MoreYoga

What MoreYoga does

MoreYoga is a London-based wellness studio operator founded in 2016 that delivers a broad portfolio of in-person services spanning yoga, meditation, mindfulness, mental health support, pilates, stress and anxiety management, nutrition, breathwork, and personal coaching. The company serves UK consumers through its physical studio footprint, operating with a headcount in the 11-50 range consistent with a multi-site boutique wellness chain. It is led by founder and CEO Shamir Sidhu, who retains the chief executive and founder designation, suggesting concentrated founder control over strategic direction.

The underlying product is fundamentally service-based: scheduled classes, workshops, and coaching delivered through physical locations rather than a software or digital platform. The input data does not surface a proprietary technology stack, mobile application, or AI-enabled personalization layer, and the company's website was inaccessible behind a verification screen at the time of data collection, limiting visibility into class booking systems, member apps, or digital engagement mechanics.

The business model appears to be a consumer (B2C) studio model, most likely monetized through class packs, drop-in fees, and recurring memberships — the standard unit economics of UK boutique fitness/wellness chains. No pricing tiers, membership structures, or revenue figures were available in the source data, so revenue mechanics cannot be quantified. Customer segmentation details, partnerships, awards, and corporate ownership are likewise undocumented in the available material.

Name

MoreYoga

Legal name

MoreYoga

Website

https://moreyoga.co.uk

Company type

Private

Founded year

2016

Headcount range

11–50 employees

Short description

MoreYoga is a London-based wellness studio operator founded in 2016, offering in-person yoga, pilates, meditation, breathwork, nutrition, and coaching services to UK consumers across multiple physical locations.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studios

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Yoga Nidra & Deep Relaxation Practices (HSADAJAE), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Yoga classes
• Meditation services
• Pilates classes
• Wellness coaching
• Mindfulness training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Core offering

MoreYoga operates a chain of physical yoga and wellness studios in London, delivering group classes and sessions in multiple yoga styles (including Hatha, Vinyasa, Yin, Ashtanga, Iyengar, Hot, Aerial, Restorative, Pregnancy, and Power) alongside Pilates, meditation, breathwork, sound bath, and one-to-one coaching. The company also runs a teacher training program and serves both regular practitioners and beginners through its 20+ London studio locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga classes (multi-style) Group yoga classes in more than ten styles including Hatha, Vinyasa, Yin, Ashtanga, Iyengar, Hot, Aerial, Restorative, Pregnancy, and Power, delivered in MoreYoga's London studios for beginners through advanced practitioners.
• Pilates classes Group Pilates sessions offered alongside yoga at MoreYoga's London studios for general fitness, strength, and flexibility.
• Meditation classes Guided group meditation sessions delivered in MoreYoga's London studios as part of its mind-body wellness offering.
• Breathwork sessions Guided breathwork sessions offered at MoreYoga's studios to complement yoga and meditation practice.
• Sound bath sessions Sound bath sessions delivered in MoreYoga's London studios as a relaxation and wellness experience.
• One-to-one coaching Private one-to-one coaching sessions offered by MoreYoga for individuals seeking personalized yoga, Pilates, or wellness guidance.
• Yoga teacher training program Structured yoga teacher training course delivered at MoreYoga's London studios, training aspiring yoga instructors.
• Corporate and community sessions Group yoga and wellness sessions arranged for corporate clients and community groups, delivered by MoreYoga's teachers.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• Third Space London: Third Space is a London premium health club chain offering yoga, Pilates, and group classes as part of a broader fitness membership, representing a broader incumbent competitor to MoreYoga in the same London market.
• CorePower Yoga: CorePower Yoga is a large US-based yoga studio chain offering heated yoga and Pilates memberships, serving as a scaled, broad-incumbent reference point for the multi-site yoga chain model MoreYoga operates in the UK.
• Equinox: Equinox is a global luxury fitness operator offering yoga, Pilates, and mind-body classes within premium health clubs, representing a broader incumbent that competes with boutique studios like MoreYoga for the high-end London wellness customer.

Direct peers

• Frame: Frame is a London-based fitness and yoga studio operator offering yoga, Pilates, barre, and dance classes, with comparable membership pricing and a similar premium-boutique positioning to MoreYoga in the same city.
• Barrecore: Barrecore is a London-based boutique studio chain focused on barre, Pilates, and yoga classes, sharing the small-group, instructor-led, membership-driven model that MoreYoga operates.
• Hotpod Yoga: Hotpod Yoga is a UK-based chain operating inflatable, heated yoga studios across multiple UK cities on a membership and class-pack basis, directly comparable to MoreYoga in format, geography, and pricing structure.
• Y7 Studio: Y7 Studio is a US-based boutique yoga chain offering heated, music-driven vinyasa classes on a class-pack and membership basis, comparable in concept and target customer to MoreYoga's yoga-led offering.
• Another_Space: Another_Space operates premium London fitness studios offering yoga, Pilates, barre, and cycling classes, directly overlapping with MoreYoga's core service mix and London-centric multi-site model.
• FLY LDN: FLY LDN is a London-based yoga and fitness studio chain offering yoga, HIIT, barre, and strength classes under a membership model, making it the most direct comparable to MoreYoga's London-based, multi-discipline boutique fitness positioning.

Others

• Calm: Calm is a leading digital meditation, mindfulness, and sleep app — not a direct competitor to MoreYoga's physical studios, but a major alternative for the meditation and breathwork component of MoreYoga's offering and a structural headwind to physical-only wellness models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/MoreYogaLDN
• Facebookfacebook.com/moreyogaldn
• LinkedInlinkedin.com/company/moreyoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoreYoga