Devos Performance Hall
DeVos Performance Hall is a 2,543-seat performing arts theater in Grand Rapids, Michigan, hosting concerts, Broadway, symphony, ballet, and opera for West Michigan audiences. Managed by ASM Global and Legends Global, it is the top-ranked mid-sized theater venue in North America.
- Company typePrivate
- Founded2007
- HeadquartersGrand Rapids, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Devos Performance Hall does
DeVos Performance Hall is a 2,543-seat performing arts theater located inside the DeVos Place convention center at 303 Monroe Ave NW in Grand Rapids, Michigan, opened in 2007 and operated under the governance of the Grand Rapids-Kent County Convention/Arena Authority (CAA), a public authority established in 2000. The venue is managed by ASM Global (the world's leading venue management company with a portfolio of over 350 venues) and hosted by Legends Global Grand Rapids, which handles ticketing, concessions, and hospitality operations. It serves as the primary performance home for four major resident arts organizations: Grand Rapids Symphony (classical and pops concerts, founded 1930), Grand Rapids Ballet (Michigan's only professional ballet company, performing The Nutcracker annually), Broadway Grand Rapids (independent non-profit presenting professional touring Broadway since 1988), and Opera Grand Rapids (Michigan's longest-running professional opera company, performing at the venue since 1967).
The venue's core offering is live event hosting across concerts, Broadway productions, comedy, family shows, symphony, ballet, opera, esports, and private/corporate functions. Programming is supplemented by touring productions brought in through partnerships including Broadway Across America (operating in 48 markets with over 400,000 subscribers) and Live Nation Entertainment. The venue is recognized globally as a top-performing mid-sized theater, ranking #13 worldwide by Billboard (2023), #20 worldwide by VenuesNow (2023), #37 worldwide by Pollstar for gross ticket sales (2023), and #28 worldwide by Pollstar for attendance (2023). Its in-house content library from four anchor arts tenants provides consistent programming density throughout the year.
Revenue is generated primarily through ticket sales distributed via the venue's own website, box office, and authorized platforms including Ticketmaster and the Broadway Grand Rapids Box Office. The business model combines transactional ticket sales with subscription-based Broadway Grand Rapids season packages (5-show packages starting at $240, with 6 and 7-show extensions including HAMILTON and MAMMA MIA!), premium VIP experiences, concessions (operated by Legends Global), and corporate sponsorships anchored by Fifth Third Bank as Broadway Grand Rapids title sponsor. Ticketing infrastructure is powered by Saffire, with no disclosed proprietary technology platform, public API, or AI/ML components.
Devos Performance Hall firmographics
Firmographics- Name
- Devos Performance Hall
- Legal name
- Legends Global Grand Rapids
- Website
- https://devosperformancehall.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DeVos Performance Hall is a 2,543-seat performing arts theater in Grand Rapids, Michigan, hosting concerts, Broadway, symphony, ballet, and opera for West Michigan audiences. Managed by ASM Global and Legends Global, it is the top-ranked mid-sized theater venue in North America.
- Ownership category
- akta.pro rank
Devos Performance Hall industry classification
Industry- Product category
- Live Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
- akta.pro secondary industries
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
Keywords
Where Devos Performance Hall is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Devos Performance Hall business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Primary revenue stream from ticket sales for concerts, Broadway shows, comedy performances, family shows, and arts group performances. Tickets sold through the venue's website, box office, and authorized platforms like Ticketmaster and Broadway Grand Rapids.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Broadway Grand Rapids Season Packages |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Devos Performance Hall product offering
Product offeringCore offering
DeVos Performance Hall operates a 2,543-seat performing arts theater inside the DeVos Place convention complex in downtown Grand Rapids, Michigan, hosting concerts, touring Broadway productions, comedy shows, family entertainment, ballet, opera, and symphony performances. The venue also rents its space for corporate meetings, private events, and conventions, and sells concessions, premium seating, and season subscription packages to individual ticket buyers.
