VisitGuernsey
- Company typePrivate
- Founded-
- HeadquartersSt Peter Port, Guernsey
- Headcount1–10
- GTM typeB2B
- OfferingServices
VisitGuernsey firmographics
Firmographics- Name
- VisitGuernsey
- Legal name
- VisitGuernsey
- Website
- https://guernseytrademedia.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
VisitGuernsey industry classification
Industry- Product category
- Tourism Marketing Services
- NAICS
- Convention and Visitors Bureaus (561591)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)
- akta.pro secondary industry
- Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)
Keywords
Where VisitGuernsey is headquartered
LocationHeadquarters
- HQ city
- St Peter Port
- HQ country
- Guernsey
Offices1 record
Markets served
VisitGuernsey business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
VisitGuernsey product offering
Product offeringCore offering
VisitGuernsey is the official tourism marketing organization for the Islands of Guernsey, providing travel trade partners with marketing materials, product details, industry news, and partnership support. It offers an integrated suite of resources including the VisitGuernsey App (walking, swimming and cycling routes), a Media Asset Library of 400+ images and videos, multiple industry toolkits (brand, media, campaign, digital, social media, filming), specialized guides (accommodation, cruise, accessibility, group travel, events), an interactive Data Dashboard for visitor statistics, the Tourism Strategy framework, and The Ambassador Scheme partnership program.
Product overview
VisitGuernsey is the official tourism marketing organization for the Islands of Guernsey, operating a platform-based offering that combines digital tools, marketing resources, and data services. The core product is the VisitGuernsey App (mobile application with walking, swimming and cycling routes) supported by an Asset Library of 400+ images and videos. The portfolio includes multiple specialized toolkits (Brand Guide, Media Toolkit, Campaign Toolkit, Digital Toolkit, Social Media Toolkit, Filming Toolkit, Accommodation Guide, Cruise Operator Guide, Accessibility Guide, Group Travel Guide, Events Guide) for industry partners. Additional offerings include the Tourism Strategy framework, Data Dashboard for visitor statistics, and The Ambassador Scheme partnership program. The platform targets travel trade professionals including carriers, agents, accommodation providers, events organizers, and attractions.
Differentiator
Problem solved
Functional benefit
Products and services
- VisitGuernsey App Mobile application containing detailed walking, swimming and cycling routes to help visitors explore the islands of Guernsey. Distributed via app stores and promoted to travel trade partners for their guests.
- Media Asset Library
- Data Dashboard
- Tourism Strategy
- The Ambassador Scheme
- Partnership Packages
- Brand Guide
- Media Toolkit
- Campaign Toolkit
- Digital Toolkit
- Social Media Toolkit
- Filming Toolkit
- Accommodation Guide
- Cruise Operator Guide
- Accessibility Guide
- Group Travel Guide
- Events Guide
- Training Opportunities
Quantifiable outcome
- 68 Net Promoter Score indicating strong visitor satisfaction
- +2 more outcomes
Companies that use VisitGuernsey
Customer profileSegments3 records
Ideal customer profiles3 records
VisitGuernsey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
VisitGuernsey partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Travel Trade Industry PartnerscoreVisitGuernsey partners with carriers, agents, accommodation providers, events, on-island transport, and excursions and attractions. These partners sell, promote, or represent the Islands of Guernsey. VisitGuernsey offers free marketing toolkits and paid partnership packages to support partner businesses.
- Accommodation ProviderscoreAccommodation providers on the islands partner with VisitGuernsey to access marketing opportunities, both free and paid, to reach visitors. VisitGuernsey provides dedicated accommodation guides and support for this segment.
- Activity and Event ProviderscoreActivity and event providers partner with VisitGuernsey for marketing opportunities to promote their offerings to visitors. The partnership includes access to events guide and campaign calendar.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
VisitGuernsey competitors and assessment
Company assessmentDirect peers
- VisitScotland: VisitScotland is the national tourism body for Scotland, operating as a government-backed destination marketing organization. It promotes Scotland to domestic and international visitors with similar marketing, partnership, and data dashboard functions to VisitGuernsey.
