Broadway Grand Rapids
Broadway Grand Rapids is a private regional theater presenter that brings touring Broadway productions from the Broadway Across America network to DeVos Performance Hall in Grand Rapids, Michigan, selling individual tickets, season subscriptions, and group bookings via its website, mobile app, and Ticketmaster.
- Company typePrivate
- Founded1988
- HeadquartersGrand Rapids, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Broadway Grand Rapids does
Broadway Grand Rapids is a private regional presenting organization founded in 1988 and headquartered in Grand Rapids, Michigan. The company brings touring Broadway productions from the Broadway Across America network (part of The John Gore Organization) to the Grand Rapids market, presenting them at DeVos Performance Hall in downtown Grand Rapids. The company operates with a small staff of 1-10 employees and functions as a lean market-level entity within a national touring network that spans 40+ North American cities, rather than as an independent theater producer.
The core offerings consist of individual show tickets, multi-show season subscription packages (typically 6 productions per season, currently the 2025-2026 and 2026-2027 seasons), group sales for parties of 10 or more, and the BroadwayGR mobile application for iOS and Android that handles ticket purchase, digital tickets, venue navigation, and ticket scanning. The 2026-2027 season features 6 shows including a Michigan premiere of Hell's Kitchen. Supporting programs include the eClub email/presale membership and the donation-funded BGR Arts Access accessibility program. Ticketing fulfillment runs through Ticketmaster, which is integrated into the company's website and app.
The business model is a hybrid of transactional revenue (single ticket sales and group bookings) and subscription recurring revenue (season packages). Go-to-market is direct-to-consumer via the website, mobile app, DeVos box office, and email/social marketing under the #BroadwayGR hashtag, augmented by the parent network's Broadway.com ecosystem. Broadway Grand Rapids is a presenting entity within The John Gore Organization's diversified entertainment portfolio, and operates as part of a national touring infrastructure rather than a standalone venture.
Broadway Grand Rapids firmographics
Firmographics- Name
- Broadway Grand Rapids
- Legal name
- Broadway Grand Rapids
- Website
- https://broadwaygrandrapids.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Broadway Grand Rapids is a private regional theater presenter that brings touring Broadway productions from the Broadway Across America network to DeVos Performance Hall in Grand Rapids, Michigan, selling individual tickets, season subscriptions, and group bookings via its website, mobile app, and Ticketmaster.
- Ownership category
- akta.pro rank
Broadway Grand Rapids industry classification
Industry- Product category
- Live Theater / Performing Arts Presentations
- NAICS
- Theater Companies and Dinner Theaters (71111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Touring Theatre Productions (MPAGABAC)
- akta.pro secondary industries
- Theater, Musicals & Performing Arts (THAJAFAB), Broadway & Commercial Theatre Productions (MPAGABAA)
Keywords
Where Broadway Grand Rapids is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Broadway Grand Rapids business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Individual Ticket Sales: Single tickets sold for individual Broadway performances through the website, mobile app, and box office. Revenue generated per transaction with pricing varying by show and seat location.
- Season Subscription Packages: Multi-show season ticket packages offering access to the full season lineup (typically 6 shows) at discounted package rates, providing recurring revenue and customer lock-in.
- Group Sales: Reserved group bookings for parties of 10 or more, offering discounted group rates for organizations, schools, and corporate outings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual performance tickets with variable pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Broadway Grand Rapids product offering
Product offeringCore offering
Broadway Grand Rapids presents touring Broadway productions at DeVos Performance Hall in Grand Rapids, Michigan, selling individual show tickets, multi-show season subscriptions, and group bookings (10+). As part of the Broadway Across America network under The John Gore Organization, it brings nationally touring Tony Award-winning productions to a regional Midwest market and supports them with the BroadwayGR mobile app for ticketing and venue entry.
Product overview
Broadway Grand Rapids operates as a theater ticket sales and promotion company offering a unified platform combining mobile ticketing, season subscriptions, and individual show sales. The core offering includes the BroadwayGR mobile app for ticket management and venue access, season ticket packages providing access to 6 Broadway shows per season with presale benefits, individual show tickets across multiple productions at DeVos Performance Hall, group sales for parties of 10+, and membership programs including eClub for early access and the Arts Access Program for accessibility support.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Show Tickets Single performance tickets for touring Broadway productions presented at DeVos Performance Hall in Grand Rapids, sold to individual theatergoers through the website, mobile app, and box office, with pricing varying by show and seat location.
- 2026-2027 Season Subscription Package Season ticket package providing access to the 2026-2027 lineup of Broadway touring productions at DeVos Performance Hall at discounted package rates, with presale access and subscriber benefits.
- 2025-2026 Season Subscription Package Season ticket package providing access to the 2025-2026 Broadway touring productions at DeVos Performance Hall at discounted package rates, with presale access and subscriber benefits.
- Group Sales Group ticket booking service for parties of 10 or more attending Broadway performances at DeVos Performance Hall, offering discounted group rates and dedicated reservation capabilities for organizations, schools, and corporate outings.
- BroadwayGR Mobile App Official Broadway Grand Rapids mobile application for iOS and Android that lets users plan their theater visit, purchase tickets, and scan tickets at DeVos Performance Hall, functioning as a centralized hub for all Broadway Grand Rapids content.
