The Barnabas Team

What The Barnabas Team does

The Barnabas Team is a privately-held professional consulting and coaching practice organized as The Barnabas Team, LLLP, operating from Rogers, Arkansas with founders rooted in Bentonville, Arkansas (Walmart's headquarters). The firm is led by Anthony (Tony) Fuller, Kim Saylors-Laster, and David Ozment — three former Walmart senior executives whose combined 70+ years of Fortune 50 leadership span real estate and REIT structuring ($2B+ indirect procurement), regulated energy and renewable program development (350+ solar systems installed under Tony's and David's leadership), and global compliance. The firm delivers three categories of service: (1) executive and business consulting engagements for corporate leaders, evidenced by Fortune 100 and Fortune 50 VP-level engagements with documented talent rotation and organizational outcomes; (2) BCC Board Certified Coach training programs for clergy and faith-based leaders, offered in hybrid 30, 60, and 120-hour tiers at $495-$1,495 tuition delivered through TalentLMS with in-person and virtual bootcamps; and (3) the annual Coach CONNECT Summit, a professional development event for BCC coaches offered both in-person at Serendipity Labs Brentwood, TN and virtually with tiered pricing from $97 to $194.

The firm's technology stack is intentionally lean and primarily SaaS-assembled: TalentLMS for course delivery, Wix.com for the web presence at thebarnabasteam.com, PayPal and Stripe for payment processing of tuition and summit registration, and Zoom for the virtual summit experience. The proprietary content layer is the CCE-approved "Coaching From a Faith-Based Leader's Perspective" curriculum, co-developed with Dr. William H. Curtis and the Center for Credentialing and Education (CCE), and the referral partnership with Barnabas Institute's ReadySetCoach.org allows the firm to partition the market between hybrid-bootcamp and fully-online buyer preferences. No proprietary software, patents, or AI/ML assets are associated with the firm.

The business model is professional services at boutique scale: consulting engagements are delivered by the founders directly (relationship-led, sales-led), the BCC training program is largely self-serve enrollment via Google Forms with PayPal/Stripe payments and up to 60% scholarships for faith-based learners, and the Coach CONNECT Summit is a fee-based annual event generating CE-credit hours. The firm holds no disclosed institutional funding, operates with 1-10 employees, and is founder-controlled with no parent company, M&A history, or recapitalization documented. The customer base spans enterprise vice-presidents, Boards of non-profits (e.g., Empower a Child), and individual clergy/coaching cohort participants.

Name

The Barnabas Team

Legal name

The Barnabas Team, LLLP

Website

https://thebarnabasteam.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Barnabas Team is a private consulting and coaching firm founded by three former Walmart senior executives, delivering executive business consulting, hybrid BCC coach certification training, and the annual Coach CONNECT Summit for Fortune 50-style clients and faith-based leaders.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management, Scientific, and Technical Consulting Services (5416), Professional and Management Development Training (611430), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

akta.pro secondary industries

Coaching Leadership & Mentoring Skills (EDABAAAG), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

Keywords

• Business consulting services
• Executive coaching services
• Leadership development programs
• Professional coach certification
• Faith-based coaching programs

Headquarters

HQ city

Rogers

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Executive and Business Consulting Services: Strategic consulting engagements providing guidance and support for business needs, delivered by former Fortune 50 executives. Services include business growth strategies, leadership development, and organizational effectiveness consulting.
2. BCC Coach Training Programs: Hybrid coaching bootcamp programs with tuition ranging from $495 to $1,495 depending on program length (30, 60, or 120 hours). Programs include in-person/virtual bootcamp sessions, online learning platform access, and exam fees. Additional $279 BCC application/examination fee.
3. Coach CONNECT Summit: Annual professional development conference offered in-person and virtual formats. Pricing tiers: $97 (super early bird through May), $145.50 (early bird June-Aug), $194 (full price Sept-Oct). Includes continuing education credits.
4. Professional Coaching Engagements: Individual and team coaching services including executive coaching, leadership coaching, and achievement programs. Goal-focused services helping clients achieve personal and professional objectives.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Barnabas Team delivers business consulting and coaching services including business growth strategies, leadership development programs, executive and business coaching, and faith-based coaching certification. Core products are delivered through direct consulting engagements with business leaders and organizations, the BCC Bootcamp hybrid training program (30/60/120-hour pathways) for clergy seeking Board Certified Coach credentials, and the annual Coach CONNECT Summit professional development conference.

Product overview

The Barnabas Team offers a portfolio of professional consulting and coaching services centered around business growth strategies, leadership development, executive coaching, and Board Certified Coach (BCC) credentialing programs. The core consulting offerings include Business Growth Strategies, Leadership Development Programs, and Business and Executive Coaching services. The company also operates The Barnabas Institute, which delivers the Coaching From a Faith-Based Leader's Perspective BCC Bootcamp program—a hybrid training initiative with 30, 60, and 120-hour options designed for faith leaders seeking the Board Certified Coach credential through the Center for Credentialing and Education (CCE). Additionally, the company hosts the annual Coach CONNECT Summit, a professional development conference for BCC Coaches. The portfolio combines personalized consulting engagements with structured training programs and events to serve leaders, businesses, coaches, and organizations.

