Nature Cos
Nature Cos is a privately held French organic cosmetics company that develops, manufactures, and sells certified-organic makeup, skincare, fragrances, and children's care products through five sub-brands via DTC e-commerce, B2B resellers, and French retail.
- Company typePrivate
- Founded2002
- HeadquartersBourg-de-péage, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nature Cos does
Nature Cos is a privately held French organic cosmetics company founded in 2002 in the Drôme region of France, headquartered in Bourg-de-Péage. The company develops, manufactures, and distributes certified-organic beauty products through a portfolio of five sub-brands — Couleur Caramel (pioneering professional bio makeup), Miss W Pro (trendy organic makeup for younger consumers), Green Skincare (face and body skincare with targeted ranges such as HYDRA, JEUNESSE+, CLARTÉ, SENSI, PURETÉ+), Les Senteurs Gourmandes (gourmand fragrances), and TooFruit (organic personal care for children). Core product technology centers on bio-certified formulations (Ecocert Cosmos Organic) featuring natural active ingredients such as argan, sesame, jojoba, shea, and apricot oils, alongside proprietary refillable/rechargeable packaging systems spanning lipsticks, eyeshadows, mascaras, foundations, and skincare creams, and bio-sourced nail polish formulations. The business operates a hybrid go-to-market combining direct-to-consumer e-commerce through naturecos.com, a B2B professional reseller program (Espace Pro) serving makeup artists, beauty salons, and organic cosmetics retailers, and a network of physical points of sale in France, with pricing spanning roughly €7 to €89 and a loyalty program awarding points per euro spent.
Nature Cos firmographics
Firmographics- Name
- Nature Cos
- Legal name
- Nature Cos
- Website
- https://naturecos.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nature Cos is a privately held French organic cosmetics company that develops, manufactures, and sells certified-organic makeup, skincare, fragrances, and children's care products through five sub-brands via DTC e-commerce, B2B resellers, and French retail.
- Ownership category
- akta.pro rank
Nature Cos industry classification
Industry- Product category
- Organic Cosmetics Manufacturing
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)
- akta.pro secondary industries
- Natural/Organic & Clean Skincare (CRABAAAH), Natural & Clean Fragrance (CRABADAG)
Keywords
Where Nature Cos is headquartered
LocationHeadquarters
- HQ city
- Bourg-de-péage
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Nature Cos business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales (B2C): Primary revenue stream through direct-to-consumer e-commerce sales of branded organic cosmetics including Couleur Caramel, Miss W Pro, Green Skincare, Les Senteurs Gourmandes, and TooFruit products. One-time purchase model with individual product transactions.
- Professional Reseller Network (B2B): B2B revenue through authorized reseller program (Espace Pro) targeting professional makeup artists, beauty salons, and organic cosmetics retailers who purchase wholesale quantities for resale.
- Loyalty Program: Nature Cos operates a loyalty program (Programme de fidélité) where customers earn 1 point per euro spent, creating repeat purchase incentives and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full-price retail products across all brands |
| Unit Pricing | Pay-as-you-go | Anti-Gaspi (waste reduction) sale items |
| Other | Multi-year contract | Professional/B2B Reseller pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Nature Cos product offering
Product offeringCore offering
Nature Cos manufactures and sells certified organic cosmetics (makeup, skincare, fragrance, and children's personal care) under a portfolio of five sub-brands — Couleur Caramel (professional organic makeup), Miss W PRO (trendy organic makeup), Green Skincare (organic facial and body skincare), Les Senteurs Gourmandes (gourmand fragrances), and TooFruit (organic personal care for children). Products are Ecocert Cosmos Organic certified, feature organic active ingredients, and many are offered in rechargeable/refillable packaging. The company sells primarily through its own naturecos.com e-commerce store and an Espace Pro B2B reseller network.
Product overview
Nature Cos is an e-commerce platform for organic and natural cosmetics operating as a multi-brand portfolio under the Nature Cos parent company. The offering consists of five distinct sub-brands: COULEUR CARAMEL (pioneering professional organic makeup), Miss W PRO (trendy professional makeup for modern consumers), GREEN SKINCARE (French organic skincare with targeted ranges for different skin concerns), Les Senteurs Gourmandes (gourmand fragrances), and TOOFRUIT (organic products for children). Products span makeup categories (teint, eyes, lips, nails, accessories) and skincare categories (face care, body care, children's care, fragrances). Many products are offered in rechargeable/refillable formats for eco-responsibility. The company emphasizes bio-certified, natural ingredients and performs alongside conventional cosmetics while being environmentally conscious.
Differentiator
Problem solved
Functional benefit
Brands
- Couleur Caramel: Pioneer of bio makeup offering professional quality cosmetics with high pigmentation and long-lasting formulas enriched with organic active ingredients.
- Miss W Pro
- Green Skincare
- Les Senteurs Gourmandes
- TooFruit
Products and services
- Couleur Caramel Pioneering professional organic makeup brand offering foundations, eyeshadows, mascaras, lipsticks, blushes, nail polishes, and accessories with high pigmentation and long-wear formulas enriched with organic active ingredients (argan oil, sesame oil, jojoba oil, shea butter, apricot oil). Marketed for both consumers and professional makeup artists.
