John Dixon & Associates

What John Dixon & Associates does

John Dixon & Associates (JDA) is a privately held national real estate auction firm headquartered in Marietta, Georgia, with a branch office in Myrtle Beach, South Carolina. Founded in 2000 by John L. Dixon—who has been in the auction business since 1976 and previously assisted the Resolution Trust Corporation and Fannie Mae in liquidating distressed assets—the firm conducts live auction events with simulcast online bidding across 20+ US states and Costa Rica. Its core offering is a quarterly Multi-Seller Real Estate Auction program in which multiple sellers pool marketing budgets and auction diverse properties (residential, commercial/industrial, farm/land, bank branches) at a single event using a proprietary simulcast internet bidding platform. Supporting services include buyer pre-qualification, seller advisory, broker participation (2% commission to referring brokers), and closing coordination.

JDA operates on a transaction-based revenue model with three primary streams: seller auction commission as a percentage of gross selling price, a 10% buyer's premium added to the high bid, and a 2% broker participation commission paid to qualifying real estate brokers who refer successful bidders. Down payment terms scale with property price (greater of $2,500 or 20% under $100K; 15% between $100K-$200K; 10% above $200K), with balances due within 30 days. The go-to-market combines event-driven live auctions at hotel conference facilities, direct-to-consumer outreach to financial institutions, REITs, hedge funds, FDIC, trustees, and individual property owners, plus a multi-channel marketing program (website, social media, email alerts, direct mail, podcasts, broker network).

The firm is asset-light and founder-led, with a small named team including CAI- and CCIM-credentialed auctioneers and the founder's son Drew Dixon as Director of Auction Operations. JDA holds no external funding, has no subsidiaries or parent company, and reports no revenue publicly, though it claims thousands of properties sold and hundreds of millions of dollars cumulatively raised for clients over its history.

Name

John Dixon & Associates

Legal name

John Dixon & Associates

Website

https://johndixon.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

John Dixon & Associates is a privately held national real estate auction firm that conducts live and simulcast-online auctions of residential, commercial, farm, and bank-owned properties for sellers including financial institutions, REITs, trustees, and individuals across 20+ US states.

Ownership category

akta.pro rank

Product category

Real Estate Auction Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Development Site & Entitlement/Planned Community Auctions (BPAJAEAI)

akta.pro secondary industries

Residential Real Estate Auctions (BPAJAEAA), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Foreclosure/REO & Distressed Property Auctions (BPAJAEAF), Luxury & High-Value Property Auctions (BPAJAEAE)

Keywords

• Real estate auctions
• Multi-seller auctions
• Simulcast bidding
• Property disposition
• Auction marketing

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Auction Commission: Commission charged to the seller as a percentage of the gross selling price of property, established by contract prior to the auction
2. Buyer's Premium: 10% buyer's premium added to the high bid amount to determine total contract price. Example: For each $10,000, a 10% buyer's premium of $1,000 is added for total purchase price of $11,000
3. Broker Participation Commission: 2% commission of the high bid (before buyer's premium) paid to qualified licensed real estate brokers whose prospect is the successful bidder and closes on the property

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

John Dixon & Associates is a national real estate auction firm that conducts live auction events with simulcast internet bidding for residential, commercial/industrial, farm and land, and bank-owned properties. Its flagship offering is a quarterly Multi-Seller Real Estate Auction program that pools multiple sellers into a single event, sharing marketing costs while amplifying buyer reach. Supporting services include buyer pre-qualification, selling-side property evaluation and auction execution, broker participation, and closing coordination.

