What Squashed Pixel does

Squashed Pixel is a Yorkshire, UK-based eCommerce agency founded in 2009 that specializes exclusively in the Shopify platform. The company designs, builds, and migrates Shopify stores for direct-to-consumer and B2B merchants, and provides Shopify POS installation, training, and ongoing support for retailers with physical locations. It also offers UX and conversion rate optimization, branding, and multi-channel customer communications (email, SMS, Facebook Messenger), integrating tools such as Klaviyo, Google Analytics/GA4, Google Tag Manager, and Visually.io.

The firm operates with a small, agile team (1-10 employees) led by founders and co-owners Tom Gatenby (Creative Director) and Claire Gatenby, supported by a Senior Digital Project Manager, developers, and a Brand Manager. Squashed Pixel is a Certified Shopify Partner listed in the Shopify Partners directory since 2009, and has been recognized with the Iron A' Design Award (2015) and the Yorkshire Prestige Awards Web Design Agency of the Year 2022/23. It is a private limited company (company number 6980425), entirely bootstrapped with no external funding, headquartered in Keighley, West Yorkshire.

Commercially, the company runs a hybrid revenue model combining project-based design/build and POS work (one-time engagements) with monthly Growth Retainers at 25-125 hours per month, sold with no contractual tie-ins and tracked via Trello-based Kanban roadmaps. Customers range from SMBs and founders to mid-market and enterprise brands across retail, food and beverage, museums, hospitality, gaming, pet care, and B2B distribution, with 800+ brands served over the company's 16-year history. Go-to-market is sales-led through consultative calls and Shopify Partner directory referrals, supplemented by event presence at Bread & Jam, eCom Expo London, and EU Agency Summit.

Name

Squashed Pixel

Legal name

Squashed Pixel Ltd

Website

https://squashedpixel.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Squashed Pixel is a Yorkshire, UK-based Shopify-specialist eCommerce agency founded in 2009, serving 800+ SMB, mid-market, and enterprise brands with store design, platform migrations, POS installation, and ongoing growth retainer services.

Ownership category

akta.pro rank

Headquarters

HQ city

Keighley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Shopify Design & Build Services: One-time project-based services for designing and building Shopify eCommerce stores, including UX, CRO, and platform migrations. No tie-ins, flexible engagement.
2. Growth Retainers: Ongoing monthly development and growth retainers providing fractional eCommerce tech team support. Hours-based model (25-125 hours/month) with no tie-ins, scalable up or down at any time. Discounts available for purchases over 50 hours/month.
3. POS Setup and Training: Installation, configuration, and staff training services for Shopify POS, including hardware sourcing and ongoing support.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Squashed Pixel is a Yorkshire-based Shopify eCommerce agency that designs, builds, migrates, and grows Shopify stores for merchants. Services span one-off Shopify Design & Build projects, platform migrations from Magento/WooCommerce/custom setups to Shopify, Shopify POS installation and training, UX and conversion rate optimization, branding, and ongoing monthly development and growth retainers. The agency functions as a fractional eCommerce tech team for founders and lean teams, with no retainer tie-ins.

Product overview

Squashed Pixel is a Shopify-focused ecommerce agency offering a comprehensive suite of services built around the Shopify platform. Their core offerings include Shopify Design & Build for store creation, Platform Migrations from competing systems, and Shopify POS Setup & Support for retail operations. These are supported by specialized services including UX/CRO, Customer Communications (email, SMS, Messenger), Branding, and Business Growth Retainers with monthly hour allocations. The agency operates as a service-based business rather than a product company, providing both project-based work and ongoing retainer partnerships. All services center on Shopify as the primary platform, with additional add-on services for SEO, PPC, analytics migration, and email authentication.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Design & Build Full-service Shopify store design and development including theme customization, feature implementation, and end-to-end technical build from design through to launch.
• Platform Migrations Migration services from Magento, WooCommerce, and custom setups to Shopify, including data import, order history transfer, and customer migration with minimal disruption.
• UX and Conversion Rate Optimization (CRO) User experience design and conversion rate optimization services including A/B testing, user flow analysis, and performance improvements to increase checkout completion and sales.
• Shopify POS Setup & Support Complete Shopify POS implementation including hardware sourcing, installation, staff training, and ongoing support for iPad-based till systems across shops, supermarkets, breweries, pop-up shops, and mobile sales teams; service offered since 2013.
• Customer Communications Multi-channel customer communication services including email marketing setup and automation, Facebook Messenger integration, and SMS marketing campaigns.
• Branding Services Brand identity design including logos, visual systems, packaging, print materials, and brand voice development across digital and physical brand touchpoints.
• Business Growth Retainers Ongoing development and growth partnership with monthly hour allocations from 25 to 125 hours, including SEO, PPC management, landing page creation, technical support, and continuous site improvement with monthly planning meetings and Kanban-based Trello roadmaps.

Quantifiable outcome

• 800+ brands served since 2009
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature3 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or Integration · 1 January 2009Certified Shopify Partner since 2009 (16+ years). Listed in Shopify Partners directory. Provides design, build, migration, and growth services exclusively for Shopify merchants. Website prominently features 'Built by founders. Backed by Shopify' positioning.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Eastside Co: Manchester-based Shopify Plus agency providing design, development, and growth services. Closely comparable as a UK Shopify-focused agency targeting similar eCommerce merchants.
• Outerbox: US-based Shopify agency focused on eCommerce design, development, and CRO services. Comparable in service mix (build, retainers, CRO) though larger and US-market focused.
• We Make Websites: UK-based Shopify Plus agency offering design, build, and growth services. Directly comparable as another UK Shopify-specialist agency serving similar founder and mid-market customer segments.
• Pace Agency: New York-based Shopify Plus agency with design, build, and growth services. Comparable in offering though operating at a different scale and different geography.
• The Code Company: Chicago-based Shopify Plus agency focused on design, build, and growth retainers. Comparable in service model and Shopify-exclusive positioning to Squashed Pixel.

Regional players

• Suddenly: Amsterdam-based Shopify Plus agency offering design, development, and growth services. Compares in service mix though primarily serving the European market from a different base.
• Blue Banyan: Australian Shopify Plus agency also serving UK/US merchants. Operates in the same Shopify implementation, migration, and growth services space but primarily Australia-based.

Broad incumbents

• Dept Agency: Global digital agency with eCommerce and technology capabilities. Competes with Squashed Pixel on enterprise Shopify and digital work but as a much larger full-service incumbent.
• WebFX: Large US digital marketing agency offering SEO, PPC, web design, and eCommerce services. Overlaps with Squashed Pixel's growth retainer and SEO/PPC offerings but operates at much broader scale and across multiple platforms.

Others

• Shopify Plus Partner Agencies (collective): The broader Shopify Partner ecosystem of certified agencies. Squashed Pixel operates within this partner directory and competes directly with hundreds of other listed agencies for merchant referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/squashedpixel
• Facebookfacebook.com/squashedpixel

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Squashed Pixel