What RMS Rentals does

RMS Rentals is a privately-held construction equipment rental and product support company headquartered in Savage, Minnesota, founded in 1999 as a subsidiary of Road Machinery & Supplies Co. (RMS), a family-owned distributor with 95+ years of history across the Upper Midwest. The company serves general and specialty construction contractors in Minnesota and Iowa through a one-stop-shop model spanning equipment rental (asphalt/paving, compact excavators, compaction, rollers, aerial lifts, telehandlers, tower cranes, and concrete equipment), used-equipment sales, parts, in-shop and field service/repair, and equipment financing.

The rental fleet is assembled from a broad set of industry-leading manufacturers — JLG, SkyTrak, Wacker Neuson, LeeBoy, Allen Engineering, Multiquip, Potain, Komatsu, Atlas Copco, Bomag, Cratos, Husqvarna, Gorman-Rupp, Edco, and Felling — and is supported by factory-trained technicians and a comprehensive OEM remanufactured parts inventory. Underlying technology is a conventional rental operations platform with a downloadable rental guide, an e-commerce storefront for used equipment (S.U.R.E. List), and HubSpot-hosted marketing assets; no public APIs, SDKs, or AI/ML capabilities are disclosed.

The business model combines recurring rental revenue (short- and long-term), one-time used-equipment sales, parts and service revenue, and financing referral income from partner lenders. Go-to-market is enterprise field sales via territory managers in MN/IA, complemented by direct phone sales, the website, an annual Open House event (300+ attendees in April 2026), and cross-leverage with sister RMS family companies (RMS Hydraulics, U.S. Shoring & Equipment Co., RMS Tritec, RMS Mining Solutions, Pit & Quarry Supplies). The company expanded into underground safety products (Pacific Shoring) in mid-2025 and consolidated sales and rentals leadership in August 2025.

Name

RMS Rentals

Legal name

RMS Rentals

Website

https://rmsrentals.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

RMS Rentals is a Savage, Minnesota-based construction equipment rental and product support company founded in 1999, serving general and specialty construction contractors in Minnesota and Iowa with rental, parts, service, and financing offerings under parent Road Machinery & Supplies Co.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industries

Roadbuilding & Paving Equipment Rental/Leasing (TLABAFAB), Aerial Work Platforms (MEWPs) Rental/Leasing (TLABAFAE), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

Keywords

• Construction equipment rental
• Heavy machinery rental
• Used equipment sales
• Equipment parts service
• Aerial lift rental

Headquarters

HQ city

Savage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: Short-term and long-term rental of construction equipment including asphalt/paving equipment, compact excavators, compaction equipment, rollers, lifts, telehandlers, cranes, and specialty equipment
2. Used Equipment Sales: Sale of used rental equipment from fleet, updated monthly with equipment such as trash pumps, skid-steer loaders, lifts, scarifiers, and electric saws
3. Parts Sales: New, used, repaired, and OEM remanufactured parts from leading manufacturers including JLG, SkyTrak, Wacker Neuson, Allen Engineering, Multiquip, LeeBoy, Potain
4. Service and Repairs: Full-service shop and field service technicians providing scheduled maintenance and emergency repairs for equipment brands including telehandlers, JLG, SkyTrak, and Potain tower cranes
5. Equipment Financing: Assistance with financing options through partnerships with broad range of lenders, tailored to customer financial needs

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

RMS Rentals provides short-term and long-term rental of construction equipment (asphalt/paving, compact excavators, compaction equipment, rollers, aerial lifts, telehandlers, tower cranes, and specialty equipment) from leading manufacturers such as JLG, SkyTrak, Wacker Neuson, LeeBoy, Komatsu, Potain, and Allen Engineering. The company also sells used rental equipment from its fleet, supplies new and remanufactured parts, and delivers full-service shop and field repairs through factory-trained technicians serving construction contractors in the Minnesota and Iowa markets.

Product overview

RMS Rentals is a construction equipment rental company founded in 1999 by Road Machinery & Supplies Co., operating as a one-stop shop for general and specialty construction contractors. The company offers a comprehensive lineup of rental equipment from industry-leading manufacturers including JLG (aerial work platforms, scissors, booms), SkyTrak (telescopic forklifts), Wacker Neuson (compaction, pumps, generators, light towers), LeeBoy (asphalt pavers, motor graders, rollers), Allen Engineering (concrete equipment), Multiquip (concrete mixers, trowels), Potain (portable tower cranes), Komatsu (mini excavators), Atlas Copco (air compressors), Bomag (jumping jacks, rollers), Cratos (Sherpas, mini excavators), Edco (concrete prep equipment), and others. The rental fleet covers categories including asphalt/paving equipment, compact excavators, compaction equipment, rollers, aerial lifts, telescopic forklifts, tower cranes, and concrete equipment. RMS also sells used equipment from their rental fleet (S.U.R.E. List) including electric saws, lifts, scarifiers, skid-steers, and trash pumps from brands like Cratos, EDCO, Genie, and Wacker Neuson. Product support services include parts sales, full-service repairs by factory-trained technicians, equipment sales, and financing/credit services. The company is headquartered in Savage, MN and serves the Minnesota and Iowa markets.

