Salgar
Salgar is a privately held Spanish manufacturer founded in 1947 and headquartered in Zaragoza, designing and distributing modular bathroom furniture, washbasins, countertops, shower screens, and accessories to retail consumers and professional buyers (contractors, designers, developers) across European markets through e-commerce, showrooms, and dealer channels.
- Company typePrivate
- Founded1947
- HeadquartersZaragoza, Spain
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Salgar does
Salgar, legally Comercial Salgar S.L., is a privately held Spanish manufacturer of bathroom furniture and accessories founded in 1947 and headquartered in Zaragoza (Autovía de Logroño, Km. 9,5). The company operates across both retail consumers and professional buyers, distributing through a hybrid model that combines direct e-commerce on salgar.net (offered in six languages: English, Spanish, French, Portuguese, Italian, German), company-owned physical showrooms, and a dedicated B2B division called Project Salgar that serves contractors, interior designers, developers, and hospitality businesses. Its professional channel targets volume pricing, project coordination, and made-to-measure supply for hotel, real estate, and contract installations.
The core product architecture is a modular bathroom furniture system organized around 12+ named collections (Ocean, Aida, Biba, Compakt, Emma, Fussion Line F40, Renoir, Mam, Mara, Monterrey, Spirit, Uniiq) plus sub-brands S.Bath (complete bathroom solution sets), Salgar Bath, and VIMA. The portfolio extends across furniture, integrated and countertop washbasins, countertops in multiple thicknesses (12mm, 16mm, 35mm, 100mm Domus), mirrors with and without integrated lighting, cabinets, shower screens (walk-in, sliding, hinged variants), shower trays (Rioja, Pompeya), shower panels (ATLAS), shower columns, and accessories. Made-to-measure and customization options (multiple depths, double furniture, small-space solutions, custom RAL colors) are central to the value proposition. Salgar highlights a free online 3D Configurator — described by the company as a first-mover offering among bathroom furniture manufacturers — and a Matterport-powered Virtual Showroom as digital differentiators.
Commercially, Salgar generates revenue primarily through one-time sales of bathroom furniture and accessories, with pricing not publicly disclosed and made-to-measure items handled on a quote basis. Marketing and distribution are multi-channel: own e-commerce storefront, organic social (Instagram, LinkedIn, Pinterest, YouTube), email newsletters via Mailchimp, print and digital catalogues, and trade show presence at European industry events including Cersaie 2025 and Cevisama. The company is independently owned with no disclosed external investor, parent, or M&A activity in the available data.
Salgar firmographics
Firmographics- Name
- Salgar
- Legal name
- Comercial Salgar S.L.
- Website
- https://salgar.net
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Salgar is a privately held Spanish manufacturer founded in 1947 and headquartered in Zaragoza, designing and distributing modular bathroom furniture, washbasins, countertops, shower screens, and accessories to retail consumers and professional buyers (contractors, designers, developers) across European markets through e-commerce, showrooms, and dealer channels.
- Ownership category
- akta.pro rank
Salgar industry classification
Industry- Product category
- Bathroom Furniture
- SIC
- Miscellaneous Furniture & Fixtures (2590), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Bathroom Storage & Custom Built-Ins (Linen Closets, Niches, Shelving) (HSAPABAM)
- akta.pro secondary industry
- Bathroom & Linen Storage Systems (Non-Construction) (HSAFAHAI)
Keywords
Where Salgar is headquartered
LocationHeadquarters
- HQ city
- Zaragoza
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Salgar business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bathroom Furniture Sales: One-time purchase model for bathroom furniture including vanity units, washbasins, countertops, mirrors, shower screens, shower trays, and accessories. The company offers made-to-measure options and multiple collections targeting different market segments.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Salgar product offering
Product offeringCore offering
Salgar manufactures and distributes modular bathroom furniture and accessories, including vanity units, washbasins, countertops, mirrors, shower screens, shower trays, and bathroom accessories organized into multiple collections and the S.Bath complete-solution sub-brand. The company sells directly to consumers via its multilingual e-commerce site (salgar.net) supported by a free online 3D configurator, and to professional buyers through its Project Salgar division and physical showrooms.
Product overview
Salgar is an international leader in the manufacture and distribution of bathroom furniture and accessories. The company operates a modular furniture system architecture organized into multiple product lines: the General Catalogue features core bathroom furniture collections (Ocean, Aida, Biba, Compakt, Emma, Fussion Line F40, Renoir, Mam, Mara, Monterrey, Spirit, Uniiq) plus auxiliary furniture and accessories; the S.Bath sub-brand offers complete bathroom solution sets combining furniture with integrated sinks; and dedicated sub-categories cover washbasins and countertops (integrated washbasins, countertop basins, solid surface and wood countertops in various thicknesses), mirrors/lights/cabinets, and shower solutions (walk-in screens including Heaven and Heaven Bath, sliding screens including Clear, Versa, Helsinki, Reikiavik, Copenhagen, hinged screens including Habitat, Malmö, Odense, plus shower panels ATLAS and shower trays Rioja/Pompeya). Salgar also provides digital services including a free online 3D Configurator for bathroom design visualization and a Virtual Showroom powered by Matterport technology.
