What Roohan Realty does

Roohan Realty is a family-owned, full-service real estate brokerage founded in 1969 by John T. Roohan in Saratoga Springs, New York, and currently led by Tom Roohan as President, Broker, and Owner. The firm operates from a flagship office at 519 Broadway, Saratoga Springs, and serves the eight-county upstate New York Capital Region through a roster of more than 50 licensed agents plus a four-person in-house marketing team. It holds the #1 market share position in Saratoga Springs and has been voted the region's top agency for 19 consecutive years.

The brokerage's service lines span residential sales, commercial sales and leasing, rental transactions (yearly and seasonal), new construction, investment properties, and niche verticals including equine and waterfront properties. Production capabilities are operated in-house: an FAA-certified drone pilot, a dedicated photographer, an Emmy-award-winning production partner, and Roland VG3 printing equipment support listing marketing. Digital channels include a consumer website (75K+ monthly pageviews), a mobile property-search app, and social presence (7.2K Facebook, 1.9K Instagram followers). Strategic partnerships include LoopNet for commercial listing syndication and builder relationships with Kodiak Construction, Prime Construction Saratoga, and Witt Construction for new-construction inventory flow.

Revenue is generated through commission-based transactions across the firm's residential, commercial, rental, and new-construction book. The firm is privately held with no disclosed institutional or private-equity backing; revenue and commission-split terms are not publicly reported. The most recent strategic activity is a 2023 website redesign and drone fleet upgrade paired with builder and LoopNet commercial partnerships, indicating a posture of incremental modernization and vertical diversification rather than geographic expansion or scale-seeking M&A.

Name

Roohan Realty

Legal name

Roohan Realty

Website

https://roohanrealty.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Roohan Realty is a family-owned, full-service real estate brokerage founded in 1969 in Saratoga Springs, NY, serving eight counties in upstate New York's Capital Region with 50+ licensed agents handling residential, commercial, rental, and new construction transactions.

Ownership category

akta.pro rank

Product category

Residential and Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Investment Sales Brokerage (BPAJABAI), Multifamily Brokerage (BPAJABAD), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property rental listings
• New construction representation
• Seasonal vacation rentals

Headquarters

HQ city

Saratoga Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission - Residential Sales: Traditional real estate commission-based revenue from residential property sales including single family homes, condos, townhouses, multi-family homes, and vacant land
2. Commercial Real Estate Brokerage: Commercial property sales and leasing including retail spaces, offices, restaurants, bars, health and wellness, medical offices, industrial properties, hotels, multi-family (4+) properties, land, golf courses, and mixed use
3. Rental Property Services: Yearly rentals, seasonal rentals, and vacation rentals including Saratoga Racecourse and racetrack rentals
4. New Construction Representation: Representation and facilitation of new construction home sales and commercial development projects through building partner network

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Roohan Realty is a full-service residential and commercial real estate brokerage serving Saratoga Springs and the broader Capital Region of upstate New York. Licensed agents represent buyers and sellers across single-family homes, condos and townhouses, vacant land, multi-family properties, new construction, commercial sales and leasing, and yearly plus seasonal/vacation rentals. Brokerage revenue is earned through commissions on these transactions, supported by in-house marketing, drone photography, signage production, and a proprietary MLS-driven website and mobile app.

Product overview

Roohan Realty offers a comprehensive real estate platform focused on Saratoga Springs and the broader Capital Region of upstate New York. The company operates primarily as a full-service residential and commercial real estate brokerage with a network of over 50 licensed agents. The core product portfolio includes Single Family Homes, Condos & Townhouses, Vacant Land, New Construction, and Multi-family Homes for sale, complemented by Commercial Real Estate Services covering both sales and lease transactions. The company also operates rental divisions offering Yearly Rentals and Seasonal & Vacation Rentals particularly catering to Saratoga Racecourse visitors. Supporting services include in-house professional photography and drone aerial imaging, a dedicated marketing team, in-house printing capabilities for custom signage, and a GPS-based mobile app. The company has built partner relationships with local construction companies for new development listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Family Homes Brokerage Residential brokerage service representing buyers and sellers of single-family homes in Saratoga Springs and the Capital Region of upstate New York, with full MLS listings, photos, virtual tours, and agent representation.
• Condos & Townhouses Brokerage Brokerage service for low-maintenance condos and townhouses in the Saratoga region, supporting buyers seeking maintenance-free residential lifestyle properties.
• Vacant Land Brokerage Brokerage of vacant land and building lots for sale in Saratoga County and the Capital Region, serving buyers looking to build new homes or invest in land.
• Multi-family Homes Brokerage Brokerage of multi-family properties including duplexes, triplexes, and apartment buildings for investment buyers in Saratoga County and surrounding areas.
• New Construction Representation Representation and facilitation of new construction home sales and commercial development through Roohan's curated network of building partners (Kodiak Construction, Prime Construction Saratoga, Witt Construction, Boghosian Bros, Classic Homes, Mansfield Custom Homes, Stewart Construction).
• Commercial Real Estate Brokerage Commercial property sales and leasing services covering retail, office, restaurant, health & wellness, medical, industrial, hotels, multi-family (4+ units), land, golf courses, and mixed-use properties in the Saratoga Springs and Capital Region market, staffed by a dedicated commercial services department with specialized agents.
• Commercial Properties for Sale Commercial real estate listings for purchase, including retail, office, industrial, hotels, and multi-family investment properties in Saratoga County and beyond, with distribution to Loopnet.
• Commercial Rentals/Lease Commercial lease representation covering retail spaces, offices, restaurants, bars, food service, health and wellness, medical, industrial, hotels, multi-family properties, land, golf courses, and mixed-use spaces.
• Yearly Rentals Year-round residential rental listings including apartments and houses available for annual lease in Saratoga Springs and surrounding areas.
• Seasonal & Vacation Rentals Seasonal, vacation, and racetrack rentals near Saratoga Springs for visitors to Saratoga Racecourse, Saratoga Lake, Adirondacks, and ski resorts, including weekly rentals, Saratoga Meet rentals, and Belmont Racing Festival rentals.
• Seller Services Home selling services with licensed real estate professionals providing personalized property valuation, marketing, and transaction support for property owners in the Saratoga Springs region.
• Professional Photography & Drone Services In-house professional photographer and FAA-certified, insured drone pilot producing stunning photographs, HD videos, and aerial footage of property listings to support online and print marketing.
• In-House Marketing Team Full-time four-person marketing team providing SEO, email marketing, graphic design, video production, print advertising, local and national publications, weekly content marketing, and social media campaigns in support of listings and brand.
• In-House Printing Services Cutting-edge Roland VG3 Printer/Cutter producing custom signage, directional Open House signs, billboards, blueprints, and floor plans with True Rich Color technology for listings and agent marketing.
• GPS-Based Mobile App GPS-based mobile application allowing users to search properties and access real estate listings on-the-go across the Saratoga Springs / Capital Region market.
• Client Moving & Packing Services Complimentary moving van and free packing boxes and tape provided to brokerage clients to support their move.

