Lano Equipment
Lano Equipment is a third-generation, family-owned heavy equipment dealership founded in 1946, operating three Minnesota locations as an authorized dealer for 40-plus brands including Bobcat, Kubota, and Toro, serving contractors and acreage owners with new and used equipment sales, rentals, parts, and mobile repair services.
- Company typePrivate
- Founded1946
- HeadquartersShakopee, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Lano Equipment does
Lano Equipment is a family-owned, third-generation heavy equipment dealership founded in 1946 and headquartered in Shakopee, Minnesota, with two additional retail/service facilities in Anoka and Loretto serving the Twin Cities metro area. The company operates as an authorized dealer for more than 40 equipment manufacturers, anchored by a 50-plus-year partnership with Bobcat and including Kubota, Toro, Develon, SANY, Felling Trailers, Bandit, Stihl, and SnowWolf among others. Its product surface spans new equipment sales, a 1,000-plus-unit used equipment inventory, daily/weekly/monthly rentals, an OEM parts department, and both in-house and mobile repair services at hourly rates starting at $170 in-house and $190 for mobile dispatch.
The underlying technology is conventional dealer infrastructure: a website with equipment listings, quote request functionality, and e-commerce cart/checkout, paired with a mobile service fleet for on-site diagnostics and repair. Customer-facing technology is limited to standard e-commerce and content marketing (blog, social channels, email newsletter) with no proprietary platform, AI/ML, telematics, or software-as-a-service layer indicated in the source data.
The business model is multi-revenue-stream and unit-priced: hardware sales (new and used equipment), transactional rental fees, and professional service revenue from the parts and repair operations. The primary customer base is professional contractors in construction, landscaping, and agriculture, with a secondary segment of homeowners and acreage owners purchasing compact tractors, mowers, and utility vehicles. Go-to-market combines direct sales through physical showrooms, an enterprise field sales model with expert guidance, and event-driven community engagement (MN State Fair, Northern Green Expo), with manufacturer-financed promotional offers (including 0% APR programs) layered into the sales motion.
Lano Equipment firmographics
Firmographics- Name
- Lano Equipment
- Legal name
- Lano Equipment, Inc.
- Website
- https://lanoequip.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lano Equipment is a third-generation, family-owned heavy equipment dealership founded in 1946, operating three Minnesota locations as an authorized dealer for 40-plus brands including Bobcat, Kubota, and Toro, serving contractors and acreage owners with new and used equipment sales, rentals, parts, and mobile repair services.
- Ownership category
- akta.pro rank
Lano Equipment industry classification
Industry- Product category
- Construction Equipment Dealership
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Construction Machinery & Equip (3531), Farm Machinery & Equipment (3523), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)
Keywords
Where Lano Equipment is headquartered
LocationHeadquarters
- HQ city
- Shakopee
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Lano Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Equipment Sales: Sale of new construction, landscaping, and agricultural equipment from manufacturer partners including Bobcat, Kubota, Toro, Develon, SANY, Felling, and others.
- Used Equipment Sales: Sale of quality used equipment including skid steers, excavators, track loaders, attachments, wheel loaders, trailers, and dozers. Inventory of over 1,000 pieces of used equipment.
- Equipment Rentals: Daily, weekly, and monthly equipment rentals for contractors and businesses. No ownership needed. Wide variety of skid steers, tractors, excavators, and accessories available.
- Service and Repairs: In-house equipment repair and maintenance services at all three locations plus mobile service for on-site repairs. Covers full range of equipment brands.
