranties. Founded in 2009 and headquartered in Philadelphia, the company operates as an e-commerce platform without AI or API capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- AlphaCool: Cooling products brand featuring premium materials and superior design, including cooling towels, neck coolers, and vests. Founded in 2009 in Norristown, PA.
Products and services
- Heated Clothing (Jackets, Vests, Gloves, Socks, Base Layers) Battery-powered heated apparel including jackets, vests, gloves, socks, and base layers that use integrated heating elements to provide warmth in cold conditions, sold to outdoor enthusiasts, motorcyclists, and everyday cold-sensitive consumers.
- 12V Motorcycle Heated Clothing Hard-wired 12V heated clothing systems designed for motorcyclists, connecting directly to the vehicle battery for continuous warmth while riding; includes jackets, gloves, pants, socks, insoles, and temperature controllers.
- Heated Bedding (Electric Blankets and Mattress Pads) Electric heating products for home comfort including electric blankets, heated throws, and heated mattress pads.
- Heating Pads, Herbal Packs, and Space Heaters Electric heating pads, herbal hot/cold packs, instant warmers, and space heaters for household warming needs, including the original warming herbal packs that founded the business as a mall kiosk in 2009.
- Ice Cleats and Winter Traction Products Anti-slip traction devices for winter walking including ice cleats, crampons, and traction footwear from brands such as Action Traction, Winter Walking, Korkers, Due North, Hillsound, Black Diamond, and Snowline, designed to prevent falls on icy surfaces.
- Personal Cooling Products (Vests, Towels, Neck Coolers)
- Gift Certificates Digital gift certificates available in denominations from $50 to $500, delivered via email to recipients within 1 business day of purchase.
- New Leaf Extended Warranties Extended warranty service offering peace of mind by extending manufacturer warranty and providing additional coverage for parts and labor, including a repair or replacement promise, available for purchase alongside products.
Companies that use The Warming Store
Customer profileSegments4 records
Ideal customer profiles4 records
The Warming Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
The Warming Store partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PepperJamminorThird-party affiliate network providing publisher tracking, real-time reporting, and commission payments for The Warming Store's affiliate marketing program.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Warming Store competitors and assessment
Company assessmentDirect peers
- Mobile Warming: Heated clothing brand offering 7V and 12V apparel; another supplier of The Warming Store that also sells directly, creating channel overlap.
- Gobi Heat: Heated hoodie and apparel brand selling direct to consumers. Comparable product focus (battery-heated casual and outdoor apparel) and overlapping customer base.
- Mission Enduracool: Cooling apparel brand (towels, neck gaiters, bandanas) carried by The Warming Store and sold direct. Comparable in the cooling half of the warming/cooling catalog.
- Ororo: DTC heated apparel brand selling battery-heated jackets, vests, gloves, and base layers direct to consumers. Closest comparable in product mix and customer base, though operating primarily as a brand rather than a multi-brand retailer.
- Gerbing: Original manufacturer of heated motorcycle gear, also selling 7V/12V apparel direct. Both a key supplier to The Warming Store and a direct competitor via its own DTC site.
- ActionHeat: Battery-heated apparel brand (jackets, gloves, socks, base layers) sold both through The Warming Store and direct. Direct overlap in catalog and target buyer.
- Venture Heat: Heated apparel brand focused on vests, jackets, and accessories for outdoor and everyday use. Comparable product line and DTC retail approach.
- Venustas: Specialist in heated jackets, vests, hoodies, and base layers sold online. Direct competitor in the same heated-apparel category with a similar outdoor-enthusiast target customer.
Broad incumbents
- Amazon: Sells heated apparel from virtually every brand The Warming Store carries, plus Amazon's own heating products. Primary competitive threat on selection, pricing, and Prime shipping speed.
- REI: Large outdoor cooperative retailing heated apparel, gloves, base layers, and accessories alongside a much broader outdoor gear assortment. Captures the same outdoor-enthusiast demand as a generalist incumbent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Warming Store social profiles
Digital presenceThe Warming Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Warming Store leadership team
Management profileNumber of profiles
Profiles1 record
The Warming Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Warming Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Warming Store
What does The Warming Store do?
The Warming Store is an online retailer that sells battery-powered heated clothing (jackets, vests, gloves, socks, base layers), 12V hard-wired heated motorcycle gear, electric blankets and heated bedding, heating pads and warmers, ice cleats for winter traction, and personal cooling products (vests, towels, neck coolers) across multiple brands. The company serves individual consumers (and select bulk-order buyers) in the United States and Canada primarily through its TheWarmingStore.com e-commerce website, with phone support, free shipping over $49, a price-match guarantee, and a 30-day return policy.
Is The Warming Store a public or private company?
The Warming Store is a private company. It is classified as family owned and is currently operating.
When was The Warming Store founded?
The Warming Store was founded in 2009. It employs 1 to 10 people.
Where is The Warming Store based?
The Warming Store is headquartered in Philadelphia, United States, in the North America region.
How does The Warming Store make money?
One revenue line is on record: product Sales.
Who are The Warming Store's main competitors?
Direct peers on record are Mobile Warming, Gobi Heat, Mission Enduracool, Ororo, Gerbing, ActionHeat, Venture Heat and Venustas. Broad incumbents are Amazon and REI.
Does The Warming Store have an API?
No public API is recorded for The Warming Store.
What industry is The Warming Store in?
The Warming Store's product category is Heated Apparel Retail. Its primary akta.pro industry code is CRAMAJAJ, Winter Accessories & On-Mountain Essentials Retail (Hand/Foot Warmers, Packs, Hydration, Sunglasses), with a secondary code of CRAAAIAG, Thermal Underwear & Base Layers.