La Prosciutteria
La Prosciutteria is a Florence-based Italian casual-dining chain operating 14 franchised locations across Italy, serving Tuscan taglieri, schiacciate, porchetta, and ~250-label wine programs to tourists, families, students, and business professionals at accessible price points.
- Company typePrivate
- Founded2012
- HeadquartersFirenze, Italy
- Headcount1–10
- GTM typeB2C
- OfferingServices
What La Prosciutteria does
La Prosciutteria is an Italian casual-dining chain operating under parent entity Pathos srl, headquartered in Florence. Founded in 2012 by Dario Leoncini alongside Roberto Pierini and Jamal Aktaru, the company runs a network of 14 locations across Italy (Florence, Bologna x2, Milan x3, Padova, Perugia, Rimini, Torino, Venezia, Verona, Trento) plus a seasonal Mykonos pop-up, employing roughly 140 staff. The core product is the tagliere — a standardized charcuterie board priced from €10.90 — complemented by schiacciate toscane (€5-€11), wood-fired porchetta del Chianti (€6-€10), carpacci (€9-€13), and a curated program of approximately 250 artisanal wine labels.
The operating model blends company-operated venues with franchise expansion, leveraging an owned wine production facility (TuscanFarm in Montespertoli, Chianti) and a vertically integrated vintage-furniture restoration unit (La Polverosa). Technology infrastructure is intentionally lightweight — a WordPress/Elementor website, TheFork and Pienissimo/Qromo for reservations, and Glovo/Deliveroo for delivery — with no proprietary software, AI, or data platform. Marketing is driven by Instagram, TikTok, and earned media (Lonely Planet, Rough Guide, Moon Travel, and Italian press).
The revenue model rests on three pillars: dine-in food and beverage sales at accessible price points, retail/takeaway sales of artisanal products through each location's "bottega" function, and franchise/licensing fees from partners opening new units under the registered trademark. Customer segments are broad and horizontal — tourists, local families, university students, and business professionals — with no enterprise contracts or anchor customers. The recent launch of Crudi e Bollicine, a sub-brand focused on raw meats and sparkling wines, represents the first formal category extension beyond the core tagliere concept.
La Prosciutteria firmographics
Firmographics- Name
- La Prosciutteria
- Legal name
- Pathos srl
- Website
- https://laprosciutteria.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Prosciutteria is a Florence-based Italian casual-dining chain operating 14 franchised locations across Italy, serving Tuscan taglieri, schiacciate, porchetta, and ~250-label wine programs to tourists, families, students, and business professionals at accessible price points.
- Ownership category
- akta.pro rank
La Prosciutteria industry classification
Industry- Product category
- Italian Restaurant
- NAICS
- Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
- akta.pro secondary industries
- Special Occasion & Destination Restaurants (THAFACAK), Charcuterie & Cured Meats Specialty Stores (CRAHAGAE)
Keywords
Where La Prosciutteria is headquartered
LocationHeadquarters
- HQ city
- Firenze
- HQ country
- Italy
- HQ region
- Europe
Offices14 records
Markets served
La Prosciutteria business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Dine-in Food & Beverage Sales: Core revenue stream from food and beverage sales at restaurant locations. Customers pay for taglieri, schiacciate, porchetta, carpacci, wine, desserts, and spirits directly at the venue.
- Delivery Services: Revenue from third-party delivery platforms (Glovo, Deliveroo) where customers order food for home/office delivery. The company takes a percentage of orders through these channels.
- Retail/Grocery Sales: Customers can purchase products (conserves, salamis, cheeses, wines) to take home, functioning as a 'modern old-fashioned alimentary shop' (bottega di alimentari).
- Franchise Fees: Revenue from franchise operations - partners pay to open La Prosciutteria locations under the brand in their cities. The franchising page references information requests and testimonials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Taglieri (Platters) - €10.90 to €15.90 per person |
| Unit Pricing | Pay-as-you-go | Schiacciate Toscane - €5 to €11 |
| Unit Pricing | Pay-as-you-go | Porchetta del Chianti - €6 to €10 |
| Unit Pricing | Pay-as-you-go | Carpacci and Other Dishes - €9 to €13 |
| Unit Pricing | Pay-as-you-go | Wine - From €12 to unlimited |
| Unit Pricing | Pay-as-you-go | Dolci (Desserts) - From €4.50 |
| Unit Pricing | Pay-as-you-go | Distillati e Rosoli |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
La Prosciutteria product offering
Product offeringCore offering
La Prosciutteria operates a chain of Tuscan taverns (taverne) serving traditional Italian food and wine, centered on signature taglieri (artisanal cured meat and cheese platters from €10.90), schiacciate toscane sandwiches, wood-fired porchetta del Chianti, and carpacci, alongside a curated selection of approximately 250 artisanal wine labels. Each location also functions as a bottega di alimentari where customers can purchase preserves, salamis, cheeses, and wines to take home. The brand has grown from a single Florence flagship in 2012 to 14 franchised and company-operated locations across Italy.
