What .ECO does

.ECO®, operated by planet.ECO LLC (a Connecticut-incorporated, privately held LLC founded in 2011), is the exclusive operator of the global ".eco" top-level domain registry. The company holds a regulatory monopoly on .eco domain issuance, achieved by meeting all authorization requirements for the Global Domain Registry. Its core commercial offerings are .ECO® Licensing (rights for brands to use the .eco domain and trademark as a sustainability signal), .ECO® Domain Services (registration, email, hosting, website builder, and security delivered through the partner ecoDomains.org), and .ECO® Branding (campaign design and creation delivered through the partner ecoAgency.org). Supporting programs include the .ECO Friendly Verified™ certification, which certifies organizations committed to environmental and social responsibility as a means of combating greenwashing, and the .ECOnide Giveback Program™, which commits 5% of pre-tax profits to sustainable environmental projects.

The company's go-to-market relies on a community-led motion anchored by the Wall Of Care® community and blog, supplemented by celebrity endorsements from 100+ Wall Of Care® Visionaries (including Jesse Williams, Nia Long, Ming-Na Wen, and Sherri Saum) and organic social channels (Twitter, Facebook). Distribution is channel-partner-led for core services (ecoDomains.org, ecoAgency.org, Spreadshop for merchandise), with direct website sales for licensing inquiries. The customer base is a horizontal segment comprising eco-conscious consumer brands, environmental advocates, and sustainability-focused organizations — globally distributed but not disclosed in terms of named enterprise customers or contract value.

Revenue mechanics span four streams: licensing/royalty income from .ECO® trademark and domain licensing, recurring subscription-like fees from domain and hosting services (pricing not publicly disclosed), transaction-based merchandise sales through Spreadshop (e.g., stickers at $2.49, organic t-shirts at $24.99), and hourly professional services for database management at $129/hour. The company has 1-10 employees, no disclosed funding rounds, no parent company, and no disclosed institutional investors. The entire operation is privately held and self-funded based on available information.

Name

.ECO

Legal name

planet.ECO, LLC

Website

https://planetdoteco.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

.ECO (planet.ECO LLC) is the exclusive global registry operator of the ".eco" top-level domain, offering domain licensing, registration, branding, and the .ECO Friendly Verified™ sustainability certification to eco-conscious brands, environmental advocates, and sustainability organizations worldwide.

Ownership category

akta.pro rank

Product category

Domain Name Registry & Sustainability Brand Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Sustainability & Environmental Certifications (Carbon, Water, Regenerative) (AFALAMAC)

akta.pro secondary industries

Nature, Biodiversity & Ecosystem Conservation (BPADALAE), Nature & Biodiversity Reporting (TNFD, natural capital) (EUAHAJAM)

Keywords

• Domain name registry
• Trademark licensing services
• Sustainability certification
• Brand verification program
• Eco-friendly web hosting

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. .ECO® Domain Licensing: Licensing fees for brands to use the .ECO® trademark and operate under the .eco top-level domain, representing their commitment to environmental sustainability.
2. .ECO® Domain Services: Domain registration, email, hosting, website builder, and website security services provided through ecoDomains.org partnership.
3. .ECO® Merchandise: Sale of branded merchandise including t-shirts, hoodies, accessories, bags, stickers, and drinkware through the Spreadshop platform.
4. Database Management Services: Database setup, management, content migration, backup restoration, query building, and application support services starting at $129 per hour.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

.ECO (planet.ECO LLC) operates the official global registry for the .eco top-level domain and provides .ECO® licensing, domain services (registration, email, hosting, website builder, security), branding services, the .ECO Friendly Verified™ sustainability certification, the .ECOnide Giveback Program, advocacy/community programs, and eco-themed merchandise.

Product overview

.ECO® is the official operator of the .eco top-level domain, offering a platform of interconnected sustainability-focused services. The core offerings include .ECO® Licensing (domain licensing for eco-conscious brands), .ECO® Domain Services (domain registration, email, hosting via ecodomains.org), and .ECO® Branding (marketing campaign services via ecoagency.org). Supporting these are the .ECO® Friendly Verified™ verification program, .ECO® Advocacy community platform, .ECOnide Giveback Program™ (5% profit donation), and .ECO® Database Management services. The shop.ECO® merchandise line offers eco-friendly products. The platform functions as an ecosystem unifying eco-conscious brands, consumers, and advocates through digital identity and sustainability verification.

