GINGA Agency
GINGA Agency is an independent Brazilian advertising agency in São Paulo that delivers integrated strategy, creative, media, and audiovisual production services to enterprise consumer brands across Brazil via its proprietary UMDOIS® and CORE® methodologies and the broader Grupo GINGA ecosystem.
- Company typePrivate
- Founded2001
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingServices
What GINGA Agency does
GINGA Agency is a privately held, independent Brazilian advertising and communication agency headquartered in São Paulo, operating since approximately 2001 under legal entity Ginga Comunicação Ltda. The agency serves enterprise brand clients across Brazilian consumer markets — including Mercado Livre, Burger King Brasil, Kopenhagen, Petz, Hering, Polenghi, Friboi/Maturatta, Brasil Cacau, and Sistema Ailos — providing integrated advertising services that combine brand strategy, creative campaign development, social media management, content production, media planning, and influencer/creator operations.
The agency's core technology stack is built around three registered trademarks: UMDOIS®, a proprietary 10-day sprint methodology for multidisciplinary problem-solving and rapid prototyping; CORE®, an in-house audiovisual production studio handling content from creation to publication; and FutureKind®, a foresight and design of futures methodology operated through the DIVA consultancy subsidiary. These sit within the broader Grupo GINGA ecosystem, which also includes SIGNA (agile branding and strategic design) and TrêspontZero.io (web3 and blockchain consulting). The agency applies AI and proprietary attribution models in its media intelligence workflow and uses algorithmic optimization in CORE production, but does not develop proprietary AI models.
GINGA's business model is B2B professional services on a project and retainer basis with custom quote-based pricing; multi-year contracts are standard for top accounts. The agency operates with a 101–250 FTE core team augmented by a decentralized network of 700+ talents across Brazil and internationally. Distribution is relationship-driven, with the C-suite (CEO, CCO, CSO, CMDO) directly engaged in client pitches and account stewardship. GINGA is a Certified B Corporation and has won multiple MMA Smarties and The Drum awards for work on Burger King, Mercado Livre, and Hering campaigns between 2020 and 2025.
GINGA Agency firmographics
Firmographics- Name
- GINGA Agency
- Legal name
- Ginga Comunicação Ltda.
- Website
- https://ginga.ag
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GINGA Agency is an independent Brazilian advertising agency in São Paulo that delivers integrated strategy, creative, media, and audiovisual production services to enterprise consumer brands across Brazil via its proprietary UMDOIS® and CORE® methodologies and the broader Grupo GINGA ecosystem.
- Ownership category
- akta.pro rank
GINGA Agency industry classification
Industry- Product category
- Advertising and Creative Agency Services
- NAICS
- Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Influencer Strategy & Campaign Management (MPAAAHAA)
Keywords
Where GINGA Agency is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
GINGA Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Integrated Advertising Services: Full-service advertising agency providing strategy, creative campaigns, media planning, social media management, and content production services to enterprise clients on a project and retainer basis
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency retainer and project-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
GINGA Agency product offering
Product offeringCore offering
GINGA Agency is an independent Brazilian advertising agency providing integrated end-to-end communication services to enterprise brand clients. Its core offering combines proprietary sprint-based ideation (UMDOIS®), creative campaign development, strategy and CX planning, data and media intelligence, in-house audiovisual production through CORE®, and end-to-end creator and influencer operations. Services are delivered on project and multi-year retainer engagements with custom quote-based pricing.
Product overview
GINGA Agency is a Brazilian independent advertising and communication agency with digital DNA, operating as part of Grupo GINGA ecosystem. The agency's offerings are organized around service lines rather than a traditional software platform: UMDOIS® is their proprietary sprint methodology for collaborative problem-solving; CORE® is their internal audio-visual production studio; complemented by Creativity, Strategy, Data & Media Intelligence, and Creator/Influencer services. The ecosystem includes subsidiary consultancies DIVA (foresight and regeneration) and SIGNA (branding and strategic design).
Differentiator
Problem solved
Functional benefit
Brands
- CORE: Audiovisual production studio of GINGA that delivers content from creation to publication, born in digital with agile production and multidisciplinary teams
- UMDOIS
- DIVA
- SIGNA
- TrêsPontoZero.io
Products and services
- UMDOIS®
Quantifiable outcome
- 266 million people impacted in Maturatta TikTok campaign
- +8 more outcomes
Companies that use GINGA Agency
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles1 record
GINGA Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
GINGA Agency partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- Ryan James KempcoreInternational futurist and TEDx speaker joining as partner of DIVA consultancy, bringing global experience in complex systems and regenerative design
- Casa 1coreLGBTQIA+ charity receiving proceeds from A Moda TRANSforma platform. Casa 1 provides shelter, cultural activities, and health services to LGBTQIA+ people in vulnerability situations
- Grupo GINGA Ecosystem (Signa, GIRA, DIVA)coreGINGA is part of Grupo GINGA, an ecosystem of marketing, communication, technology, and innovation companies. Signa provides agile branding and strategic design consulting. GIRA focuses on web3 and digital innovation. DIVA offers foresight and futures design consulting. This ecosystem provides comprehensive capabilities for client needs.
