Electric Motor Warehouse
Electric Motor Warehouse is a US-based e-commerce distributor of replacement and OEM electric motors, pumps, and compressors across 30+ A-brands, serving HVAC, refrigeration, pool/spa, industrial, pump, and agricultural trade professionals and DIY buyers via a BigCommerce storefront with same-day shipping.
- Company typePrivate
- Founded1981
- HeadquartersFlint, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Electric Motor Warehouse does
Electric Motor Warehouse is a US-based, privately held e-commerce distributor of replacement and OEM electric motors, pumps, and compressors, founded approximately 1980–1981 and headquartered in Flint, Michigan. The company operates a single BigCommerce storefront (electricmotorwarehouse.com) carrying 10,000+ SKUs across 30+ leading A-brand motor manufacturers including Century, Fasco, Marathon, Leeson, Nidec/US Motors, Tecumseh, PennBarry, Ametek, Stearns, Bison, Embraco, and Dayton, organized into HVAC, Refrigeration, Pool & Spa, Industrial, Pump, Agricultural, Definite Purpose, and Parts & Accessories categories. Customers are primarily trade professionals — HVAC and refrigeration service technicians, pool/spa contractors, industrial plant maintenance buyers, pump service contractors, and agricultural operators — alongside DIY homeowners, served through self-serve faceted catalog browsing and a direct phone/email inside-sales motion backed by 45+ years of expert tech support.
The underlying technology stack is a standard BigCommerce e-commerce platform with faceted product search by Horsepower, Voltage, RPM, Amperage, Phase, Brand, and Mounting; a customer account system offering wishlist, two-click reorder, order tracking, and pro/trade pricing; OEM cross-reference compatibility data to identify replacement motors; and a content library of glossaries, NEMA references, motor connection diagrams, troubleshooting charts, and wiring guides that supports SEO-driven long-tail SKU searches. There is no public API, no mobile app, and no disclosed AI/ML capabilities.
Electric Motor Warehouse generates revenue primarily through one-time hardware sales of motors, pumps, compressors, and parts/accessories, with publicly listed unit pricing ranging from approximately $25 (mounting rings, resilient bases) to $2,400+ (industrial 3-phase motors and Tecumseh compressors). A secondary B2B-style discount channel is layered on top via a free pro/trade account that unlocks member pricing and exclusive discounts, and a 'Buy Now, Pay Later' financing option at 0% APR is offered at checkout. Orders placed before 2 PM ship the same day from US warehouses to a global addressable market spanning roughly 200+ countries.
Electric Motor Warehouse firmographics
Firmographics- Name
- Electric Motor Warehouse
- Legal name
- Electric Motor Warehouse
- Website
- https://electricmotorwarehouse.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Electric Motor Warehouse is a US-based e-commerce distributor of replacement and OEM electric motors, pumps, and compressors across 30+ A-brands, serving HVAC, refrigeration, pool/spa, industrial, pump, and agricultural trade professionals and DIY buyers via a BigCommerce storefront with same-day shipping.
- Ownership category
- akta.pro rank
Electric Motor Warehouse industry classification
Industry- Product category
- Electric Motor and Pump Retail Distribution
- NAICS
- Motor and Generator Manufacturing (335312), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Motors & Generators (3621), Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063), Wholesale-Hardware (5072)
- akta.pro primary industry
- Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)
Keywords
Where Electric Motor Warehouse is headquartered
LocationHeadquarters
- HQ city
- Flint
- HQ country
- United States
- HQ region
- North America
Markets served
Electric Motor Warehouse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Replacement motor and parts sales: Primary revenue stream is one-time hardware sales of electric motors, pumps, compressors, and parts/accessories. Pricing per unit is publicly listed on the website, with products ranging from approximately $25 (mounting rings) to $2,395+ (industrial 3-phase motors) and up to $2,055 for Tecumseh compressors. Discounted sale prices are shown on many listings.
- Member / pro trade pricing: Free account registration unlocks pro/trade pricing on qualifying accounts plus exclusive member discounts and pricing, representing a B2B-style discount channel layered on top of retail pricing.
