What Choice Care does

Choice Care, LLC is a privately held, Missouri-based in-home healthcare services provider headquartered in St. Peters with a regional office in Kansas City. The company delivers non-skilled in-home care to elderly individuals, persons with disabilities, Medicaid recipients, and veterans across the state of Missouri. Services span personal care (bathing, dressing, toileting, meal preparation, medication reminders), companionship, light housekeeping, transportation, and respite care for family caregivers.

The business is a services operation rather than a technology platform. The website is Wix-hosted and there is no proprietary technology, mobile application, API, or third-party integrations documented. Core operating capability rests on trained caregivers (background-checked, PCA-trained, minimum 18 years old with HS diploma/GED) matched to clients through a consultative intake process that includes benefits paperwork assistance for Medicaid and VA programs.

Revenue flows through five streams: Missouri Medicaid State Plan and HCBS waivers, Medicaid Managed Care Organizations (including Aetna and UnitedHealthcare), VA Community Care Network (Homemaker/Home Health Aide and In-Home Respite), Consumer Directed Services (self-directed attendant care with Fiscal/Employer Agent support), and Private Pay arrangements. Pricing is quote-based per care plan and not publicly disclosed. Go-to-market is consultative and inbound-driven via the company website, phone, and email, with caregiver recruitment sourced through Indeed. The company reports no institutional investors, parent company, M&A activity, or funding rounds.

Name

Choice Care

Legal name

Choice Care, LLC

Website

https://choicecaremo.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Choice Care, LLC is a Missouri-based in-home healthcare provider serving elderly and disabled individuals through Medicaid, Medicaid Managed Care, VA Community Care, Consumer Directed Services, and Private Pay, operating from offices in St. Peters and Kansas City.

Ownership category

akta.pro rank

Product category

In-Home Personal Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Companion Care & Social Support (non-clinical) (HLADAGAB)

akta.pro secondary industry

Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• In-home elderly care
• Medicaid home care services
• Personal care assistance
• Respite care services
• Veteran home care

Headquarters

HQ city

Saint Peters

HQ country

Montserrat

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Medicaid In-Home Care Services: Government-funded healthcare program covering personal care, skilled nursing, and homemaker services for low-income individuals. Each state manages its own Medicaid program. Revenue is received through state-managed Medicaid programs or Home and Community-Based Services (HCBS) waivers.
2. Medicaid Managed Care: Same in-home care services as traditional Medicaid but administered by private Managed Care Organizations (MCOs) such as Aetna or UnitedHealthcare. Benefits are coordinated and streamlined through these private insurers on behalf of the state.
3. VA Community Care Network: Veterans Affairs community care program providing home care services including Homemaker/Home Health Aide assistance and In-Home Respite care. Revenue received through the Department of Veterans Affairs Community Care Network coverage.
4. Consumer Directed Services (CDS): Self-directed care program where participants manage their own care services. Participants hire, train, and supervise personal care attendants. Fiscal/Employer Agent handles payroll, taxes, and administrative tasks on behalf of participants.
5. Private Pay: Out-of-pocket payment for individuals without insurance coverage or who prefer to choose their own level of support. Flexible, personalized in-home care ranging from a few hours per week to full-time care.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Choice Care provides in-home personal care and support services for elderly and disabled individuals in Missouri. Services include assistance with daily activities (bathing, dressing, toileting, meal preparation, medication reminders), light housekeeping, respite care, and essential transportation. Care is delivered through multiple funding pathways: Missouri State Medicaid (Traditional/State Plan), Medicaid Managed Care Organizations, VA Community Care Network benefits, Consumer Directed Services (CDS), and Private Pay arrangements.