Product overview

John Dixon & Associates (JDA) is a national real estate auction firm founded over 20 years ago that offers a comprehensive suite of auction services. The core offering is the Multi-Seller Real Estate Auctions program—a quarterly platform where multiple sellers combine marketing efforts to sell diverse property types at auction with reduced individual costs. JDA specializes in three main auction categories: Commercial/Industrial Auctions (retail, office, hospitality, healthcare, multi-family, religious properties), Farm & Land Auctions (acreage, timberland, horse farms, cattle ranches), and Residential Auctions (single family, multi-family, townhomes, condominiums, luxury homes). The company also offers specialty services including Bank Branch Auctions and Restaurant Auctions. Supporting services include buying and selling assistance with online/live bidding options, broker participation programs, and closing coordination. The auction formats offered include Absolute Auctions (no reserve) and Reserve Auctions, with multi-parcel bidding capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Seller Real Estate Auctions

Quantifiable outcome

• Hundreds of millions of dollars raised for clients through thousands of property sales
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• National Auctioneers AssociationcoreOthersProfessional membership organization. John Dixon served as past director, past trustee of NAA Education Institute, and is a member for over 30 years. The company maintains active membership and participation in NAA activities and education programs.
• Georgia Auctioneers AssociationcoreOthersState-level professional association. John Dixon served as past president, vice president, chairman and director, and is inducted into the GAA Hall of Fame. Drew Dixon also inducted into GAA Hall of Fame in 2015.
• Auctioneers Association of North CarolinaminorOthersState-level professional auctioneer association membership
• Florida Auctioneers AssociationminorOthersState-level professional auctioneer association for Florida-licensed auctioneers
• CCIM InstitutecoreOthersCommercial real estate's most influential professional organization. John L. Dixon holds the CCIM designation. The institute's members close $200 billion annually in commercial real estate deals.
• NAA Education InstitutecoreOthersAwards the Certified Auctioneers Institute (CAI) designation and Accredited Auctioneer Real Estate (AARE) designation. John Dixon serves as trustee. Multiple staff members hold CAI designation.
• National Association of REALTORSminorOthersAmerica's largest trade association representing over 1.3 million members in residential and commercial real estate

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ritchie Bros. Auctioneers: Ritchie Bros. is a global multi-billion-dollar auction powerhouse primarily for heavy equipment, vehicles, and commercial assets. While real estate is not its core, its simulcast model, buyer network scale, and institutional seller relationships make it an adjacent incumbent increasingly entering real estate auctions.
• Auction.com: Auction.com is the largest online residential real estate auction marketplace in the US, hosting bank-owned, foreclosure, and traditional listings with national buyer reach. While JDA combines live and simulcast auctions, Auction.com competes for the same institutional seller base (banks, servicers, investors) at much greater scale.

Direct peers

• Hudson & Marshall: Hudson & Marshall is one of the largest real estate auction firms in the US, conducting live and online auctions for banks, lenders, government agencies, and individuals. It directly competes with JDA for bank-owned and distressed real estate dispositions.
• Concierge Auctions: Concierge Auctions is a leading luxury real estate auction firm running time-limited online auctions for high-value residential properties, with a similar simulcast model. It directly competes for luxury and high-value sellers with comparable marketing intensity and global bidder reach.
• Williams & Williams Auctions: Williams & Williams is a major US real estate auction firm specializing in live and online auctions of residential, commercial, and land properties via simulcast technology. It competes head-to-head with JDA for bank REO and institutional seller mandates at scale.
• Tranzon Asset Services: Tranzon is a national network of independently-owned real estate auction companies running live and simulcast auctions for commercial, residential, and land properties. JDA's quarterly multi-seller model and simulcast platform mirror Tranzon's regional franchise approach.
• Schrader Real Estate and Auction Company: Schrader is a longstanding US real estate auction firm focused on farmland, commercial, and residential auctions using simulcast live/online bidding. It is a direct peer to JDA in farm & land and commercial auctions, serving similar seller and bidder demographics.
• Miedema Auctioneering: Miedema Auctioneering is a regional real estate and farm/land auction firm conducting live and online auctions in the Midwest and beyond. While smaller and more regional, it competes with JDA in farm & land and residential auctions via simulcast platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCw
• Facebookfacebook.com/JDAAuctions
• LinkedInlinkedin.com/company/john-dixon-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about John Dixon & Associates