ProUnitas

What ProUnitas does

ProUnitas is a Houston, Texas-based 501(c)(3) nonprofit that builds and operates PurpleSENSE, a cloud-based student support technology platform delivered to K-12 school districts. The platform is built on AWS infrastructure and provides an early-warning system that includes a "Traffic Light" alert mechanism to flag at-risk students, capture interventions, and track outcomes across cohorts. ProUnitas holds SOC 2 certification and advertises 99% uptime, addressing the security and reliability requirements that gate district procurement.

The business model is a per-school annual subscription priced at $3,000, split between the school district ($2,000) and donor contributions ($1,000) channeled through the Adopt-A-School fundraising program, which has raised approximately $700,000 to date. Go-to-market is direct enterprise sales into district leadership, supplemented by quarterly Think Tanks that convene practitioners and create a community-led channel. The company is broadening its product surface with a FACE (Family and Community Engagement) module and a forthcoming CCMR (College, Career, and Military Readiness) tracking feature, and has formalized a leadership team including CEO Adeeb Barqawi, CPO Edith Rahimian, Chief District Success Officer Albert Wei, and CISO Michael Magyar. The organization is a single-product, single-segment company with a workforce of approximately 20 staff.

Name

ProUnitas

Legal name

ProUnitas Inc.

Website

https://prounitas.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ProUnitas is a Houston-based 501(c)(3) nonprofit that operates PurpleSENSE, a cloud-based K-12 student support platform on AWS that flags at-risk students and tracks interventions, sold to school districts at $3,000 per school per year with donor co-funding.

Ownership category

akta.pro rank

Product category

K-12 Student Support Software

NAICS

Educational Services (611), Educational Support Services (6117)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Special Education (IEP/504) & Student Support Case Management (EDAFAEAI)

akta.pro secondary industries

Behavioral Intervention & PBIS Supports (Tiered, Gen Ed) (EDAJAGAL), K–12 Support & School Improvement Nonprofits (BPAGADAB)

Keywords

• Student support software
• K-12 education technology
• School district platform
• Student intervention tools
• Education data analytics

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. School Subscription Licensing: ProUnitas charges a single predictable annual fee per school for access to PurpleSENSE technology platform plus comprehensive coaching support. The total cost is $3,000 per school per year, with approximately $2,000 covered by the school district and $1,000 subsidized through the Adopt-A-School donor program. No per-user fees or surprise charges for training or support.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels5 records

Core offering

ProUnitas develops and operates PurpleSENSE, a cloud-based student support and intervention platform sold to K-12 school districts. The platform centralizes identification of at-risk students and coordinates responses among counselors, teachers, administrators, and families, replacing fragmented spreadsheets and siloed student information systems. It is offered as a per-school annual subscription at $3,000 per school per year, hosted on AWS.

Product overview

ProUnitas operates as a single-product nonprofit technology organization offering PurpleSENSE as its core unified platform for student support coordination in school districts. The product portfolio consists of PurpleSENSE (the central technology platform), the Bold Decisions awareness initiative (a collaborative community and case-study program), and the Adopt-A-School annual fundraising program. PurpleSENSE itself is not a multi-module add-on platform — it is a comprehensive, all-in-one student support system that combines early identification, referral management, community partnership coordination, behavioral threat assessment, chronic absenteeism tracking, time tracking, and compliance documentation into a single platform integrated with districts' existing Student Information Systems.

Differentiator

Problem solved

Functional benefit

Brands

• PurpleSENSE: A secure student support technology platform that unifies student support systems, enabling school districts to coordinate interventions, track student outcomes, and ensure timely support for students.

Products and services

• PurpleSENSE PurpleSENSE is a cloud-based student support and intervention platform sold to K-12 school districts. It centralizes identification of at-risk students and coordinates multi-stakeholder responses among counselors, teachers, administrators, and families. The platform is hosted on AWS, priced at $3,000 per school per year, and replaces fragmented spreadsheets, email, and siloed student information systems with a unified early-warning and intervention workflow.

Quantifiable outcome

• 60% reduction in administrative busy work
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature16 records

Partnerships

One partnership is on record.

• Amazon Web ServicescoreTechnology or IntegrationCloud infrastructure provider hosting PurpleSENSE platform data in secure, encrypted cloud storage. AWS provides the underlying technical infrastructure for the student support platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights12 records

Regional players

• Aeries Software: Aeries is a K-12 SIS provider with particularly strong penetration in California districts. It is comparable to ProUnitas's SIS integration partners and a relevant regional peer where districts may evaluate student support add-ons alongside the core SIS.

Broad incumbents

• PowerSchool: PowerSchool is the dominant K-12 Student Information System vendor in North America, serving the majority of school districts. As PurpleSENSE's integration partner and largest potential competitive threat, PowerSchool's existing district contracts and acquisition strategy (e.g., Kickboard, Schoology) position it to bundle competing student support features over time.
• Infinite Campus: Infinite Campus is one of the largest K-12 SIS providers, serving thousands of districts with student records, scheduling, and gradebook functionality. As a broad incumbent SIS, it could expand into behavioral and student support coordination adjacent to PurpleSENSE's core product.
• Tyler Technologies (Tyler SIS): Tyler Technologies provides a K-12 SIS solution (Tyler SIS) primarily serving Texas and other state districts. Geographic overlap with ProUnitas's Houston base makes Tyler a relevant adjacent incumbent whose SIS footprint could be a distribution channel or competitive threat.

Emerging players

• Paper: Paper provides 24/7 online tutoring and student mental health support directly to K-12 students. It is comparable to PurpleSENSE in addressing the broader student mental health and support gap in K-12, though it operates as a direct-to-student service rather than a district case management platform.

Direct peers

• Frontline Education: Frontline Education provides K-12 administrative and student support software including special education case management, RTI/MTSS tracking, and student wellness workflows. It overlaps with PurpleSENSE on student support case management and compliance documentation for districts.
• Panorama Education: Panorama Education provides a student success platform covering SEL, behavior, and MTSS for K-12 districts. Comparable to PurpleSENSE in its focus on coordinating non-academic supports, though Panorama places greater emphasis on survey-based SEL measurement and broader district-wide analytics.
• LiveSchool: LiveSchool is a K-12 student behavior tracking and PBIS platform that helps schools log behavior incidents, manage rewards, and coordinate interventions. It is comparable to PurpleSENSE in the behavioral support and referral coordination space, though its feature set is narrower.
• Branching Minds: Branching Minds is a K-12 MTSS/RTI platform that helps schools identify student needs, coordinate interventions, and track academic and behavioral supports. It is the most direct competitor to PurpleSENSE in the student support coordination category, with overlapping workflows around referrals, progress monitoring, and tier-based intervention tracking.
• Kickboard (PowerSchool): Kickboard is a student behavior tracking and PBIS platform for K-12 schools, now part of PowerSchool. It overlaps with PurpleSENSE on behavior incident tracking, referral workflows, and student support documentation, though it is narrower in scope than PurpleSENSE's mental health and basic-needs coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProUnitas