KNME-TV, New Mexico PBS

What KNME-TV, New Mexico PBS does

KNME-TV, operating as New Mexico PBS (NMPBS), is a non-profit public broadcasting television station founded in 1958 (per firmographics) / 1960 (per company records) and headquartered at 1130 University Blvd. NE, Albuquerque, New Mexico. It holds FCC broadcast licenses for KNME-TV and KNMD-TV jointly with the University of New Mexico (UNM) and Albuquerque Public Schools (APS), operating as a community service of these two government entities. The station delivers PBS national programming alongside locally produced content including 'New Mexico in Focus' (public affairs), '¡COLORES!' (arts and culture), 'Report from Santa Fe' (interview program), and 'Across New Mexico' (regional news magazine), reaching viewers through over-the-air broadcast via 40+ translator sites, cable/satellite carriage (DIRECTV, Dish), and digital streaming via the PBS app and NMPBS Passport member platform.

The station's underlying technology stack centers on HD broadcast production, satellite and fiber distribution via Vyvx fiber uplink and Westlink Uplink Services (offering Ku-band HD uplink, LTN fiber connectivity, and closed captioning), and video-on-demand streaming infrastructure. An archive of over 8,000 programs has been digitized through the New Mexico Public Media Digitization Project in partnership with the American Archive of Public Broadcasting, Library of Congress, and Boston University. The station is FCC Rule 79.1 closed-captioning compliant and holds Peabody and Tribeca Festival awards.

Revenue is generated through a diversified non-profit model spanning individual memberships ($6/month to $25,000+ tiers), corporate underwriting/sponsorships, federal Corporation for Public Broadcasting (CPB) grants, planned giving (bequests, charitable remainder trusts via UNM Foundation partnerships), and major gift cultivation (Leadership Circle at $1,000+). Membership benefits include NMPBS Passport streaming and the MemberCard discount program. The station has 51-100 employees and is governed by the UNM Board of Regents and APS Board of Education, with Phil Hoffman appointed as General Manager effective April 1, 2026, succeeding Franz Joachim.

Name

KNME-TV, New Mexico PBS

Legal name

New Mexico PBS

Website

https://newmexicopbs.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

KNME-TV (New Mexico PBS) is a non-profit public broadcasting television station licensed jointly by the University of New Mexico and Albuquerque Public Schools, delivering PBS programming, local news and cultural content, and streaming services to viewers statewide through 40+ translator sites and digital platforms, funded primarily through memberships, CPB grants, and corporate underwriting.

Ownership category

akta.pro rank

Product category

Public Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National Public Television Networks & Member Stations (PBS-style) (MPABADAA)

akta.pro secondary industries

Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts) (MPABADAG), Local News & Weather Stations (MPABACAJ)

Keywords

• Public television broadcasting
• Educational programming
• Community media services
• Public affairs programming
• Video on demand streaming

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Membership and Individual Donations: Recurring revenue from membership fees and one-time donations from viewers and community members
2. Corporate Sponsorships: Underwriting and sponsorship deals from businesses supporting public media content
3. Government Grants (CPB): Federal funding through the Corporation for Public Broadcasting
4. Planned Giving: Bequests, charitable remainder trusts, and estate planned giving vehicles facilitated through partnerships with UNM Foundation, CARS, and Giving Docs
5. Major Gifts: Leadership Circle and major donor cultivation program for gifts of $1,000 and above

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

KNME-TV (New Mexico PBS) operates a public television broadcast and streaming platform that delivers PBS national programming, locally produced news and public affairs content, educational children's programming, and arts and cultural content to viewers across New Mexico. The station distributes its signal via over-the-air broadcast through 40+ translator sites, cable/satellite carriage, and digital streaming through the PBS app and its own NMPBS Passport member-benefit service.

Product overview

New Mexico PBS (KNME-TV) operates as a community-supported public television station serving New Mexico, offering a unified broadcast and streaming platform for delivering television programming. The core offering combines traditional over-the-air broadcasting with digital streaming through NMPBS Passport and Live TV streaming. Supporting the main platform are several sub-brands including original local productions (¡COLORES!, New Mexico In Focus, Report from Santa Fe, Across New Mexico), a monthly program guide (Ventana), and educational content (PBS Kids). Membership benefits are enhanced through the MemberCard discount program, while technical infrastructure is supported by Westlink Uplink Services for satellite and fiber distribution. The station also contributes to the New Mexico Public Media Digitization Project, preserving historical programming archives.

