What Destination Bornholm does

Destination Bornholm ApS is the official destination management organization for Bornholm, a Danish island in the Baltic Sea. Founded in 1992 and headquartered in Rønne, the company serves two principal customer sets: leisure tourists (individual travelers, families, and school groups) discovering and planning island visits, and a B2B membership network of 600+ local tourism businesses (hotels, restaurants, attractions, shops, activity providers). The organization serves as the central information and marketing authority for the island, coordinating destination promotion, analysis, and stakeholder development with Bornholms Regionskommune and Business Center Bornholm.

The company's core product is a multilingual digital platform anchored by the official travel portal bornholm.info, published in Danish, English, and German, and a free companion mobile app on iOS and Android with offline access, real-time venue availability filtering, location-based recommendations, and personalized favorites. The platform hosts structured directories of attractions, dining, accommodations, shopping, and transport; an open events calendar where members and non-members can submit listings; and a webshop for brochures, books, and maps. Distribution is omnichannel: the digital properties are supplemented by four physical tourist information offices in Rønne, Gudhjem, Allinge, and Nexø, plus active social channels (Facebook, Instagram, YouTube), an email newsletter, and a press/media services operation (image database, photographer network, journalist hosting) producing coverage in outlets including Forbes, NY Times, RTL, Aftonbladet, and Tara.

The business model combines three revenue streams. First, municipal funding from Bornholms Regionskommune is the primary financing source, supporting core destination marketing and analysis functions. Second, annual membership contributions from 600+ tourism businesses function as a recurring B2B subscription, with contribution rates adjusted by approximately 1% per year. Third, transactional webshop sales generate supplementary revenue. End-user access to the platform and app is free, with pricing for transport and accommodation determined by third-party providers (e.g., Bornholmslinjen ferries, DAT flights). The organization is currently executing the multi-stakeholder "Bornholms Turisme – hele året og på hele øen" project (running through July 2026 with funding from Danmarks Erhvervsfremmebestyrelse) to develop year-round tourism and distribute visitor flow across the island.

Name

Destination Bornholm

Legal name

Destination Bornholm ApS

Website

https://bornholm.info

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Destination Bornholm ApS is the official destination management organization for Bornholm island, Denmark, operating the multilingual bornholm.info travel portal, mobile app, and four physical tourist information offices to serve leisure visitors and 600+ member tourism businesses.

Ownership category

akta.pro rank

Product category

Tourism Destination Marketing

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

School Group & Curriculum-Led Trips (THAKAGAB)

Keywords

• Destination marketing organization
• Tourism information services
• Travel planning portal
• Tourist information centers
• Digital travel platform

Headquarters

HQ city

Rønne

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Membership contributions: Annual membership fees from tourism businesses on Bornholm. Over 600 member companies. Contribution rates adjusted annually with 1% annual increase.
2. Municipal funding: Primary financing from Bornholms Regionskommune for destination marketing and analysis work.
3. Webshop sales: Sales of brochures, books, maps, and miscellaneous items through bornholm.info webshop.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Destination Bornholm ApS operates the official tourism platform for the Danish island of Bornholm, delivering multilingual travel information (Danish, English, German) through the bornholm.info website and iOS/Android mobile app. The organization provides curated directories of attractions, accommodations, dining, events, and transport, supplemented by four physical tourist information offices in Rønne, Gudhjem, Allinge, and Nexø. A membership program serves 600+ tourism businesses with marketing support, an image database, and cooperative campaigns.

Product overview

Destination Bornholm operates a unified digital tourism platform centered on the official travel guide website (bornholm.info) and a mobile application for iOS and Android. The core offering includes a comprehensive directory of attractions, accommodations, restaurants, and transport options, supplemented by an events calendar, tourist information services at four physical locations, and a webshop for travel merchandise. Business members can access additional tools including an image database, event registration, and marketing resources through the membership program.

Differentiator

Problem solved

Functional benefit

Products and services

• Bornholm Travel Guide Website (bornholm.info) Official digital travel guide portal for Bornholm island, providing comprehensive information about attractions, accommodation, dining, events, and transport, available in Danish, English, and German. Targeted at individual travelers and families planning a visit to Bornholm.
• Bornholm Mobile Application Official free travel guide app for iOS and Android devices, offering offline access to experiences, real-time event information, location-based recommendations showing nearest open venues first, and personalized favorite lists. Targeted at leisure tourists visiting Bornholm.
• Events Calendar Online event calendar platform where members and non-members can submit events for visitors to discover experiences, activities, and festivals happening on Bornholm. Targeted at tourists seeking activities and event organizers.
• Tourist Information Service In-person and digital tourist information services provided at locations in Rønne, Gudhjem, Allinge, and Nexø, offering personalized assistance for visitors to Bornholm. Targeted at individual travelers arriving on the island.
• Business Member Services Annual membership program providing benefits including access to image database, event registration, marketing tools, networking events, and participation in tourism development projects. Targeted at hotels, restaurants, attractions, shops, and activity providers on Bornholm (600+ members).
• Bornholm Webshop Online shop offering brochures, books, maps, and other travel-related merchandise for visitors planning trips to Bornholm. Targeted at tourists seeking physical travel guides and souvenirs.

