Dovetail

What Dovetail does

Planet DDS is a cloud-based dental practice management software company headquartered in Irvine, California, serving more than 13,000 dental practices across the United States. The company's product architecture centers on a unified "DentalOS" platform that combines Denticon (core cloud practice management), Cloud 9 (orthodontic practice management), Apteryx (cloud-based 2D/3D imaging with AI), Planet DDS Pay (integrated payments), MyTooth (mobile patient engagement), and an AI layer featuring the Clinical Voice+ Suite (AI Voice Perio and AI Voice Restorative Charting) along with AI Recall and Confirmation Agents. The platform is device-agnostic, HIPAA-oriented, and built to support multi-location deployments of 300+ sites.

The customer base is concentrated in Dental Support Organizations (DSOs), dental groups, and Organizational Service Organizations (OSOs), with named enterprise customers including Dental Care Alliance, Smile Partners USA (120 locations), Jefferson Dental & Orthodontics (60+ locations), Dental365, PepperPointe Partnerships, Interdent, Guardian Dentistry, and Peak Dental Services. Secondary segments include emerging private practices, mobile dentistry providers, military dental facilities, and academic/institutional clinics.

Revenue is generated through SaaS subscriptions on a quote-based, monthly billing model tailored to practice size and location count. The company claims customers save 40% in total cost of ownership versus legacy on-premise systems such as Dentrix. The go-to-market motion is enterprise field sales, supplemented by inside sales for mid-market and emerging groups, with demand generation driven by Planet DDS Magazine, The Morning Grind newsletter, webinars, podcasts, ADSO conference participation, and a portfolio of customer case studies. Awards in 2023-2026 (Deloitte Technology Fast 500, Inc. 5000, ADSO Innovation Award 2025, Appealie Winner 2025, Inc. 5000 Regionals Pacific 2026) corroborate sustained top-line expansion.

Name

Dovetail

Legal name

Planet DDS

Website

https://dovetail.co

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Planet DDS is a cloud-based dental practice management software provider serving 13,000+ practices and DSOs across the United States with its integrated DentalOS platform spanning practice management, imaging, payments, patient engagement, and AI clinical tools.

Ownership category

akta.pro rank

Product category

Dental Practice Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms) (HLABAKAN)

Keywords

• Cloud dental software
• Practice management software
• Dental imaging solutions
• DSO enterprise software
• Patient engagement platform

Headquarters

HQ city

Grandville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Cloud-based dental software solutions delivered as subscription service with predictable monthly recurring revenue. Customers pay subscription rates for access to practice management, imaging, patient engagement, and payment processing platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Dovetail provides a cloud-based DentalOS platform delivering integrated practice management, cloud imaging, patient engagement, and payment solutions for dental practices. The platform is sold on a subscription basis primarily to Dental Service Organizations (DSOs), dental groups, and multi-location practices across the United States, with AI-powered clinical and administrative tools layered on top of the core software stack.

Product overview

Planet DDS offers a unified DentalOS platform comprised of multiple integrated products and modules. The core platform is Denticon, a cloud-based practice management system. Additional products include Cloud 9 (orthodontic practice management), Apteryx (cloud imaging with AI), Planet DDS Pay (integrated payments), and MyTooth (patient engagement). These products work together within the DentalOS ecosystem to provide a comprehensive cloud-based dental software solution for practices of all sizes, from small private practices to 300+ multi-site enterprises.

Differentiator

Problem solved

Functional benefit

Brands

• Denticon: Cloud-based practice management software for dental businesses.
• Cloud 9
• Apteryx
• Planet DDS Pay
• MyTooth
• DentalOS with AI

Products and services

• Denticon Cloud-based practice management software for dental businesses, providing comprehensive clinical and business operations management for multi-location practices and serving as the core DentalOS component.
• Cloud 9 Orthodontic practice management software that improves productivity, enables interoperability, and increases efficiency for orthodontic practices.
• Apteryx Device-agnostic, cloud-based 2D/3D dental imaging solution with AI capabilities that allows storage, viewing, and optimization of x-ray images anytime, anywhere.
• Planet DDS Pay Integrated payment solution designed for Cloud 9 and Denticon that simplifies payments, reduces outstanding balances, and streamlines compliance across multi-location practices.
• MyTooth Mobile-first patient engagement platform integrated directly with Denticon, supporting digital forms, online scheduling, and centralized configuration across multi-location organizations.
• DentalOS with AI Cloud-based dental operating system enhanced with AI capabilities including AI Recall and Confirmation Agents for reducing no-shows and AI Voice+ Suite for voice-driven clinical charting.
• AI Recall and Confirmation Agents AI-powered recall and confirmation agents that automate patient recall and appointment confirmation workflows to reduce no-shows and fill appointment chairs.
• AI Voice Perio Voice-driven periodontal charting feature within the Clinical Voice+ Suite, enabling single-provider clinical documentation in Denticon via voice input.
• AI Voice Restorative Charting Voice-driven restorative charting feature within the Clinical Voice+ Suite, enabling single-provider clinical documentation of restorative exams in Denticon.

Quantifiable outcome

• 40% reduction in total cost of ownership compared to legacy systems
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Weave: Weave is a patient communication and payments platform for healthcare practices including dental; it competes with Planet DDS Pay and MyTooth across messaging, reminders, and integrated payments.
• Solutionreach: Solutionreach provides patient communication, recall, and engagement software widely used by dental practices; it competes with Planet DDS's MyTooth and AI Recall/Confirmation Agents modules in the patient engagement layer of the dental stack.
• RevenueWell: RevenueWell is a patient engagement and communication platform purpose-built for dental practices and DSOs, competing directly with MyTooth and the recall/confirmation capabilities within DentalOS.
• Dental Intelligence: Dental Intelligence provides practice analytics and AI-driven patient recall/reactivation tools to dental practices and DSOs; it overlaps with Planet DDS's AI Recall and Confirmation Agents and the data-advantage thesis of DentalOS.

Direct peers

• tab32: tab32 is a cloud-native dental practice management and imaging platform targeting DSOs and multi-location practices, overlapping directly with Planet DDS's Denticon and Apteryx offerings and value proposition.
• Open Dental Software: Open Dental is an open-source dental practice management system serving thousands of practices; it competes in the same core clinical and front-office workflows and is sometimes used by price-sensitive DSOs as an alternative to Denticon.
• Curve Dental: Curve Dental provides cloud-based practice management software for dental practices, positioning itself on a similar cloud-only architecture targeting multi-location groups and competing head-on with Denticon in the same buyer segment.
• Eaglesoft (Patterson Dental): Eaglesoft is Patterson Dental's flagship on-premise dental practice management system, a legacy incumbent competing in the same dental PMS category that Planet DDS targets for cloud migration among DSOs and multi-site groups.
• Henry Schein One (Dentrix / Dentrix Ascend): Henry Schein One is the leading dental practice management software provider with Dentrix and Dentrix Ascend, the dominant on-premise and cloud incumbent Planet DDS customers are migrating away from; it is the single most direct competitor in cloud PMS for DSOs.

Broad incumbents

• Carestream Dental: Carestream Dental offers a broad portfolio of dental imaging, CAD/CAM, and practice management software (Sensei) serving DSOs and group practices; it competes most directly with the Apteryx imaging layer of Planet DDS's DentalOS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dovetailco
• LinkedInlinkedin.com/company/planetdds
• Instagraminstagram.com/planetdds
• Xx.com/dovetailco

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dovetail