Baptist Village Communities

What Baptist Village Communities does

Baptist Village Communities (BVC) is a 501(c)(3) not-for-profit organization founded in 1958 and headquartered in Oklahoma City, Oklahoma. It is the state's largest not-for-profit provider of senior housing and services, operating 12 campuses across Oklahoma — including full-service continuing care retirement communities in Oklahoma City, Owasso, and Enid — and serving approximately 2,800 individuals daily. BVC delivers a full continuum of care spanning independent living, enhanced living, assisted living, memory support (including Snoezelen Multi-Sensory Environments at select campuses), skilled nursing and rehabilitation, long-term nursing care, and, through its wholly-owned subsidiary Entrusted Hearts Home Care, licensed in-home personal care and medical equipment services available 24/7 across multiple Oklahoma metros. The organization is faith-based and Christ-centered but does not require residents to be Baptist or members of any specific church.

BVC's business model is built on recurring monthly residency and service fees across the care continuum, supplemented by tax-deductible charitable donations and a Charitable Gift Annuity program administered in partnership with WatersEdge. It markets through a multi-channel direct-to-consumer approach including campus tours, a central phone line and contact forms, a monthly podcast ('Exploring Aging'), a quarterly magazine (Thrive), and active social media, with referral relationships from healthcare providers and church communities. Pricing is not publicly disclosed; the organization emphasizes affordability and explicitly avoids long-term contracts for most services. As a nonprofit, BVC reinvests revenue after expenses back into its communities and is governed by a Board of Directors under President Bill Pierce, with the affiliated Bill and Susan Pierce Institute for Transforming Life Expectancies serving as an innovation arm alongside the operating entity.

Name

Baptist Village Communities

Legal name

Baptist Village Communities

Website

https://baptistvillage.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Baptist Village Communities is a 501(c)(3) not-for-profit founded in 1958 and headquartered in Oklahoma City, operating 12 senior living campuses across Oklahoma — including independent, assisted, memory, skilled nursing, and long-term care — and serving roughly 2,800 individuals daily, with home health services delivered through its Entrusted Hearts subsidiary.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Nonprofit / Faith-Based CCRCs (HLADAEAC)

akta.pro secondary industries

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Continuing Care at Home (CCaH) / Virtual CCRC Programs (HLADAEAH), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living services
• Assisted living care
• Memory support services
• Skilled nursing care
• Home health care

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Senior Living Residential Fees: Monthly fees for independent living, assisted living, enhanced living, and memory support residential services. Most services do not require long-term contracts. The organization works to keep costs affordable for those who need support.
2. Entrusted Hearts Home Care Services: Licensed home care and medical equipment division providing personalized in-home care services. Services include Certified Home Health Aide care and Companion Services, available 24 hours a day, seven days a week.
3. Charitable Donations: Baptist Village Communities is a 501(c)(3) not-for-profit organization. Gifts are tax-deductible and support campus improvements, supplies, equipment, and donation-based benefits such as the Larry and Edwine Adams Assistance Fund and team member educational fund.
4. Charitable Gift Annuities: Partnership with WatersEdge to offer charitable gift annuities (CGAs) for donors aged 70½ and older. Provides fixed annual payments to retirees for life while supporting the ministry.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Baptist Village Communities operates a continuing care retirement community model across 12 campuses in Oklahoma, providing a full continuum of senior living services ranging from independent living and enhanced living through assisted living, skilled nursing and rehabilitation, memory support, long-term nursing care, and licensed in-home care through its Entrusted Hearts subsidiary. The organization delivers housing, healthcare, and supportive services to approximately 2,800 seniors daily within a faith-based, Christ-centered nonprofit framework.