- Parts Sales: Genuine parts for various equipment brands. Quick turnaround times and wide availability through parts department.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Equipment Rental - Daily rates (8 hours on meter) |
| Unit Pricing | Pay-as-you-go | Equipment Rental - Weekly rates (7 days or 40 hours on meter) |
| Unit Pricing | Pay-as-you-go | Equipment Rental - Monthly rates (28 days or 160 hours on meter) |
| Unit Pricing | Pay-as-you-go | In-house Service - Starting at $170/hour |
| Unit Pricing | Pay-as-you-go | Mobile Service - Starting at $190/hour + $100 dispatch fee |
| Subscription | Multi-year contract | Bobcat Financing Promotions - 0% for 48-60 months |
| Subscription | Multi-year contract | Bobcat T76 Promotion - Up to $15,500 off or 1.99% + $8,000 rebate |
| Subscription | Multi-year contract | Toro Summer Sales - $500-$1,250 off or 0% financing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Lano Equipment product offering
Product offeringCore offering
Lano Equipment is a multi-brand equipment dealership that sells new and used construction, landscaping, and agricultural machinery from manufacturers such as Bobcat, Kubota, Toro, Develon, SANY, Felling, Bandit, and Stihl. It complements equipment sales with daily, weekly, and monthly rentals, a parts department, and in-house and mobile equipment service and repair. The company operates three retail locations in the Twin Cities metro area and serves contractors, businesses, and property owners across Minnesota and the Midwest.
Product overview
Lano Equipment is a family-owned heavy equipment dealership operating since 1946 with three Minnesota locations (Anoka, Loretto, Shakopee). The company offers a multi-brand portfolio of equipment across multiple sales channels: new equipment sales, used equipment sales (1,000+ pieces in inventory), and daily/weekly/monthly rentals. The core product categories include skid steer loaders, compact track loaders, excavators, utility vehicles, tractors, mowers, trailers, and wheel loaders from primary brands Bobcat, Kubota, Toro, Develon, SANY, Felling, Bandit, Stihl, EBY, Virnig, SnowWolf, Land Pride, and Metal Pless. Services include equipment sales, parts sales, in-house and mobile repair/maintenance, and equipment rentals. The company also offers electric equipment from Toro including eDingo mini track loaders and Ultra Buggies for all-electric jobsite operation.
Differentiator
Problem solved
Functional benefit
Products and services
- Bobcat Equipment Full line of Bobcat skid steers, compact track loaders, mini track loaders, excavators, compact tractors, zero-turn mowers, utility vehicles, and attachments for construction, landscaping, and agricultural applications. Available through Lano Equipment as an authorized Bobcat dealer.
- Kubota Equipment Kubota tractors, skid steer loaders, excavators, compact track loaders, mini track loaders, utility vehicles, zero-turn mowers, and wheel loaders for agriculture, construction, and landscaping customers. Available through Lano Equipment as an authorized Kubota dealer.
- Toro Equipment Toro commercial and residential mowers including grandstands, Z-Master zero-turn mowers, walk-behind mowers, snowblowers, and electric eDingo mini track loaders. Available through Lano Equipment as an authorized Toro dealer.
- Develon Equipment Develon (formerly Doosan) excavators and wheel loaders for construction and heavy equipment applications. Available through Lano Equipment as an authorized Develon dealer.
- SANY Equipment SANY excavators and heavy equipment for construction applications. Available through Lano Equipment as an authorized SANY dealer.
- Felling Trailers Felling drop deck trailers, hydraulic dump trailers, deck-over tag trailers, and construction semi trailers with capacities ranging from 3,000 to 120,000 lbs. Available through Lano Equipment as an authorized Felling dealer.
- Bandit Equipment Bandit hand-fed chippers, stump grinders, skid steer attachments, horizontal grinders, whole tree chippers, and slow-speed shredders for forestry and land clearing applications. Available through Lano Equipment as an authorized Bandit dealer.
- Stihl Equipment Stihl handheld outdoor power equipment including chainsaws, trimmers, blowers, and pruners. Available through Lano Equipment as an authorized Stihl dealer.
- EBY Trailers EBY gooseneck trailers, kneeling aluminum deck trailers, and tag trailers. Available through Lano Equipment as an authorized EBY dealer.
- Virnig Attachments Virnig skid steer attachments, compact tractor attachments, and excavator attachments. Available through Lano Equipment as an authorized Virnig dealer.
- SnowWolf Snow Removal Equipment SnowWolf AutoWing QuattroPlows, UltraPlows, and UltraPushers for commercial and residential snow removal. Available through Lano Equipment as an authorized SnowWolf dealer.