- Miss W PRO Trendy professional-origin organic makeup brand targeting modern women. Offers foundations, eyeshadows, mascaras, lipsticks, brushes, sponges, and accessories with a creative, pop aesthetic while maintaining organic and ethical credentials.
- Green Skincare French organic skincare range offering facial and body care — cleansers, serums, creams, masks, oils, and devices — organized into targeted ranges (HYDRA, JEUNESSE+, JEUNESSE, CLARTÉ, SENSI, PURETÉ+, SÉRÉNITÉ, ÉNERGIE CORPS, SILHOUETTE+).
- Les Senteurs Gourmandes (Gourmand Scents) Fragrance brand featuring gourmand scents created by an in-house perfumer. Offers eaux de parfum (perfumes), eaux parfumées (scented waters), eaux de Cologne, and gift coffret sets.
- TooFruit
Quantifiable outcome
- Professional adoption by makeup artists for television and demanding conditions
- +1 more outcomes
Companies that use Nature Cos
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles4 records
Nature Cos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nature Cos partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tree-NationminorNature Cos partners with Tree-Nation for carbon footprint tracking, displaying CO2 tracking labels on the website to demonstrate environmental commitment and transparency regarding the company's carbon emissions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Nature Cos competitors and assessment
Company assessmentEmerging players
- Kosas: US clean color cosmetics brand combining makeup performance with skincare actives, intersecting Nature Cos's 'makeup-as-skincare' positioning with strong Sephora-scale distribution.
- RMS Beauty: US clean beauty makeup brand founded by a professional makeup artist, directly comparable to Couleur Caramel's pro-artist organic positioning but with stronger North American presence.
Direct peers
- Lavera: German natural cosmetics brand with broad makeup and skincare assortments carrying Natrue certification, operating in the same European certified-organic competitive set.
- Avril Beauté: French organic cosmetics brand with broad makeup and skincare assortments at accessible price points, competing for the same conscious-beauty French consumer with organic certifications.
- Pai Skincare: UK-based certified organic skincare brand targeting sensitive skin, comparable to Nature Cos's Green Skincare line in organic credentials and direct-to-consumer model.
- Zao: French organic and refillable makeup brand offering certified bio cosmetics with a similar eco-design ethos and rechargeable packaging system, directly competing in the professional organic makeup category.
- Melvita: French pioneer in organic beauty with skincare, body care, and select makeup, sharing Nature Cos's Drôme-region French heritage and Ecocert-certified positioning.
Broad incumbents
- Ilia Beauty: US-based clean beauty brand focused on hybrid skincare-makeup with skin-active ingredients, competing for the same performance-plus-clean positioning with significantly larger US retail distribution.
- Weleda: Swiss natural and organic personal-care incumbent spanning skincare, body care, and baby care, comparable in certified-natural credentials but operating at substantially greater global scale.
- Dr. Hauschka: Established German natural cosmetics brand with globally recognized skincare and color cosmetics lines, competing across many of Nature Cos's categories with broader international distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Nature Cos social profiles
Digital presenceNature Cos compliance and trust
Trust signalCompliance2 records
Nature Cos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nature Cos leadership team
Management profileNumber of profiles
Nature Cos subsidiaries and ownership
Company hierarchySubsidiaries5 records
Nature Cos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nature Cos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nature Cos
What does Nature Cos do?
Nature Cos manufactures and sells certified organic cosmetics (makeup, skincare, fragrance, and children's personal care) under a portfolio of five sub-brands — Couleur Caramel (professional organic makeup), Miss W PRO (trendy organic makeup), Green Skincare (organic facial and body skincare), Les Senteurs Gourmandes (gourmand fragrances), and TooFruit (organic personal care for children). Products are Ecocert Cosmos Organic certified, feature organic active ingredients, and many are offered in rechargeable/refillable packaging. The company sells primarily through its own naturecos.com e-commerce store and an Espace Pro B2B reseller network.
Is Nature Cos a public or private company?
Nature Cos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nature Cos founded?
Nature Cos was founded in 2002. It employs 51 to 100 people.
Where is Nature Cos based?
Nature Cos is headquartered in Bourg-de-péage, France, in the Europe region.
How does Nature Cos make money?
Three revenue lines are on record. Direct Product Sales (B2C) is the primary driver. The others are professional Reseller Network (B2B) and loyalty Program.
Who are Nature Cos's main competitors?
Emerging players on record are Kosas and RMS Beauty. Direct peers are Lavera, Avril Beauté, Pai Skincare, Zao and Melvita. Broad incumbents are Ilia Beauty, Weleda and Dr. Hauschka.
Does Nature Cos have an API?
No public API is recorded for Nature Cos.
What industry is Nature Cos in?
Nature Cos's product category is Organic Cosmetics Manufacturing. Its primary akta.pro industry code is CRABACAJ, Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics), with a secondary code of CRABAAAH, Natural/Organic & Clean Skincare. Its NAICS code is 45612 and its SIC code is 2844.