Pergola Depot

What Pergola Depot does

Pergola Depot is a family-owned manufacturer and direct-to-consumer e-commerce retailer of premium DIY wood pergola kits, founded in 2008 and operating from a single production facility in Melbourne, Florida under the legal entity Umidi Ventures, Inc. The company sells exclusively through its own website with free shipping to the lower 48 U.S. states, serving primarily residential homeowners seeking self-installed outdoor shade structures, with a secondary contractor/builder segment supported by a dedicated year-round discount program. Customer testimonials on file span Florida, Indiana, and Massachusetts, indicating a nationally distributed long-tail of buyers rather than any regional concentration.

The product portfolio centers on the Big Kahuna family of pergola kits (Big Kahuna, Big Kahuna PLUS with metal roof, Big Kahuna Solar-Ready, Big Kahuna Timber Frame, and Big Kahuna LITE), complemented by alternative styles (Sombrero, Melbourne, Fedora, Visor, Brim) and matching LITE sub-brand variants. All kits are hand-crafted using premium materials—#1 pressure-treated Southern Yellow Pine or Western Red Rough Sawn Cedar—with stainless steel hardware and engineer-stamped designs rated for wind speeds up to 175 mph and snow loads. The catalog offers 90+ designs across 500+ standard sizes, with custom sizing available for unique configurations and permit documentation across 48 states.

Revenue is generated through one-time e-commerce transactions, with kit prices ranging from $3,330 to $25,500 depending on size, style, and wood type. Average order values are materially elevated by cedar upgrades (e.g., +$4,470 for the 20x20 Fedora) and custom configurations. The company has integrated Affirm to offer installment financing (0% to 36% APR), enabling higher-ticket purchases, and sells accessories including retractable canopies, shade sails, cedar planter boxes, and hammocks for incremental revenue. The business has remained privately held without external funding since inception, with no acquisitions, leadership changes, or restructuring events disclosed in available data.

Name

Pergola Depot

Legal name

Umidi Ventures, Inc.

Website

https://pergoladepot.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Pergola Depot is a family-owned Florida manufacturer selling premium DIY wood pergola kits direct-to-consumer through its website, shipping free to the lower 48 states. Founded in 2008, it serves residential homeowners and contractors with engineer-stamped, customizable cedar and pine kits.

Ownership category

akta.pro rank

Product category

Outdoor Pergola Kits

NAICS

Prefabricated Wood Building Manufacturing (321992), Wood Product Manufacturing (321)

SIC

Lumber & Wood Products (No Furniture) (2400), Prefabricated Wood Bldgs & Components (2452)

akta.pro primary industry

Pergolas, Gazebos & Shade Structures (HSAPALAD)

akta.pro secondary industries

Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF), Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

Keywords

• Outdoor pergola kits
• DIY wood structures
• Cedar patio shade
• Premium backyard kits
• Engineered pergola manufacturing

Headquarters

HQ city

Melbourne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pergola Kit Sales: One-time sales of ready-to-assemble wood pergola kits ranging from $3,330 to $25,500 depending on size, style, and wood type. Revenue generated through direct e-commerce transactions with free shipping to lower 48 states.
2. Custom Pergola Kits: Custom size and configuration pergola orders with pricing based on specifications. Includes engineer-stamped drawings for permit applications.
3. Financing Services: Partnership with Affirm to offer installment payment plans (0% APR or 10-36% APR) allowing customers to pay over time. This enables higher ticket purchases.
4. Accessories and Add-ons: Additional revenue from accessories including retractable canopies, shade sails, cedar planter box kits, and rope pergola hammock kits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pergola Depot designs, manufactures, and ships premium DIY wood pergola kits directly to consumers across the lower 48 US states. Each kit is hand-crafted in Melbourne, Florida from cedar or pressure-treated Southern Yellow Pine with stainless steel hardware, pre-cut and pre-drilled for assembly in 4-6 hours by two people. The portfolio spans 90+ designs and 500+ standard sizes across styles such as Big Kahuna, Sombrero, Melbourne, Fedora, Brim, and Visor, plus custom configurations with engineer-stamped drawings for permits.

Product overview

Pergola Depot is a premium DIY wood pergola kit manufacturer offering ready-to-assemble outdoor structure kits. The product portfolio centers around the Big Kahuna family of products (Big Kahuna, Big Kahuna PLUS with metal roof, Big Kahuna Solar-Ready, Big Kahuna Timber Frame, and Big Kahuna LITE) which serve as the core flagship offerings, complemented by alternative style pergolas including Sombrero (medium shade), Melbourne (light shade/open roof), Fedora (open-air design), Visor (eyebrow accent for windows/garage), and Brim (garden trellis style). LITE variants offer lightweight alternatives to the main styles. The company also offers custom pergola kits with engineer-stamped drawings for permits, and accessories including retractable canopies, shade sails, cedar planter boxes, and hammock kits. All products feature premium cedar or pressure-treated pine lumber, stainless steel hardware, and are engineered for wind resistance up to 175 mph.