Differentiator

Problem solved

Functional benefit

Brands

• .ECO Friendly Verified™: Verification service that certifies organizations committed to environmentally friendly and socially responsible practices, providing Authenticity in Sustainability™
• .ECOnide Giveback Program™
• Wall Of Care®
• Wall Of Care® Visionaries

Products and services

• .ECO® Licensing Licensing service that empowers brands to use the .eco top-level domain and .ECO® trademark, enabling them to create, market, and build a .ECO® Licensed Brand that signals commitment to environmental sustainability.
• .ECO® Domain Services Full spectrum of .eco domain name services including domain registration, email, hosting, website builder, and website security, delivered through the ecoDomains.org partner platform.
• .ECO® Branding Marketing campaign design and creation services that develop and manage .ECO® branding campaigns to drive brand awareness and value for .ECO® Licensed Brands, delivered via the ecoAgency.org partner agency.
• .ECO® Friendly Verified™ Sustainability verification service that certifies organizations leading positive change toward environmental responsibility, providing authenticity in sustainability claims to combat greenwashing.
• .ECO® Database Management Database management services including database setup, content migration, restoring content from backups, query building, and limited support for database-driven applications, priced starting at $129 per hour.
• shop.ECO® Merchandise shop offering eco-themed .ECO® branded products including stickers, cotton drawstring bags, and organic t-shirts for men, women, and kids, fulfilled on-demand by Spreadshop.

Quantifiable outcome

• 5% of all pre-tax profits donated to sustainable projects through .ECOnide Giveback Program

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• ecoDomains.orgcoreChannel Partner/ Reseller/ Distributor.ECO® partners with ecoDomains.org to provide comprehensive domain services including registration, email, hosting, website builder, and website security. This partnership enables the delivery of the full spectrum of .eco domain name related services.
• ecoAgency.orgcoreChannel Partner/ Reseller/ Distributor.ECO® partners with ecoAgency.org to provide .ECO® Campaign Masters for designing and creating marketing collateral that energizes campaigns and drives brand awareness and value.
• SpreadshopsupportingChannel Partner/ Reseller/ DistributorSpreadshop powers the .ECO® merchandise store (shop.ECO®), handling on-demand printing and shipping of branded products including t-shirts, accessories, and home items. Products feature unique .ECO® designs and are printed and shipped fast on-demand.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Radix Registry: Registry operator for niche gTLDs including .online, .tech, .store, and .site. Comparable as a competing registry operator pursuing category-specific TLDs (.online ~ internet businesses, vs .ECO's eco-sustainability niche).
• Public Interest Registry (.org): Nonprofit operator of the .org top-level domain. Most directly comparable as a purpose/mission-driven registry (.org for nonprofits, .eco for sustainability) with recurring registration revenue and a community/advocacy overlay similar to Wall Of Care.
• B Lab (B Corporation): Issues the B Corp certification for companies meeting verified social and environmental performance standards. Comparable as a third-party sustainability verification layer combating greenwashing — a direct functional analogue to .ECO Friendly Verified™.

Emerging players

• Green America: A nonprofit running the Green Business Directory and certification for socially/environmentally responsible companies. Comparable advocacy + verification overlay to .ECO Friendly Verified and the Wall Of Care community.
• Climate Neutral Certified: An emerging sustainability verification brand certifying carbon-neutral businesses. Directly comparable to the .ECO Friendly Verified program in addressing greenwashing via brand-level certification of environmental claims.
• 1% for the Planet: A global network where member brands commit 1%+ of sales to environmental causes. Conceptually parallels .ECO's .ECOnide Giveback Program (5% pre-tax profit donation) and the broader verified-cause membership model.

Broad incumbents

• Identity Digital (formerly Donuts + Afilias): Operates a portfolio of 200+ new gTLDs (.web, .club, .live, etc.) and provides registry backend services. Directly comparable to .ECO as a multi-TLD registry operator with back-end infrastructure, scaled team, and capital — the principal competitor for the same registry niche .ECO occupies.
• Verisign: Operates the .com and .net registries — the broad incumbent in registry operations. Comparable as a TLD operator generating recurring registration fees, though at vastly greater scale and without the sustainability branding angle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/planetdoteco
• Facebookfacebook.com/planetdoteco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about .ECO