Companies that use Broadway Grand Rapids
Customer profileSegments3 records
Ideal customer profiles2 records
Broadway Grand Rapids technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Broadway Grand Rapids partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Broadway Across America (John Gore Organization)coreBroadway Grand Rapids operates as part of the Broadway Across America network under the John Gore Organization family of companies. This partnership provides access to nationally touring Broadway productions, national marketing resources, and the Broadway.com ecosystem. Broadway Grand Rapids is a presenting member of this network rather than an independent operator.
- DeVos Performance HallcoreDeVos Performance Hall serves as the primary venue for all Broadway Grand Rapids productions. Located in downtown Grand Rapids, the hall is the exclusive presentation venue for touring Broadway shows in the market. The venue provides the physical infrastructure for performances and is referenced as the location for all show presentations.
- TicketmastercoreTicketmaster serves as the primary ticketing technology platform for Broadway Grand Rapids. All ticket purchases for shows at DeVos Performance Hall are processed through Ticketmaster, with direct links provided from the BroadwayGR website to Ticketmaster for final purchase.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Broadway Grand Rapids competitors and assessment
Company assessmentDirect peers
- Kravis Center for the Performing Arts: West Palm Beach regional presenting venue that brings touring Broadway productions and other live entertainment to its market. Comparable as a single-venue regional presenter of touring Broadway content with similar subscription and group sales programming.
- Broadway in Columbus: A Broadway Across America presenting market serving Columbus, Ohio through the same John Gore Organization structure. Operates an essentially identical presenting business model with a comparable mid-size Midwest audience profile.
- Broadway in Minneapolis: A Broadway Across America presenting market for the Minneapolis-St. Paul metro via the same national touring network. Directly comparable in regional presenting model, subscription mechanics, and venue-based touring content.
- Blumenthal Performing Arts: Charlotte, NC-based regional presenting organization that operates multiple venues and hosts touring Broadway productions. Comparable in presenting touring Broadway content to a regional audience with subscription and group programming.
- Wharton Center for Performing Arts: Michigan State University's presenting venue that brings touring Broadway productions to the Lansing/East Lansing market. Comparable as a regional Broadway presenter competing for the same Michigan Broadway audience attention.
- Dr. Phillips Center for the Performing Arts: Orlando-based regional presenting venue that hosts touring Broadway productions and other live entertainment. Comparable as a non-profit-affiliated regional presenter serving a comparable metro market with touring Broadway content.
- Broadway in Cincinnati: Another Broadway Across America presenting market in the Midwest, bringing touring Broadway productions to Cincinnati audiences through the same John Gore Organization touring network and presenting structure as Broadway Grand Rapids.
- Broadway in Milwaukee: A Broadway Across America presenting market for the Milwaukee metro, also serving a Midwest audience through the same national touring network. Highly comparable in mid-size regional market dynamics and content access.
- Broadway in Indianapolis: A fellow Broadway Across America presenting market serving Indianapolis under the same John Gore Organization network. Operates the same presenting model — touring Broadway at a single regional venue — making it the closest direct comparable in business model, content sourcing, and revenue streams.
Broad incumbents
- Nederlander Producing Company: Major Broadway producing and presenting conglomerate that competes with the John Gore Organization / Broadway Across America network for touring Broadway content and regional presenting markets. Comparable as a broader incumbent in the Broadway touring and presenting industry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Broadway Grand Rapids social profiles
Digital presenceBroadway Grand Rapids financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadway Grand Rapids leadership team
Management profileNumber of profiles
Broadway Grand Rapids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadway Grand Rapids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadway Grand Rapids
What does Broadway Grand Rapids do?
Broadway Grand Rapids presents touring Broadway productions at DeVos Performance Hall in Grand Rapids, Michigan, selling individual show tickets, multi-show season subscriptions, and group bookings (10+). As part of the Broadway Across America network under The John Gore Organization, it brings nationally touring Tony Award-winning productions to a regional Midwest market and supports them with the BroadwayGR mobile app for ticketing and venue entry.
Is Broadway Grand Rapids a public or private company?
Broadway Grand Rapids is a private company. It is classified as corporate owned and is currently operating.
When was Broadway Grand Rapids founded?
Broadway Grand Rapids was founded in 1988. It employs 1 to 10 people.
Where is Broadway Grand Rapids based?
Broadway Grand Rapids is headquartered in Grand Rapids, United States, in the North America region.
How does Broadway Grand Rapids make money?
Three revenue lines are on record. Individual Ticket Sales are the primary driver. The others are season Subscription Packages and group Sales.
Who are Broadway Grand Rapids's main competitors?
Direct peers on record are Kravis Center for the Performing Arts, Broadway in Columbus, Broadway in Minneapolis, Blumenthal Performing Arts, Wharton Center for Performing Arts, Dr. Phillips Center for the Performing Arts, Broadway in Cincinnati, Broadway in Milwaukee and Broadway in Indianapolis. Nederlander Producing Company is listed as a broad incumbent.
Does Broadway Grand Rapids have an API?
No public API is recorded for Broadway Grand Rapids.
What industry is Broadway Grand Rapids in?
Broadway Grand Rapids's product category is Live Theater / Performing Arts Presentations. Its primary akta.pro industry code is MPAGABAC, Touring Theatre Productions, with a secondary code of THAJAFAB, Theater, Musicals & Performing Arts. Its NAICS code is 71111 and its SIC code is 7900.