McNeilly EMS Educators

What McNeilly EMS Educators does

McNeilly EMS Educators, Inc. is a privately held, Massachusetts-based emergency medical training organization founded in 2010, operating training centers in Danvers and Amesbury. The company delivers accredited instruction across the EMS education stack, including three EMT-Basic course formats (20-Day Accelerated, 16-Week Hybrid, and Traditional 16-Week), American Heart Association-certified CPR/First Aid, BLS, ACLS, and PALS courses, plus psychomotor exam administration and online EMS continuing education through its ReCert 365 and CPR 365 programs.

The business model is primarily transactional tuition revenue from individual students seeking EMT certification or healthcare credentials, supplemented by on-site corporate CPR/First Aid group training and affiliate revenue from recommended student supplies. Course registration is delivered through the Enrollware scheduling platform, supporting both self-serve consumer enrollment and corporate scheduling. Pricing is opaque (contact-based) and is not publicly disclosed. The company holds accreditations from the Massachusetts Department of Public Health/Office of Emergency Medical Services, the American Heart Association, and CAPCE, which collectively authorize it to issue state-recognized EMT credentials and AHA provider cards—a prerequisite for operating in this vertical.

McNeilly is led by founder/CEO James McNeilly with Medical Director Susan Boreri (York Hospital ED) and Strategy & Innovation lead Stacy Gillis, supported by approximately 11–50 employees including a roster of working field providers who serve as instructors. To date, the company has reportedly issued 2,500+ certificates across 300+ departments and 360+ courses, with a customer base spanning aspiring EMS professionals, current healthcare providers, schools/children's programs, and corporate compliance clients in the Greater Boston region.

Name

McNeilly EMS Educators

Legal name

McNeilly EMS Educators, Inc.

Website

https://mcneillyems.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

McNeilly EMS Educators is a Massachusetts-based, accredited emergency medical training company offering EMT Basic, CPR/First Aid, ACLS, PALS, and EMS continuing education courses to aspiring EMS professionals, healthcare providers, schools, and corporate clients across the Greater Boston region.

Ownership category

akta.pro rank

Headquarters

HQ city

Danvers

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. EMT Basic Certification Courses: Revenue from EMT-Basic certification courses offered in three formats: 20-Day Accelerated (4 weeks, Monday-Friday full days), Hybrid (16 weeks, self-paced online with weekly evening in-person sessions), and Traditional (16 weeks, twice-weekly evening classes). All courses include hands-on skills training and prepare students for NREMT certification.
2. CPR/First Aid Training: American Heart Association certified CPR and First Aid courses including BLS for Healthcare Providers, Heartsaver CPR/AED, and Heartsaver First Aid. Offered in classroom, online with skills verification, and on-site corporate formats.
3. ACLS and PALS Certification: Advanced Cardiovascular Life Support (ACLS) and Pediatric Advanced Life Support (PALS) certification courses for healthcare providers, available as initial certification, update courses, or HeartCode Complete online with skills evaluation.
4. EMS Continuing Education: Continuing education credits and recertification programs for current healthcare providers and EMS personnel, including online EMS continuing education options.
5. EMT Supplemental Supplies: Sale of recommended EMT student equipment including uniform pants, textbooks, stethoscopes, trauma shears, and penlights through affiliate links to Amazon.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

McNeilly EMS Educators is a full-service emergency medical training organization that delivers accredited EMT Basic certification courses (20-Day Accelerated, 16-Week Hybrid, and Traditional formats), American Heart Association-certified CPR/First Aid, ACLS, and PALS courses, EMT Psychomotor Exam administration, and EMS continuing education. Training is delivered in person at two Massachusetts training centers, on-site at corporate client locations, and through online-with-skills-verification formats.

Product overview

McNeilly EMS Educators is a full-service emergency medical training organization offering a comprehensive portfolio of EMS and healthcare education programs. The core offerings include three distinct EMT Basic course formats (20-Day Accelerated, 16-Week Hybrid, and Traditional 16-Week programs) for aspiring EMTs, plus certification exam administration through the EMT Psychomotor Exam. The company provides American Heart Association-certified courses including BLS for Healthcare Providers, Heartsaver CPR/AED, and First Aid for workplace responders. Advanced life support training includes ACLS and PALS courses. For ongoing professional development, they offer EMS Continuing Education, ReCert 365 for recertification, and CPR 365 for CPR renewal. The company also sells supplemental EMT student equipment and offers certificate replacement services. All programs are accredited through Massachusetts Department of Public Health/OEMS, American Heart Association, and CAPCE.

