What Tom Comunicacao does

Tom Comunicação is a privately held, full-service integrated advertising agency headquartered in Belo Horizonte, Minas Gerais, Brazil, founded on March 21, 2001. The firm builds brand campaigns, institutional communication, digital marketing, UX/UI design, and strategy work for enterprise clients and government institutions, organized into specialized areas: Planning and Strategy (renamed Strategy and Behavior Data in 2021), Creative and Production, Interaction and Performance, Design and Technology, and Integration Management. Its portfolio spans healthcare (Mater Dei, Vivert), retail (Supernosso, BH Shopping, Exclusive, Casa Aura, Boulevard), banking (BMG, BDMG), government (Governo de Minas), automotive (Fiat, FCA), media, manufacturing, education, and agriculture, supported by a 24-year track record, a 2021 rebrand, and a formalized ABAP-aligned compliance program.

The agency's underlying technology stack is conventional advertising tooling: creative production, digital marketing execution, UX/UI design, website development, and behavior-data-informed planning. The flagship non-product asset is Grupo Tom de Estudos, an in-house study group launched in 2004 that has run 250+ editions and is now distributed online via YouTube and Spotify. There are no proprietary AI/ML systems, no disclosed platform architecture beyond standard agency software, and no apps or APIs; the only formalized technology-adjacent offering is the Code of Conduct and ombudsman channel developed with Fundação Dom Cabral and Gonçalves Arruda Advogados.

Tom generates revenue through professional-services fees on a project-based, privately quoted basis (no public pricing), with a sales-led go-to-market relying on direct enterprise engagement, competitive bidding for government contracts, referrals, and industry networking. The firm is independently owned by its founding partners and broader team, has no disclosed investors or funding rounds, and concentrates its operations within the Minas Gerais region while drawing on a founding-era operational agreement with WPP Group's JWT/Thompson for early credibility.

Name

Tom Comunicacao

Legal name

Tom Comunicação

Website

https://tomcomunicacao.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Tom Comunicação is a privately held, full-service integrated advertising agency in Belo Horizonte, Brazil, providing brand strategy, creative, digital marketing, and UX/UI services to enterprise and government clients primarily across Minas Gerais since 2001.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Advertising agency services
• Integrated marketing communications
• Brand strategy consulting
• Creative campaign development
• Digital marketing services

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Services: Full-service advertising agency providing creative services, campaign development, brand strategy, digital marketing, and communication consulting to enterprise and government clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Tom Comunicação is a full-service integrated advertising agency providing creative and strategic communication services across brand strategy, creative development, digital marketing, performance media, UX/UI design, and behavior data-driven planning. The agency serves enterprise and government clients with end-to-end campaign development—from strategy and conceptualization through production and execution across both online and offline channels.

Product overview

Tom Comunicação is a full-service integrated advertising agency founded in 2001, providing creative and effective communication services. The agency operates through specialized areas including Planejamento e Estratégia (strategy and behavior data), Criação e Produção (creative development), Interação e Performance (digital marketing), Design e Tecnologia (UX/UI and tech), and Gestão de Integração (project management). Additional offerings include a formal Compliance Program with Code of Conduct and whistleblower channel, and the Grupo Tom de Estudos thought leadership platform. The agency emphasizes 'criatividade efetiva' (effective creativity) combining technology, performance, and strategic thinking across all disciplines.

Differentiator

Problem solved

Functional benefit

Brands

• Grupo Tom: Estudo e Debate - A study group created in 2004 for professionals interested in discussing communication, strategy, and market topics. Has conducted over 250 editions and is accessible via YouTube and Spotify.

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core, minor and supporting.

• WPP Group (JWT/Thompson)coreStrategic or Co-development Partner · 21 March 2001In March 2001, Tom Comunicação became the first startup to make an operational agreement with JWT (Thompson) from WPP Group. This partnership provided early credibility and influenced the agency's development trajectory, teaching them that becoming what they wanted to be would depend on what they desired to defend and accomplish.
• IxDABHminorStrategic or Co-development PartnerIxDABH offered the H.E.A.R.T. UX Metrics Workshop taught by product designer Bani Torrico. Tom's product team attended to learn the methodology for measuring user experience at scale.
• Gonçalves Arruda AdvogadossupportingImplementation/ SI/ Consulting PartnerLegal firm that provided support in developing the agency's compliance program, including the Code of Conduct aligned with ABAP guidelines.
• Fundação Dom Cabral (FDC)supportingImplementation/ SI/ Consulting PartnerFDC collaborated with ABAP Nacional in developing the 'Código de Compliance da Abap' since 2017. The agency participated in this initiative for best practices in management and governance.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• DM9DDB: One of Brazil's most awarded full-service agencies, part of DDB Worldwide. Comparable to Tom Comunicação in providing integrated advertising, digital, and brand strategy services to enterprise and consumer clients across multiple sectors.
• AlmapBBDO: Top-ranked Brazilian creative-led full-service agency affiliated with BBDO Worldwide. Comparable to Tom Comunicação in delivering integrated brand campaigns, digital and content services to large Brazilian advertisers across multiple verticals.
• DPZ&T: One of Brazil's leading independent full-service creative agencies, headquartered in São Paulo. Comparable to Tom Comunicação as a multi-disciplinary Brazilian agency offering brand strategy, creative, digital, and media services to enterprise clients, with a similar integrated agency model — though operating at materially larger national scale.
• Lew'Lara\TBWA: São Paulo-based creative agency within the TBWA global network. Comparable to Tom Comunicação as a Brazilian full-service integrated agency combining creative, strategy and digital execution for major national and regional clients.

Broad incumbents

• Publicis Brasil: Brazilian arm of Publicis Groupe offering creative, media, digital, and commerce services. Comparable to Tom Comunicação as a full-service integrated agency serving large Brazilian and multinational clients across the same verticals.
• McCann Brasil: Brazilian operation of the IPG-owned McCann Worldgroup network, offering integrated advertising, digital, and healthcare communications. Comparable to Tom Comunicação in serving large enterprise and government clients with integrated brand and digital campaigns.
• Dentsu Brasil: Brazilian operation of the global Dentsu network, offering creative, media, CXM and digital transformation services. Comparable to Tom Comunicação across integrated advertising and digital transformation offerings, competing for the same enterprise RFPs at greater scale.
• Ogilvy Brasil: Brazilian operation of the global WPP network offering full-service advertising, digital, PR, and consulting. Comparable to Tom Comunicação across the same integrated service mix, competing for the same large Brazilian enterprise and government briefs but with multinational scale and reach.
• Wunderman Thompson Brasil: Brazilian arm of the global WPP-owned creative, data and technology agency. Directly relevant as the entity tied to Tom's 2001 founding partnership with JWT/Thompson, and a broad incumbent offering enterprise clients the same integrated services Tom provides at a national scale.

Emerging players

• Ginga São Paulo: Independent Brazilian creative and digital agency with growing national footprint. Comparable to Tom Comunicação as a mid-sized Brazilian independent offering integrated creative, digital, and content services, providing a relevant scale-comparable benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tomcomunicacao
• YouTubeyoutube.com/user/tomcomunicacao
• Facebookfacebook.com/TomComunicacao
• LinkedInlinkedin.com/company/tomcomunicacao/?originalSubdomain=pt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tom Comunicacao