Reliable

Name

Reliable

Legal name

Reliable Corporation

Website

https://reliablecorporation.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Garment Care and Steam Cleaning Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Steam & Air-Conditioning Supply (4961)

akta.pro industry

PRIMARYCRACADAH

Garment Care Appliances Retail (Irons, Steamers, Sewing Machines)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Small Appliance & Kitchen Gadget Retail

Keywords

• Garment care equipment
• Steam cleaning systems
• Industrial sewing machines
• LED task lighting
• Ergonomic sewing chairs

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: One-time purchase of physical products including steam cleaners, garment steamers, ironing stations, sewing machines, task lighting, and ergonomic chairs. Revenue generated from direct product sales to consumers and professionals.
2. Accessories and Replacement Parts: Replacement parts, accessories, and consumables for main products including steam cleaner accessories, ironing accessories, lighting accessories, and chair accessories.
3. Certified Refurbished Products: Refurbished versions of select products sold at discounted prices, providing secondary revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Reliable Corporation manufactures and sells professional and home-use fabric care equipment (steam irons, garment steamers, ironing stations, ironing boards, rotary steam presses), industrial sewing machines under the Barracuda brand, multi-category steam cleaning systems (home, dental, jewelry, commercial, industrial), and LED task lighting under the UberLight brand. Products are sold directly to consumers, sewing professionals, dental labs, jewelers, and audiophiles through the company's e-commerce platform, with commercial-grade equipment made in Italy and certified to UL/CSA standards.

Product overview

Reliable is a manufacturer and retailer of garment care, alteration equipment, steam cleaners, sewing machines, and professional lighting products. The product portfolio is organized into four main categories: Fabric Care (garment steamers, steam irons, iron stations, ironing boards, vacuum boards, rotary steam presses), Sewing (industrial sewing machines under the Barracuda™ sub-brand, Maestro™ portable blind stitch machines, SewErgo ergonomic chairs, cloth cutters, servo motors, and industrial sewing needles from Groz-Beckert), Steam Cleaning (steam mops under the Steamboy brand, Brio canister cleaners, Tandem Pro commercial systems, dental lab and jewelry steam cleaners, and industrial steam boilers including the new 9200BU), and Lighting (UberLight™ Flex LED task lights with gooseneck design, UberLight™ Frame LED desk/audio lights with cast aluminum construction, and specialty lighting for sewing and audio applications). Products are sold primarily through the e-commerce platform reliablecorporation.com with support services including repairs, warranty, and a certified refurbished program.

Differentiator

Problem solved

Functional benefit

Brands

• Barracuda™: Industrial sewing machines designed for power, control, and portability with direct-drive technology and professional-grade components.
• UberLight™
• Vivio
• SewErgo
• Steamboy
• Velocity

Quantifiable outcome

• 33% energy savings with Eco Mode in steam cleaners
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Groz-BeckertcoreTechnology or IntegrationWorld-leading industrial sewing machine needle manufacturer. All needles sourced from Groz-Beckert are produced with latest technology, maximum precision, and top quality. Reliable Corporation distributes these needles through their e-commerce platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Panasonic: Panasonic manufactures consumer steam irons, garment steamers, and sewing machines across global retail. Comparable to Reliable's Velocity irons and home sewing lines as a mass-market incumbent with broader distribution and pricing.
• Philips: Philips is a broad incumbent in household appliances including steam irons, garment steamers, and steam cleaners under Philips and Philips Avent brands. Comparable to Reliable's consumer ironing/steaming category as a wider-portfolio competitor rather than a niche specialist.
• Wagner: Wagner sells consumer and prosumer steam cleaning and steam wallpaper removal products through retail. Comparable to Reliable's Steamboy and Pronto portable steam cleaner lines in consumer steam cleaning category, though with wider retail distribution.

Direct peers

• Rowenta: Rowenta is a direct competitor in garment care appliances (steam irons, ironing stations, garment steamers) sold at premium price points across North America. It is comparable to Reliable's Velocity iron line and 3000IS professional iron station in product category, customer, and price tier.
• Singer: Singer is the most established sewing machine brand worldwide, selling both home and industrial machines through dealer and DTC channels. Directly comparable to Reliable's Barracuda industrial sewing machines and the original Relsew product line in target customer (tailors, sewists) and category.
• OttLite: OttLite sells task and craft lighting specifically targeting sewing, crafting, and detailed work — a direct peer to Reliable's UberLight Flex and Frame product lines in customer segment (sewists, hobbyists) and lighting category.
• Brother: Brother manufactures sewing, embroidery, and industrial sewing machines sold globally through retail and DTC channels. Comparable to Reliable's Barracuda line and 2100IF/3100IC coverstitch machines in industrial and prosumer sewing categories.
• Janome: Janome manufactures home and industrial sewing machines with strong North American presence via dealers. Comparable to Reliable's Barracuda and Maestro industrial/portable sewing lines in product category and target market (professional and prosumer sewers).
• Dupray: Dupray specializes in consumer and commercial steam cleaners sold primarily DTC, overlapping directly with Reliable's Brio home steam cleaner and Tandem Pro commercial lines in product, customer, and channel.
• Shark (SharkNinja): SharkNinja sells household cleaning and garment care appliances (steam mops, garment steamers, portable steam cleaners) at similar consumer price points. Directly comparable to Reliable's Steamboy and Brio consumer steam cleaner lines in channel, customer, and category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ReliableCorporation
• Facebookfacebook.com/ReliableCorporation1955
• Instagraminstagram.com/reliable
• Pinterestpinterest.ca/reliablecorp
• Xx.com/reliablecorp
• LinkedInlinkedin.com/company/reliable-corporation

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reliable