- Financing ('Buy Now, Pay Later'): 'Buy Now, Pay Later' starting at 0% APR is offered at checkout to help customers spread the cost of higher-ticket motor purchases; this is a financing facilitation revenue/cost arrangement layered onto the hardware sales stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time unit pricing per SKU, publicly listed, with member/pro discounts available upon free account registration. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Electric Motor Warehouse product offering
Product offeringCore offering
Electric Motor Warehouse is an online retailer that sells more than 10,000 SKUs of replacement and OEM electric motors, pumps, and related parts across HVAC, refrigeration, pool and spa, industrial, agricultural, and pump applications. The company distributes 30+ leading brands including Century, Fasco, Marathon, Leeson, Nidec/US Motors, Tecumseh, Ametek, PennBarry, Dayton, and Bison, and supports orders through a self-serve e-commerce storefront backed by phone and email tech support with same-day shipping.
Product overview
Electric Motor Warehouse is a single unified e-commerce storefront (built on BigCommerce) offering a catalog of 10,000+ SKUs across motor categories, rather than a modular software platform. The offering is organized into product categories — HVAC Motors, Refrigeration Motors, Pool & Spa Motors, Industrial Motors, Pump Motors, Agricultural Motors, Definite Purpose Motors, and Parts & Accessories — each containing subcategories and brand-filtered listings. The catalog spans OEM aftermarket replacements and genuine parts from 30+ leading brands including Genteq, Nidec / US Motors, PEMS, Embraco, Bison, Stearns, Fasco, Marathon, Leeson, Century, and Tecumseh. Supporting these category modules is an account system that unlocks member pricing, order tracking, saved favorites, and faster checkout.
Differentiator
Problem solved
Functional benefit
Products and services
- HVAC Motors Replacement and OEM motors for heating, ventilation, and air conditioning equipment, including furnace/blower motors, condenser fan motors, draft inducer motors, ventilation and exhaust motors, ECM motors, and OEM aftermarket replacements sold to HVAC trade technicians and contractors.
- Refrigeration Motors Motors and compressors for refrigeration applications, including evaporator fan motors, condenser fan motors, walk-in cooler/freezer motors, exhaust/ventilation motors, and Tecumseh reciprocating compressors (AE, AKA, AJ, AWS, AWA, AZA, TCW series) sold to commercial refrigeration technicians.
- Pool and Spa Motors Replacement motors and pumps for swimming pools and spas, including in-ground pool pumps, variable speed pump motors, above-ground pool pumps (Waterway one-speed and two-speed), spa pumps, bath tub pumps, pump wet ends, and pump unions sold to pool service technicians and DIY pool owners.
- Industrial Motors General purpose and specialized industrial motors including T-frame motors, gear motors, brake motors (Stearns), severe duty/explosion-proof, washdown, IEC/metric, inverter duty motors, and Leeson/Marathon electric motors sold to plant maintenance and industrial OEM buyers.
- Pump Motors Sump pumps (Zoeller), submersible pumps, closed coupled pump motors, jet pumps, centrifugal pumps (Series 1 through 8 and MDX), complete pumps, circulator pumps, ice machine pumps, and well pump motors sold to plumbing and pump service contractors.
- Agricultural Motors Farm duty motors, irrigation and pump motors, high starting torque motors, agricultural fan motors (aeration, cow cooler, crop dryer), grain handling motors (auger drive, grain stirring), and milk pump motors for farm operators and agricultural maintenance buyers.
- Parts and Accessories Supporting motor parts and accessories including capacitors, pulleys and sheaves, fan blades, brackets and mounting kits, seals, lubricants, shaft grounding rings, bushings, blowers, timers, and motor controls (Bison DC controls, Leeson DC control, KB Electronics speed controls) sold alongside replacement motors.
- Definite Purpose Motors Specialty motors for specific applications such as fireplace blowers/motors, pizza oven motors, gate opener motors, humidifier/dehumidifier motors, pellet stove auger motors, RV air conditioner motors, water heater exhaust blowers, dust collector motors, and woodworking motors.