Differentiator

Problem solved

Functional benefit

Products and services

• LeeBoy Asphalt/Paving Equipment Rental LeeBoy pavers and paving equipment for rent, including driveway/path paver models ranging from 10,000 lbs to 20,000 lbs operating weight with screed widths from 4' to 15'. For construction contractors needing paving equipment on a rental basis.
• Compact Excavator Rental Compact excavators from Komatsu (PC35MR-5, PC45MR, PC55MR) and Wacker Neuson (EZ53, ET65) for small, crowded, or indoor job sites. Operating weights from 8,532 lbs to 12,800 lbs. For contractors needing compact earthmoving capability.
• Compaction Equipment Rental Rammers, vibrating plate compactors, and trench rollers from Wacker Neuson and Multiquip. Models include Wacker Neuson BS50-2, BS60-4, AS502 rammers; Multiquip MVC64VHW, MVC85VTHW, MVC88VTHW and Wacker Neuson WP1550A, AP1850E, BPU2540A, BPU3050A, BPU4045A, BPU5545A, DPU6555 plates; and Wacker Neuson RTLX-SC3 trench roller. For compaction applications.
• Roller Rental Tandem rollers from Wacker Neuson ranging from 36 to 48 inches, including RD12 (2,500 lbs, 36" smooth double drum) and RD27-120 (6,250 lbs, 47.2" smooth double drum). For compaction and paving support applications.
• Aerial Work Platforms, Scissor Lifts & Boom Lifts Rental JLG aerial work platforms including scissor lifts and boom lifts for elevated work access on construction sites. For contractors needing safe elevated access equipment.
• Telescopic Forklift Rental SkyTrak and Lull telescopic forklifts for material handling applications on construction sites. For contractors needing extended-reach lifting capability.
• Portable/Mobile Tower Crane Rental Potain portable and mobile tower cranes for construction lifting applications. For contractors needing vertical lifting capability on construction projects.
• Allen Engineering Concrete Equipment Rental Allen Engineering concrete equipment including screeds, trowels, spreaders, sprayers, saws, and hand tools for concrete construction. For contractors performing concrete work.
• S.U.R.E. List Used Equipment Sales Monthly updated surplus used rental equipment available for purchase, including electric saws, lifts, scarifiers, skid-steers, and trash pumps from brands such as Cratos, EDCO, Genie, and Wacker Neuson. Sold through the RMS Rentals website with online add-to-cart functionality. For contractors and individual buyers seeking lower-cost equipment.
• Parts Sales Comprehensive parts inventory with new, used, repaired, and OEM remanufactured parts from JLG, SkyTrak, Wacker Neuson, Allen Engineering, Multiquip, LeeBoy, Potain, and other manufacturers. Parts specialists Evan Wilson and Jim Koehn assist customers with parts identification and ordering. For construction contractors and equipment owners needing parts.
• Equipment Service and Repairs Full-service shop with factory trained and certified technicians skilled in equipment repairs across telehandlers, JLG, SkyTrak, and Potain tower cranes, from small engine repairs through large cranes. Includes scheduled maintenance, emergency repairs, and after-hours service. For construction contractors needing reliable equipment uptime.
• Equipment Sales Consultation Sales professionals who qualify rental and sales opportunities to ensure customers get the right machine at the right price. For contractors purchasing equipment through RMS Rentals.
• Equipment Financing and Credit Equipment financing assistance through partnerships with a broad range of lenders, tailored to customer financial needs. Dedicated Finance Manager finds specialized options for parts, service, rentals, and financing. For contractors seeking financing for equipment purchases or rentals.
• Cratos 100 ECO Sherpa Electric Mini Skid-Steer (Used) Electric mini skid-steer with 8+ hour run time, less than 31 inches wide, over 6 ft dump height, charges on single 110V outlet. Listed price $48,999.00. For contractors or individual buyers seeking compact, indoor-capable equipment.
• Wacker Neuson 3" Trash Pump (Used) Self-priming high performance pump handling solids up to 1.5 inch, 9HP Honda gas engine, 3in suction/discharge diameter, 25ft max suction lift. 2019 model. Listed price $1,099.00. For contractors needing dewatering or water transfer equipment.
• Genie GR-20 Lift (Used) Aerial lift with 25' 9" working height, 350 lbs capacity, 6' 6" stowed height, 2' 7.5" machine width. Listed price $15,299.00. For contractors or facility operators needing elevated access equipment.
• EDCO Cup-10FC-20H Self Propelled Scarifier (Used) 20HP gas engine scarifier with 10" working width, suitable for parking deck repairs, factory floor cleaning, and floor repairs. Listed price $3,377.00. For contractors performing surface preparation work.
• Edco DS-18-5 Electric Walk Behind Saw (Used) 18" walk behind electric saw with 7" max cut, 230V 5HP motor, no vacuum port. Listed price $2,199.99. For contractors performing concrete or asphalt cutting indoors or in noise-sensitive areas.