- Land Pride Equipment Land Pride compact tractor attachments and implements including mowers, rotary cutters, tillage equipment, and other implements for tractors and skid steers. Available through Lano Equipment as an authorized Land Pride dealer.
- Metal Pless Attachments Metal Pless heavy-duty blades and snow plow attachments for skid steers and compact equipment. Available through Lano Equipment as an authorized Metal Pless dealer.
- Used Equipment Quality used equipment from top brands including skid steers, excavators, track loaders, attachments, wheel loaders, tractors, trailers, and dozers. Inventory of 1,000+ pieces available at all times for contractors and property owners.
- Equipment Rental Daily, weekly, and monthly equipment rentals of skid steers, compact track loaders, excavators, utility vehicles, and attachments for contractors and businesses. No ownership required; competitive rates with examples such as Bobcat S70 at $150/day or $595/week and Bobcat T76 at $275/day or $1,600/week.
- Equipment Service and Repair In-house and mobile equipment repair and maintenance services for all brands including Bobcat, Kubota, Develon, Toro, and others. In-house service rates start at $170/hour; mobile on-site service starts at $190/hour plus a $100 dispatch fee. Service covers diagnostics, maintenance, undercarriage repairs, attachment troubleshooting, Bob-tach repairs, engine repairs, alternators, and starters.
- Parts Sales Genuine OEM parts for Bobcat, Kubota, Toro, Stihl, and other major brands with same-day availability and parts ordering capabilities through the parts department.
- Toro eDingo Electric Mini Track Loader Toro's electric eDingo 500 (wheeled) and eDingo TX 750 (tracked) stand-on mini skid steers powered by lithium-ion batteries providing up to 8 hours of runtime for all-electric jobsite operation.
Quantifiable outcome
- Over 1,000 pieces of used equipment always in stock
- +3 more outcomes
Companies that use Lano Equipment
Customer profileSegments2 records
Ideal customer profiles2 records
Lano Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lano Equipment partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major, standard and minor.
- BobcatcoreFlagship partnership spanning over 50 years. Authorized dealer for complete Bobcat line including skid steers, excavators, compact track loaders, mini track loaders, utility vehicles, compact tractors, zero-turn mowers, and attachments. Exclusive promotional deals and financing offers available through partnership.
- KubotacoreAuthorized dealer for Kubota tractors, construction equipment, and lawn and garden products. Partnership includes skid steers, excavators, compact track loaders, mini track loaders, utility vehicles, zero-turn mowers, and wheel loaders. 0% financing offers available.
- TorocoreAuthorized dealer for Toro lawn care and construction equipment including zero-turn mowers, walk-behind mowers, snowblowers, grandstand mowers, and compact utility loaders. Seasonal promotional offers and financing available.
- DevelonmajorAuthorized dealer for Develon (formerly Doosan) equipment including excavators, compact track loaders, and wheel loaders.
- SANYmajorAuthorized dealer for SANY excavators and heavy equipment.
- Felling TrailersmajorAuthorized dealer for Felling Trailers including drop deck trailers, hydraulic dump trailers, deck-over tag trailers, and construction semi trailers. Capacities range from 3,000 lb to 120,000 lb.
- BanditmajorStrategic partnership for Bandit wood chippers, stump grinders, horizontal grinders, whole tree chippers, and slow-speed shredders. Partnership brings high-performance land clearing and forestry equipment to customers.
- StihlstandardAuthorized dealer for Stihl handheld outdoor power equipment including chainsaws, blowers, trimmers, and pruners.
- VirnigstandardAuthorized dealer for Virnig attachments for skid steers, compact tractors, and excavators.
- SnowWolfstandardAuthorized dealer for SnowWolf snow removal equipment including AutoWing QuattroPlows, UltraPlows, and UltraPushers.
- Land PridestandardAuthorized dealer for Land Pride attachments including mowers, rotary cutters, tillage equipment, and other implements for tractors and skid steers.
- EBYstandardAuthorized dealer for EBY trailers including gooseneck and tag trailers.
- WackerstandardAuthorized dealer for Wacker equipment including compaction equipment, generators, and concrete equipment.