Quantifiable outcome

• 37% of Bornholm retail turnover comes from tourists, generating ~900 million DKK annually
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Foreningen Freias VennercoreStrategic or Co-development Partner · 1 January 2026Collaboration on marketing initiatives using the historic 129-year-old schooner Freia as a platform to bring Bornholm closer to Danish audiences. Joint pilot project creating a Bornholm market enclave in Aarhus with local products, cultural experiences, and live music. Aimed at making the Aarhus voyage an annual tradition.
• Business Center BornholmcoreStrategic or Co-development PartnerProject partnership on 'Bornholms Turisme – hele året og på hele øen' initiative focused on developing year-round tourism and spreading tourism geographically across the island. Includes business development, networking, and competence building for tourism businesses.
• Bornholms RegionskommunecoreStrategic or Co-development PartnerMunicipal support for destination marketing and analysis work. Co-funder of tourism development projects including the year-round tourism initiative. Provided funding for retail trade analysis conducted with Sweco.
• DAT (Danish Air Transport)minorGTM or Marketing PartnerAirline partner flying to Bornholm offering 110% CO2 compensation through tree planting for all flights. Flight duration 35 minutes from Copenhagen. Provides competitive pricing from 299 DKK.
• BornholmslinjenminorGTM or Marketing PartnerFerry operator providing transport to Bornholm from Ystad (1h 20min fast ferry), Køge (5.5h overnight), and Sassnitz (3h 20min). Part of transportation ecosystem featured on the portal.
• Jesper Westley PhotographyminorOthersRecommended photographer for press visits to Bornholm, one of several photographers listed for media professionals.
• BOFA (Bornholms Affaldsbehandling)minorStrategic or Co-development PartnerWaste management company working towards the goal that all waste on Bornholm should be recycled. Part of the 'Bright Green Island' sustainability initiative.
• BEOF (Bornholms Energi og Forsyning)minorStrategic or Co-development PartnerEnergy and utility company supporting Bornholm's renewable energy production from sun, wind, and biomass. Contributes to the island's goal of being fossil-free by 2040.
• VisitDenmarkminorGTM or Marketing PartnerNational tourism organization providing market profiles, statistics, and destination monitoring dashboard for Bornholm tourism actors.

Scale indicators5 records

Recent moves5 records

Expansion highlights7 records

Broad incumbents

• VisitDenmark: VisitDenmark is the national tourism organization of Denmark and an existing partner of Destination Bornholm. Operates as a broader incumbent providing country-level marketing, market intelligence, and statistics that Destination Bornholm leverages for its island-level destination marketing work.

Direct peers

• Visit Jersey: Visit Jersey is the official tourism organization for Jersey, a small European island destination with a comparable DMO model. Both organizations operate member-based destination marketing, visitor information services, multilingual digital platforms, and physical tourist offices serving similar international leisure markets.
• Destination Gotland (Region Gotland): Destination Gotland manages tourism for the Swedish island of Gotland, a comparable Nordic island destination. Operates as the official destination marketing organization with similar visitor information services, multilingual platforms, and target markets (Scandinavian/German leisure travelers) overlapping with Destination Bornholm.
• Visit Åland: Visit Åland is the official tourism organization for the Åland Islands, a small Nordic archipelago between Sweden and Finland. Operates with a similar small-team DMO model serving comparable markets (Scandinavian, Finnish, German leisure travelers) and offering similar visitor information, multilingual content, and member services.
• Visit Guernsey: Visit Guernsey is the official tourism organization for Guernsey, a small European island destination with a comparable DMO model. Both operate as member-based destination marketing organizations serving similar international leisure travel segments with multilingual digital platforms and physical visitor services.
• Visit Isle of Man: Visit Isle of Man is the official tourism organization for the Isle of Man, a small European island destination with a comparable DMO structure. Operates member-based destination marketing, multilingual digital platforms, and visitor services targeting international leisure travelers in similar segments to Destination Bornholm.
• Visit Faroe Islands: Visit Faroe Islands is the official destination marketing organization for the Faroe Islands — a Nordic archipelago with a similar small-island DMO structure. Comparable in mission (visitor information, member services, destination marketing), target markets (Germanic/Scandinavian leisure travelers), and scale to Destination Bornholm.
• Tourism Tasmania: Tourism Tasmania is the official destination marketing organization for the Australian island state of Tasmania. Operates a comparable DMO model focused on island tourism with international target markets, award-winning campaigns, and member services that mirror Destination Bornholm's structure, despite operating in a different geography.
• Visit Iceland: Visit Iceland is the official destination marketing organization for Iceland, a Nordic island destination with a comparable DMO structure. Operates similar visitor information, multilingual digital platforms, and member services targeting the same German and Scandinavian leisure travel markets that Destination Bornholm competes for.
• Visit Malta: Visit Malta is the official tourism organization for Malta, a Mediterranean island destination with a comparable DMO structure. Operates visitor information services, multilingual platforms, and destination marketing campaigns serving European leisure travelers with overlapping source markets to Bornholm's German and Scandinavian visitor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/destinationbornholm1
• Facebookfacebook.com/destinationbornholm
• Instagraminstagram.com/destinationbornholm
• LinkedInlinkedin.com/company/destination-bornholm

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Destination Bornholm