Product overview
DeVos Performance Hall is a 2,543-seat performing arts theater located inside the DeVos Place convention center in Grand Rapids, Michigan. The venue serves as a performance space hosting concerts, comedy shows, Broadway productions, family entertainment, and performances by resident arts groups including the Grand Rapids Symphony, Grand Rapids Ballet, Broadway Grand Rapids, and Opera Grand Rapids. The venue's services include event hosting, ticketing through Saffire and Ticketmaster platforms, and premium seating options. The venue is managed by Legends Global/ASM Global and serves as a cultural destination for West Michigan audiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Broadway Grand Rapids season subscriptions Annual season subscription package for touring Broadway productions hosted at DeVos Performance Hall, sold to individual patrons through the Broadway Grand Rapids Box Office and venue channels, with multi-show packages available.
- Live performance ticketing (individual events) Per-event ticket sales for individual live entertainment performances at DeVos Performance Hall, including concerts, Broadway touring productions, comedy shows, family entertainment, ballet, opera, and symphony performances. Sold to individual consumers through the venue website, box office, and Ticketmaster.
- Premium and VIP seating packages Premium seating and VIP hospitality packages available for select performances at DeVos Performance Hall, offering enhanced seating locations and associated hospitality benefits to ticket buyers.
- Private and corporate event venue rental Venue rental service for corporate meetings, conferences, galas, private parties, receptions, and other private functions held at DeVos Performance Hall, including event coordination, production support, and catering/concessions. Targeted at corporate, association, and private clients in West Michigan.
- Concessions and in-venue hospitality On-site food, beverage, and merchandise concessions sold to event attendees at DeVos Performance Hall before, during, and after performances.
Quantifiable outcome
- Ranked #13 worldwide for venues with capacity of 5,000 or less (Billboard)
- +3 more outcomes
Companies that use Devos Performance Hall
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Devos Performance Hall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Devos Performance Hall partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and minor.
- ASM GlobalcoreASM Global is the world's leading producer of entertainment experiences and the venue management company operating DeVos Performance Hall. ASM Global provides venue strategy, event management, and operational expertise across their global portfolio of over 350 venues.
- Legends GlobalcoreLegends Global Grand Rapids is the hospitality and operations operator for DeVos Performance Hall. They manage ticket sales, concessions, and overall guest experience at the venue.
- Grand Rapids SymphonycoreResident arts organization performing classical and pops concerts at DeVos Performance Hall. Founded in 1930, the symphony presents dynamic guest artists, conductors, and concert series at the venue.
- Grand Rapids BalletcoreMichigan's only professional ballet company, performing its holiday production The Nutcracker and other performances at DeVos Performance Hall annually.
- Broadway Grand RapidscoreIndependent non-profit organization bringing professional touring Broadway shows to West Michigan audiences. Established in September 1988. Presents season of Broadway productions at DeVos Performance Hall.
- Opera Grand RapidscoreMichigan's longest running professional opera production company, presenting elaborate opera productions at DeVos Performance Hall since 1967.
- Fifth Third BankflagshipTitle sponsor for the Broadway Grand Rapids series. Provides sponsorship support for presenting professional touring Broadway productions at DeVos Performance Hall.
- Broadway Across AmericacorePartnership with Broadway Grand Rapids since 2019 to bring Broadway productions from New York to West Michigan audiences. Broadway Across America operates in 48 markets with over 400,000 subscribers.
- Lantern CoffeeminorLocal downtown coffee shop partnering with the venue for events. At the David Sedaris event, Lantern Coffee served specialty coffees with $1 from each purchase benefiting Kent District Library.
- Kent District LibraryminorPublic library system serving Kent County, receiving community support through venue partnerships. Benefited from Lantern Coffee's 'Lattes for the Library' program at David Sedaris event.
- City of HopeminorHealthcare organization partnered with Donny Osmond for performances at the venue, with $1 from each ticket sale donated to support City of Hope's fight against cancer, diabetes, and other serious illnesses.
