Martal Group
Martal Group is a B2B Sales-as-a-Service agency founded in 2009 that delivers outsourced lead generation, appointment setting, and full-cycle sales outsourcing to technology and B2B companies across North America, EU, and LATAM using a proprietary AI-powered outbound platform and 200+ onshore sales executives.
- Company typePrivate
- Founded2009
- HeadquartersOakville, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Martal Group does
Martal Group is a privately held B2B lead generation and sales agency founded in 2009 in Oakville, Canada, that operates as an outsourced Sales-as-a-Service provider for technology and B2B companies. The company employs 200+ onshore sales executives distributed across North America (60%), Canada (20%), the EU (10%), and LATAM (10%), with offices in Oakville, San Francisco, Uniondale (NY), and Clermont-Ferrand, France. Martal sells a tiered managed-service offering — Tier 1 (Lead Generation), Tier 2 (Lead Generation and Customer Onboarding), and Tier 3 (full-cycle Lead Generation, Onboarding and Account Management) — supplemented by standalone services such as LinkedIn lead generation, cold emailing, cold calling, inbound qualification, and B2B sales training. Pricing is quote-based and billed monthly; the company claims the proposition can reduce sales costs by up to 65% versus building an in-house team and delivers first MQLs in 14–21 days and first SQLs in 21–30 days.
The technology core is a proprietary AI-powered outbound sales platform that combines generative AI copywriting (trained on 40M+ top-performing emails), signal-driven prospecting using buying-intent and technographic data, automated contact validation, smart sequencing, and real-time multivariate testing to optimize omnichannel (email, LinkedIn, phone) campaigns. Martal's go-to-market is direct sales-led: a Sales Operations Manager (SOM) model runs 30-minute consultation calls and weekly client cadences across enterprise, mid-market, and startup segments. The company serves 24+ industry verticals — including SaaS, Cybersecurity, Fintech, AI/ML, Manufacturing, Healthcare, and Cleantech — and reports a customer base of 2,000+ companies with named logos including Bosch, Polygon Group, Berger Levrault, Clickworker, and Jedox. Martal generated 30,000+ sales-ready leads in 2025 (up from 24,000+ in 2024) and is recognized as a Top 1% B2B Service Provider on Clutch (#8 globally) with near-perfect ratings across Clutch, Gartner, G2, Capterra, UpCity, and Google. The company is founder-owned, with Vito Vishnepolsky as Founder & Director and Brennan Farrell as Fractional VP of Sales; no institutional funding, M&A activity, or public listing has been disclosed.
Martal Group firmographics
Firmographics- Name
- Martal Group
- Legal name
- Martal Group
- Website
- https://martal.ca
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Martal Group is a B2B Sales-as-a-Service agency founded in 2009 that delivers outsourced lead generation, appointment setting, and full-cycle sales outsourcing to technology and B2B companies across North America, EU, and LATAM using a proprietary AI-powered outbound platform and 200+ onshore sales executives.
- Ownership category
- akta.pro rank
Martal Group industry classification
Industry- Product category
- B2B Lead Generation Services
- NAICS
- Telemarketing Bureaus and Other Contact Centers (561422), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)
- akta.pro secondary industries
- Outbound Lead Generation & Prospecting (BPAAADAB), Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Martal Group is headquartered
LocationHeadquarters
- HQ city
- Oakville
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Martal Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- B2B Lead Generation Services: Outsourced B2B lead generation services including outbound email marketing, LinkedIn outreach, cold calling, and appointment setting. Revenue generated through managed service contracts with tiered service levels ranging from basic lead generation to full account management.
- Sales Outsourcing: Full-cycle sales outsourcing where Martal provides dedicated sales teams to manage the entire sales process from prospecting to closing. Claims to reduce costs up to 65% while accelerating revenue growth.
- AI Sales Platform: Proprietary AI-powered sales engagement platform that automates and optimizes omnichannel campaigns in real-time, offered as part of the managed service or potentially as standalone SaaS.
