Custom Promotional Communications (CPC)

What Custom Promotional Communications (CPC) does

Custom Promotional Communications (CPC) is a privately held, boutique outsourced customer contact services provider founded in 2002 and headquartered in Manhattan Beach, California. The company delivers a multi-channel customer engagement platform spanning live chat, SMS/text messaging (including peer-to-peer agent-delivered text), inbound and outbound live operators, interactive voice response (IVR)/automation, voice broadcasting, and toll-free number services with geographic routing and call recording. All live operators are US-based, and the company advertises 24/7 coverage and 50M+ customer interactions processed over its 25+ year operating history.

CPC's commercial model is a managed services arrangement under which it contracts directly with enterprise clients — primarily Fortune 50 media, automotive, and telecom/wireless firms, alongside higher education institutions, consumer products manufacturers, logistics and utility companies, and retail businesses. Go-to-market is direct enterprise field sales conducted via phone (877-453-3700) and email ([email protected]), with services customized per client including strategy, script development, knowledge base construction, and bespoke dashboard reporting. The company maintains three US offices (Los Angeles HQ, Philadelphia, Washington DC) and is led by founder/CEO Jeff Felman, who holds memberships in the Data & Marketing Association (DMA) and the Professional Association for Customer Engagement (PACE).

Notably, CPC operates with a very lean internal headcount (1-10 employees) despite serving enterprise-scale clients across eight verticals, implying a heavy reliance on subcontracted agent capacity rather than wholly owned delivery infrastructure. There is no disclosed external funding, no parent company, no subsidiaries, no patents or trademarks, and no public certifications — indicating a relationship-driven, light-asset business rather than a technology-platform play.

Name

Custom Promotional Communications (CPC)

Legal name

Custom Promotional Communications

Website

https://cpcmedia.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

CPC is a privately held, US-based boutique agency (founded 2002) that provides outsourced multi-channel customer contact services — live chat, SMS, inbound/outbound voice, IVR, and voice broadcasting — primarily to Fortune 50 enterprises across media, telecom, automotive, and other verticals.

Ownership category

akta.pro rank

Product category

Outsourced Customer Contact Services

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Management Consulting Services (8742), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

General Customer Service (Order/Account/Inquiries) (BPAAABAA)

akta.pro secondary industries

General Customer Service & Contact Center Operations (BPAAAAAA), Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB), SMS/RCS Messaging Platforms (BPAMACAF)

Keywords

• Outsourced contact center services
• Customer experience management
• Live chat support
• Inbound outbound calling
• IVR voice broadcasting

Headquarters

HQ city

Manhattan Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Outsourced Customer Contact Services: CPC provides a full suite of outsourced customer contact services on a contracted basis to enterprise clients. Revenue is generated through service contracts with Fortune 50 companies, higher education institutions, and other B2B clients requiring customer acquisition, service/care, and technical support capabilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CPC provides a full suite of outsourced customer contact services for enterprise clients. Its offerings span staffed live chat, live and automated text/SMS messaging, US-based inbound and outbound live operators, IVR/automation, automated voice broadcasting, and customized toll-free numbers with geographic routing and call recording. Services support customer acquisition, sales, service/care, technical support, retention, collections, and market research on a 24/7 basis.

Product overview

CPC provides a full suite of outsourced customer contact services delivered as an integrated service offering. The portfolio includes Live Chat Service for real-time communication, Text Messaging (SMS and P2P agent-delivered), Outbound Live Operators for lead generation and sales, Inbound Live Operators for customer service and order processing, Automated Calling/Voice Broadcasting for mass communication, 800 Number Locators with geographic routing and call recording, and Customized Toll-Free Numbers with advanced GPS capabilities. Services span customer acquisition, service/care, technical support, market research, and collections, with 24/7 coverage and all US-based agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Chat Service Real-time customer communication service staffed by subject matter experts, supporting customer acquisition, service/care, and technical support through customized chat strategy, design, and knowledge base development for enterprise clients.
• Text Messaging (SMS and P2P) SMS and peer-to-peer text messaging service enabling automated and live agent-delivered communications for appointment confirmations, event reminders, subscription reminders, customer follow-up, and other operational notifications.
• Outbound Live Operators Network of specialized agents providing outbound calling services for lead generation, appointment setting, sales conversion, and market research, with customized program script development for enterprise clients.
• Inbound Live Operators US-based inbound call handling service providing customer service, order processing, sales conversion, after-hours coverage, and customized dashboard reporting available 24/7 for enterprise clients.
• Automated Calling (Voice Broadcasting) Voice broadcasting service enabling contact with hundreds or thousands of customers simultaneously via prerecorded personalized messages, including individualized customer information such as shipping/delivery details, address, and phone number, with time- and cost-efficient communication and follow-up capabilities.
• 800 Number Locators & Call Recording Geographic call routing service with zip code, phone number, and menu choice-based routing, featuring call recording, real-time reporting, and name/address matching for quality control, analysis, and database development.
• Customized Toll-Free Numbers Toll-free number service with advanced features including call recording, real-time reporting, name/address matching, geographic routing, and customized GPS development via mobile/text/IVR/web.

Quantifiable outcome

• 50M+ customer interactions processed

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Expansion highlights3 records

Broad incumbents

• TTEC Holdings: Global CX technology and services company providing inbound/outbound contact center, digital customer engagement, and AI-enabled CX — comparable enterprise BPO/contact center offering to CPC's core services.
• Sitel Group (now part of Foundever): Legacy global BPO brand now under Foundever, delivering omnichannel customer experience services to enterprise clients across telecom, media, and consumer verticals — directly comparable Fortune 50-targeted outsourcing model to CPC.
• Foundever: Large CX/BPO provider (combining Sitel, IBEX, and other brands) offering omnichannel customer management including voice, chat, and digital channels — directly comparable to CPC's full-service contact center stack.
• Teleperformance: Largest global outsourced contact center operator with omnichannel capabilities across voice, chat, and digital — directly comparable to CPC's enterprise BPO model but at vastly greater scale and with offshore delivery mix.
• Genesys: Major cloud and on-premise contact center platform vendor providing omnichannel routing, IVR, workforce engagement, and AI — the broader incumbent whose technology CPC competes against or integrates with.
• Concentrix: Major global CX/BPO operator serving enterprise clients across media, telecom, automotive, and consumer products — overlapping CPC's vertical mix and Fortune 50 customer profile with omnichannel service delivery.

Direct peers

• Alorica: Privately held, US-headquartered BPO with multi-channel contact center services (inbound/outbound voice, chat, email, social) targeting enterprise clients — a more direct US-rooted comparable to CPC's boutique positioning.
• Arise Virtual Solutions: Work-from-home contact center services provider offering inbound customer support, sales, and tech support to enterprise brands — comparable omnichannel BPO service mix to CPC's offerings.
• Liveops: US-based virtual contact center platform providing inbound/outbound customer support, sales, and back-office services to enterprise clients — comparable scale and US-domestic labor positioning to CPC.

Emerging players

• Five9: Cloud contact center as a service (CCaaS) platform providing voice, chat, SMS, and AI-powered automation to enterprise customers — represents the technology-stack competitive vector that could disintermediate CPC's IVR and routing offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Custom-Promotional-Communications-CPC/294373280616353

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Promotional Communications (CPC)