Quantifiable outcome
- 10,000+ SKUs ready to ship same-day across 30+ leading brands
- +3 more outcomes
Companies that use Electric Motor Warehouse
Customer profileSegments7 records
Ideal customer profiles7 records
Electric Motor Warehouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Electric Motor Warehouse partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered flagship brand, core brand and minor brand.
- Century Electric Motor (AO Smith / Century)flagship brandCentury is one of the most prominent A-brands carried by Electric Motor Warehouse, with its own branded landing page and extensive product listings across HVAC, Refrigeration, Industrial, and Pool & Spa categories. The Century brand is referenced throughout the catalog as a trusted OEM and aftermarket replacement source.
- Fasco Motorsflagship brandFasco is a flagship brand with its own branded product pages (e.g., D475, D9487, 7183-0273) and extensive cross-references to Fasco motors as direct replacements for Tecumseh, Broan, Dayton, and others. Featured as a default trusted replacement source across refrigeration and HVAC motor categories.
- Marathon Electric Motorsflagship brandMarathon is a flagship A-brand distributed by Electric Motor Warehouse with dedicated brand pages spanning HVAC, Industrial (Leeson/Marathon Electric Motors), Pool & Spa, Agricultural (FLEX-N-1, Marathon Crop Dryer, Marathon Aeration), and Oil Burner applications.
- Leeson Electric Motorsflagship brandLeeson is featured as a flagship brand (paired with Marathon as 'Leeson/Marathon') across industrial, agricultural, jet pump, and HVAC motor categories, with dedicated brand pages.
- Nidec / US Motorsflagship brandNidec/US Motors is a flagship A-brand with dedicated branded pages (Direct Drive Furnace Motors, Nidec Hi Torque, Nidec Electric Motors, Nidec Ultra High Torque, etc.) and appears as a top-three brand in the site navigation under 'Shop by Brand'.
- Ametekcore brandElectric Motor Warehouse carries Ametek products including Ametek Lamb Vacuum Motors, Ametek Replacement Brushes (SKU 833423-75), and the 116311-01 Ametek Lamb Vacuum Blower (replacement for Dayton 2M192). Ametek has its own product listing page.
- Stearns Brakescore brandStearns is featured in the site navigation as a top 'Shop by Brand' partner, with a dedicated Brake Motors category that includes Stearns Brakes, RV Motors (Air & Slide Outs), Solenoid Actuated Spring-Set Brakes, Stearns Clutches & Brakes, Coil Kits, Friction Discs, Pressure Plate, Solenoid Kits, Stationary Disc, and Parts.
- PEMScore brandPEMS is featured in the top 'Shop by Brand' navigation; Electric Motor Warehouse carries PEMS Replacement Motors (Flex Mount Blower Motor), PEMS Blowers, and RAE Gear Motors 5" Fan Motors.
- Embracocore brandEmbraco is featured as a top brand partner; Electric Motor Warehouse references Embraco compressor models (e.g., NE6210Z) as cross-references for Tecumseh replacements.
- Bison Gear Motorscore brandBison is featured in the top 'Shop by Brand' navigation, with a dedicated Bison Gear Motors category including AC Motors, DC Motors, Accessories, Brakes, Encoders, and Speed Controls, plus Bison DC Controls under Motor Controls.
- Genteqcore brandGenteq is featured as a top brand in 'Shop by Brand' navigation with a dedicated branded product page.
- Tecumseh (compressor and refrigeration motor manufacturer)flagship brandTecumseh products are featured extensively on Electric Motor Warehouse, including reciprocating refrigeration compressors across AKA, AE, AJ, AWS, AWA, AZA, and TCW series (HP ranges from 1/9 to 3 HP), Tecumseh-branded refrigeration motors, and Tecumseh cross-reference listings. Multiple product pages provide detailed specs.
- PennBarry / Penn Ventflagship brandPennBarry/Penn Vent is featured as a flagship brand with dedicated branded pages, carrying Penn Vent replacement electric motors across Zephyr series (Z8S/H, Z12H, Z12S, Z102H, Z121S, ZT), Muffin Make Up Air units, and Centrex Centrifugal Pump replacements. Multiple SKUs available at $69.95–$563.50.