Differentiator

Problem solved

Functional benefit

Products and services

• Big Kahuna Pergola Kit The flagship ready-to-assemble wood pergola kit featuring a classic design with premium cedar or pressure-treated pine lumber and stainless steel hardware. Includes 6x6 notched posts, 2x8 double beams, 2x8 notched rafters on 12 inch centers, 2x6 angle braces, and 2x2 top slats on 6 inch centers. Available in 90 standard sizes plus custom configurations, freestanding or attached. Designed for DIY homeowners seeking maximum sun coverage and engineered for 175 mph wind resistance.
• Big Kahuna PLUS Pergola Kit Classic Big Kahuna design with a minimally sloped metal roof for maximum protection from the elements. Features solid roofing (MasterRib metal panels) capable of withstanding 175 mph wind and snow loads. Includes 6x6 notched posts, 2x8 double beams, 2x8 notched rafters on 12 inch centers, 4x6 angle braces, and 2x2 top slats. Available in 65 standard sizes plus custom, freestanding or attached.
• Big Kahuna Solar-Ready Pergola Kit Classic Big Kahuna design engineered to accept solar panels. Features 6x6 notched posts, 2x10 double beams (reinforced), 2x8 notched rafters, 2x6 angle braces, 2x2 top slats, and 2x8 bearing boards. Engineer stamped for 165 mph wind. Available in 90 standard sizes plus custom, freestanding or attached. Does not include solar panels, racks, or related equipment.
• Big Kahuna Timber Frame Pergola Kit Timber frame pergola kit featuring traditional joinery with 6x6 tenon cut posts, 6x6 mortise cut beams, 4x6 notched rafters, 2x4 top slats, and 4x6 angle braces. Available in 55 standard sizes plus custom, freestanding or attached. Designed for maximum sun coverage and engineered for 175 mph wind.
• Sombrero Pergola Kit Classic Big Kahuna design with half the rafters and top slats for medium sun coverage. Features 6x6 notched posts, 2x8 double beams, 2x8 notched rafters on 24 inch centers, 2x6 angle braces, and 2x2 top slats on 12 inch centers. Available in 90 standard sizes plus custom, freestanding or attached. Engineered to withstand 175 mph wind gusts.
• Melbourne Pergola Kit

Quantifiable outcome

• Assembly time of 4-6 hours with two people for most pergola kits
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Outsunny: Outsunny markets pergolas, gazebos, and outdoor furniture online at lower price points, competing for the same DIY homeowner segment as Pergola Depot though typically without engineering certification.
• Yardistry: Yardistry specializes in DIY wooden gazebos, pergolas, and pavilions sold through retailers and DTC, with multiple size configurations and engineered cedar/pine kits that overlap directly with Pergola Depot's core offerings.
• Sunjoy Group: Sunjoy Group manufactures and distributes a broad line of gazebos, pergolas, and outdoor shade structures across wood, metal, and soft-top materials, competing in the same DIY outdoor shade category as Pergola Depot.
• Hanover Products: Hanover sells outdoor pergolas, gazebos, and patio structures through retail and e-commerce channels, overlapping with Pergola Depot on pergola SKUs targeted at residential DIY and contractor buyers.
• ShelterLogic: ShelterLogic offers a broad range of outdoor shade and shelter products (canopies, pergolas, gazebos) sold through retail and e-commerce, providing adjacent competition in the residential shade structure category.
• Cedar Shed / Cedar Grove: Cedar Shed manufactures cedar outdoor structures including pergolas, gazebos, and sheds sold DTC, with similar premium cedar material positioning to Pergola Depot's cedar-upgrade SKUs.
• Backyard Discovery: Backyard Discovery designs and sells ready-to-assemble wooden pergolas, gazebos, and outdoor structures directly to consumers through e-commerce, mirroring Pergola Depot's DTC DIY kit model with comparable engineered wooden product lines.

Broad incumbents

• The Home Depot: The Home Depot carries a wide assortment of pergola kits, gazebos, and shade structures from multiple brands (including Yardistry and Hampton Bay), competing with Pergola Depot on assortment and store traffic even though it does not specialize in pergolas.
• Wayfair: Wayfair is a large online home goods retailer carrying pergolas, gazebos, and outdoor structures from many brands, serving as a broad DTC channel competitor for premium pergola purchases.
• Lowe's: Lowe's is a major home improvement retailer offering pergolas and gazebos under its Allen + Roth brand and third-party labels, providing broad-based competition in the outdoor living category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Pergoladepot
• Facebookfacebook.com/pergoladepot
• LinkedInlinkedin.com/company/pergola-depot

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pergola Depot