4Marketing

What 4Marketing does

4Marketing Solutions Limited is a UK-based B2B outbound sales agency headquartered in Portsmouth, Hampshire, operating since 2011 with a team of approximately 30+ staff. The company delivers three core services to mid-market and enterprise clients across the UK: B2B lead generation, appointment setting, and database cleansing, executed primarily through human-driven telemarketing combined with email outreach and LinkedIn prospecting. It positions itself as a 'new generation' telemarketing firm emphasising consultative conversations, qualified pipeline, and closed-loop reporting rather than volume-based cold calling.

4Marketing operates a horizontal segmentation strategy, building dedicated go-to-market capabilities for ten UK B2B verticals including IT & Software, Facilities Management, Logistics, Manufacturing, Engineering, Renewable Energy, Insurance, Fire & Security, Telecoms, and Recruitment. Customer logos span household enterprises (Marks & Spencer, Deloitte, Keyence, Athlon Car Lease) alongside mid-market and SMB clients (PETA Training, GCC Facilities Management, Codel Software, Cadpeople, JD Events, Sphere Fire Solutions South, TRS Workforce Solutions). The company backs these claims with a published case-study library reporting concrete campaign outcomes such as 8.16% decision-maker contact rates, 11.85% decision-maker-to-appointment conversion, and 24% sales conversion in Fire & Security, plus a 4.6/5 TrustPilot rating.

Commercially, 4Marketing exclusively uses a day-rate (campaign fee) pricing model delivered under multi-year engagements, deliberately avoiding cost-per-lead arrangements on the belief that day rate better aligns with client outcomes. It is a privately registered company in England and Wales with no disclosed external investors, no subsidiaries, no patents or trademarks, and no M&A history. The technology stack is service-led rather than platform-led — standard CRM and data management tools support campaign tracking and reporting, with no proprietary software platform, API, or AI product disclosed. Data is processed in compliance with GDPR, with storage on EU-based servers and registration as a data controller.

Name

4Marketing

Legal name

4Marketing Solutions Limited

Website

https://4marketing.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

4Marketing is a Portsmouth-based B2B outbound sales agency delivering UK telemarketing lead generation, appointment setting and data cleansing services across ten verticals, serving mid-market and enterprise clients on multi-year day-rate engagements.

Ownership category

akta.pro rank

Product category

B2B Lead Generation & Telemarketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Direct Mail Advertising (541860)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

Keywords

• B2B lead generation
• Telemarketing services
• Appointment setting
• Data cleansing
• Outbound sales prospecting

Headquarters

HQ city

Portsmouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Day Rate Telemarketing Campaigns: 4Marketing exclusively uses a day rate (campaign fee) pricing model for telemarketing services. Clients pay a pre-agreed daily rate for campaign activity, which includes telemarketing, email outreach, data sourcing, reporting, and campaign optimization. The company explicitly states they do not offer cost-per-lead pricing as they believe day rate delivers higher quality leads and better aligns with client long-term success.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

4Marketing is a B2B telemarketing agency based in Portsmouth, UK, that delivers outsourced lead generation, appointment setting, and data cleansing services. Campaigns are run on a day-rate basis and combine telemarketing, email outreach, and LinkedIn prospecting to reach business decision-makers across multiple verticals. The firm acts as an extension of its clients' sales teams, building qualified pipelines without requiring clients to hire internal prospectors.

Product overview

4Marketing is a B2B telemarketing and lead generation services company offering three interconnected core services: Lead Generation (identifying and qualifying potential customers), Appointment Setting (securing qualified meetings with decision makers), and Data Cleansing (maintaining accurate customer databases). These services work together to help clients build consistent sales pipelines through outbound telemarketing, targeted email outreach, and LinkedIn prospecting. The company operates on a day-rate pricing model and does not offer cost-per-lead arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Lead Generation B2B lead generation service that identifies and qualifies potential customers, builds and manages sales pipelines, and engages business decision-makers to create quality sales opportunities for the client's sales team.
• Appointment Setting B2B appointment setting service that secures qualified, in-person or virtual meetings between the client's sales team and target decision-makers, using telemarketing, email, and LinkedIn outreach.
• Data Cleansing Database cleansing and data enrichment service that detects, validates, corrects, and removes outdated information to ensure the client's marketing and CRM data remains accurate and effective for outreach campaigns.

Quantifiable outcome

• 1 qualified appointment every 3.3 hours (optimized Fire & Security campaign)
• +6 more outcomes

Named customers11 records

Segments11 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators13 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Belkins: B2B appointment setting and lead generation agency running outbound email, LinkedIn and calling campaigns on behalf of SaaS and services clients — overlaps with 4Marketing's core appointment-setting proposition.
• SalesPro: UK B2B telemarketing and lead generation agency delivering qualified appointments via outbound calling and data — most direct UK-headquartered competitor to 4Marketing on offering and geography.
• Martal Group: B2B sales agency providing outbound lead generation, appointment setting and SDR-as-a-service to tech and B2B vendors — directly comparable service mix and pricing model to 4Marketing.
• The Telemarketing Company: UK-based B2B telemarketing and lead generation agency offering outbound calling, appointment setting and data services to mid-market and enterprise clients — directly comparable offering and geography to 4Marketing.
• Cience: Outsourced SDR and B2B lead generation provider delivering qualified appointments and pipeline for SaaS and B2B clients — same outsourced prospecting motion with day-rate/managed service contracts comparable to 4Marketing.
• SDA Marketing: UK B2B telemarketing agency focused on lead generation, appointment setting and database services for technology and services clients — overlapping service portfolio and UK mid-market focus.
• Callbox: B2B lead generation and appointment setting agency combining telemarketing, email and social outreach — same multi-channel outsourced prospecting model as 4Marketing, scaled across multiple geographies.

Others

• Mediahawk: UK call tracking and analytics vendor used by B2B marketers to measure inbound and outbound phone activity — adjacent infrastructure provider rather than a competitor, but ecosystem-relevant for any telemarketing-led agency.

Emerging players

• Lead Forensics: UK B2B lead identification software that surfaces anonymous website visitors as sales leads — competes for the same 'lead generation' budget as 4Marketing but via tech rather than human-led telemarketing.
• Cognism: UK-based B2B sales intelligence and data provider enabling outbound prospecting — adjacent rather than directly competing, but increasingly overlapping as data quality becomes a differentiator for agencies like 4Marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/4mkting
• Facebookfacebook.com/4mltd
• LinkedInlinkedin.com/company/4marketing
• Instagraminstagram.com/4marketing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4Marketing