SAT

Test Preparation Servicessatprepgroup.com

SAT Prep Group provides 1-on-1 SAT and ACT coaching to high school students using its proprietary PEAK SAT Performance System, delivered in-person in South Florida and online worldwide. The bootstrapped Florida LLC was founded in 2001 by Steve Kirshenbaum and Celia Barranon.

Company typePrivate
Founded2001
HeadquartersCrystal Springs, United States
Headcount11–50
GTM typeB2C
OfferingServices

What SAT does

SAT Prep Group (legal entity: SAT Preparation Group, LLC) is a privately held, bootstrapped test-preparation coaching company founded in 2001 in Coral Springs, Florida, by Steve Kirshenbaum (Founder & CEO) and Celia Barranon (Co-Founder & President). The company delivers 1-on-1 live coaching in SAT and ACT preparation to high school students, supplemented by academic subject tutoring (Algebra, Geometry, Trigonometry, Pre-Calculus, Reading Strategy, English Grammar & Writing) and a life-skills program. Underlying methodology is the proprietary PEAK SAT Performance System — a framework covering Performance (test techniques), Energy (physical/mental optimization), Attitude (mindset), and Knowledge (content mastery), structured around simplified grammar (5 patterns) and math (14 concepts) scaffolds plus a vocabulary cartoon library. Per company-reported metrics, 3,000+ students have been coached across 40,000+ live sessions over 25+ years, generating $100M+ in college scholarships for SATPG families and an average +308.8 point SAT increase per student.

Revenue is generated through professional-services coaching fees on a quote-based, pay-as-you-go enrollment model with no publicly disclosed pricing. The go-to-market motion is direct-to-consumer and sales-led: free consultation via phone (877-672-8773) or email converts high-school students and their parents into individualized engagements. Delivery occurs in-home across South Florida and via live online video worldwide. Marketing relies on founder-driven content (a twice-weekly Coaches Corner Podcast), a free lead-magnet guide ("10 Daily Habits of High-Performing Students"), email nurturing, customer testimonials, and referrals. Operations are run by the two co-founders plus minimal support staff, with a Pathwright-hosted student login portal for content delivery. No institutional funding, partnerships, acquisitions, or AI capabilities are disclosed in source materials.

SAT firmographics

Firmographics

Name: SAT
Legal name: SAT Preparation Group, LLC
Website: https://satprepgroup.com
Company type: Private
Founded year: 2001
Operating status: Operating
Headcount range: 11–50 employees
Short description: SAT Prep Group provides 1-on-1 SAT and ACT coaching to high school students using its proprietary PEAK SAT Performance System, delivered in-person in South Florida and online worldwide. The bootstrapped Florida LLC was founded in 2001 by Steve Kirshenbaum and Celia Barranon.
Ownership category
akta.pro rank

SAT industry classification

Industry

Product category: Test Preparation Services
NAICS: Exam Preparation and Tutoring (611691), Educational Support Services (61171)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Test Prep Learning Centers (SAT/ACT, AP/IB, State Exams) (EDANAHAH)
akta.pro secondary industries: Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH), K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA)

Keywords

SAT test preparation
ACT test preparation
College admissions coaching
Academic subject tutoring
Standardized test coaching

Where SAT is headquartered

Location

Headquarters

HQ city: Crystal Springs
HQ country: United States
HQ region: North America

Offices1 record

Markets served

SAT business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Individual SAT & ACT Coaching: One-on-one live coaching sessions with personalized study plans. Revenue generated through coaching fees for individual student enrollment.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Individual SAT & ACT Coaching

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

SAT product offering

Product offering

Core offering

SAT Prep Group provides 1-on-1 live SAT and ACT coaching using its proprietary PEAK SAT Performance System, supplemented by academic subject tutoring (Algebra, Geometry, Reading, Grammar/Writing), college essay editing, and a life skills program. Coaching is delivered in-home in South Florida and online worldwide, with personalized study plans and real-time progress tracking.