Differentiator

Problem solved

Functional benefit

Brands

• BCC Bootcamp - Coaching From a Faith-Based Leader's Perspective: A hybrid training program (30, 60, and 120-hour options) for faith leaders seeking Board Certified Coach (BCC) credential through CCE, offered in partnership with Dr. William H. Curtis.
• Coach CONNECT Summit

Quantifiable outcome

• Resolution of long-term performance issues through talent rotation plans
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Center for Credentialing and Education (CCE)coreStrategic or Co-development PartnerThe Barnabas Team offers BCC coaching training programs through partnership with CCE's BCC Faith-Based Initiative. The collaboration fosters, promotes, and advances the Board Certified Coach credential to clergy and spiritual leaders. Programs are CCE-approved for meeting BCC credential requirements.
• Dr. William H. CurtiscoreStrategic or Co-development PartnerCollaboration with Dr. William H. Curtis, Senior Pastor of Mount Ararat Baptist Church in Pittsburgh, PA, on the Coaching From a Faith-Based Leader's Perspective training program. Dr. Curtis serves as a key collaborator in developing curriculum that addresses faith-based leadership coaching competencies.
• ReadySetCoach.org (Barnabas Institute)supportingChannel Partner/ Reseller/ DistributorReferral relationship with Barnabas Institute's 100% online BCC training programs at ReadySetCoach.org. The Barnabas Team directs faith leaders seeking fully online training to ReadySetCoach.org, while offering hybrid bootcamp options.
• Serendipity Labs BrentwoodsupportingOthersIn-person venue for Coach CONNECT Summit 2026, located in Brentwood, Tennessee (20 minutes from downtown Nashville). Provides professional conference facilities with technology for hybrid in-person/virtual delivery.
• Homewood Suites by Hilton BrentwoodsupportingOthersPreferred hotel partner for Coach CONNECT Summit attendees, offering discounted rate of $129.00 per night for summit participants. Located within 5 minutes of venue with options ranging from economy to luxury.
• PayPalsupportingTechnology or IntegrationPayment processing platform for coaching bootcamp enrollment, Coach CONNECT Summit registration, and other program fees. All major credit cards accepted through PayPal gateway.
• StripesupportingTechnology or IntegrationPayment processing platform for coaching bootcamp enrollment and Coach CONNECT Summit registration. Integrated for credit card payment processing alongside PayPal.
• TalentLMSsupportingTechnology or IntegrationOnline learning management platform delivering coaching certification curriculum. Provides course modules, discussion forums, practice activities, video content, and examination functionality for the 30/60/120-hour BCC training programs.
• Wix.comsupportingTechnology or IntegrationWebsite platform hosting The Barnabas Team's web presence at thebarnabasteam.com. Serves as the primary digital storefront and information hub for services, programs, and contact information.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm with significant executive coaching, leadership development, and talent advisory practices. Competes with The Barnabas Team for senior executive coaching engagements, though Korn Ferry operates at far greater scale.
• Dale Carnegie & Associates: Dale Carnegie is a longstanding corporate training and leadership development organization offering courses in leadership, communication, and professional development. Overlaps with The Barnabas Team's leadership development programs and corporate training offerings.
• Development Dimensions International (DDI): DDI is a global leadership consulting firm specializing in leadership development, assessment, and coaching. Comparable to The Barnabas Team's enterprise leadership development offerings but with broader global reach and assessment IP.
• FranklinCovey: FranklinCovey is a large, established leadership and organizational performance firm offering consulting, training, and coaching. Overlaps with The Barnabas Team's leadership development and executive coaching services but at much greater scale and broader scope.
• Center for Creative Leadership (CCL): CCL is a top-tier provider of executive leadership development, coaching, and education programs. Comparable to The Barnabas Team's leadership development and executive coaching work, though CCL operates globally with research-backed programs.
• Gallup: Gallup is a global analytics and advisory firm with major leadership and management consulting practices (including CliftonStrengths). Overlaps with The Barnabas Team's executive coaching and leadership consulting, though Gallup's strength12-based methodology is more standardized.

Others

• Center for Credentialing and Education (CCE): CCE is the credentialing body that administers the Board Certified Coach (BCC) credential and operates the BCC Faith-Based Initiative. It is both a strategic partner and the ecosystem gatekeeper for The Barnabas Team's BCC training programs.

Direct peers

• Tony Robbins Companies: Tony Robbins operates a high-profile executive and performance coaching business serving business leaders and individuals. Overlaps with The Barnabas Team's executive coaching and business growth consulting, with a similar premium-priced, founder-led delivery model.
• BetterUp: BetterUp is a digital coaching platform offering executive and leadership coaching to enterprise clients. It directly overlaps with The Barnabas Team's executive/leadership coaching practice, though BetterUp scales through technology while Barnabas delivers boutique, founder-led engagements.
• CoachHub: CoachHub is a global digital coaching platform focused on leadership and executive coaching for enterprises. Comparable to The Barnabas Team's executive coaching offering but delivered through a tech-enabled marketplace of coaches rather than founder-led delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-barnabas-team

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Barnabas Team