- Warner Bros DiscoveryflagshipLicensing partnership for Kopenhagen x Friends campaign, bringing iconic sitcom elements to chocolate retail experience with collectible merchandise
- Fundação Gol de LetracoreSocial foundation receiving donations from Tá Na Rede campaign. Foundation supports youth through education and sports in vulnerable communities
- Educación para CompartirminorMexican NGO partner for Latin America expansion of Tá Na Rede initiative, delivering soccer nets to vulnerable communities
- CinemarkflagshipTheatrical partnership for Polenghi 'É Hora de Chuchar' campaign with in-cinema activation and exclusive combo offerings
- Vogue BrasilflagshipFashion media partnership for Nhá Benta mega-event at JK Iguatemi showcasing fashion collaborations with Marina Bitu, Jouer Couture, and Flex.etc
- Coletividade MARSHAminorLGBTQIA+ collective providing consultancy and curation for A Moda TRANSforma campaign ensuring authentic community representation
- Aos FatosflagshipFact-checking partnership for Burger King fake news campaign 'Troque uma Fake News por um Whopper de verdade' - consumers exchanged fake news verification for Whopper coupons
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
GINGA Agency competitors and assessment
Company assessmentDirect peers
- F.biz: Brazilian independent digital-first agency known for innovative campaigns (e.g., historic Burger King work). Direct peer in digital-native creative services and a frequent competitor for tech-forward and digitally-savvy brands in Brazil.
- AlmapBBDO: Award-winning São Paulo-based creative agency and one of BBDO/Omnicom's flagship Brazilian shops. Direct competitor for marquee Brazilian brand accounts with comparable integrated creative capabilities and a similarly strong awards pedigree.
- DPZ&T: One of Brazil's largest independent advertising agencies, headquartered in São Paulo. Directly comparable as a Brazilian full-service creative agency competing for the same enterprise brand clients (e.g., e-commerce, FMCG, retail) with a similar integrated offering across creativity, strategy, and production.
- WMcCann (McCann Worldgroup Brazil): Major Brazilian creative agency within the McCann/IPG network. Competes for the same enterprise client roster with broader network resources but similar creative-led positioning in Brazil.
- Africa Creative: Brazilian-born independent creative agency with major enterprise brand relationships. Direct competitor in the São Paulo agency market, particularly for challenger-brand and culturally-led campaign work.
Broad incumbents
- Leo Burnett Brasil: Brazilian arm of Publicis-owned Leo Burnett network. Operates broadly in the same enterprise creative space with deeper network resources, offering overlapping capabilities as part of a wider portfolio.
- Dentsu Creative Brasil: Brazilian operation of Dentsu's creative network. Competes for enterprise brand mandates with the backing of a global holding company and broader media/data capabilities than GINGA.
- Ogilvy Brasil: Brazilian operations of WPP-owned Ogilvy. Competes for the same enterprise brand RFPs but as part of a global holding company with media, PR, and consulting adjacencies GINGA cannot match at scale.
- VMLY&R Brasil: WPP-owned agency operating in Brazil with integrated brand and customer experience capabilities. Overlaps with GINGA on enterprise clients but offers global scale and tech-stack integration.
Emerging players
- Wieden+Kennedy: Independent global creative agency with a culturally-led, campaign-driven approach that parallels GINGA's methodology. Operates at much larger scale internationally; useful comparability for premium creative positioning and multi-market brand work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GINGA Agency social profiles
Digital presenceGINGA Agency compliance and trust
Trust signalCompliance1 record
GINGA Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
GINGA Agency leadership team
Management profileNumber of profiles
Profiles10 records
GINGA Agency subsidiaries and ownership
Company hierarchySubsidiaries5 records
GINGA Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GINGA Agency M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GINGA Agency
What does GINGA Agency do?
GINGA Agency is an independent Brazilian advertising agency providing integrated end-to-end communication services to enterprise brand clients. Its core offering combines proprietary sprint-based ideation (UMDOIS®), creative campaign development, strategy and CX planning, data and media intelligence, in-house audiovisual production through CORE®, and end-to-end creator and influencer operations. Services are delivered on project and multi-year retainer engagements with custom quote-based pricing.
Is GINGA Agency a public or private company?
GINGA Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GINGA Agency founded?
GINGA Agency was founded in 2001. It employs 101 to 250 people.
Where is GINGA Agency based?
GINGA Agency is headquartered in São Paulo, Brazil, in the Latin America region.
How does GINGA Agency make money?
One revenue line is on record: integrated Advertising Services.
Who are GINGA Agency's main competitors?
Direct peers on record are F.biz, AlmapBBDO, DPZ&T, WMcCann (McCann Worldgroup Brazil) and Africa Creative. Broad incumbents are Leo Burnett Brasil, Dentsu Creative Brasil, Ogilvy Brasil and VMLY&R Brasil. Wieden+Kennedy is listed as an emerging player.
Does GINGA Agency have an API?
No public API is recorded for GINGA Agency.
What industry is GINGA Agency in?
GINGA Agency's product category is Advertising and Creative Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAC, Brand Campaign & Integrated Communications Agencies. Its NAICS code is 54182 and its SIC code is 7311.