Quantifiable outcome

• 300+ attendees at annual Open House demonstrates strong customer engagement and brand loyalty

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Road Machinery & Supplies Co.coreStrategic or Co-development Partner · 1 January 1999Parent company that founded RMS Rentals in 1999. Road Machinery & Supplies Co. is a distributor of construction and mining equipment with sales and support operations throughout the Upper Midwest, representing brands including Komatsu, KPI-JCI, Epiroc, Sennebogen, Gomaco, LeeBoy, Roadtec, and BOMAG.
• Pacific Shoring (via U.S. Shoring & Equipment Co.)coreTechnology or IntegrationU.S. Shoring bringing underground safety, trenching, shoring, and auger drilling resources to serve MN & IA markets with Pacific Shoring brand products.
• Equipment Manufacturers (JLG, SkyTrak, Wacker Neuson, Allen Engineering, Multiquip, LeeBoy, Potain, Komatsu, Husqvarna, Gorman-Rupp, Atlas Copco, Felling Trailers, Edco, Bomag, Cratos, Genie, Dieci, Takeuchi)coreChannel Partner/ Reseller/ DistributorRMS Rentals offers comprehensive equipment lineup from industry leading manufacturers. Equipment available for rental and purchase including aerial work platforms, telehandlers, compact excavators, compaction equipment, pavers, concrete equipment, tower cranes, and specialty equipment.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Sunbelt Rentals: National full-line equipment rental provider with extensive aerial, earthmoving, compaction, and specialty offerings. Comparable as a one-stop rental competitor with significant presence in regional markets including the Upper Midwest.
• Herc Rentals: National full-line equipment rental provider with aerial, earthmoving, material handling, and specialty fleets. Comparable as a broad-line rental competitor with growing branch density in regional markets.
• United Rentals: Largest equipment rental company in North America with broad aerial, earthmoving, material handling, and specialty fleets. Competes with RMS Rentals on the same categories but at national scale and with significantly larger branch density.
• Alta Equipment Group: Multi-state dealer and rental company distributing construction, material handling, and specialty equipment. Comparable in operating a dealer-rental hybrid across multiple OEMs and regions.
• H&E Equipment Services: Multi-region equipment rental and sales company serving construction and industrial customers with aerial, earthmoving, and material handling equipment. Comparable as a diversified rental distributor with similar category mix.

Regional players

• HOYT Companies: Upper Midwest regional rental company serving Minnesota and surrounding states with aerial, material handling, and construction equipment. Comparable regional competitor with overlapping product categories and customer segments.
• Lano Equipment: Minnesota-based equipment rental and sales company focused on compact and specialty construction equipment. Comparable as a regional Twin Cities rental operator with overlapping aerial, compaction, and earthmoving categories.

Direct peers

• Fabick Cat: Caterpillar dealer-rental operator serving the Upper Midwest and other regions with equipment sales, rental, parts, and service. Highly comparable dealer-rental hybrid model with overlapping customer base in construction.
• RDO Equipment Co. Upper Midwest construction equipment dealer and renter with branches across Minnesota, Iowa, and surrounding states. Highly comparable to RMS Rentals because it operates a dealer-rental hybrid model distributing major OEMs (including John Deere and Komatsu) with full service, parts, and used equipment sales.
• Ziegler CAT: Caterpillar dealer serving Minnesota and Iowa with equipment sales, rental, parts, and service. Directly comparable as an Upper Midwest dealer-rental hybrid offering multi-OEM fleets to construction contractors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RMS Rentals