Bone's Restaurants

What Bone's Restaurants does

Bone's Restaurants is a privately held Danish casual dining chain founded in 1990 that operates an American-themed BBQ concept, headquartered in Herning, Denmark. The company runs 28+ restaurants across Denmark plus a location in Nuuk, Greenland, and employs between 501 and 1,000 staff. Its core offering centers on ribs, burgers, grilled meats, and an all-you-can-eat salad bar served in a dining room decorated with American memorabilia, with revenue generated through dine-in service, takeaway, and catering. The business model is asset-heavy and consumer-discretionary, monetized primarily through per-cover checks at full-service restaurants, supplemented by takeaway orders (some routed through the Wolt delivery platform) and event/group catering.

The company monetizes through a multi-tiered pricing and loyalty architecture designed to maximize visit frequency across demographic segments. Programs include Family Club (family-focused), Club 65 (seniors), Early Birdy (early-day discounts), and dedicated student, veteran, and conscript offers, alongside a mobile app. Recent product extensions include the Grill Selv Box (a DIY BBQ kit for at-home consumption) and the Pepsi Float, indicating incremental attempts to broaden the ticket and occasion set beyond the in-restaurant dining experience. No technology platform or AI capability is disclosed; operations appear to rely on conventional POS, loyalty, and third-party delivery infrastructure. No M&A activity, funding rounds, or leadership changes are publicly reported.

Name

Bone's Restaurants

Legal name

Bone's

Website

https://bones.dk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bone's Restaurants is a Danish American-themed BBQ casual dining chain, founded in 1990 and headquartered in Herning, operating 28+ restaurants across Denmark and Nuuk, Greenland, serving families and casual diners via dine-in, takeaway, and catering.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

akta.pro secondary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Casual dining restaurants
• American BBQ cuisine
• Event catering services
• Family restaurant chain
• Restaurant takeaway service

Headquarters

HQ city

Herning

HQ country

Denmark

HQ region

Europe

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Dining: Revenue from dine-in customers at 28+ restaurant locations across Denmark, featuring all-you-can-eat options including spareribs, salad bar, and soft ice cream. Customers pay per meal with optional upgrades and beverages.
2. Take Away: Revenue from take away orders placed online, via phone, or in-restaurant for customers to enjoy at home. Includes lunch and dinner options with family-size boxes and individual items.
3. Catering Services: Customized catering for events including confirmations, graduation parties, corporate events, birthdays, summer parties, and Christmas parties. Menu options include spareribs, tri-tip, beef tenderloin, salads, and desserts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bone's Restaurants operates a chain of American-style BBQ restaurants in Denmark, serving dine-in meals built around signature spareribs, burgers, steaks, and an all-you-can-eat salad bar and soft ice cream. Beyond dine-in, the company sells Bone's Take Away meals for pickup or delivery and provides Bone's Catering for private and corporate events such as birthdays, confirmations, graduations, and Christmas parties. Customers also access the Family Club free loyalty program and the Bone's mobile app for bookings, ordering, and member benefits.

Product overview

Bone's Restaurants is a Danish-American BBQ restaurant chain operating as a single unified brand with multiple service offerings. The core product is the restaurant dining experience featuring authentic American BBQ cuisine including spareribs, steaks, and burgers. Supporting services include Bone's Take Away (food ordering for pickup/delivery), Bone's Catering (off-site event catering), and the Bone's App (mobile ordering and booking platform). The brand also operates loyalty programs including Family Club (with Happy Ribs birthday benefit) and discount programs such as Early Birdy (15% off for early diners) and Club 65 (20% off for seniors). Recent additions include the Pepsi Float beverage and Grill Selv Box meal kit. The chain operates approximately 28+ locations across Denmark plus one in Nuuk, Greenland.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Bone's (Dine-in)
• Bone's Take Away
• Bone's Catering
• Bone's Mobile App
• Grill Selv Box
• Pepsi Float
• Bone's Gift Cards (Gavekort)

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• WoltcoreChannel Partner/ Reseller/ DistributorWolt serves as the delivery partner for Bone's restaurants, providing last-mile delivery services for take away orders in Denmark. The partnership enables Bone's to offer delivery to customers within 10km of participating restaurant locations. Delivery pricing varies based on distance from restaurant to customer address. This partnership extends Bone's reach beyond physical dine-in and take away pickup options.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Wolt: Delivery aggregator partner of Bone's, providing last-mile delivery for take-away orders across Denmark. Relevant as the channel partner enabling Bone's delivery extension, and as a competitor in the broader food service ecosystem for consumer mindshare.

Direct peers

• Restaurant Flammen: Danish all-you-can-eat BBQ and buffet restaurant chain with similar family-style positioning, value-oriented pricing, and broad Danish geographic presence. Most directly comparable on dining format and value proposition.
• Sunset Boulevard: Danish casual dining chain serving American-style burgers, ribs, and cocktails in a family-friendly atmosphere. Closely comparable concept, target customer (families/young adults), and Danish footprint.
• Jensens Bøfhus: Denmark's largest steakhouse chain, offering casual full-service American-inspired dining across multiple Danish cities. Directly comparable as a multi-location Danish casual dining chain with family positioning, table service, and similar price points.
• Café Vivaldi: Danish casual dining chain with multiple locations across Denmark offering family-friendly meals at accessible price points. Comparable in scale, multi-location operating model, and family customer focus.
• DIVA Restaurant & Bar: Italian-inspired Danish casual dining chain with full-service restaurants across Denmark. Comparable on multi-location full-service casual dining format and family/groupon dining occasions.
• Meyers Deli: Danish casual dining concept by Claus Meyer with multiple Copenhagen-area locations. Comparable on Danish full-service casual dining with quality positioning and family-friendly atmosphere.

Broad incumbents

• Chili's Grill & Bar: US-headquartered casual dining chain featuring ribs, burgers, and fajitas in a family-friendly atmosphere. Comparable on BBQ/casual American menu, multi-location full-service model, and value-oriented positioning.
• Applebee's: Global casual dining chain with broad American menu including ribs, burgers, and family meals. Comparable on full-service casual dining format, value-oriented pricing, and family/groupon occasion targeting.
• Texas Roadhouse: Large US-based casual dining chain specializing in steaks, ribs, and American BBQ. Comparable on BBQ category leadership, family-friendly positioning, and casual full-service operating model, though at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bone's Restaurants