Product overview
La Prosciutteria is a Tuscan tavern chain offering a rustic dining experience centered on traditional food and wine. The core offering consists of taglieri (artisan meat and cheese platters), schiacciate toscane (stuffed flatbread sandwiches), porchetta del Chianti, carpaccio dishes, an extensive wine selection of approximately 250 artisanal labels, desserts, and traditional spirits. The chain operates across 14 locations in major Italian cities (Bologna, Florence, Milan, Padua, Perugia, Rimini, Turin, Venice, Verona, Trento). Related offerings include Crudi e Bollicine (raw meat and sparkling wine concept), La Polverosa (vintage restoration service), and Tuscanfarm retail products.
Differentiator
Problem solved
Functional benefit
Brands
- Crudi e Bollicine: Raw meat tartare and sparkling wine aperitivo concept, natural evolution of the brand offering premium raw meats, tartare, carpaccio, and a curated selection of sparkling wines.
Products and services
- Taglieri (Charcuterie and Cheese Platters) Olive wood boards of artisanal salami, cheeses, crostini, mustards, and grilled vegetables served as the signature shareable dish, ranging from basic (€10.90) to gourmet (€15.90) versions.
- Schiacciate Toscane (Tuscan Flatbread Sandwiches) Handcrafted Tuscan flatbread sandwiches with artisanal extra virgin olive oil and various fillings, priced €5 for classic combinations to €11 for premium ingredients.
- Porchetta del Chianti Traditional Tuscan porchetta cooked in a wood-fired oven and carved exclusively with a knife, served on taglieri or in schiacciate sandwiches with optional fillings like sun-dried tomatoes and almonds or pistachio pesto and burrata, priced €6–€10.
- Carpacci and Other Plates Beef, turkey, bresaola, horse, and smoked carpaccio plates served in Spanish metal paellera dishes, with vegetarian and vegan options always available, priced €9–€13.
- Vino (Wine Selection) Approximately 250 artisanal wine labels sourced from small producers, friends, family, and the family estate in Montespertoli, covering Tuscany and Italy at all price points, starting from €12.
- Dolci (Desserts) Artisanal desserts including tiramisu, Prato cantucci, and traditional Sienese sweets, starting from €4.50, pairable with dessert wines, Vin Santo, or passito.
- Distillati e Rosoli (Spirits and Liqueurs) Traditional Italian spirits and liqueurs including rose rosolio, absinthe, gentian, licorice, saffron and chocolate liqueur, and grappas from Brunello or Moscato.
- Crudi e Bollicine (Sister Concept) Adjacent sister brand offering raw premium meats (tartare, carpaccio) and an extensive sparkling wine selection in a more scenographic, eclectic atmosphere.
- Tuscanfarm Retail Products Take-home artisanal Tuscan specialty products produced at the family farm, including Lardo di Colonnata IGP, wild boar salami, Sbriciolona, Tuscan salami, and Cinta Senese DOP prosciutto.
Quantifiable outcome
- 14 locations nationwide with continued franchise expansion
- +2 more outcomes
Companies that use La Prosciutteria
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles5 records
La Prosciutteria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
La Prosciutteria partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Mortadella BolognacoreOfficial partner - Mortadella Bologna logo appears on La Prosciutteria website as official partner. Partnership emphasizes Italian artisanal food tradition.
- GlovocoreDelivery platform partnership providing food delivery service across most locations (Bologna, Florence, Milan, Padova, Perugia, Turin, Venice, Verona). Customers can order through Glovo app for home/office delivery.
- DeliveroocoreDelivery platform partnership available in Bologna, Florence, Milan (Brera, Isola, Navigli), Padova, Perugia, Turin, Venice locations. Enables food delivery to customers.
- TheForkminorRestaurant reservation platform integration allowing customers to book tables online at multiple La Prosciutteria locations.
- TuscanFarm (Famiglia Leoncini)coreFamily agricultural company and wine production facility in Montespertoli (Chianti). The Leoncini family produces wines and olive oil that are served in La Prosciutteria locations. 400 years of agricultural heritage.
- Crudi e BollicineminorSister brand concept - 'natural evolution' of La Prosciutteria focusing on raw premium meats (Tartare, Carpaccio) and sparkling wines. Website crudiebollicine.com. Features more scenographic, eclectic ambiance and extensive sparkling wine selection.
- Mediterraneo - Mykonos (Seasonal)minorSummer seasonal partnership with Mediterraneo shop in Mykonos, Greece. La Prosciutteria products available during summer months at the Mykonos location.
- TripAdvisorminorLocation-specific TripAdvisor pages with reviews and ratings for each La Prosciutteria location. Links provided on location pages.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
La Prosciutteria competitors and assessment
Company assessmentBroad incumbents
- Vapiano: International Italian casual dining chain with made-to-order pasta, pizza, and antipasti. While Vapiano skews fast-casual rather than the tagliere format, it competes for the same Italian-cuisine, mid-priced, casual-dining occasions in tourist-heavy city centers.
- Pizzikotto: Italian casual dining chain (Cremonini Group) focused on pizza, piadine, and Italian street-food classics at accessible price points. Comparable to La Prosciutteria in its positioning of affordable Italian regional food in urban locations and emphasis on quick, casual formats.
- Old Wild West: Italian casual dining chain (Cremonini Group) with American West-themed menus. While stylistically different, it is comparable as a scaled Italian casual-dining franchise chain targeting middle-market family and group diners — the same broad competitive set La Prosciutteria operates in for city-center casual occasions.
- Roadhouse Restaurant: Large Italian casual dining chain (part of Cremonini Group) offering grilled meat-centric menus at mid-price points. Comparable as a scaled Italian casual-dining operator, though its American-steakhouse positioning differs from La Prosciutteria's Tuscan tagliere concept.
- Eataly: Italian-founded food hall/restaurant/retail concept with locations worldwide. Eataly combines sit-down Italian restaurants with curated retail (salumi, cheese, wine), mirroring La Prosciutteria's bottega + dining hybrid, though at a much larger scale and broader category footprint.
Direct peers
- Rossopomodoro: Italian casual dining chain focused on Neapolitan pizza and regional Italian dishes, with locations across Italy and abroad. Comparable to La Prosciutteria as a scaled Italian regional-cuisine casual chain targeting a similar accessible-price, high-traffic urban customer.
- Signorvino: Italian wine-bar + casual dining chain owned by Calzedonia (Gruppo Oniverse). Signorvino pairs a curated wine selection with regional Italian food (taglieri, salumi, cheese) at accessible price points across dozens of Italian city-center locations, making it the closest direct peer to La Prosciutteria's wine + tagliere + trattoria-format positioning.
- Obicà Mozzarella Bar: Italian restaurant chain specializing in mozzarella, burrata, and Italian cured meats with locations in major Italian and international cities. Obicà overlaps directly with La Prosciutteria's Italian charcuterie-and-cheese-led casual dining concept and similar tourist-center site strategy.
- Spizzico: Italian fast-casual pizza and pasta chain operated by Autogrill. Overlaps with La Prosciutteria's fast-casual/takeaway offerings (e.g., 'Porchetta Drive' window in Turin) and Italian-cuisine-at-accessible-prices positioning in transit and city-center locations.
Regional players
- Caffè Florian: Historic 18th-century Venetian café in Piazza San Marco. Comparable to La Prosciutteria's Venice location as a destination Italian food-and-drink venue in a major Italian tourist hub, though Florian is a heritage single-site operator rather than a chain.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
La Prosciutteria social profiles
Digital presenceLa Prosciutteria financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Prosciutteria leadership team
Management profileNumber of profiles
Profiles1 record
La Prosciutteria subsidiaries and ownership
Company hierarchySubsidiaries1 record
La Prosciutteria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Prosciutteria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Prosciutteria
What does La Prosciutteria do?
La Prosciutteria operates a chain of Tuscan taverns (taverne) serving traditional Italian food and wine, centered on signature taglieri (artisanal cured meat and cheese platters from €10.90), schiacciate toscane sandwiches, wood-fired porchetta del Chianti, and carpacci, alongside a curated selection of approximately 250 artisanal wine labels. Each location also functions as a bottega di alimentari where customers can purchase preserves, salamis, cheeses, and wines to take home. The brand has grown from a single Florence flagship in 2012 to 14 franchised and company-operated locations across Italy.
Is La Prosciutteria a public or private company?
La Prosciutteria is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Prosciutteria founded?
La Prosciutteria was founded in 2012. It employs 1 to 10 people.
Where is La Prosciutteria based?
La Prosciutteria is headquartered in Firenze, Italy, in the Europe region.
How does La Prosciutteria make money?
Four revenue lines are on record. Dine-in Food & Beverage Sales are the primary driver. The others are delivery Services, retail/Grocery Sales and franchise Fees.
Who are La Prosciutteria's main competitors?
Broad incumbents on record are Vapiano, Pizzikotto, Old Wild West, Roadhouse Restaurant and Eataly. Direct peers are Rossopomodoro, Signorvino, Obicà Mozzarella Bar and Spizzico. Caffè Florian is listed as a regional player.
Does La Prosciutteria have an API?
No public API is recorded for La Prosciutteria.
What industry is La Prosciutteria in?
La Prosciutteria's product category is Italian Restaurant. Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias, with a secondary code of THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 72251 and its SIC code is 5810.