- B2B Sales Training: Training services equipping client teams with expert-led training, proven sales frameworks, and AI-driven insights for lead generation and closing strategies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Tier 1 - Lead Generation: Customized target lists, marketing campaigns, prospect engagement monitoring, and outbound calls with qualified leads delivered to CRM. |
| Subscription | Monthly | Tier 2 - Lead Generation & Customer Onboarding: Deal flow building, customized offers, closing facilitation, negotiation with prospects, and new client onboarding. |
| Subscription | Monthly | Tier 3 - Lead Generation, Customer Onboarding & Account Management: Full service including deal flow, customer acquisition facilitation, and long-term strategy for maximizing customer value. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels12 records
Martal Group product offering
Product offeringCore offering
Martal Group is a B2B lead generation and sales outsourcing agency that delivers qualified sales-ready leads and booked meetings for B2B technology companies through omnichannel outbound campaigns (cold email, LinkedIn outreach, and cold calling). Its offering is built around a proprietary AI-powered outbound sales platform that automates and optimizes prospecting, copywriting, sequencing, and multivariate testing, supported by 200+ onshore sales executives who execute campaigns on behalf of clients across North America, EU, and LATAM.
Product overview
Martal Group operates as a B2B lead generation agency and Sales-as-a-Service company offering a comprehensive portfolio of outsourced sales services built around a proprietary AI-powered outbound sales platform. The core platform combines human intelligence, machine learning, and digital signals to deliver omnichannel outreach (email, LinkedIn, phone) with automated campaign optimization. The service architecture consists of three escalating tiers (Lead Generation, Lead Generation & Customer Onboarding, Lead Generation & Customer Onboarding & Account Management) plus standalone services including Outbound/Inbound Lead Gen, B2B Appointment Setting, LinkedIn Lead Gen, Cold Emailing, Cold Calling, AI Sales Platform, B2B Sales Training, and Inbound Lead Qualification. The company serves 24 industry verticals and operates 200+ onshore sales executives across North America (60%), Canada (20%), EU (10%), and LATAM (10%).
Differentiator
Problem solved
Functional benefit
Products and services
- AI Sales Platform Proprietary agentic AI platform that automates and optimizes omnichannel B2B outreach campaigns in real time, combining generative AI copywriting trained on 40M+ emails, signal-driven prospecting, automated multivariate testing, smart sequencing, contact validation, SMTP deliverability infrastructure, and power dialing. Offered to B2B clients to power their outbound sales programs.
- Outbound Lead Generation Strategic mix of cold email, LinkedIn outreach, and cold calling delivered by Martal's onshore SDR teams to fill client sales pipelines with qualified leads that convert. Designed for B2B technology companies that need pipeline without scaling internal headcount.
- B2B Appointment Setting Expert-led service that books qualified sales meetings directly onto client calendars using omnichannel lead generation strategies across email, LinkedIn, and phone. Targets B2B decision-makers for technology companies.
- Sales Outsourcing Service Full-cycle outsourced sales team management from prospecting to closing, providing dedicated SDRs and sales executives to B2B clients with claims of up to 65% cost savings versus building in-house.
- LinkedIn Lead Generation Social selling service using personalized networking and messaging to reach B2B decision-makers on LinkedIn and increase brand awareness for clients.
- Cold Emailing Service Targeted email sequences uniquely crafted for each client ICP, delivered through proprietary SMTP infrastructure, to connect businesses with ideal clients through personalized cold outreach.
- Cold Calling Service Power-dialer-enabled cold calling using signal-driven prospecting to engage buyers most likely to convert, generating qualified leads without internal cold calling burden for clients.
- B2B Sales Training Expert-led training equipping client sales teams with proven sales frameworks and AI-driven insights for lead generation and closing strategies.
- Inbound Lead Generation Organic traffic campaigns, high-quality backlinks, targeted LinkedIn ads, and web development services to drive website visitors and enhance SEO for B2B clients.
- Inbound Lead Qualification Lead qualification service that assesses and qualifies incoming leads against buyer criteria before passing them to client sales teams.