Quantifiable outcome

• Homes sold by Roohan Realty agents had an average sale price $113,768 higher than their Zillow Zestimate
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Kodiak ConstructioncoreStrategic or Co-development PartnerFeatured building partner for new construction listings. Roohan Realty connects buyers with Kodiak Construction for custom home building in the Saratoga region.
• Prime Construction SaratogacoreStrategic or Co-development PartnerFeatured building partner for new construction projects. Partnership provides buyers access to established local builder for new home construction.
• Witt ConstructioncoreStrategic or Co-development PartnerFeatured building partner offering custom home building services. Strategic relationship helps connect buyers with quality construction services.
• LoopnetminorChannel Partner/ Reseller/ DistributorRoohan Realty posts commercial properties on Loopnet, a commercial real estate listing platform, to increase visibility for commercial listings.
• LoopnetminorChannel Partner/ Reseller/ DistributorCommercial properties also posted on Loopnet network for expanded reach.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Compass: Compass is a national tech-enabled real estate brokerage expanding aggressively into suburban and secondary markets. Relevant peer for Roohan because Compass is targeting the same agent talent pool in the Northeast and competes for seller listings with a stronger technology and marketing platform.
• Redfin: Redfin operates a tech-enabled brokerage model that competes with traditional firms like Roohan by offering lower-commission seller services. While its Capital Region presence is limited, Redfin represents the secular threat to traditional commission-based brokerage models that Roohan relies on.
• eXp Realty: eXp Realty is a cloud-based brokerage operating across all 50 states with a commission-based agent model and equity participation. Comparable to Roohan on agent economics and residential/commercial services, while representing a disruptor that recruits regional agents aggressively.

Direct peers

• Weichert Realtors: Weichert is a family-owned Northeast real estate brokerage with strong footholds in New York, New Jersey, and the Mid-Atlantic. Highly comparable to Roohan on ownership structure (family-founded), regional focus, and traditional agent-led residential and commercial brokerage services.
• Coldwell Banker Prime Properties: Coldwell Banker Prime Properties operates in the greater Capital Region of upstate New York, including Saratoga Springs. Direct competitor with similar residential, commercial, and rental services and a comparable agent-led brokerage model in the same geography.
• Hunt Real Estate ERA: Hunt Real Estate is a major upstate New York brokerage headquartered in Buffalo under the ERA franchise, with offices across the Capital Region including Saratoga Springs. Closely comparable in regional focus, residential and commercial service mix, and traditional agent-driven model.
• Howard Hanna Real Estate: Howard Hanna is the largest privately held real estate brokerage in the Northeast/Mid-Atlantic, with deep penetration in upstate New York including offices near Saratoga Springs. Operates the same traditional agent-based residential and commercial brokerage model with comparable service offerings (title, mortgage, insurance). The most direct comparable in scale, geography, and go-to-market.

Broad incumbents

• Keller Williams Realty: Keller Williams is the largest real estate franchise by agent count in the U.S., with significant presence in New York State including the Capital Region. Operates a similar commissioned-agent model with a heavier tech and training infrastructure, serving as a comparable on GTM but at vastly greater scale.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national real estate franchise network with affiliated brokerages throughout New York. Overlaps with Roohan on residential and commercial services in the Northeast and represents a comparable commission-based brokerage model at national scale.

Regional players

• Sotheby's International Realty: Sotheby's International Realty affiliates handle luxury and lifestyle properties in upstate New York, including equine and waterfront estates comparable to Roohan's specialty segments. Relevant peer for the high-end portion of Roohan's portfolio but skewed toward luxury and global buyer reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RoohanRealty
• YouTubeyoutube.com/channel/UC4CMjfKtK7N1L1ReXi9gWmw
• Facebookfacebook.com/RoohanRealty
• Instagraminstagram.com/roohanrealty
• Pinterestpinterest.com/RoohanRealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roohan Realty