- VisitBritain: VisitBritain is the national tourism agency for Great Britain, operating as a government-backed destination marketing organization. It promotes the UK to international visitors and works with travel trade partners, similar to VisitGuernsey's mandate but at a significantly larger scale.
- Visit Wales: Visit Wales is the national tourism body for Wales, operating within the Welsh Government as a destination marketing organization. It serves a similar partner enablement function with toolkits, training, and partnership programs comparable to VisitGuernsey's offerings.
- Tourism Ireland: Tourism Ireland is the official tourism body for the island of Ireland, operating as a destination marketing organization promoting the island to international visitors. It has a similar B2B trade partner model and marketing toolkit structure to VisitGuernsey.
- Visit Malta: Visit Malta is the national tourism body for Malta, operating as a government-backed destination marketing organization. It promotes Malta to international visitors with similar marketing, partnership, and data functions to VisitGuernsey but at a larger scale.
- Visit Cyprus: Visit Cyprus is the official tourism body for Cyprus, operating as a destination marketing organization promoting the island to international visitors. It has a similar travel trade partner enablement model and asset library structure to VisitGuernsey.
- Tourism New Zealand: Tourism New Zealand is the national tourism body for New Zealand, operating as a government-backed destination marketing organization. It promotes New Zealand to international visitors with similar marketing campaign, partnership, and data functions to VisitGuernsey at a significantly larger scale.
- Visit Isle of Man: Visit Isle of Man is the official tourism body for the Isle of Man, a British Crown Dependency similar to Guernsey in size and governance structure. It operates with the same destination marketing mandate, targeting travel trade partners and local tourism businesses with marketing resources and partnership programs.
- Visit Jersey: Visit Jersey is the official tourism body for the Bailiwick of Jersey, the other major Channel Island. It operates as a destination marketing organization with the same mandate, partner enablement model, and B2B trade portal structure as VisitGuernsey, making it the most directly comparable peer.
- Visit Faroe Islands: Visit Faroe Islands is the official tourism body for the Faroe Islands, a small North Atlantic archipelago. It operates as a destination marketing organization with similar scope and challenges to VisitGuernsey in promoting a small island destination to international visitors.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
VisitGuernsey social profiles
Digital presenceVisitGuernsey financial estimates
Financial estimateRevenue estimate
Valuation estimate
VisitGuernsey leadership team
Management profileNumber of profiles
VisitGuernsey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VisitGuernsey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VisitGuernsey
What does VisitGuernsey do?
VisitGuernsey is the official tourism marketing organization for the Islands of Guernsey, providing travel trade partners with marketing materials, product details, industry news, and partnership support. It offers an integrated suite of resources including the VisitGuernsey App (walking, swimming and cycling routes), a Media Asset Library of 400+ images and videos, multiple industry toolkits (brand, media, campaign, digital, social media, filming), specialized guides (accommodation, cruise, accessibility, group travel, events), an interactive Data Dashboard for visitor statistics, the Tourism Strategy framework, and The Ambassador Scheme partnership program.
Is VisitGuernsey a public or private company?
VisitGuernsey is a private company. It is classified as state government owned and is currently operating.
When was VisitGuernsey founded?
VisitGuernsey was founded in -1. It employs 1 to 10 people.
Where is VisitGuernsey based?
VisitGuernsey is headquartered in St Peter Port, Guernsey.
Who are VisitGuernsey's main competitors?
Direct peers on record are VisitScotland, VisitBritain, Visit Wales, Tourism Ireland, Visit Malta, Visit Cyprus, Tourism New Zealand, Visit Isle of Man, Visit Jersey and Visit Faroe Islands.
Does VisitGuernsey have an API?
No public API is recorded for VisitGuernsey.
What industry is VisitGuernsey in?
VisitGuernsey's product category is Tourism Marketing Services. Its primary akta.pro industry code is THAKABAH, Inbound/Local Retail Travel Agencies (Destination Booking Offices), with a secondary code of THAAAGAF, Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized). Its NAICS code is 561591 and its SIC code is 7900.