Baker Self Adhesive Company

What Baker Self Adhesive Company does

Baker Self Adhesive Company (trading as Baker Labels) is an independent, family-run UK label manufacturer founded in 1973 and headquartered in a single state-of-the-art facility in Brentwood, Essex. The core business prints self-adhesive labels exclusively on a trade (B2B) basis for other printers, converters, and brand owners, with no minimum order quantity and an average four-day lead time from approved artwork. Technology is built around a digital-and-flexo hybrid fleet: three HP Indigo WS6900 digital presses and two Truepress Jet L350UV inkjet presses cover short-to-medium runs across the full colour gamut and micro-text work, while a Nilpeter FB-3 flexo press serves higher-volume runs; an in-house studio handles artwork pre-flight. The product set is organised as a four-brand ecosystem: Baker Labels (core trade labels), BakPac (digital flexible packaging), Baker Materials (self-adhesive label material supply), and Sportstiks (event athlete identification products including race numbers and timing chips), with a sustainable labels range and Bakers Academy apprenticeships layered on top.

The company makes money via quote-based, pay-as-you-go pricing for label and packaging jobs, with standard next-day UK delivery included above £300 order value. Go-to-market is sales-led, relying on a phone-and-email sales team and website enquiry forms rather than self-serve e-commerce; there is no disclosed subscription or SaaS layer. Customers are predominantly UK trade label buyers, with overseas delivery available on request but no formal international distribution footprint. Operating risk is concentrated in the Brentwood site, with 126 staff across production, sales, studio, QC, and despatch; revenue is not publicly disclosed. Strategic positioning emphasises HP partnership credentials (HP GSB Reference Site Program and HP Indigo Authorised Media Treatment Centre), continual capex on presses and cutters, and a culture-and-community profile that has translated into industry awards (Label Industry Global Converter of the Year 2023, Printweek Innovation of the Year 2026) and recognition as an outstanding employer.

Name

Baker Self Adhesive Company

Legal name

Baker Self Adhesive Labels Co Ltd

Website

https://bakerlabels.co.uk

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Baker Labels is an independent, family-run UK trade label manufacturer, founded 1973 in Brentwood, Essex, serving B2B customers with self-adhesive labels, digital flexible packaging (BakPac), label materials (Baker Materials), and event athlete identification (Sportstiks) using HP Indigo, Truepress, and Nilpeter press technology.

Ownership category

akta.pro rank

Headquarters

HQ city

Brentwood

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Trade Label Printing: Primary revenue stream as an independent professional UK label manufacturer. Produces high quality labels for trade customers (other businesses). No minimum order quantity. Average lead time of 4 days from receipt of approved artwork.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Baker Self Adhesive Company (Baker Labels) is an independent, family-run UK trade label manufacturer producing high-quality self-adhesive labels via digital and flexo printing processes for other businesses. The company also operates sub-brand divisions for flexible packaging (BakPac), self-adhesive label materials supply (Baker Materials), and event athlete identification products (Sportstiks). Services are delivered with no minimum order quantities and an average 4-day lead time.

Product overview

Baker Self Adhesive Company operates as a unified label manufacturing ecosystem comprising four distinct brands: Baker Labels (core trade label printing), BakPac (flexible packaging), Baker Materials (label materials), and Sportstiks (event athlete identification). The company offers a comprehensive range of printing services including digital printing (HP Indigo WS6900, Truepress Jet L350UV) and flexo printing (Nilpeter FB-3), complemented by an in-house studio for artwork preparation. The portfolio is supported by sustainable label options, extensive material stock, and the Bakers Academy apprenticeship programme. Founded in 1973, this family-owned UK manufacturer serves trade customers with no minimum order quantities and quick lead times averaging 4 days.

Differentiator

Problem solved

Functional benefit

Brands

• BakPac: Flexible packaging division offering flexible packaging solutions.
• Baker Materials
• Sportstiks