Product overview

Choice Care provides a unified in-home elderly care service platform headquartered in St. Peters, Missouri, offering multiple service delivery pathways. The core offering is in-home care for elderly and disabled individuals. This is supported by multiple program-specific modules: Medicaid In-Home Care (Traditional/State Plan) for government-funded coverage; Consumer Directed Services (CDS) for self-directed care with personal care attendant management; Veteran’s In-Home Care with Homemaker/Home Health Aide and Respite programs; Managed Care through Medicaid Managed Care Organizations (MCOs); and Private Pay for out-of-pocket flexible care. The company accepts Missouri State Medicaid, VA Community Care Network, and Private Pay arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Home Elderly Care Core in-home care service providing compassionate support for elderly and disabled individuals who prefer care in their own homes, including assistance with daily activities, light housekeeping, respite care, and essential transportation.
• Medicaid In-Home Care (Traditional/State Plan) In-home care services funded through the Missouri State Medicaid program or Home and Community-Based Services (HCBS) waivers, covering personal care, skilled nursing, and homemaker services for eligible low-income individuals.
• Consumer Directed Services (CDS) Self-directed care program that allows eligible participants to hire, train, and supervise their own personal care attendants, with Fiscal/Employer Agent support for payroll, taxes, and administrative tasks.
• Veteran's In-Home Care Home care services delivered to eligible veterans through the VA Community Care Network, including the Homemaker/Home Health Aide Program and In-Home Respite Program, with assistance navigating VA benefits paperwork.
• Medicaid Managed Care In-home care services coordinated through Managed Care Organizations such as Aetna and UnitedHealthcare that administer Medicaid benefits on the state's behalf, with care coordinators approving service hours and arranging providers.
• Private Pay Services Flexible, personalized in-home care for individuals without insurance coverage or who prefer custom arrangements, ranging from a few hours per week to full-time care, including companionship, light housekeeping, personal care, and specialized support.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Missouri State MedicaidcoreOthersGovernment-funded healthcare program that provides coverage for in-home care services including personal care, skilled nursing, and homemaker services. Each state manages its own Medicaid program with federal support, determining eligibility, services, and providers.
• VA Community Care NetworkcoreOthersDepartment of Veterans Affairs community care program providing home care benefits to eligible veterans. Choice Care accepts Community Care Network coverage and assists veterans with navigating the approval process.
• Medicaid Managed Care Organizations (MCOs)coreOthersPrivate insurance companies (such as Aetna and UnitedHealthcare) that manage Medicaid benefits on the state's behalf. They coordinate and streamline in-home care, approve service hours, and arrange providers.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Compassus: National provider of home health, hospice, and palliative care with personal care components. Overlaps with Choice Care in the home-based personal care and respite segments, though broader in clinical scope.
• Enhabit (formerly Encompass Home Health): Home health and hospice provider with some personal care services across a multi-state footprint. Comparable to Choice Care at the home health aide / personal care intersection, though more clinically oriented.

Direct peers

• BrightSpring Health Services: Diversified home and community-based services provider with a large personal care arm serving Medicaid and Medicare populations. Comparable to Choice Care through its HCBS-focused in-home care services and CDS-style offerings.
• Addus HomeCare: Public home care company providing primarily Medicaid-funded personal care services across more than 20 states. Closely comparable business model to Choice Care, with similar reliance on HCBS waivers and CDS programs.
• Bayada Home Health Care: Large nonprofit home health provider offering adult and pediatric home health, personal care, and hospice services across multiple states. Comparable to Choice Care through its personal care and Medicaid-funded aide services.
• Aveanna Healthcare: Home health and private duty nursing provider serving medically complex pediatric and adult clients. Comparable in operating personal care and home health aide services through Medicaid and managed care contracts, though with more clinical focus.
• Interim HealthCare: National franchised provider of home health, hospice, and personal care services. Comparable to Choice Care across personal care, respite, and Medicaid-funded in-home services, with franchisees operating at similar geographic scale.
• Visiting Angels: National franchise network providing non-medical in-home care including personal care, companionship, and respite. Directly comparable to Choice Care in service scope, with franchise owners serving as regional agencies similar in scale.
• Home Instead (Honor Technology): Large franchised home care network offering personal care, companionship, and dementia support for seniors. Comparable to Choice Care in target client (elderly preferring to age at home) and non-clinical service model.
• Help at Home: One of the largest U.S. providers of personal care services for elderly and disabled individuals, primarily funded through Medicaid HCBS waivers across multiple states. Directly comparable to Choice Care in core service mix (ADL assistance, homemaker, respite) and payer mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/choicecaremo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choice Care