- Metal PlessminorAuthorized dealer for Metal Pless attachments including heavy duty blades and snow plow attachments.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
Lano Equipment competitors and assessment
Company assessmentBroad incumbents
- Tractor Supply Company: Large rural-lifestyle retailer selling compact tractors, mowers, and outdoor power equipment. Comparable in serving acreage owners and small contractors, but competes primarily at the lower-priced/lower-complexity end of the market.
- United Rentals: Largest equipment rental company in North America. Overlaps with Lano's rental business across skid steers, excavators, and aerial equipment, but operates nationally and lacks Lano's full-line new/used dealership capabilities.
- Sunbelt Rentals: Major North American equipment rental provider with broad fleet of construction equipment. Overlaps in rental channel and competes for short-duration contractor demand, but does not offer new/used sales or parts/service depth.
- Caterpillar (CAT) Dealer Network: While Caterpillar itself is a manufacturer, its independent dealer network (e.g., Foley, Thompson Machinery) competes with Lano on construction equipment sales, rentals, parts, and service across overlapping skid steer, excavator, and compact track loader categories.
- SiteOne Landscape Supply: National wholesale distributor of landscape and irrigation supplies with adjacent equipment offerings. Comparable end-customer base among landscapers and contractors, though product mix is more focused on consumables than heavy equipment.
Direct peers
- RDO Equipment Co. Large multi-state John Deere and Vermeer equipment dealer offering new/used equipment, rentals, parts, and service across the Midwest and West. Directly comparable as a regional full-line heavy equipment dealer with overlapping OEM relationships and an integrated rental/service model.
- Stotz Equipment: Multi-state John Deere agriculture and construction equipment dealer across the Rocky Mountain and Midwest regions. Comparable full-service dealership model with new/used sales, rentals, parts, and service operations.
- Papé Machinery: West Coast and Midwest full-line construction and agricultural equipment dealer representing John Deere, Kubota, and Case. Comparable multi-brand dealership model with parallel new/used/rental/service streams and family-ownership heritage.
- Carlson Track: Minnesota-based equipment dealer offering compact construction equipment, parts, and service. Closest geographic peer given shared Twin Cities area service territory and overlapping compact equipment focus.
Others
- Sheffield Financial: Captive financing arm that underwrites Lano's Toro 0% promotional financing offers. Listed here as a financing-channel peer/partner rather than direct competitor — relevant for assessing cost of capital on promotional programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lano Equipment social profiles
Digital presenceLano Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lano Equipment leadership team
Management profileNumber of profiles
Profiles9 records
Lano Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lano Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lano Equipment
What does Lano Equipment do?
Lano Equipment is a multi-brand equipment dealership that sells new and used construction, landscaping, and agricultural machinery from manufacturers such as Bobcat, Kubota, Toro, Develon, SANY, Felling, Bandit, and Stihl. It complements equipment sales with daily, weekly, and monthly rentals, a parts department, and in-house and mobile equipment service and repair. The company operates three retail locations in the Twin Cities metro area and serves contractors, businesses, and property owners across Minnesota and the Midwest.
Is Lano Equipment a public or private company?
Lano Equipment is a private company. It is classified as family owned and is currently operating.
When was Lano Equipment founded?
Lano Equipment was founded in 1946. It employs 51 to 100 people.
Where is Lano Equipment based?
Lano Equipment is headquartered in Shakopee, United States, in the North America region.
How does Lano Equipment make money?
Five revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, equipment Rentals, service and Repairs and parts Sales.
Who are Lano Equipment's main competitors?
Broad incumbents on record are Tractor Supply Company, United Rentals, Sunbelt Rentals, Caterpillar (CAT) Dealer Network and SiteOne Landscape Supply. Direct peers are RDO Equipment Co., Stotz Equipment, Papé Machinery and Carlson Track. Sheffield Financial is listed as an others.
Does Lano Equipment have an API?
No public API is recorded for Lano Equipment.
What industry is Lano Equipment in?
Lano Equipment's product category is Construction Equipment Dealership. Its primary akta.pro industry code is TLABAFAF, Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks). Its NAICS code is 423810 and its SIC code is 5084.