Products and services

• Baker Labels Core trade label printing business producing high-quality self-adhesive labels using digital and flexo printing technologies, offering rapid turnaround times averaging 4 days for trade customers.
• BakPac Flexible packaging division offering digital flexible packaging solutions, operating as a separate brand under the Bakers umbrella.
• Baker Materials Self-adhesive label material supplier, providing raw materials for label production with a vast range of in-stock materials.
• Sportstiks Event athlete identification division providing race numbers, timing chips, and athlete identification solutions for sporting events.
• Digital Printing Services Digital label printing service using HP Indigo WS6900 presses (3 units) and Truepress Jet L350UV inkjet presses (2 units), capable of printing on materials ranging from 20 micron film to 350gsm non-adhesive board.
• Flexo Printing Services High volume flexo printing using Nilpeter FB-3 press for cost-effective large production runs.
• Sustainable Labels Environmentally conscious label solutions including sustainable materials and eco-friendly production options.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Careers Hub EastcoreStrategic or Co-development Partner · 1 January 2026Partnership through Careers Hub East Modern Work Experience initiative. Enables school visits and career exploration programs for students to learn about the print and packaging industry.
• Essex Wellbeing ServiceminorStrategic or Co-development Partner · 1 January 2025Partnership to host Digital Health Check Machine at Bakers facility, providing health screenings for employees including blood pressure, heart rate, and BMI checks.
• Bakers FoundationcoreOthers · 1 January 2023Company foundation supporting charities and community causes. Donated £175,838.34 to charities in 2025, with all-time total of £676,323.01. Supports wide range of local charities including SNAP, Kids Inspire, and Aching Arms.
• Rotary Club of Brentwood à BecketcoreGTM or Marketing Partner · 1 January 2018Long-term partner and driving force behind Brentwood Half Marathon since 1982. Bakers has been title sponsor since 2018.
• HP (Hewlett-Packard)coreTechnology or IntegrationOfficial member of HP GSB Reference Site Program and HP Indigo Authorised Media Treatment Centre. Operates HP Indigo WS6900 digital presses and markets association with HP technology.
• BPIF (British Printing Industries Federation)coreOthersOfficial member of BPIF, demonstrating commitment to industry standards and professional printing practices.
• SedexminorOthersSedex member, indicating commitment to ethical supply chain practices.
• BSC (British Safety Council)minorOthersBSC member demonstrating commitment to health and safety standards.
• Young People in Print & Packaging (YPIPP)coreStrategic or Co-development PartnerPartnership facilitating introductions for school visits and career exploration in the print and packaging industry.
• Saint Francis HospiceminorGTM or Marketing PartnerCharity partner collaborating on Brentwood Half Marathon event.
• Brentwood TheatreminorGTM or Marketing PartnerLocal charity partner collaborating on Brentwood Half Marathon event and World Theatre Day celebrations.
• Brentwood Running ClubminorGTM or Marketing PartnerLocal partner collaborating on Brentwood Half Marathon event organisation.
• Essex Wildlife TrustminorStrategic or Co-development PartnerBakers MD Steve Baker officially opened new pond dipping platform at Hanningfield Reservoir Nature Discovery Park supported by Bakers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Avery Dennison: Global leader in pressure-sensitive label materials and finished labels with extensive UK operations. Comparable as a much larger incumbent across the same product category and value chain that Baker operates in (label materials via Baker Materials, finished labels via Baker Labels).
• CCL Industries: World's largest specialty label converter serving consumer products, healthcare, and industrial markets globally. Provides the upper-bound benchmark for label-printing scale and capability, including direct relationships with brand owners that Baker's trade-only model forgoes.
• Multi-Color Corporation (MCC): Global label solutions provider serving premier consumer product multinationals. Broad incumbent in the same product category — premium labels for FMCG, wine & spirits, healthcare — competing indirectly for some of Baker's converter/brand-owner customers.
• Coveris: Major European flexible packaging and label manufacturer. Directly relevant as an established competitor in BakPac's flexible packaging growth adjacency, where Coveris has scale and existing brand-owner relationships that Baker would need to build to compete.

Direct peers

• Reflex Labels: UK-based trade label manufacturer offering digital and flexo label printing with similar B2B trade focus. Directly comparable in product (self-adhesive labels), customer base (UK trade printers/converters), and service model (no minimum order, quick turnaround).
• Labelmakers Group: UK trade label printer producing self-adhesive labels for label converters and trade customers. Closely comparable in target segment (trade-only B2B), technology stack (digital printing), and no-minimum-order value proposition.
• Spear Labels: UK self-adhesive label manufacturer serving trade printers and converters with digital and flexo capabilities. Directly comparable in product category, customer profile, and UK geography.
• Ravenwood Packaging: UK-based label and packaging solutions provider specialising in digital label printing and finishing. Comparable in UK geography, digital-printing capability stack, and B2B focus.

Others

• Domino Printing Sciences: UK-based digital printing equipment manufacturer (and ink supplier) whose technology is used across the label-printing industry. Comparable as an adjacent ecosystem player — Baker operates HP Indigo and other digital presses, and partner-level relationships with equipment/ink vendors are material to capability.

Regional players

• Skanem: European label manufacturer with operations across Scandinavia, UK, and other European geographies. Comparable in product category and trade-channel focus; not directly competing in the UK on Baker's specific trade-only niche, but a relevant regional benchmark for European scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Baker_Labels
• YouTubeyoutube.com/channel/UCBoEiQSk38w4MH5GREwRh3w
• Facebookfacebook.com/BakerLabels
• LinkedInlinkedin.com/company/baker-labels
• Instagraminstagram.com/bakerlabels

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baker Self Adhesive Company