Differentiator
Problem solved
Functional benefit
Brands
- S.Bath: Bathroom furniture sub-brand
- Salgar Bath
- VIMA
Products and services
- Bathroom Furniture Collections (General Catalogue) Modular bathroom vanity and storage furniture sold under the Salgar General Catalogue across multiple named collections including Ocean, Aida, Biba, Compakt, Emma, Fussion Line F40, Renoir, MAM, Mara, Monterrey, Spirit, and Uniiq, available in multiple finishes, sizes, and configurations for residential and contract buyers.
- Mara Collection Bathroom furniture collection launched in 2025 with multiple finishes and size options, part of the General Catalogue portfolio.
- Emma Collection Bathroom furniture collection launched in 2025 with elegant, customizable finishes and configurations.
- S.Bath Complete Bathroom Solutions Sub-brand offering complete bathroom solution sets combining furniture with integrated sinks, including complete sets (MLE), ML sets (furniture + sink), countertop sets (ME), tall units, mirrors, wash bowls, DOMUS cabinets, and accessories for end-to-end bathroom fit-outs.
- DOMUS Countertop Furniture Collection Countertop furniture system launched in 2026 with various sizes and configurations, including a 100mm Domus countertop option integrated into the S.Bath and General Catalogue ranges.
- Integrated Washbasins
Companies that use Salgar
Customer profileSegments2 records
Ideal customer profiles2 records
Salgar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Salgar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MailchimpminorMailchimp is used as Salgar's marketing automation platform for email newsletters and customer communications. Customer data is processed through Mailchimp for marketing purposes.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Salgar competitors and assessment
Company assessmentDirect peers
- Roca: Spanish-founded global leader in bathroom products, including bathroom furniture, sanitaryware, and faucets. Roca is the most directly comparable peer given the shared Spanish origin, similar product categories (vanity units, washbasins, mirrors), and overlapping B2B project channels across Europe and Latin America.
- Porcelanosa: Spanish manufacturer of bathroom furniture, ceramic tiles, and kitchen products with strong European and international distribution. Comparable to Salgar in that it sells premium coordinated bathroom furniture collections through showrooms and project channels targeting both consumers and developers.
- Duravit: German manufacturer of designer bathroom furniture, ceramic sanitaryware, shower trays, and wellness products. Directly comparable to Salgar in product architecture (modular bathroom furniture, vanity units, countertops) and in selling through both retail and contract/project channels across Europe.
- Laufen: Swiss bathroom brand producing bathroom furniture, washbasins, bathtubs, and shower trays with a strong design-led positioning. Comparable to Salgar in its modular bathroom furniture collections and project-oriented sales to hotels and developers across Europe.
- Ideal Standard: European bathroom solutions manufacturer offering bathroom furniture, sanitaryware, faucets, and shower systems to residential and commercial customers. Directly comparable to Salgar for the overlap in bathroom furniture, washbasins, and project sales to hospitality and developers.
- Noken: Bathroom furniture and equipment brand within the Porcelanosa Group, specialising in complete bathroom solutions, sanitaryware, and shower enclosures. Comparable to Salgar for its focus on coordinated bathroom furniture sets and made-to-measure solutions sold through professional and project channels.
Broad incumbents
- Kohler: US-headquartered global manufacturer of kitchen and bath products including bathroom furniture, vanities, faucets, and shower enclosures. Comparable to Salgar for bathroom furniture collections and project sales, but operates at far greater global scale and brand breadth.
- IKEA (bathroom range): Global mass-market furniture retailer with a dedicated bathroom range including washbasins, vanities, and storage. Comparable to Salgar's modular, price-conscious product architecture and self-service visualisation approach, though IKEA competes in a more standardised and lower-price tier.
- Geberit: Swiss-listed European leader in sanitary technology, including concealed cisterns, installation systems, and bathroom furniture. Overlaps with Salgar in the bathroom segment, particularly for developers and contractors, but is much larger and more plumbing-systems focused.
- Villeroy & Boch: Large German-based manufacturer of bathroom and tableware products with broad European and global distribution. Overlaps with Salgar in bathroom furniture, washbasins, and shower solutions but operates at significantly greater scale and across additional categories (tiles, kitchens).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Salgar social profiles
Digital presenceSalgar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salgar leadership team
Management profileNumber of profiles
Salgar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salgar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salgar
What does Salgar do?
Salgar manufactures and distributes modular bathroom furniture and accessories, including vanity units, washbasins, countertops, mirrors, shower screens, shower trays, and bathroom accessories organized into multiple collections and the S.Bath complete-solution sub-brand. The company sells directly to consumers via its multilingual e-commerce site (salgar.net) supported by a free online 3D configurator, and to professional buyers through its Project Salgar division and physical showrooms.
Is Salgar a public or private company?
Salgar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salgar founded?
Salgar was founded in 1947. It employs 101 to 250 people.
Where is Salgar based?
Salgar is headquartered in Zaragoza, Spain, in the Europe region.
How does Salgar make money?
One revenue line is on record: bathroom Furniture Sales.
Who are Salgar's main competitors?
Direct peers on record are Roca, Porcelanosa, Duravit, Laufen, Ideal Standard and Noken. Broad incumbents are Kohler, IKEA (bathroom range), Geberit and Villeroy & Boch.
Does Salgar have an API?
No public API is recorded for Salgar.
What industry is Salgar in?
Salgar's product category is Bathroom Furniture. Its primary akta.pro industry code is HSAPABAM, Bathroom Storage & Custom Built-Ins (Linen Closets, Niches, Shelving), with a secondary code of HSAFAHAI, Bathroom & Linen Storage Systems (Non-Construction). Its SIC code is 2590.