- RMGflagship brandRMG is featured as a major brand carrying aftermarket replacement motors including KOLPAK Cold Zone ECM Replacement Motor, Broan Vent Fan Motor (99080249), GREENHECK Exhaust Fan Motors, Qmark Marley aftermarket electric motors, Nutone replacement motors (89615), and pellet stove blower motors. RMG has its own branded product page on the storefront.
- Daytoncore brandDayton industrial and replacement motors are carried extensively, including Dayton 3.3" / 4.4" / AC/DC 115V motors, Dayton Gear Motors, Dayton Linear Actuators, Dayton Blowers, Dayton Ventilator Replacement Motors, Dayton-Qmark Unit Heater Motors.
- TECO / TECO-Westinghousecore brandTECO-Westinghouse is featured as a top brand; Electric Motor Warehouse carries TECO-Westinghouse Electric Motors including No Base, Vertical Motors, and Fire Pump Motors.
- Toshibaminor brandToshiba is listed as one of the brands available under 'View More Brands' with dedicated product pages.
- Wolongminor brandWolong is featured as a New Product brand with a dedicated branded page.
- Armstrong Internationalminor brandArmstrong is featured as a brand; Electric Motor Warehouse carries Armstrong draft inducer motors and Armstrong B&G Hot Water Circulator Pumps.
- Broan-NuTonecore brandBroan-NuTone is featured as a top brand; Electric Motor Warehouse carries Broan replacement vent fan motors (99080146, 99080249), 8" vent fan blades (99020255), and Bath/Kitchen Vent Fan Motors.
- Modineminor brandModine Replacement Motors are carried with dedicated Modine replacement pages.
- Elcominor brandElco is featured under brands with dedicated product pages for Elco Motors.
- Fuji Electricminor brandFuji is featured under brands; Electric Motor Warehouse carries Fuji Regenerative Blowers with inlet filters, rebuild kits, and vacuum/pressure relief valves.
- Lafertminor brandLafert is listed as a brand carried by Electric Motor Warehouse.
- WEGminor brandWEG is listed as a brand carried by Electric Motor Warehouse.
- KB Electronicsminor brandKB Electronics is listed as a brand; Electric Motor Warehouse carries Speed Control-KB Electronics and KB Electronics motor controls.
- Waterway Plasticsminor brandWaterway is featured under brands; Electric Motor Warehouse carries Waterway Pumps (One Speed, Two Speed), pump wet ends, and pump unions for pool/spa applications.
- Little Giant Pump Companyminor brandLittle Giant is listed as a brand carried by Electric Motor Warehouse.
- March Pumpminor brandMarch Pump is featured under brands with dedicated product pages.
- Zoeller (Sump Pumps)minor brandElectric Motor Warehouse carries ZOELLER Sump Pumps as a dedicated category.
- Regal Beloitminor brandRegal Beloit is listed as one of the brands available under 'View More Brands'.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Electric Motor Warehouse competitors and assessment
Company assessmentEmerging players
- AutomationDirect: AutomationDirect is a direct e-commerce industrial controls and motor retailer with a strong web-native catalog, own brand, and same-day shipping on many SKUs. While more focused on controls, VFDs, and small AC/DC motors, its direct-to-engineer e-commerce model overlaps with EMW's industrial motor category and represents a comparable DTC competitor benchmark.
Broad incumbents
- Grainger: W.W. Grainger is the largest U.S. industrial MRO distributor with a multi-million-SKU catalog that overlaps EMW's motor offering (Nidec, Century, Marathon, Leeson) and serves the same HVAC, refrigeration, and plant maintenance buyer. It is a broad incumbent rather than a motor specialist, but its scale, B2B procurement integrations, and logistics network represent the primary competitive reference point for EMW's pricing and fulfillment strategy.
- Zoro: Zoro is Grainger's SMB-focused e-commerce arm selling hundreds of thousands of industrial SKUs online, including replacement motors from many of the same A-brands EMW carries. It competes head-to-head with EMW on price transparency, search experience, and small-business convenience, but lacks EMW's motor-specific cross-reference depth and trade phone support.
- Amazon Business: Amazon Business is Amazon's B2B procurement marketplace and the default search destination for many trade buyers looking up specific replacement motor SKUs. It competes directly with EMW on catalog breadth, Prime shipping, and price discovery, and represents the largest structural threat to EMW's organic SEO and impulse-purchase traffic.