- Live Nation EntertainmentcoreWorld's leading live entertainment company providing ticketing through Ticketmaster, concerts, and sponsorship services for venue events.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Devos Performance Hall competitors and assessment
Company assessmentDirect peers
- Bass Performance Hall: 2,056-seat performing arts venue in Fort Worth, Texas operated by Performing Arts Fort Worth. Comparable size and programming mix, widely regarded as one of the top-tier regional performing arts halls in the U.S.
- Marcus Performing Arts Center: 2,500-seat performing arts center in Milwaukee, Wisconsin hosting Broadway, symphony, and touring productions. Closely comparable capacity, programming, and Midwest market positioning to DeVos Performance Hall.
- Fox Theatre Detroit: Historic 5,000-seat performing arts venue in Detroit also managed by ASM Global and 313 Presents. Operates in the same regional Michigan market with comparable Broadway, concert, and comedy programming — making it the closest operating peer and a primary head-to-head competitor for touring content.
- Arlene Schnitzer Concert Hall: 2,776-seat historic concert hall in Portland, Oregon hosting symphony, Broadway, and touring artists. Directly comparable size, programming, and regional anchor role in its market.
- Kravis Center for the Performing Arts: 2,200-seat performing arts center in West Palm Beach, Florida. Comparable in size, programming breadth (Broadway, symphony, concerts), and resident arts organization model.
- Wharton Center for Performing Arts: Michigan State University's 2,400-seat performing arts center in East Lansing, hosting Broadway tours, symphony performances, and concerts. Directly comparable size, programming mix, and Michigan market positioning to DeVos Performance Hall.
- Palace Theatre Columbus: 2,800-seat historic performing arts venue in Columbus, Ohio managed by CAPA with Broadway, concert, and dance programming. Comparable size, regional Midwestern market, and resident arts organization model.
Broad incumbents
- Live Nation Entertainment: World's largest live entertainment company and parent ecosystem of Legends Global (DeVos's hospitality operator) and Ticketmaster (DeVos's ticketing partner). Strategic relationship with the venue rather than direct venue-level competition.
Others
- Broadway Across America: Channel partner of DeVos Performance Hall (since 2019) and North America's largest touring Broadway presenter operating in 48 markets with 400,000+ subscribers. Closely intertwined economically as a key content supplier.
Regional players
- Stranahan Theater: 2,400-seat performing arts venue in Toledo, Ohio serving a comparable Midwestern regional market. Direct competitor for Broadway tour stops and similar community-based programming model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Devos Performance Hall social profiles
Digital presenceDevos Performance Hall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Devos Performance Hall leadership team
Management profileNumber of profiles
Devos Performance Hall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Devos Performance Hall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Devos Performance Hall
What does Devos Performance Hall do?
DeVos Performance Hall operates a 2,543-seat performing arts theater inside the DeVos Place convention complex in downtown Grand Rapids, Michigan, hosting concerts, touring Broadway productions, comedy shows, family entertainment, ballet, opera, and symphony performances. The venue also rents its space for corporate meetings, private events, and conventions, and sells concessions, premium seating, and season subscription packages to individual ticket buyers.
Is Devos Performance Hall a public or private company?
Devos Performance Hall is a private company. It is classified as corporate owned and is currently operating.
When was Devos Performance Hall founded?
Devos Performance Hall was founded in 2007. It employs 1 to 10 people.
Where is Devos Performance Hall based?
Devos Performance Hall is headquartered in Grand Rapids, United States, in the North America region.
How does Devos Performance Hall make money?
One revenue line is on record: ticket Sales.
Who are Devos Performance Hall's main competitors?
Direct peers on record are Bass Performance Hall, Marcus Performing Arts Center, Fox Theatre Detroit, Arlene Schnitzer Concert Hall, Kravis Center for the Performing Arts, Wharton Center for Performing Arts and Palace Theatre Columbus. Live Nation Entertainment is listed as a broad incumbent. Broadway Across America is listed as an others. Stranahan Theater is listed as a regional player.
Does Devos Performance Hall have an API?
No public API is recorded for Devos Performance Hall.
What industry is Devos Performance Hall in?
Devos Performance Hall's product category is Live Entertainment Venue. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking), with a secondary code of MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses). Its NAICS code is 71131 and its SIC code is 7900.