Purpose Built Families Foundation

Name

Purpose Built Families Foundation

Legal name

Purpose Built Families Foundation

Website

https://purposebuiltfamilies.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Relationship Education and Counseling Services

NAICS

Educational Support Services (611710), Other Individual and Family Services (624190)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Parent Mental Health, Stress Management & Wellness Programs (EDACALAJ)

akta.pro secondary industries

Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK), Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK)

Keywords

• Relationship skills training
• Couples counseling programs
• Relationship education
• Family therapy programs
• Military family support

Headquarters

HQ city

Pembroke Pines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training Programs: Revenue from PAIRS Essentials classes, intensive programs, and retreats ranging from one-day to multi-week formats. Public participants pay $495 for online classes; professionals seeking certification pay $2,500.
2. Coaching Services: Individual, couples, and executive coaching sessions priced from $150-$300 per session, with packages and retreats available up to $1,500.
3. Books and Materials: Sale of workbooks, wallet cards, posters, and published books including 'Let It Out', 'Love That Grows With You', and 'The Road of Happiness Now' at various price points.
4. Certification and Licensing: Revenue from professional certification training ($1,250-$2,500), Master Teacher Training ($2,400), and annual license renewals for VA W2SM Facilitators, Office Practitioners, and Affiliates.
5. Corporate Programs: B2B relationship skills training programs for corporate clients to enhance team collaboration and workplace communication.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Purpose Built Families Foundation delivers evidence-based relationship skills training and education through the PAIRS (Practical Application of Intimate Relationship Skills) methodology. Its offerings include the flagship PAIRS Essentials program, targeted programs for couples, families, individuals, youth, and military families (Warrior to Soul Mate), professional certification and licensing pathways, one-on-one coaching (individual, couples, executive), published books and training materials, and the AI-powered Yodi Relationship Coach. Programs are delivered via live virtual classes, in-person workshops, retreats, and through certified facilitators embedded in military, corporate, faith-based, and community settings.

Product overview

Purpose Built Families Foundation (PAIRS Foundation) offers a comprehensive suite of relationship education programs and resources centered around its flagship PAIRS (Practical Application of Intimate Relationship Skills) methodology. The portfolio includes core training programs (PAIRS Essentials, PAIRS for Couples, PAIRS for Families, PAIRS for Individuals), the Department of Veterans Affairs-supported Warrior to Soul Mate curriculum, and specialized online classes. Supporting offerings include professional certification and licensing programs, one-on-one coaching services (individual, couples, executive), and training materials (workbooks, wallet cards, posters). The organization also publishes books including Let It Out, Love That Grows With You, and Road of Happiness Now. A notable technology offering is Yodi, an AI-powered relationship coach. Programs are evidence-based and experiential, designed for individuals, couples, families, and corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• PAIRS Essentials: Flagship relationship skills training program providing comprehensive introduction to core skills for healthy relationships, including communication, conflict management, emotional intimacy, and expressing feelings.
• Warrior to Soul Mate
• Yodi
• PAIRS Master Teacher Training

Products and services

• PAIRS Essentials

Quantifiable outcome

• Greater than 99% of graduates recommend PAIRS training

Named customers5 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• U.S. Department of Veterans AffairscoreStrategic or Co-development PartnerLong-standing partnership delivering the Warrior to Soul Mate (W2SM) program to military veterans and their families. PAIRS programs help combat veterans and spouses rebuild connection after trauma and deployment stress. Includes certification training for VA staff and chaplains.
• Military Branches (Army, Navy, Marine, Guard, Air Force)coreStrategic or Co-development PartnerPAIRS programs are integrated across all major U.S. military branches to help military families boost relationship strength and resilience, particularly through the Warrior to Soul Mate program.
• Religious Institutions (Christian, Muslim, Jewish)coreChannel Partner/ Reseller/ DistributorPAIRS programs are integrated into Christian, Muslim, and Jewish religious institutions, adapting the curriculum to faith-based contexts for community relationship education.
• Schools and Community OrganizationscoreChannel Partner/ Reseller/ DistributorPAIRS for PEERS relationship skills training program for children and youth offered through schools, churches, and community organizations.
• CSRA Wounded Warrior Care ProjectminorChannel Partner/ Reseller/ DistributorNonprofit partnership helping wounded warrior families reconnect after combat through PAIRS relationship skills training.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Couples Therapy Inc. Online couples therapy and relationship education platform offering courses, assessments, and live sessions. Closely comparable to PAIRS in combining self-paced curriculum with live coaching, but with a more digital-native and therapy-adjacent model.
• SYMBIS (Saving Your Marriage Before It Starts): Marriage preparation assessment and curriculum business targeted at pastors, counselors, and engaged couples. Comparable to PAIRS in faith-channel distribution and facilitator certification model, with a narrower premarital focus.
• Hold Me Tight Workshops (Dr. Sue Johnson / ICEEFT): Emotionally Focused Therapy (EFT)-based couples workshop program and clinician training network. Comparable to PAIRS in offering structured couples workshops plus a certified facilitator channel, with stronger clinical/therapeutic positioning.
• Marriage Builders: Long-running relationship education program founded by Dr. Harley offering online courses, workshops, and self-study materials. Directly comparable to PAIRS in curriculum-driven approach to couples education, with a strong direct-to-consumer online presence.
• The Gottman Institute: The most widely recognized evidence-based relationship education and couples therapy training organization. Directly comparable to PAIRS in offering assessment tools, couples workshops, and clinician training, but with substantially larger brand recognition and a deeper digital course catalog.
• Prepare-Enrich: Provider of the Prepare-Enrich premarital/marriage assessment and facilitator certification program, widely used by churches and counselors. Directly competes with PAIRS in faith-based relationship education and facilitator licensing, with a similar assessment- and curriculum-driven model.
• FamilyLife: Cru-affiliated marriage and family ministry offering conferences, curricula, and small-group studies integrated into churches. Closely comparable to PAIRS in faith-based delivery, mission-driven structure, and curriculum-licensing model, though larger and better funded.

Broad incumbents

• BetterHelp: Large, well-funded online therapy platform that includes couples and relationship counseling. Adjacent rather than directly competitive with PAIRS but a major force in the same consumer mindshare category, particularly for AI-mediated support.

Emerging players

• OurRelationship.com: Online, evidence-based relationship program developed with academic and federal funding for individuals and couples. Partially comparable to PAIRS as a digitally delivered relationship skills course, though narrower in scope and not commercial.

Regional players

• Relate (UK): Long-established UK charity delivering relationship counseling, education, and training. Comparable to PAIRS in mission-driven, multi-channel model combining direct services with practitioner training, though serving primarily the UK market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC0WF12eDIM6uL4CGbEaXo5Q?sub_confirmation=1
• LinkedInlinkedin.com/company/purpose-built-families
• Facebookfacebook.com/ThePAIRSFoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purpose Built Families Foundation