What Genteq does

Genteq Pty Ltd is an Australian IT services and software development firm founded in 2008 and headquartered in North Sydney, with additional offices in Brisbane and Macquarie Park. The company delivers bespoke software development, Microsoft Dynamics ERP implementations, SharePoint-based document management, mobile application development via its AppFirst platform, process automation, and AI/ML services targeting marketing use cases. Its core technical stack is built on the Microsoft ecosystem — Dynamics, SharePoint, Office 365, Azure, PowerApps and Power Automate — complemented by a proprietary SME-focused product, Business Control Solutions (BCS), and the AppFirst mobile platform for iOS and Android.\\ \\ Genteq operates a professional services business model, generating revenue through project-based engagements for custom software, ERP implementations, document management deployments, and digital automation work. It serves a hybrid customer base: SME enterprises (its primary segment), start-ups, and government and large enterprise clients, across Australian verticals including manufacturing, finance, healthcare, retail, and energy. Pricing is not publicly disclosed and appears to be quote-based. The company markets itself through a content-driven website, LinkedIn, whitepapers, and direct enquiry-led sales, with no channel partner or reseller distribution.\\ \\ Management team, ownership structure, employee count (stated as 1-10), revenue, and capital structure are not publicly disclosed. The firm has no disclosed funding rounds, acquisitions, or partnerships, and operates as a privately held Australian proprietary limited company.

Name

Genteq

Legal name

Genteq Pty Ltd

Website

https://genteq.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Genteq Pty Ltd is an Australian IT services firm delivering bespoke software development, Microsoft Dynamics ERP implementations, SharePoint document management, mobile applications, and AI-driven digital automation for SMEs, start-ups, and government and large enterprise clients across Australia.

Ownership category

akta.pro rank

Product category

Custom Software Development and ERP Implementation Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industry

Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)

Keywords

• Custom software development
• Microsoft Dynamics ERP implementation
• SharePoint document management
• Mobile application development
• Digital automation services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bespoke Software Development: Custom software development services for businesses with unique requirements that off-the-shelf software cannot meet. Revenue generated through project-based engagements with mid-tier market and enterprise clients. Genteq has delivered over 100 bespoke solutions since 2007.
2. ERP Implementation Services: Implementation and deployment of Microsoft Dynamics ERP solutions for small to medium-sized businesses, covering financial management, supply chain, and manufacturing operations modules.
3. Document Management Implementation: SharePoint-based enterprise document solutions including system configuration, deployment, and ongoing support for document storage, collaboration, and compliance management.
4. Mobile Application Development: Development of custom iOS and Android mobile applications for workforce automation, customer engagement, and business process digitization.
5. Process Automation Services: Digital automation solutions streamlining repetitive tasks, paperless processes, and workflow optimization across finance, HR, operations, and marketing functions using AI-powered tools.
6. AI/ML Marketing Solutions: Artificial intelligence and machine learning services for marketers including customer behavior tracking, personalized recommendations, and marketing automation implementation.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Genteq designs, develops, and implements custom software solutions for Australian businesses, anchored in the Microsoft technology stack. Its core offerings include Microsoft Dynamics ERP implementations, SharePoint-based document management, the proprietary AppFirst mobile application platform, the proprietary Business Control Solutions (BCS) platform, and bespoke system development. These are complemented by digital automation and AI/ML-enabled marketing intelligence services that help SMEs and large enterprises streamline operations, automate workflows, and unify business functions.

Product overview

Genteq is a software development company offering a portfolio of Microsoft-based solutions complemented by proprietary products. The core offerings include Microsoft Dynamics ERP for enterprise resource planning, Microsoft SharePoint for document management, and AppFirst for mobile applications. Their proprietary Business Control Solutions (BCS) provides SME-focused business management with project management, workflows, and dashboards. Service offerings include Digital Automation leveraging AI/ML for process improvement, Intelligence services for marketing AI, and Bespoke System Development for custom solutions. The portfolio serves multiple industries including manufacturing, finance, healthcare, retail, energy, and government across Australia.

Differentiator

Problem solved

Functional benefit

Brands

• AppFirst: Mobile application product developed by Genteq for iOS and Android platforms

Products and services

• Microsoft Dynamics ERP Microsoft Dynamics-based ERP solution providing comprehensive business management including financial visibility, supply chain optimisation, project control, and manufacturing capabilities for small to medium-sized Australian businesses.
• Microsoft SharePoint Document Solutions Enterprise document management solution built on Microsoft SharePoint enabling document storage, search, sharing, collaboration, compliance tracking, version control, and team sites with integration across Office 365 services.
• AppFirst Mobile Application Platform Proprietary iOS and Android mobile application platform for workforce empowerment and customer engagement, supporting push notifications, content delivery, user authentication, and real-time data collection with synchronisation to backend systems.
• Business Control Solutions (BCS) SME-focused business management solution delivering project management, timesheets, digital forms, workflow automation, custom dashboards, quoting, and data collection capabilities with rapid deployment and Microsoft Outlook integration.
• Digital Automation Services Process automation service using AI and machine learning to streamline workflows, automate repetitive tasks, enable paperless processes, and integrate with existing business systems via prebuilt connectors, including CRM and HRIS integrations.
• Intelligence (AI & Machine Learning) for Marketing AI and machine learning services for marketers enabling customer behaviour tracking, personalised experiences, recommendation engines, predictive analytics, and end-to-end marketing automation.
• Bespoke System Development Custom software development service delivering tailored solutions for unique business requirements that off-the-shelf software cannot meet, serving start-ups, SME enterprises, government, and large enterprise clients.

Quantifiable outcome

• Digital automation delivers 200%+ improvement in operating performance
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Capgemini: Global systems integrator with a significant Microsoft Business Applications practice (including acquired Australian Microsoft partner Empired); overlaps directly with Genteq on Dynamics, cloud, and digital transformation engagements.
• Slalom: US-founded modern consultancy with strong Microsoft ecosystem focus on Dynamics, Azure, and Power Platform; comparable in consultative, custom-solution orientation though significantly larger and primarily US-based.
• Avanade: Accenture/Microsoft joint venture and the largest pure-play Microsoft partner globally; competes for the same Dynamics, Azure, and Power Platform deals but at much larger enterprise scale and with broader geographic reach.
• Accenture: Largest global IT services firm with deep Microsoft alliance practice; competes for the same enterprise ERP, custom development, and digital automation work but at vastly greater scale and brand recognition.
• DXC Technology: Global IT services giant with strong Microsoft and enterprise application practices; competes in the same ERP, application modernisation, and managed services space Genteq targets, particularly for government and large enterprise.
• Insight Enterprises: Global solutions integrator with Microsoft gold partnership that delivers ERP, cloud, and custom application services; overlaps with Genteq on Microsoft-centric enterprise transformation engagements.

Direct peers

• Velrada: Australian-headquartered Microsoft Dynamics and Power Platform specialist with a similar boutique-services profile, comparable custom development and ERP implementation focus, and overlapping customer base in APAC.
• Insite Apps: Australian Power Platform and Microsoft Dynamics boutique partner focused on custom application development and line-of-business apps — a close headcount and offering comparable to Genteq's AppFirst and BCS lines.
• Empired (now part of Capgemini): Was an ASX-listed Australian Microsoft Dynamics and SharePoint specialist — the closest historical comparable to Genteq in size, geography, and Microsoft-stack focus before being acquired by Capgemini.

Regional players

• Nexon Asia Pacific: Australian IT services and consulting firm delivering digital transformation, cloud, and application services to enterprise and government clients; comparable regional scope and Microsoft-aligned delivery model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genteq