Differentiator

Problem solved

Functional benefit

Products and services

• 20-Day Accelerated EMT Basic Course
• Hybrid EMT Course
• Traditional EMT Course
• EMT Psychomotor Exam
• BLS for Healthcare Providers
• Heartsaver CPR/AED
• Heartsaver First Aid, CPR/AED
• ACLS (Advanced Cardiovascular Life Support)
• PALS (Pediatric Advanced Life Support)
• EMS Continuing Education
• ReCert 365
• CPR 365
• Choke Saver

Quantifiable outcome

• 2,500+ certificates issued across 300+ departments
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Massachusetts Department of Public Health, Office of Emergency Medical Services (OEMS)coreOthersAccreditation by the Massachusetts Department of Public Health, Office of Emergency Medical Services. This accreditation is required for operating EMT training programs in Massachusetts and validates the organization meets state standards for EMS education.
• American Heart AssociationcoreOthersAccredited training center offering AHA-approved CPR, First Aid, ACLS, and PALS courses. Authorized to issue official AHA provider cards upon course completion.
• Commission on Accreditation for Pre-Hospital Continuing Education (CAPCE)coreOthersAccredited through CAPCE for providing pre-hospital continuing education. Allows the organization to offer CE credits for healthcare providers and EMS personnel.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• EMS University: EMS University provides hybrid and accelerated EMT, AEMT, and Paramedic programs with online didactic and in-person skills components. Directly comparable as a hybrid-format EMT training organization targeting working-adult learners.
• Code One: Code One operates CPR, EMT, and ACLS training programs at multiple locations across the Northeast, including Connecticut and Massachusetts. Directly comparable as a regional, multi-location AHA training center serving overlapping customer segments.
• EMT Training Center: EMT Training Center offers accelerated and traditional EMT-Basic programs with hybrid online and in-person options across multiple U.S. states. Directly comparable as an EMT-specific training provider with similar course format structure.

Emerging players

• ProTrainings: ProTrainings offers online-only CPR, First Aid, and BLS certification at lower price points with video-based skills assessment. Directly competes with McNeilly's ReCert 365 and CPR 365 recertification products in the online-renewal segment.
• National CPR Foundation: National CPR Foundation provides online CPR, BLS, and First Aid certification with rapid issuance and lower price points. Comparable to McNeilly's online continuing education and recertification offerings, especially for price-sensitive individual learners.
• Recert.com: Recert.com is an online EMS continuing education platform offering recertification courses for EMTs, paramedics, and other providers. Closely comparable to McNeilly's ReCert 365 subscription product for the recurring renewal revenue segment.

Broad incumbents

• HealthStream: HealthStream is a publicly traded healthcare workforce training and credentialing platform serving hospitals and health systems. Comparable at the healthcare provider continuing education and BLS/ACLS training layer, though with an enterprise SaaS delivery model.
• American Heart Association Training Centers: AHA operates the underlying curriculum and certification network for BLS, ACLS, PALS, and Heartsaver CPR/First Aid. While McNeilly is itself an AHA training center, AHA's national network of 4,000+ training centers forms the broader competitive set in this category.
• American Red Cross Training Services: The American Red Cross offers nationwide CPR, First Aid, BLS, and AED training with broad consumer and corporate brand recognition. Overlaps with McNeilly's AHA-adjacent certification offerings but at significantly greater scale and brand reach.

Regional players

• North Shore Community College EMS Program: North Shore Community College, located in the same Greater Boston/North Shore region as McNeilly, offers state-accredited EMT and Paramedic programs through its continuing education division. Represents a low-cost community-college alternative competing for the same local student pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mcneillyems
• Instagraminstagram.com/mcneillyems
• Xx.com/mcneillyemsed
• LinkedInlinkedin.com/company/mcneilly-ems-educators

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McNeilly EMS Educators