- Global Industrial: Global Industrial is a multi-channel industrial and commercial equipment distributor with a public e-commerce site that sells HVAC, refrigeration, pump, and material handling motors alongside broader MRO categories. It competes with EMW in the same trade buyer segment but with a much broader catalog and corporate-account focus.
- Motion Industries: Motion Industries (a subsidiary of Genuine Parts Company) is one of the largest industrial parts distributors in North America, carrying bearings, power transmission, and electric motors from many of the same brands as EMW (Baldor/Rexnord equivalents, Marathon, Leeson). It represents a likely acquirer profile and the dominant wholesale/branch-based competitor to EMW's trade buyer.
- McMaster-Carr: McMaster-Carr is the benchmark U.S. industrial e-commerce site, stocking motors alongside hundreds of thousands of other MRO parts with exceptional catalog UX and next-day delivery. It competes for the same DIY-maintenance and facilities buyer that EMW serves in bath/kitchen vent, exhaust, and small industrial motor categories, though its motor category is shallower than EMW's.
- Kaman Industrial Technologies: Kaman Industrial Technologies distributes bearings, power transmission, and electric motors to industrial and aerospace MRO customers through a branch-and-e-commerce hybrid. It overlaps with EMW on industrial and OEM-replacement motors for plant maintenance buyers, though with a heavier branch-based sales motion.
Direct peers
- Surplus Center: Surplus Center is a long-running online retailer of electric motors, pumps, hydraulics, and power transmission equipment serving hobbyists, farmers, and small industrial buyers. It is the closest direct peer to EMW in catalog overlap (motors, pumps, fractional HP drives) and audience, though with a heavier surplus/closeout positioning versus EMW's A-brand-only stance.
Regional players
- R.S. Hughes: R.S. Hughes is an authorized distributor of industrial supplies including adhesives, safety, and MRO components, with a growing e-commerce motion serving U.S. manufacturers. While not a motor specialist, it competes for the same industrial maintenance buyer EMW serves in the broader MRO basket.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Electric Motor Warehouse social profiles
Digital presenceElectric Motor Warehouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electric Motor Warehouse leadership team
Management profileNumber of profiles
Electric Motor Warehouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electric Motor Warehouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electric Motor Warehouse
What does Electric Motor Warehouse do?
Electric Motor Warehouse is an online retailer that sells more than 10,000 SKUs of replacement and OEM electric motors, pumps, and related parts across HVAC, refrigeration, pool and spa, industrial, agricultural, and pump applications. The company distributes 30+ leading brands including Century, Fasco, Marathon, Leeson, Nidec/US Motors, Tecumseh, Ametek, PennBarry, Dayton, and Bison, and supports orders through a self-serve e-commerce storefront backed by phone and email tech support with same-day shipping.
Is Electric Motor Warehouse a public or private company?
Electric Motor Warehouse is a private company. It is classified as unknown and is currently operating.
When was Electric Motor Warehouse founded?
Electric Motor Warehouse was founded in 1981. It employs 11 to 50 people.
Where is Electric Motor Warehouse based?
Electric Motor Warehouse is headquartered in Flint, United States, in the North America region.
How does Electric Motor Warehouse make money?
Three revenue lines are on record. Replacement motor and parts sales are the primary driver. The others are member / pro trade pricing and financing ('Buy Now, Pay Later').
Who are Electric Motor Warehouse's main competitors?
AutomationDirect is listed as an emerging player. Broad incumbents are Grainger, Zoro, Amazon Business, Global Industrial, Motion Industries, McMaster-Carr and Kaman Industrial Technologies. Surplus Center is listed as a direct peer. R.S. Hughes is listed as a regional player.
Does Electric Motor Warehouse have an API?
No public API is recorded for Electric Motor Warehouse.
What industry is Electric Motor Warehouse in?
Electric Motor Warehouse's product category is Electric Motor and Pump Retail Distribution. Its primary akta.pro industry code is CRAIADAE, Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit). Its NAICS code is 335312 and its SIC code is 3621.