Product overview

Baptist Village Communities operates as a continuing care retirement community (CCRC) offering a comprehensive portfolio of senior living and care services across 12 Oklahoma locations. The portfolio includes Independent Living (apartments, duplexes, patio homes), Enhanced Living (intermediate support with meals/housekeeping), Assisted Living (24-hour daily living support with medication management), Skilled Nursing and Rehabilitation (cutting-edge therapy services), Memory Support (Snoezelen-equipped dementia care), Health Center (long-term 24/7 nursing care), and Entrusted Hearts Home Care (licensed in-home care and medical equipment). The integrated model enables residents to age in place with access to escalating care levels within the same community, while Entrusted Hearts extends services to seniors choosing to remain in their own homes.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Hassle-free lifestyle within a Christ-centered community offering freedom from home maintenance, with private apartments, duplexes, or patio homes in a vibrant social environment for seniors seeking maintenance-free community living.
• Enhanced Living Intermediate step between independent living and assisted living, providing meals, housekeeping, and laundry service while maintaining independence for seniors who need some daily support without full assisted living services.
• Assisted Living 24-hour support with daily living activities including medication management, meals, housekeeping, laundry, and planned activities with individual care plans for seniors needing help with daily tasks while maintaining as much independence as possible.
• Skilled Nursing and Rehabilitation Cutting-edge technology recovery services featuring physical therapy, occupational therapy, speech therapy, aquatic therapy, and personalized care plans with weekend admissions for residents recovering from illness, injury, or surgery.
• Memory Support Safe, secure, and structured environment for Alzheimer's and dementia care with Snoezelen Multi-Sensory Environments designed to reduce agitation and maintain cognitive function, with staff specially trained in memory support techniques.
• Long-Term Nursing Care (Health Center) 24/7 long-term nursing care in a homelike atmosphere with a family-centered approach, providing tailored services for individuals with ongoing health conditions and disabilities requiring constant care.
• Entrusted Hearts Home Care Licensed home health agency and medical equipment company providing personalized in-home care services 24 hours a day, seven days a week, including Certified Home Health Aide and Companion Services for seniors preferring to age in place at home.
• Patio Homes Private residential homes within Baptist Village Communities allowing independent living without maintenance concerns, featuring spacious floor plans, private patios, garages, and walking trails.

Quantifiable outcome

• Serve approximately 2,800 individuals daily across all locations
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Life Care Services (LCS): National CCRC management and operating partner providing services to over 140 senior living communities — comparable operational model at scale across the senior living industry.
• Atria Senior Living: Large national operator of independent living, assisted living, and memory care communities — comparable continuum and competes for similar resident demographics.
• Sunrise Senior Living: National senior living provider with assisted living and memory care specialization, recognized for premium service model — competes for higher-acuity residents in the same care categories.
• Brookdale Senior Living: Largest U.S. senior living operator with nationwide independent living, assisted living, and memory care communities — sets national competitive benchmarks and competes for the same resident pool.
• Five Star Senior Living: National senior living operator with independent living, assisted living, memory care, and skilled nursing communities across the U.S. — comparable care continuum and target resident segments.

Direct peers

• Presbyterian Manors of Mid-America: Faith-affiliated nonprofit CCRC system operating multiple campuses in Kansas and Missouri — closely comparable mission-based, multi-campus senior care model.
• Saint Simeon's: Tulsa, Oklahoma CCRC offering independent living, assisted living, memory care, skilled nursing, and rehabilitation — same continuum-of-care model as BVC within the same state and overlapping referral geography.
• Ascension Living: Faith-based nonprofit senior living and care operator (affiliated with Ascension Health) managing CCRCs, assisted living, and skilled nursing — directly comparable faith-aligned, nonprofit CCRC structure.
• Epworth Villa: Oklahoma City-based nonprofit CCRC providing independent living, assisted living, skilled nursing, and memory support — directly comparable services and metropolitan overlap with BVC's Oklahoma City campus.

Regional players

• Senior Star: Oklahoma-headquartered senior living operator with multiple campuses across the state offering independent living, assisted living, memory care, and rehabilitation — directly competes for Oklahoma seniors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/baptistvillagecommunities
• LinkedInlinkedin.com/company/baptist-village-communities
• Instagraminstagram.com/baptistvillagecommunities/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baptist Village Communities