Product overview

SAT Prep Group operates as a coaching services company offering a unified suite of educational programs centered on the PEAK SAT Performance System. The core offering is Individual SAT & ACT Coaching (1-on-1 live sessions with Coach Steve Kirshenbaum and Coach Celia Barranon), supplemented by Academic Subject Coaching, the Coaches Corner Podcast (2x weekly), and P.E.A.K. Life Skills. A free resource (10 Daily Habits Guide) serves as a lead generation tool. All services are available online worldwide and in-home in South Florida, with the coaching methodology backed by 25+ years of continuously tracked student outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

Individual SAT & ACT Coaching
Academic Subject Coaching
Coaches Corner Podcast
P.E.A.K. Life Skills
College Essay Editing
10 Daily Habits of High-Performing Students (Free Guide)

Quantifiable outcome

+308.8 average SAT score increase per student (vs +49 national average)
+5 more outcomes

Companies that use SAT

Customer profile

Named customers8 records

Segments2 records

Ideal customer profiles2 records

SAT technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

SAT partnerships and signals

Strategic signal

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

SAT competitors and assessment

Company assessment

Broad incumbents

Varsity Tutors: Large private tutoring marketplace offering 1-on-1 SAT/ACT coaching alongside many other subjects. Comparable in delivery model and customer, but operates at significantly greater scale.
Kaplan Test Prep: Major incumbent in standardized test preparation across SAT, ACT, GRE, GMAT, LSAT and more. Comparable in serving the same high-school-to-college transition customer, but with a much broader portfolio and online scale.

Direct peers

ArborBridge: Online SAT/ACT tutoring provider specializing in personalized 1-on-1 instruction with adaptive diagnostics. Direct competitor in the premium online tutoring segment.
Princeton Review: Large, established SAT/ACT prep provider offering courses, tutoring, and online instruction. Direct competitor to SAT Prep Group in the test prep learning center and tutoring category.
Revolution Prep: Test prep and academic tutoring company offering live online SAT/ACT instruction. Closely aligned with SAT Prep Group on live coaching, methodology-led branding, and target customer.
Manhattan Prep: Premium boutique test prep provider specializing in GMAT, GRE, LSAT, and SAT with high-touch live instruction. Closely mirrors SAT Prep Group's premium, instructor-led positioning.
PrepScholar: Online SAT/ACT prep platform combining adaptive software with tutoring. Competes for the same high-school student segment but with a more technology-driven, scalable model.

Emerging players

Magoosh: Affordable online test prep company offering self-paced SAT, GRE, GMAT, and TOEFL courses. Competes on price and accessibility for the same standardized-test customer base.
College Coach: Admissions and test prep coaching service focused on college application strategy and standardized test preparation. Adjacent competitor addressing the same parent/student purchase journey.

Others

Khan Academy (Official SAT Practice): Free, College Board–endorsed SAT prep platform. Not a paid peer but the dominant free alternative that defines the price floor for the SAT Prep Group's category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

SAT financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SAT leadership team

Management profile

Number of profiles

Profiles2 records

SAT funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SAT M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAT

What does SAT do?

Is SAT a public or private company?

SAT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was SAT founded?

SAT was founded in 2001. It employs 11 to 50 people.

Where is SAT based?

SAT is headquartered in Crystal Springs, United States, in the North America region.

How does SAT make money?

One revenue line is on record: individual SAT & ACT Coaching.

Who are SAT's main competitors?

Broad incumbents on record are Varsity Tutors and Kaplan Test Prep. Direct peers are ArborBridge, Princeton Review, Revolution Prep, Manhattan Prep and PrepScholar. Emerging players are Magoosh and College Coach. Khan Academy (Official SAT Practice) is listed as an others.

Does SAT have an API?

No public API is recorded for SAT.

What industry is SAT in?

SAT's product category is Test Preparation Services. Its primary akta.pro industry code is EDANAHAH, Test Prep Learning Centers (SAT/ACT, AP/IB, State Exams), with a secondary code of EDANAGAH, Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.). Its NAICS code is 611691 and its SIC code is 8200.