Differentiator

Problem solved

Functional benefit

Products and services

• NMPBS Passport

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• University of New Mexico (UNM)coreStrategic or Co-development PartnerCo-licensee of KNME-TV along with Albuquerque Public Schools. UNM provides academic resources, student involvement, and institutional credibility. The station serves as a training ground for students and produces local content including public affairs programming.
• Albuquerque Public Schools (APS)coreStrategic or Co-development PartnerCo-licensee of KNME-TV with the University of New Mexico. Provides educational content and connects the station to K-12 students and educators across the Albuquerque metropolitan area.
• PBS (National)coreStrategic or Co-development PartnerNational Public Broadcasting Infrastructure (CPB) affiliated network providing national programming, technical standards, Passport streaming platform, and corporate underwriting opportunities.
• FNX (First Nations Experience)minorStrategic or Co-development PartnerNative American public television network providing Indigenous-focused programming content.
• WRLD (World Channel)minorStrategic or Co-development PartnerPublic media world affairs and documentary channel providing international and cultural programming.
• CREATE TVminorStrategic or Co-development PartnerPublic media lifestyle and how-to programming channel featuring DIY, cooking, and craft content.
• American Archive of Public Broadcasting (AAPB)coreTechnology or IntegrationCollaboration with Library of Congress and Boston University for digitization of approximately 8,000+ programs in the public media collection, preserving New Mexico's broadcast history.
• CARS (Charitable Adult Rides & Services)minorOthersThird-party service processing real estate donations for the station's planned giving program.
• Giving DocsminorOthersEstate planning partner providing documentation services for donors making planned gifts to the station.
• KRWG-TV, KENW-TV, KUNM, KANWminorStrategic or Co-development PartnerPartner public broadcasting stations in New Mexico collaborating on digitization and archival initiatives through the AAPB project.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• KQED: KQED is the PBS and NPR member station for the San Francisco Bay Area, operating a comparable model of over-the-air broadcast, local production, streaming, and member-supported fundraising. It is a directly comparable peer in scale, structure, and public media mission.
• KCET: KCET is the Los Angeles-area PBS station with similar broadcast, streaming, and member-driven operations. It also emphasizes local arts and culture programming analogous to ¡COLORES! on KNME.
• WETA: WETA is the flagship PBS station in the Washington, D.C. metro, producing national programming including PBS NewsHour. It shares KNME's public broadcasting model, member funding, and local production focus, making it a direct comparable.
• WTTW: WTTW is Chicago's primary PBS member station, combining over-the-air broadcast, streaming, local production, and membership fundraising. Its operational footprint mirrors KNME's structure across a larger metro.
• WGBH: WGBH is the Boston PBS station and one of the largest content producers for the PBS system. It operates a comparable broadcast-plus-streaming-plus-membership model that closely mirrors KNME's structure.
• WNET: WNET is the New York metro PBS station and a major national producer. It is a direct public broadcasting peer with comparable broadcast, streaming, and member-supported structure, though at larger scale.
• Oregon Public Broadcasting (OPB): OPB operates PBS and NPR services across Oregon and southern Washington with a comparable mix of broadcast, digital streaming, statewide translator networks, and membership fundraising, making it a closely analogous regional public broadcaster.
• KENW-TV: KENW is the PBS affiliate for eastern New Mexico, operated by Eastern New Mexico University. It is a direct in-state peer collaborating with KNME on archival and digitization projects through the AAPB.
• KRWG-TV: KRWG is the Las Cruces-based PBS member station for southern New Mexico, operated by NMSU. It is a direct in-state peer partnering with KNME on statewide archival and programming initiatives.

Broad incumbents

• PBS (Public Broadcasting Service): PBS is the national network that distributes programming and operates the Passport streaming platform used by KNME. It is the umbrella organization and system-level incumbent rather than a direct station competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL0QUHGaLftJghfuo41nIWyZTyxs0b2Oih
• Xx.com/nmpbs
• Facebookfacebook.com/newmexicopbs
• LinkedInlinkedin.com/company/knme-tv-new-mexico-pbs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KNME-TV, New Mexico PBS