Quantifiable outcome
- 30,000 sales-ready leads generated in 2025; 24,000 in 2024
- +5 more outcomes
Companies that use Martal Group
Customer profileNamed customers12 records
Segments11 records
Ideal customer profiles4 records
Martal Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
Martal Group partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights6 records
Martal Group competitors and assessment
Company assessmentEmerging players
- Cognism: Cognism is a B2B sales intelligence and data provider that increasingly bundles intent-driven prospecting and SDR-adjacent services, intersecting with Martal's signal-driven prospecting and EMEA-focused go-to-market.
- Apollo.io: Apollo.io combines a large B2B contact database with sales engagement and AI-assisted outreach capabilities, directly intersecting with Martal's AI-driven prospecting and omnichannel campaign automation features.
Direct peers
- Belkins: Belkins is a closely comparable outsourced SDR and B2B appointment setting agency serving B2B tech/SaaS with omnichannel outbound (email, LinkedIn, calling). Mirrors Martal's core offering, ICP, and tiered service model.
- CIENCE: CIENCE is a large B2B outbound sales and lead generation agency offering SDR outsourcing, appointment setting, and sales operations to enterprise and mid-market B2B clients — direct overlap with Martal's services and target segments.
- SalesHive: SalesHive operates a fractional SDR model with onshore and offshore sales reps offering cold calling, email outreach, and appointment setting to B2B tech companies, matching Martal's fractional and full-time team structure.
- Operatix: Operatix is an outsourced SDR agency specialized in B2B tech/SaaS sales development with EMEA and US presence, similar to Martal's geographic model and tech vertical focus.
- SalesRoads: SalesRoads provides outsourced B2B sales development and appointment setting services using onshore SDR teams, comparable to Martal's tiered lead-gen-to-account-management service packaging.
- DemandZEN: DemandZEN delivers outsourced cold calling, lead qualification, and appointment setting services to B2B tech firms, overlapping with Martal's outbound service portfolio and ICP.
- MemoryBlue: MemoryBlue is a B2B tech-focused outsourced SDR firm providing sales development reps and lead generation services to SaaS and enterprise tech clients, closely aligned with Martal's primary customer segment and offering.
Broad incumbents
- Salesloft: Salesloft is a leading sales engagement platform offering cadence automation, dialer, and conversation intelligence; competes with Martal's AI Sales Platform offering as a broader incumbent in sales execution software.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Martal Group social profiles
Digital presenceMartal Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Martal Group leadership team
Management profileNumber of profiles
Profiles2 records
Martal Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Martal Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Martal Group
What does Martal Group do?
Martal Group is a B2B lead generation and sales outsourcing agency that delivers qualified sales-ready leads and booked meetings for B2B technology companies through omnichannel outbound campaigns (cold email, LinkedIn outreach, and cold calling). Its offering is built around a proprietary AI-powered outbound sales platform that automates and optimizes prospecting, copywriting, sequencing, and multivariate testing, supported by 200+ onshore sales executives who execute campaigns on behalf of clients across North America, EU, and LATAM.
Is Martal Group a public or private company?
Martal Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Martal Group founded?
Martal Group was founded in 2009. It employs 51 to 100 people.
Where is Martal Group based?
Martal Group is headquartered in Oakville, Canada, in the North America region.
How does Martal Group make money?
Four revenue lines are on record. B2B Lead Generation Services are the primary driver. The others are sales Outsourcing, AI Sales Platform and B2B Sales Training.
Who are Martal Group's main competitors?
Emerging players on record are Cognism and Apollo.io. Direct peers are Belkins, CIENCE, SalesHive, Operatix, SalesRoads, DemandZEN and MemoryBlue. Salesloft is listed as a broad incumbent.
Does Martal Group have an API?
No public API is recorded for Martal Group.
What industry is Martal Group in?
Martal Group's product category is B2B Lead Generation Services. Its primary akta.pro industry code is BPAAADAA, B2B Appointment Setting & SDR/BDR Outsourcing, with a secondary code of BPAAADAB, Outbound Lead Generation & Prospecting. Its NAICS code is 561422 and its SIC code is 7311.